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Who Buys Source

Profiling adults 18+ who spent $300 or more on health and beauty aids in the past year:

GfK MRI, 2010

Of those adults 18+ who spent $300+ on health and beauty aids in the last year, 77.1% were women and 22.9% were men.

GfK MRI, 2010

Adults 18+ who spent $300+ on health and beauty products in the previous year, by age level: 18-24, 11.5%; 25-34, 20.7%; 35-44, 23.4%; 45-54, 21.1%; 55-64, 15.3%; 65+, 8.0%.

GfK MRI, 2010

Adults 18+ who spent $300+ on health and beauty aids in the last year, by income bracket: $100,000+, 39.8%; $75-99,999, 17.0%; $60-74,999, 10.3%; $50-59,999, 8.3%; $40-49,999, 7.0%; $30-39,999, 5.7%; $20-29,999, 5.2%; under $20,000, 6.7%.

GfK MRI, 2010

Adults 18+ who spent $300+ on health and beauty products in the last year, by race: White, 79.4%; Black, 8.6%; Other, 12.0%; Hispanic origin, 12.4%.

GfK MRI, 2010

Adults 18+ who spent $300+ on health and beauty aids in the past year, by region: Northeast, 18.5%; Midwest, 19.7%; South, 36.4%; West, 25.4%.

GfK MRI, 2010

Adults 18+ who spent $300+ on health and beauty products in the previous year, by marital status: Single, 24.1%; married, 60.6%; separated/widowed/divorced, 15.3%.

GfK MRI, 2010

According to a 2008 study by The NPD Group, by the time women have reached the age of 35, 42% use five or more different beauty products in a typical day. By contrast, only 28% of women ages 18-24 use five or more products as part of their daily routine. 

The NPD Group, 2008

Based on a 2008 study by The NPD Group, almost 80% of women ages 18-24 use eye shadow and eye liner. Usage begins to drop as women near 40, and by the time they reach 55, only 68% of women use eye shadow and 54% use eye liner. Mascara usage remains high no matter what age, with nearly 90% of women ages 18-54 using it.

The NPD Group, 2008

Based on a study by The NPD Group, 43% of men who wear fragrance say they received it as a gift from a woman, while less than 25% of women say they received fragrance as a gift from a man.

The NPD Group, 2008

A 2008 study by Mintel found that Hispanic consumers are the fastest-growing market for natural and organic personal care products, with 74% of their total personal care product purchases classified as natural and organic.

Marketing Daily, 2008

A 2008 survey by The NPD Group found that Tween girls (ages 8-12) first start using beauty products at the age of 10, and may utilize more than two dozen different product categories, including fragrances/body sprays, body washes/cleansers/gels and lip products (such as lip gloss and balm).

The NPD Group, 2008

According to research by Mintel International, 40% of women over the age of 35 use beauty products to diminish signs of aging like wrinkles and crow's feet, and women ages 45-64 are the most frequent purchasers of cosmetics, including foundation, blush and eye shadow.

Mintel, 2007

Three quarters of Asian, Hispanic and Black women use beauty products, according to The NPD Group. Nine in 10 Hispanic women wear makeup, making them the ethnic group most likely to do so, while Black women are least likely to wear makeup and use skincare products.

The NPD Group, 2007

When They Buy Source

A 2008 study by The NPD Group revealed that approximately one-third of prestige fragrance sales occur during the month of December.

The NPD Group, 2008

Monthly sales of drug stores and pharmacies (3-year average, 2005-2007): January, 8.2%; February, 7.8%; March, 8.5%; April, 8.1%; May, 8.5%; June, 8.2%; July, 8.1%; August, 8.4%; September, 8.0%; October, 8.5%; November, 8.4%; December, 9.3%.

U.S. Department of Commerce, 2008

Why They Buy Source

Based on a 2009 survey by BIGresearch, primary reason for shopping a particular store for prescription drugs (more than one answer possible): Location, 64.5%; price, 41.6%; insurance coverage, 36.7%; phone-in convenience, 32.7%; availability of a $4 generic drug program, 15.2%. 

BIGresearch, 2009

Based on a 2009 study by Ipsos Marketing, during an economic downturn, global consumers are 70% less likely to buy beauty products, and 59% less likely to purchase personal products they've never tried before.

Ipsos, 2009

According to a 2008 survey by BIGresearch, why consumers shop a particular store for health & beauty products: Price, 68.5%; location, 53.3%; selection, 47.8%; quality, 25.6%.

BIGresearch, 2008

Forty-two percent of women skincare users 18+ say they look for products that are made from natural/organic ingredients, while 28% of the same age group say they prefer brands that have a physician/doctor endorsement.

The NPD Group, 2008

Based on a 2008 survey by BIGresearch, why consumers decide to no longer shop a particular store for health & beauty care products: High prices, 24.0%; inconvenient location, 22.3%; long checkout lines, 10.9%; poor customer service, 10.4%; pool selection, 9.3%.

BIGresearch, 2008

How They Buy Source

A 2009 survey by Knowledge Networks found that women spend an average of $50 a month on beauty products and services, including cosmetics, spa treatments, hair styling, and more.

, 2009

The average price of a brand-name prescription in 2007 was $119.51, up from $107.48 in 2006. Prescription costs for generic drugs averaged $34.34 in 2007, compared to $31.39 in 2006.

National Association of Chain Drug Stores, 2008

What They Buy Source

For the 52-week period ending November 29, 2008, sales of men's hair coloring products sold through food/drug/mass merchandise stores (excluding Wal-Mart) increased 5.7%, while sales of men's hair spray were down 7.0%.

Nielsen Strategic Planner, 2009

For the 52-week period ending November 1, 2008, sales of non-disposable razors were up 7.6%, while sales of disposale razors increased 3.1%.

Nielsen Strategic Planner, 2009

The top-selling new nonfood brands of 2008, based on dollar sales through food, drug and mass merchandise stores (excluding Wal-Mart) (totals in millions): 1. Zyrtec, $316; 2. alli, $160; 3. Charmin Ultra Strong, $144; 4. Ped Egg, $69; 5. Secret Clinical Strength, $51; 6. (tie) MiraLAX and Dawn PLUS, $49; 8. (tie) CoverGirl LashBlast and Maybelline Define, $45; 10. Tide Pure Essentials, $44.

Information Resources, Inc., 2009

A 2009 survey by Unilever found that women have an average of 19 makeup items and applicators in their vanity cabinets.

, 2009

For the 52-week period ending March 23, 2008, sales of the top 10 OTC healthcare categories sold through supermarkets, drug stores and mass merchandisers (except Wal-Mart) (totals in billions), with percentage change from the previous 12-month period in parentheses: Vitamins, $2.543 (+7.4%); internal analgesics, $2.412 (+3.2%); cold/allergy/sinus tablets, $2.339 (+4.1%); gastrointestinal tablets, $1.788 (+1.9%); toothpaste, $1.508 (+4.4%); sanitary napkins/tampons, $1.478 (+0.3%); toothbrushes/dental accessories, $1.339 (+2.4%); miscellaneous health remedies, $1.071 (+5.4%); first aid accessories, $1.013 (+3.1%); eye/contact lens care products, $0.968 (+3.6%).  

Information Resources, Inc., 2008

For the 52-week period ending March 23, 2008, sales of the 11-25 best-selling OTC healthcare categories sold through supermarkets, drug stores and mass merchandisers (except Wal-Mart) (totals in millions), with percentage change from the previous 12-month period in parentheses: Weight control/nutritional liquids/powders, $844 (+2.1%); first aid treatments, $772 (+3.9%); mouthwash, $689 (+6.5%); adult incontinence products, $637 (+2.8%); cold/sinus/allergy liquids, $620 (-3.8%); foot care products, $611 (+2.2%); nasal products, $563 (+10.0%); gastrointestinal liquids, $539 (+9.1%); anti-smoking products, $523 (-3.1%); home healthcare kits, $485 (-0.1%); feminine needs, $481 (+3.7%); baby needs, $431 (+1.7%); cough drops, $409 (+3.3%); weight control candy/tablets, $378 (+30.8%); contraceptives, $358 (+21.0%).

Information Resources, Inc., 2008

For the 52-week period ending March 23, 2008, the leading brands of health & beauty products sold through drug stores, grocery stores and mass merchandisers (except Wal-Mart) (totals in millions), with percentage change from the previous 12-month period in parentheses: 1. Prilosec OTC antacid, $216.9 (+3.7%); 2. Tylenol internal, $135.2 (+5.6%); 3. Advil internal analgesic, $130.5 (+2.2%); 4. Nicorette antismoking, $109.2 (-13.3%); 5. Claritin D cold/allergy/sinus tablets/packets, $107.4 (+15.1%); 6. Always sanitary napkins/liners, $107.2 (+1.5%); 7. Nature's Bounty mineral supplements, $98.9 (+34.3%); 8. Alli weight control candy/tablets, $97.0 (n/a); 9. Depend adult incontinence products, $95.7 (+5.1%); 10. Mucinex cold/allergy/sinus tablets/packets, $91.7  (+15.2%); 11. Aleve internal analgesic tablets, $88.6 (+14.5%); 12. Claritin cold/allergy/sinus tablets/packets, $78.8 (+22.7%); 13. Listerine mouthwash/dental rinse, $78.4 (+2.4%); 14. Mucinex DM cold/allergy/sinus tablets/packets, $76.0 (+30.4%); 15. Dr. Scholl's foot care, $74.0 (+23.7%). 

Information Resources, Inc., 2008

According to 2007 sales, the leading therapy categories for prescriptions dispensed through U.S. pharmacies (totals in billions), with percentage change from the prior year in parentheses: 1. Lipid Regulators, $18.4 (-15%); 2. Proton Pump Inhibitors, $14.1 (+3%); 3. Antipsychotics, $13.1 (+12%); 4. Anti-Depressants, $11.9 (-13%); 5. Seizure Disorders, $10.2 (+15%); 6. Erythropoietins, $8.6 (-15%); 7. Antineo Monoclonal Antib., $6.8 (+17%); 8. Angiotensin II Antag., $6.6 (+14%); 9. Anti-Arthritis, Biological Response Mod., $5.3 (+20%); 10. Bisphosphonates, $4.6 (+7%).

IMS Health, 2008

For 2007, the 10 best-selling prescription drugs in the U.S. (totals in billions), with change from the previous year in parentheses: 1. Lipitor, $8.1 (-7%); 2. Nexium, $5.5 (+6%); 3. Advair Diskus, $4.3 (+8%); 4. Plavix, $3.9 (+30%); 5. Seroquel, $3.5 (+17%); 6. Singulair, $3.4 (+13%); 7. Enbrel, $3.4 (+10%); 8. Prevacid, $3.4 (-6%); 9. Aranesp, $3.2 (-20%); 10. Epogen, $3.1 (-3%).

IMS Health, 2008

The top five men's prestige fragrance brands (sold mainly in department stores) bought by women: 1. Obsession; 2. Acqua Di Gio; 3. Polo; 4. Drakar Noir; 5. Curve for Men. The top five women's prestige fragrance brands purchased by men: 1. Chanel No. 5; 2. Happy; 3. Eternity; 4. White Diamonds; 5. Beautiful.

The NPD Group, 2008

For the 52-week period ending July 13, 2008, the top-selling brands of toothpaste sold through drug, food and mass merchandise stores (excluding Wal-Mart): 1. Crest Whitening Plus Scope; 2. Crest; 3. Colgate Total; 4. Colgate; 5. Crest Pro Health.

Information Resources, Inc., 2008

For the 52-week period ending July 13, 2008, the top-selling brands of soap products sold through food, drug and mass merchandise stores (excluding Wal-Mart): Deodorant bar soap -- Irish Spring; Non-deodorant bar soap -- Dove; Liquid hand soap -- Softsoap; Hand sanitizers -- Private label; Liquid body wash -- Dove Liquid; Heavy duty hand cleaner -- Lava.

Information Resources, Inc., 2008

For the 52-week period ending July 13, 2008, the leading brands of cold/allergy/sinus tablets/packets sold through food, drug and mass merchandise stores (excluding Wal-Mart): 1. Private label; 2. Claritin; 3. Mucinex; 4. Claritin D; 5. Zyrtec.

Information Resources, Inc., 2008

For the 52-week period ending July 13, 2008, the best-selling brands of tooth bleach/whitening products: 1. Crest Whitestrips; 2. Crest Whitestrips Premium; 3. Listerine Whitening; 4. Crest Whitestrips Premium Plus; 5. Aquafresh Whitetrays.

Information Resources, Inc., 2008

A late-2008 study by The NPD Group found that 64% of women who use beauty products in general have used natural beauty products, while 38% have used socially-conscious/responsible beauty products, 32% have used organic beauty products, and 26% have used green/eco-friendly beauty products.

The NPD Group, 2008

For the 52-week period ending July 13, 2008, the top-selling brands of gastrointestinal tablets sold through food, drug and mass merchandise stores (except Wal-Mart): Antacid tablets -- Prilosec OTC; Laxative tablets -- Private label and Dulcolax; Antacid/Analgesic combo -- Alka Seltzer; Stomach remedy tablets -- Pepto Bismol; Diarrhea tablets -- Imodium AD

Information Resources, Inc., 2008

For the 52-week period ending March 23, 2008, the leading brands of regular shampoo sold through drug stores: 1. Dove; 2. Clairol Herbal Essence; 3. Pantene Pro V Always Smooth; 4. TRESemme; 5. Matrix Biolage.

Chain Drug Review, 2008

According to a 2008 survey by The NPD Group, among 18-24-year-old women, 75% have used lip gloss in the past 12 months, while 29% have used lipstick and 47% have used blush. Among women ages 35-44, 57% have used lip gloss in the past year, 69% have used lipstick and 71% have used blush.

The NPD Group, 2008

The five best-selling women's prestige fragrances in 2007: 1. Acqua Di Gio; 2. Beautiful; 3. Coco Mademoiselle; 4. Chanel No. 5; 5. Cashmere Mist.

The NPD Group, 2008

A 2008 survey by the Tabs Group found that approximately two-thirds of consumers between the ages of 18 and 75 had purchased some form of dietary supplement in the previous six months. Multivitamins were the most popular supplement category (52%), followed by specialty supplements (28%), 1-and-2 letter vitamins (21%), calcium (18%), herbs (11%), joint relief (10%) and minerals (10%).

Chain Drug Review, 2008

For the 52-week period ending March 23, 2008, the leading brands of hair coloring products sold through drug stores: 1. L'Oreal Superior Preference; 2. Just For Men; 3. L'Oreal Excellence; 4. Clairol Nice 'n Easy; 5. Revlon Colorsilk.

Chain Drug Review, 2008

For the 52-week period ending July 12, 2008, sales of eye drops grew 7.4%.

Nielsen Strategic Planner, 2008

According to Retailing Today magazine's 2008 Top Brands study, 89% of consumers have a specific brand preference when purchasing health & beauty aids (compared to 81% in 2004), as do 84% of cosmetics customers (up from 79 in 2004). Health & beauty brands/products earning the highest brand recognition scores: Suave, 13%; Dove, 9%; Crest, 8%; Pantene, 8%; Colgate, 6%; Olay, 4%; Maybelline, 4%; Vaseline, 3%; Gillette, 3%; Head & Shoulder, 3%.  Cosmetics brands/products achieving the highest scores: Cover Girl, 27%; Maybelline, 23%; L'Oreal, 17%; Revlon, 13%; Olay, 7%; Neutrogena, 5%; Almay, 4%; Max Factor, 2%; Avon, 2%; Vaseline, 2%.

Retailing Today, 2008

A 2008 survey by OTXresearch & the Intelligence Group found that teens (ages 13-17) spend an average of $27 a month on health and beauty products. Deodorants/antiperspirants, whitening toothpastes, lip balms, perfumes and facial scrubs were among the most commonly used products on a daily basis.

The Center for Media Research, 2008

A 2008 study by The NPD Group determined that 67% of women use some type of sunscreen product, including 69% of White women, 64% of Hispanic women and 45% of Black women.

The NPD Group, 2008

Where They Buy Source

With brands including upscale Estee Lauder and Clinique and professional-style Bobbi Brown essentials, Estee Lauder sells cosmetics, fragrances and skin care products in more than 120 countries. Its upscale lines are sold in department stores, company stores and by specialty retailers.

Hoover's, 2009

Revlon, along with L'Oreal's Maybelline and Procter & Gamble's Cover Girl lines, rank as the leaders of the U.S. mass market cosmetics business.

Hoover's, 2009

Avon Products and Mary Kay rank as the first and second largest direct sellers of beauty products in the U.S., respectively. Avon's products include cosmetics, fragrances, toiletries, jewelry, apparel and home furnishings. Mary Kay sells more than 200 products in six categories: facial skin care, color cosmetics, fragrances, sun protection, nail care and body care.

Hoover's, 2009

L'Oreal is the world's largest beauty products company, offering makeup, perfume and hair and skin care products. L'Oreal's brands for women and men include L'Oreal and Maybelline (mass market merchandise), Lancome (upscale products), and Redken and Soft Sheen/Carson for retail and salon hair care.

Hoover's, 2009

A 2009 survey by BIGresearch asked consumers where they shopped most often for health & beauty care products overall: 1. Wal-Mart; 2. Walgreens; 3. CVS; 4. Target; 5. Rite Aid. 

BIGresearch, 2009

Coty is the world's leading maker of mass-market fragrances for men and women. Its line of products features moderately-priced fragrances and colognes sold by mass retailers, in addition to prestige brands found in department stores. Coty's brands include Jennifer Lopez, JOOP!, Jovan, Rimmel, Stetson and Vivienne Westwood. The company also offers aromatherapy, foot care, nail care, and sun care items.

Hoover's, 2009

According to a 2009 survey by BIGresearch, where consumers like to shop most often for health & beauty products such as cosmetics and shampoos: 1. Wal-Mart; 2. Target; 3. CVS; 4. Walgreens; 5. Rite Aid.

BIGresearch, 2009

According to a 2009 survey by BIGresearch, where consumers prefer to have prescriptions filled: 1. Walgreens; 2. CVS; 3. Wal-Mart; 4. Rite Aid; 5. Target.

BIGresearch, 2009

Prescription drug sales in 2007, by percentage of dollars attributed to each retail channel, with 2002 share in parentheses): Traditional chain drug stores, 40.4% (40.1%); independent drug stores, 18.2% (20.1%); mail order, 20.5% (18.4%); supermarkets, 11.0% (11.9%); mass merchandisers, 9.9% (9.5%).

National Association of Chain Drug Stores, 2008

A 2007 study by The NPD Group determined that 10% of women across all age groups shop for beauty products, such as makeup, skincare and fragrances, via the Internet.

The NPD Group, 2007

Business Trends Source

Sales of prestige beauty products sold through department stores totaled a record $8.9 billion in 2007, a 2% increase from the prior year. Of the three major categories of the prestige beauty industry, sales of makeup products grew 4% to $3.4 billion, while fragrance sales diipped 1% to $2.9 billion, and sales of skincare products increased 4% to $2.5 billion.

The NPD Group, 2008

Through the first half of 2008, the prestige beauty market in the U.S. (comprised of products sold mainly at department stores) was down 1%. Prestige makeup sales were off 2%, while prestige skincare revenues were up 2% (including an 8% gain for premium-priced facial skincare products). Prestige fragrance sales slipped 3% in the first half of 2008, with women's fragrances showing a 1% drop and men's fragrances falling 6%.

The NPD Group, 2008

Between 2003 and 2007, sales of anti-aging products increased 28%.

The NPD Group, 2008

According to research by Mintel, the market for natural and organic personal care products has grown 35% since 2005, and is now valued at $465 million. The number of new organic and/or all-natural product launches increased from 554 in 2005 to 846 in 2007.

Marketing Daily, 2008

For the 52-week period ending October 5, 2008, sales of shampoos in U.S. mass markets, drug stores and supermarkets (excluding Wal-Mart) declined 1.7%, while sales of conditioners fell 4.0%. Meanwhile, on the professional side, sales of shampoos and conditioners in U.S. salons rose 8.2% between 2005 and 2007.

Information Resources, Inc., 2008