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Who Buys Source

Profiling adults 18+ who spent $100 or more on drycleaning, or $100+ at laundries/laundromats in the last six months:

GfK MRI, 2010

Of those adults 18+ who spent $100 or more on drycleaning in the past six months, 54.1% were women and 45.9% were men.

GfK MRI, 2010

Adults 18+ who spent $100+ on drycleaning in the previous six months, by age level: 18-24, 4.3%; 25-34, 15.3%; 35-44, 23.4%; 45-54, 24.7%; 55-64, 20.2%; 65+, 12.1%.

GfK MRI, 2010

Adults 18+ who spent $100 or more on drycleaning in the past six months, by income bracket: $100,000+, 59.4%; $75-99,999, 19.3%; $60-74,999, 7.2%; $50-59,999, 4.3%; $40-40,999, 3.4%; $30-39,999, 2.3%; $20-29,999, 2.1%; under $20,000, 2.0%.

GfK MRI, 2010

Adults 18+ who spent $100+ on drycleaning in the last six months, by race: White, 79.3%; Black, 12.4%; Other, 8.3%; Hispanic origin, 8.0%.

GfK MRI, 2010

Adults 18+ who spent $100 or more on drycleaning in the past six months, by region: Northeast, 24.4%; Midwest, 15.5%; South, 39.5%; West, 20.6%.

GfK MRI, 2010

Adults 18+ who spent $100+ on drycleaning in the last six months, by marital status: Single, 15.5%; married, 71.7%; separated/widowed/divorced, 12.8%.

GfK MRI, 2010

Of those adults who spent $100 or more at laundries/laundromats in the previous six months, 56.5% were women and 43.5% were men.

GfK MRI, 2010

Adults 18+ who spent $100+ at laundries/laundromats in the past six months, by age group: 18-24, 15.9%; 25-34, 30.2%; 35-44, 19.8%; 45-54, 17.8%; 55-64, 9.2%; 65+, 7.1%.

GfK MRI, 2010

Adults who spent $100 or more at laundries/laudromats in the last six months, by income level: $100,000+, 17.4%; $75-99,999, 9.9%; $60-74,999, 9.8%; $50-59,999, 7.6%; $40-49,999, 9.1%; $30-39,999, 12.8%; $20-29,999, 11.7%; under $20,000, 21.7%.

GfK MRI, 2010

Adults 18+ who spent $100+ at laundries/laundromats in the past six months, by race: White, 56.2%; Black, 17.9%; Other, 25.9%; Hispanic origin, 25.7%.

GfK MRI, 2010

Adults 18+ who spent $100 or more at laundries/laundromats in the past six months, by region: Northeast, 33.8%; Midwest, 12.8%; South, 29.2%; West, 24.2%.

GfK MRI, 2010

Adults 18+ who spent $100+ at laundries/laundromats in the last six months, by marital status: Single, 42.1%; married, 40.8%; separated/widowed/divorced, 17.1%.

GfK MRI, 2010

The Coin Laundry Association has determined that the self-service laundry market consists of an estimated primary customer base of 86 million people who live in rental housing. The secondary customer base consists of the non-rental population, which uses coin laundries only occasionally.

Coin Laundry Association, 2009

According to the Coin Laundry Association, some 7.5 million American families use self-service coin laundries each week.

Coin Laundry Association, 2009

When They Buy Source

Business hours for laundromats typically run from 6 a.m. to 10 p.m.

Coin Laundry Association, 2009

Laundromat revenues rarely vary from month to month.

Coin Laundry Association, 2009

According to the Coin Laundry Association, during periods of recession, when home ownership decreases, the self-service laundry market expands as more people are unable to afford to repair, replace or purchase new washers and dryers, or as they move to apartment housing with inadequate or non-existent laundry facilties.

Coin Laundry Association, 2009



What They Buy Source

Drycleaning is very similar to regular home laundering, but a liquid solvent is used to clean clothes instead of water and detergent. The solvent contains little or no water, hence the term "drycleaning." The solvent used by almost 90% of all drycleaners is perchloroethylene, commonly known as "perc." It is non-flammable and non-combustible, of relatively low toxicity and can be efficiently reused and recycled.

Drycleaning & Laundry Institute, 2009

More than 60% of self-service laundry owners offer wash-dry-fold services to their customers.

The Coin Laundry/Drycleaning Journal, 2009


Business Trends Source

Based on a survey conducted by American Coin-Op magazine, 46% of coin laundry operators said their business was better in 2008 than 2007, while 54% indicated that their business was down. Looking ahead, 34% of the respondents expected their business to be better in 2009 than 2008, while 25% predicted it to be worse, and 41% figured it would be about the same.

American Coin-Op, 2009

According to a survey by American Drycleaner magazine, sales of drycleaners for the month of July 2009, when compared to July 2008, by region: Northeast, -4.4%; Midwest, -6.0%; South, -8.2%; West, -11.3%.

American Drycleaner, 2009

The International Fabricare Institute estimates that the drycleaning industry generates approximately $7 billion annually, a figure that has gradually declined in recent years due primarily to the proliferation of launderable fabrics and more opportunities for casual dress.

Drycleaning & Laundry Institute, 2009

There are approximately 30,000 drycleaning stores in the U.S. Most of these businesses are single-facility, family-owned operations.

Drycleaning & Laundry Institute, 2009

There are approximately 35,000 coin laundries in the U.S., producing almost $5 billion in gross revenue annually.

Coin Laundry Association, 2009

Coin laundries can generate cash flow anywhere from $15,000 to $200,000 per year.

Coin Laundry Association, 2009

Misc Source

The drycleaning and laundry industry employs over 200,000 individuals, including managers, launderers, pressers, machine operators, sales and service clerks, and related personnel.

Drycleaning & Laundry Institute, 2009

The average size of a new coin laundry constructed in 2008 was 2,743 square feet.

American Coin-Op, 2009