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Who Buys Source

Profiling adults 18+ who are very likely to buy any new vehicle within the next year, along with those who bought/leased a new domestic vehicle in the past year:

GfK MRI, 2013

Of those adults 18+ who are very likely to purchase any new vehicle in the coming year, 53.2% are men and 46.8% are women.

GfK MRI, 2013

Adults 18+ who are very likely to buy any new vehicle within the next year, by income bracket: $100,000+, 27.4; $75-99,999, 12.7; $60-74,999, 11.5%; $50-59,999, 7.1%; $40-49,999, 8.6%; $30-39,999, 8.5%; $20-29,999, 8.2%; under $20,000, 16.0%.

GfK MRI, 2013

Adults 18+ who are very likely to buy any new vehicle within the coming year, by race: White, 57.5%; Black, 23.9%; Other, 18.6%; Hispanic origin, 18.5%.

GfK MRI, 2013

Adults 18+ who are very likely to purchase any new vehicle in the next year, by region: Northeast, 16.3%; Midwest, 17.5%; South, 43.5%; West, 22.7%.

GfK MRI, 2013

Adults 18+ who are very likely to buy any new vehicle in the next year, by marital status: Single, 35.7%; married, 49.6%; separated/widowed/divorced, 14.7%.

GfK MRI, 2013

Of those adults 18+ who bought/leased any new domestic vehicle in the past year, 52.8% were men and 47.2% were women.

GfK MRI, 2013

Adults 18+ who purchased/leased any new domestic vehicle in the past year, by age level: 18-24, 8.8%; 25-34, 13.6%; 35-44, 16.2%; 45-54, 22.1%; 55-64, 20.7%; 65+, 18.6%.

GfK MRI, 2013

Adults 18+ who bought/leased any new domestic vehicle in the last year, by income group: $100,000, 43.5%; $75-99,999, 18.9%; $60-74,999, 11.8%; $50-59,999, 7.7%; $40-49,999, 6.2%; $30-39,999, 5.4%; $20-29,999, 3.2%; under $20,000, 3.3%.

GfK MRI, 2013

Adults 18+ who purchased/leased any new domestic vehicle in the past year, by race: White, 87.4%; Black, 3.9%; Other, 8.7%; Hispanic origin, 8.1%.

GfK MRI, 2013

Adults 18+ who bought/leased any new domestic vehicle in the previous year, by region: Northeast, 19.7%; Midwest, 29.4%; South, 37.5%; West, 13.4%.

GfK MRI, 2013

Adults 18+ who purchased/leased any new domestic vehicle in the last year, by marital status: Single, 17.1%; married, 69.7%; separated/widowed/divorced, 13.2%.

GfK MRI, 2013

Adults 18+ who are very likely to purchase any new vehicle in the next year, by age group: 18-24, 18.2%; 25-34, 22.5%; 35-44, 19.3%; 45-54, 17.1%; 55-64, 12.2%; 65+, 10.7%.

GfK MRI, 2013

States with the greatest number of new-vehicle registrations in 2012, with increase from 2011 in parentheses: 1. California, 1,529,238 (+25.0%); 2. Texas, 1,275,909 (+24.5%); 3. Florida, 1,006,888 (+14.4%); 4. New York, 868,459 (+9.1%); 5. Oklahoma, 718,900 (+7.7%); 6. Pennsylvania, 598,274 (+6.2%); 7. Illinois, 590,162 (+8.0%); 8. Ohio, 527,743 (+5.4%); 9. New Jersey, 513,551 (+6.1%); 10. Michigan, 483,926 (+8.1%).

R.L. Polk & Co., 2013

According to a 2013 study by Scarborough Research, the top 10 markets for luxury vehicles (percentage of adults who own or lease a luxury vehicle in their household): San Francisco, 17%; Fort Myers, 16%; West Palm Beach, 16%; San Diego, 14%; Atlanta, 14%; Los Angeles, 13%; Washington, DC, 13%; Miami, 13%; Hartford, 13%; Memphis, 13%.

Scarborough Research, 2013

When They Buy Source

Share of sales for new car dealers (cars and trucks) by month (3-year average, 2011-2013): January, 7.4%; February, 7.5%; March, 8.5%; April, 8.2%; May, 8.6%; June, 8.3%; July, 8.3%; August, 8.7%; September, 8.0%; October, 8.3%; November, 8.5%; December, 9.7%.

U.S. Department of Commerce, 2014

According to a 2013 J.D. Power and Associates survey, consumers who use the Internet during the shopping process (79% of all new-vehicle buyers), take an average of approximately four months to eventually make their purchase, visiting an average of 10 automotive websites (including third-party, dealer and manufacturer sites) as part of their research.

J.D. Power and Associates, 2013

Why They Buy Source

New technology offerings in vehicles are important to new-vehicle buyers, as 38% of those buying domestic vehicles cite the latest technology features as a reason for their purchase, compared with 33% of import vehicle buyers, according to a 2014 study by J.D. Power and Associates.

J.D. Power and Associates, 2014

Based on a 2014 survey by J.D. Power and Associates, among buyers who avoid a particular new-car model, the most commonly-cited reason (33%) is because they don't like its exterior styling.

J.D. Power and Associates, 2014

According to a 2014 J.D. Power and Associates survey, 33% of young drivers (25 and under) say they "completely agree" that they like their vehicle to stand out from the crowd, compared to just 20% of new-vehicle drivers across all age groups.

J.D. Power and Associates, 2014

Based on a 2013 study by J.D. Power and Associates, the top five most influential purchase reasons among Mass Market new-vehicle buyers: 1. Gas mileage (fuel economy); 2. Reliability (freedom from breakdowns); 3. The "Deal" (interest rates/rebates); 4. Exterior styling (design); 5. Performance (power, handling, etc.).

J.D. Power and Associates, 2013

According to a 2013 survey by J.D. Power and Associates, the five most influential purchase reasons among Luxury new-vehicle buyers: 1. Performance (power, handling, etc.); 2. Quality of workmanship (materials, fit and finish); 3. Exterior styling (design); 4. Like the image the vehicle portrays; 5. Reliability (freedom from breakdowns).

J.D. Power and Associates, 2013

A 2013 study by J.D. Power and Associates found that among new-vehicle buyers who purchased an electric vehicle, more buyers said that they did so due to environmental concerns (32%) than gas mileage (29%).

J.D. Power and Associates, 2013

How They Buy Source

The average retail selling price for a new vehicle (domestic or foreign) in 2012 was $30,910, compared to $30,659 in 2011.

NADA, 2013

What They Buy Source

Sales totals for the 10 best-selling new domestic brand cars in 2013, with change from 2012 in parentheses: 1. Ford Fusion, 295,280(+22.4%); 2. Chevrolet Cruze, 248,224 (+4.4%); 3. Ford Focus, 234,570 (-4.6%); 4. Chevrolet Malibu, 200,594 (-4.9%); 5. Chevrolet Impala, 156,797 (-7.4%); 6. Chrysler 200, 122,480 (-2.4%); 7. Dodge Charger, 98,336 (+19.1%:); 8. Dodge Avenger, 93,842 (-3.1%); 9. Chevrolet Sonic, 85,646 (+5.4%); 10. Dodge Dart, 83,388 (+230.0%).

Automotive News, 2014

Sales totals for the 11-20 top-selling domestic brand cars in 2013, with change from 2012 in parentheses: 11. Chevrolet Camaro, 80,567 (-4.5%); 12. Ford Taurus, 79,960 (+7.5%); 13. Ford Mustang, 77,186 (-7.0%); 14. Ford Fiesta, 71,073 (+25.2%:); 15. Chrysler 300, 57,724  (-18.4%); 16. Dodge Challenger, 51,462 (+19.3%); 17. Buick LaCrosse, 48,798 (-14.5%); 18. Buick Verano, 45,527 (+10.9%); 19. Cadillac ATS, 38,319 (+446.8%); 20. Ford C-Max, 35,2190 (+446.8%).

Automotive News, 2014

For all of 2013, share of overall light vehicle sales (cars and trucks) by segment: Small Car, 19.0%; Mid-Size Car, 20.0%; Large Car, 2.0%; Luxury Car, 7.8%; CUV, 25.5%; SUV, 6.7%; Van, 5.3%; Pickup, 13.6%.

National Automobile Dealers Association, 2014

According to a 2013 study by J.D. Power and Associates, new-vehicle shoppers now consider an average of 3.3 vehicles, compared to 3.1 in 2012 and 2.9 in 2010. Additionally, fewer shoppers (21%) in 2013 purchased their vehicle without cross-shopping other models, compared with 26% in 2012 and 29% in 2010.

J.D. Power and Associates, 2013

According to DuPont Automotive, the most popular colors for vehicles (cars and trucks) sold in North America (domestic and imported) in 2012: 1. White, 24%; 2. Black, 19%; 3. Silver, 16%; 4. Gray, 15%; 5. Red, 10%; 6. Blue, 7%; 7. Brown/Beige, 5%; 8. Yellow/Gold, 2%; 9. Green, 2%; 10. Others, less than 1%.

DuPont, 2013

Where They Buy Source

States with the highest new-car dealership sales in 2012 (totals in billions): 1. California, $77.524; 2. Texas, $63.331; 3. Florida, $47.024; 4. New York, $39.138; 5. Illinois, $27.304; 6. Pennsylvania, $27.283; 7. Ohio, $24.794; 8. New Jersey, $22.704; 9. Georgia, $20.270; 10. North Carolina, $19.930.

National Automobile Dealers Association, 2013

States with the highest average sales per new-car dealership in 2012 (totals in millions): 1.  Oklahoma, $68.633; 2. Arizona, $59.696; 3. California, $56.836; 4. Florida, $55.128; 5. Texas, $52.732; 6. New Jersey, $48.827; 7. Nevada, $47.922; 8. Colorado, $47.833; 9. New York, $44.627; 10. Maryland, $44.200.

National Automobile Dealers Association, 2013

States with the greatest number of new-car dealerships at the start of 2013: 1. California, 1,364; 2. Texas, 1,201; 3. Pennsylvania, 943; 4. New York, 877; 5. Florida, 853; 6. Illinois, 759; 7. Ohio, 758; 8. Michigan, 636; 9. North Carolina, 579; 10. Georgia, 518. 

National Automobile Dealers Association, 2013

Business Trends Source

Numbers of cars (not including light trucks) sold in 2013 by the leading domestic brands, with change from 2012 in parentheses: Chevrolet, 850,665 (+1.6%); Ford, 793,279 (+10.3%); Dodge, 327,664 (+27.0%); Chrysler, 180,204 (-8.2%); Buick, 113,019 (-8.6%); Cadillac, 103,253 (+48.2%); Lincoln, 43,154 (+3.8%).

Automotive News, 2014

Auto sales (not including light trucks) of the Big 3 Detroit manufacturers totaled 2,411,238 units in 2013, up 7.4% from 2012. Overall sales of General Motors car brands were 3.5% higher in 2013 to 1,066,937, while Ford Motor Co. products were up 10.0% to 836,433. Unit sales of Chrysler auto brands increased 9.2% in 2013 to 543,702. 

Automotive News, 2014

Total car sales (not including light trucks) in the U.S. for 2013 (both domestic and foreign), amounted to 7,788,973 units, a 4.2% increase over the 2012 total of 7,472,518.

Automotive News, 2014

The National Automobile Dealers Association predicts that 16.4 million new cars and light trucks (foreign and domestic) will be purchased or leased in 2014, an increase of 5% over 2013's sales of 15.6 million light vehicles.

NADA, 2014

For the overall light vehicle market (cars and trucks) in the U.S., Detroit's Big 3 manufacturers saw their share of sales increase from 44.5% in 2012 to 45.2% in 2013.

Automotive News, 2014

Share of the overall market for cars and light trucks (including both domestic and foreign manufacturers) for the different domestic brands in 2013, with 2012 share in parentheses: Ford, 15.4% (14.9%); Chevrolet, 12.5% (12.8%); Dodge, 3.8% (3.6%); Jeep, 3.1% (3.3%); GMC, 2.9% (2.9%); Ram, 2.4% (2.1%); Chrysler, 1.9% (2.1%); Buick, 1.3% (1.2%); Cadillac, 1.2% (1.0%); Lincoln, 0.5% (0.6%). 

Automotive News, 2014

Total sales of cars and light trucks in the U.S. for 2013 amounted to 15,582,136, an increase of 7.5% from the 2012 figure of 14,493,092.

Automotive News, 2014

Vehicles built in North America (including both foreign and domestic brands) accounted for 79.2% of car/truck sales in 2013, up from 79.1% in 2012.

Automotive News, 2014

The number of new-car and light-truck dealerships in the U.S. (both domestic and foreign) increased to 17,635 at the start of 2013, up from 17,540 in 2012, but down from 17,700 at the beginning of 2011.

NADA, 2013

Overall share of advertising spending for new-car dealerships, by medium, in 2012 (with 2002 share in parentheses): Newspaper, 16.9% (46.7%); Radio, 15.9% (15.7%); Television, 20.2% (16.7%); Direct Mail, 10.8% (7.4%); Internet, 26.5% (5.0%); other, 9.6% (8.5%).

National Automobile Dealers Association, 2013

Total dollar sales of the nation's new-car dealerships increased 9.8% in 2012 to $676.4 billion.

NADA, 2013

Franchised new-car dealers (domestic and foreign) spent approximately $7.2 billion on advertising in 2012 (all media), up from $6.4 billion in 2011.

National Automobile Dealers Association, 2013

The advertising budget for the average new-car dealer increased 11.8% in 2012 to $405,907, up from $363,168. However, advertising cost per vehicle sold decreased 1.1% in 2012, to $621.

National Automobile Dealers Association, 2013

The average new-vehicle gross profit decreased 8.5% in 2012 to $1,283.

NADA, 2013

The new vehicle department accounted for 56.2% of total sales at the average new car dealership in 2012 (up from 54.4% in 2011), while the used vehicle department accounted for 31.8% (down from 32.4% the previous year). Service and parts were responsible for the remaining 12.0% (down from 13.2% in 2011).

National Automobile Dealers Association, 2013

Based on National Automobile Dealers Association statistics, the average new-car dealership had a pre-tax net profit of $843,697 in 2012, on $38.360 million in revenues, compared to $794,536 and $35.129 million the previous year. Total revenues were up 9.2% in 2012 for the average dealer, while pre-tax net profits rose 6.2%.

NADA, 2013

New vehicle dollar sales at the average new car dealership were up 12.8% in 2012, while used vehicle sales at new car dealerships climbed 7.1%. Service and parts sales were down 0.7% in 2012.

National Automobile Dealers Association, 2013

The average age of passenger cars in operation in the U.S. was 11.4 years in 2012, compared to 11.1 years in 2011 and 11.0 in 2010. For light trucks (including pickups and SUVs), the average age increased to 11.3 years, up from 10.4 years in 2011  and 10.1 years in 2010.

R.L. Polk & Co., 2013

A 2013 survey of new-vehicle buyers who used Internet during the shopping process, conducted by J.D. Power and Associates, found that 50% were open to any brand at the outset of their search, a percentage that increased to 54% among Generation Y consumers.

J.D. Power and Associates, 2013

Misc Source

Winners of the 2013 Polk Automotive Loyalty Awards for various auto segments: Non-Luxury Traditional Compact Car -- Toyota Prius; Non-Luxury Traditional Mid-Size Car -- Honda Accord; Non-Luxury Traditional Sub-Compact Car -- Fiat 500; Non-Luxury Traditional Full-Size Car -- Toyota Avalon; Non-Luxury Sport Mid-Size Car -- Dodge Challenger; Luxury Traditional Compact Car -- Mercedes-Benz C-Class; Luxury Traditional Mid-Size Car -- Mercedes-Benz E-Class; Non-Luxury Sport Car -- Hyundai Veloster; Luxury Sport Car -- Mercedes-Benz SL-Class; Luxury Traditional Full-Size Car -- Lexus LS; Luxury Traditional Sub-Compact Car -- Lexux CT200H.

R.L. Polk & Co., 2014

The average new-car dealership (domestic and foreign) had 55 employees and an annual payroll of $2.925 million in 2012.

National Automobile Dealers Association, 2013