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Who Buys Source

As of mid-2009, the median age of America's Hispanic population was 27.4 years, compared to 41.2 for non-Hispanic Whites, 31.3 for African Americans and 35.3 for Asians.

U.S. Census Bureau, 2010

Origin of U.S. Hispanic population in the top 10 U.S. markets: Mexico, 65%; Puerto Rico, 9%; Central America, 8%; South America, 6%; Cuba, 3%; Dominican Republic, 3%; others, 6%.

Synovate, 2010

The average Hispanic family has 4.0 members, compared to 2.9 members in the average white, non-Hispanic family. And only 4% of adult Hispanics live alone, compared to 15% of non-Hispanics.

Advertising Age, 2010

The eight states with the most Hispanics are home to 76% of all U.S. Hispanics. About half of Hispanic consumers live in California and Texas. The other six states having more than 1 million Hispanics are Florida, New York, Illinois, Arizona, New Jersey and Colorado.

Advertising Age, 2010

Of the 10.5 million Hispanic family households in the U.S. in 2009, 61% included children younger than 18.

U.S. Census Bureau, 2010

An estimated 91% of Hispanic children were born in the U.S., compared to only 47% of Hispanic adults. More than 1 in 3 Hispanics in the U.S. are children under the age of 18, compared to fewer than 1 in 4 children that are non-Hispanic.

Advertising Age, 2010

Based on 2010 comScore research, share of Hispanic mobile phone users, by age group: Ages 13-17, 10.8%; ages 18-24, 22.3%; ages 25-34, 28.4%; ages 35-44, 18.5%; ages 45-54, 12.3%; ages 55-64, 4.3%; ages 65+, 3.4%. 

eMarketer, 2010

According to a 2010 Gallup Poll, the political ideology of Hispanics: Conservative, 34%; Moderate, 38%; Liberal, 23%; N/A, 5%.

Research Alert, 2010

Educational attainment of the U.S. Hispanic population in 2008 (individuals age 25 and over): Less than 9th grade, 21.6%; 9th-12th grade (no diploma), 16.1%; high school graduate, 29.6%; some college or associate degree, 19.4%; Bachelor's degree, 9.4%; advanced degree, 4.0%.

U.S. Census Bureau, 2009

Household income levels of Hispanics in 2008: Under $15,000, 15.9%; $15,000-$24,999, 14.9%; $25,000-$34,999, 14.3%; $35,000-$49,999, 16.6%; $50,000-$74,999, 18.3%; $75,000+, 20.1%.

U.S. Census Bureau, 2009

Marital status of Hispanic males age 15 and over in 2008: Married (spouse present), 44.2%; married (spouse absent), 4.9%; separated, 2.6%; divorced, 5.6%; widowed, 1.4%; never married, 41.3%.

U.S. Census Bureau, 2009

Marital status of Hispanic females age 15 and over 2008: Married (spouse present), 47.7%; married (spouse absent), 1.8%; separated, 4.5%; divorced, 8.7%; widowed, 5.3%; never married, 32.0%.

U.S. Census Bureau, 2009

According to research by the Pew Hispanic Center, some 16 million Hispanic children under the age of 18 live in the U.S. Most (52%) have at least one U.S.-born parent. Nearly 4 in 10 (38%) are third-generation Americans, born to two U.S.-born parents. About 1 in 10 (11%) are foreign-born, including an estimated 7% who are illegal immigrants.

Research Alert, 2009

When They Buy Source

Cinco de Mayo is celebrated May 5 each year. The holiday, which is more widely observed in the U.S. than Mexico, commemorates the defeat of the French army by Mexican forces at the Battle of Puebla in 1862.

USA Today, 2010

Hispanic Heritage Month begins each year on September 15.

USA Today, 2009

Mother's Day is the primary card-sending occasion among the U.S. Hispanic community.

Greeting Card Association, 2009

Why They Buy Source

A 2010 study by marketing firm Mercury Mambo found that 78% of Spanish-speaking consumers purchased a featured product after participating in both a price promotion and store event. Seventy-two percent of surveyed retailers said that store promotions with entertainment were very effective in reaching Hispanics.

Brandweek, 2010

According to a mid-2010 Pew Research survey, the most popular mobile content activities among English-speaking Hispanics (multiple answers): Take a picture, 83%; send/receive text messages, 83%; access the Internet, 51%; play music, 49%; send/receive instant messages, 49%; send/receive email, 47%; play a game, 46%; record a video, 45%; use a social networking site, 36%; watch a video, 33%; post a photo or video online, 25%; purchase a product, 18%.

eMarketer, 2010

According to a 2010 online survey of Hispanic moms, influences the respondents deemed "very valuable" when choosing a store to purchase products for their families (multiple answers): Offers and/or coupons in the newspaper, 62%; special promotions (i.e., Mother's Day), 59%; community support programs, 47%; recommendation or mention on a TV program, 42%; e-mail or informative newsletter, 39%; local events, 36%; ads or information on the Internet, 34%; advertising on TV/Radio, 30%; social networks (i.e., Facebook, Twitter), 14%.

eMarketer, 2010

According to a 2010 survey of Hispanic moms, when purchasing a vehicle, "room for passengers" is a major factor in choice, followed by "safety/security" and "price/value."

Engage: Hispanics, 2010

A 2010 study by ARAnet indicated that Hispanics are more likely than Blacks or Whites to respond to digital advertising, including banner ads, email promotions and pop-up ads.

Research Alert, 2010

According to the 2010 AOL Cheskin Hispanic Cyberstudy, online Hispanics generally perceive English-language websites as more comprehensive, detailed and useful than Spanish-language versions.

Engage: Hispanics, 2010

Based on a 2008 Nielsen study, factors considered very important by Hispanics in deciding where to shop (in general): Low prices, 77%; convenient location, 72%; wide range of merchandise, 71%; employees who speak Spanish, 54%; products relevant to Hispanic consumers, 52%; wide range of payment options, 47%; Spanish signage, 47%; product packaging and labels in Spanish, 43%; owner is a member of the local community, 34%.

Research Alert, 2008

According to the 2008 New American Diner Study, 42.4% of Hispanics said that when choosing a restaurant, price was their first consideration, compared to 30.3% of non-Hispanics. The study also revealed that 58.3% of Hispanics consider dining out to be as much about the experience as about the food, compared to 41.8% of non-Hispanics.

Restaurants & Institutions, 2008

Based on the 2008 New American Diner Study, 36.0% of Hispanic consumers indicated they like restaurant dishes served in large family-style portions that everyone can share, compared to 20.1% of non-Hispanics.

Restaurants & Institutions, 2008

A 2008 survey by TNS found that 34% of Hispanics versus 14% of total shoppers are influenced by in-store ads and coupons. The same percentage of Hispanics also claim to be influenced by in-store price reductions, compared to 22% of non-Hispanics.

TNS, 2008

A 2008 study commissioned by People En Espanol magazine found that seeing the latest products on retail shelves is particularly important to Hispanic women. As opposed to 26% of the general market, 45% of Hispanic shoppers say that when they shop they are inspired by the newest and hottest products, styles and colors.

Chain Drug Review, 2008

How They Buy Source

Based on a 2010 survey conducted by Sterling Commerce, how Hispanic mobile phone owners use their devices for shopping activities (multiple answers): Access information about a product they might purchase, 38%; compare prices, 32%; check another retailer if an item is out of stock, 29%; check to see if items are in stock, 28%; order an item, 16%. 

eMarketer, 2010

A 2010 study by M/A/R/C Research found that Hispanics are less likely than average to rely on a shopping list when visiting a grocery store.

Research Alert, 2010

Based on a 2009 study by BIGresearch and Televisa, shopping expenditures of the typical Hispanic woman on the following items (with average spending by non-Hispanic women in parentheses): Women's clothing, $65.75 ($41.23); men's clothing, $46.25 ($27.65); shoes, $46.20 ($22.62); health & beauty, $34.27 ($28.19).

Research Alert, 2009

A 2008 survey by TNS found that Hispanics like to browse while shopping, with only 16% saying that "getting in and out of a store quickly" is important to them, compared to 39% of non-Hispanic consumers.

TNS, 2008

What They Buy Source

Based on a 2010 survey by BIGresearchand Televisa, big-ticket items that Hispanics planned to buy in the next six months: Computer, 23%; TV, 18%; Vacation/travel, 17%; furniture, 15%; digital camera, 10%; jewelry/watch, 10%; home appliances, 10%; major home improvement or repair, 9%; stereo equipment, 7%; house, 6%; RV/boat, 1%; other, 11%.

Research Alert, 2010

A 2010 survey by BIGresearch asked Hispanic women to list which categories they planned to increase their spending in during the coming months: Internet shopping, 17%; children's clothing, 15%; groceries, 11%; health/beauty aids, 10%; shoes, 10%; women's dress clothing, 9%; women's casual clothing, 8%; electronics, 4%; dining out, 4%.

Marketing to Women, 2010

According to the 2010 Polk Automotive Loyalty Awards, which are determined when a household that owns a new vehicle returns to the market and purchases or leases another new vehicle of the same model or make, Honda was the winner among Hispanic consumers.

R.L. Polk & Co., 2010

Based on a 2010 study by Bank of America, ownership of electronic devices by bi-cultural Hispanics (with non-Hispanic percentages in parentheses): Cellphone, 86% (74%); DVD  player, 74% (74%); desktop computer, 67% (71%); iPod/MP3 player, 47% (25%); laptop computer, 44% (32%); HDTV, 42% (23%); Blackberry, 13% (20%). 

Research Alert, 2010

A 2010 report by Packaged Facts determined that Hispanics spend significantly more than other groups on food consumed at home, due to the importance of family mealtime and larger family units.

Facts, Figures & the Future, 2010

According to a 2010 survey by New York Life Insurance, 77% of Hispanic adults say the recession increased their desire to provide a financial safety net for their families. Those with incomes of $50,000 or more (87%) and with some college education (87%) were more likely than average to say so.

Research Alert, 2010

Research by Macy's showed that Hispanic women spend nearly three times the amount that general market women do on both skincare ($60 vs. $22) and body care ($60 vs. $23) products each month.

Research Alert, 2010

A mid-2010 survey by BIGresearch showed that approximately 20% of Hispanics were planning to buy a TV in the coming six months, while about 25% were expecting to purchase a computer. 

Research Alert, 2010

According to a 2010 Nielsen study, Hispanics tend to spend more than the general population on categories for babies and children, in addition to food consumed at home.

The Center for Media Research, 2010

Based on a 2010 survey of Hispanic moms, when shopping for a vehicle, Toyota, Ford and Honda were the three most preferred brands. Concerning the type of vehicle, an SUV or minivan were the top choices. 

Engage: Hispanics, 2010

Research by the Food Marketing Institute showed that only 10% of Hispanic shoppers never buy private label products, with 64% believing that store brands are as good as national brands. Hispanics are most likely to buy private label products in the following categories: Dairy (54%); paper products (41%); carbonated beverages, soda or bottled water (35%); cleaning supplies (34%); cereals and other breakfast products (34%).

Food Marketing Institute, 2010

A 2010 study by Insight Research noted that "Hispanics are one of the most social groups online, and given the youth-oriented demographic of the U.S. Hispanic community, they should become a prime target for the newer 3G and 4G cellular services."

Media Daily News, 2010

Share of Latin music sales in 2009, by genre: Regional Mexican/Tejano, 62%; pop/rock, 19%; tropical genre, 12%; urban (formerly included under pop/rock genre), 7%.

RIAA, 2010

Universal Music Latin Entertainment and Universal Music Group Distribution retained their leads in 2009 as the top Latin label group and distributor, respectively, in the U.S. UMLE (which includes imprints Fonovisa, Disa, Universal Music Latino and Machete) owned a 47.1 share of album sales, followed by Sony Music U.S. Latin, with a 20.8% share. Among distributors, Universal Music Group Distribution claimed a 48.3% market share in 2009, while Sony Music Entertainment was second at 23.3%.

Billboard, 2010

Private label brands account for 31% of Hispanic grocery shopping baskets.

Engage: Hispanics, 2010

Latinos are more likely to use the full feature set on their mobile devices, over-indexing in the use of SMS, MMS, cameras, downloads, email, Internet and gaming functions.

Advertising Age, 2010

A 2010 survey by Scarborough Research concluded that fast-food breakfast diners are 11% more likely to be Hispanic, when compared to the general adult population.

Scarborough Research, 2010

Research by Mintel found that most Hispanic women want to see more personal care products (52%) and haircare products (64%) designed specifically for them -- such as an extended color spectrum in cosmetics and hair products that cater to their particular issues.

Research Alert, 2010

A 2010 study by the Federal Deposit Insurance Corp. concluded that Hispanics and African Americans are much more likely to be "unbanked" or "underbanked," when compared to Whites. The report showed that 24.0% of Hispanic households are underbanked, while 19.3% are unbanked.

USA Today, 2010

A study by the U.S. Centers for Disease Control and Prevention showed that 51% of Hispanic adults consume alcohol, compared to 63% of non-Hispanic adults.

National Center for Health Statistics, 2010

According to research conducted by the University of Georgia's Selig Center for Economic Growth, Hispanics spend more on such items as groceries, telephone services, men's and boys' clothing, children's clothing, footwear, housing, utilities and transportation, when compared to the non-Hispanic population. They spend substantially less on alcoholic beverages, health care, entertainment, education, tobacco products, and personal insurance and pensions.

University of Georgia, 2009

A study by the National Cattlemen's Beef Association found that Hispanics spend 42% more on beef purchases than any other ethnic group. They also eat beef 4-5 times per week, compared to an average of 2-3 times per week for the general population.

National Cattlemen's Beef Association, 2009

According to a survey of approximately 3,000 members of Latino KnowledgePanel, 60% of Hispanics indicate that their favorite foods are from their country of origin, but the results vary greatly from those who are least assimilated (73%), versus those who are most assimilated (33%).

Engage: Hispanics, 2009

According to a study by the Leisure Trends Groups, Hispanics are among the most active Americans on weekends: 84% spend time walking and 45% enjoy running. Nearly one-third are campers who also like to hike and backpack.

Leisure Trends Group, 2009

According to the 2008 New American Diner Study, Hispanics eat an average of 4.14 meals away from home each week, compared to 3.58 for Caucasians and 3.69 for African Africans and 4.47 for Asians. Hispanic consumers also eat an average of 3.84 snacks away from home each week, compared to 2.42 for Caucasians, 3.63 for African Americans and 3.47 for Asians.

Restaurants & Institutions, 2008

Based on Restaurants & Institutions 2008 New American Diner Study, 8.5% of adult Hispanic consumers say they always eat breakfast away from home on weekdays (compared to 3.9% of non-Hispanics), with 22.9% of Hispanics indicating they often do (compared to 14.3% of non-Hispanics). On weekends, 50.5% of Hispanic adults say they always or often eat breakfast away from home, compared to 30.7% of non-Hispanics.

Restaurants & Institutions, 2008

Where They Buy Source

Metropolitan areas with the largest estimated Hispanic populations in 2010 (with Hispanics' buying power, in billions, for each market in parentheses): 1. Los Angeles, 8,106,800 ($159.8); 2. New York, 4,588,100 ($99.3); 3. Houston, 2,063,900 ($38.1); 4. Miami, 2,033,600 ($48.5); 5. Chicago, 1,985,100 ($39.1); 6. Dallas/Fort Worth, 1,846,900 ($33.1); 7. San Francisco, 1,570,400 ($40.6); 8. Phoenix, 1,455,200 ($27.5); 9. San Antonio, 1,318,000 ($25.1); 10. McAllen (TX), 1,161,400 ($15.9); 11. Sacramento, 1,060,800 ($21.8); 12. Fresno/Visalia, 1,006,300 ($15.4); 13. San Diego, 970,100 ($20.1); 14. Denver, 812,800 ($15.8); 15. El Paso, 777,900 ($12.2).

Advertising Age, 2010

Based on a study by Sandelman & Associates, share of visits to fast-food restaurants by Spanish-speaking Hispanics during the previous month in 2009 (with 2005 levels in parentheses): 20 or more visits, 18% (21%); 12-19 visits, 13% (20%); 4-11 visits, 28% (34%); 1-3 visits, 20% (21%); no visits, 22%; (4%).

Research Alert, 2010

According to a 2010 Nielsen report, Hispanics tend to spend more in traditional mass merchandise stores and warehouse clubs, when compared to the general population.

The Center for Media Research, 2010

According to a mid-2010 survey by BIGresearch, U.S.-born, English-dominant Hispanics most commonly shop for electronics at Best Buy, Walmart  and Target. Foreign-born, Spanish-dominant Hispanics also shop Best Buy and Walmart, but add Amazon as their third-favorite store.

Research Alert, 2010

A study by ad agency Dieste found that in grocery shopping, a minimum of five channels are routinely used by Hispanic consumers.

Engage: Hispanics, 2010

The top 10 Hispanic magazines, based on gross 2009 ad revenue (totals in millions): 1. People en Espanol, $45.4; 2. Latina, $25.6; 3. TV y Novelas, $16.4; 4. Ser Padres, $13.0; 5. Siempre Mujer, $11.1; 6. Vanidades, $8.9; 7. TV Notas, $8.1; 8. Selecciones, $5.2; 9. Hispanic Business, $4.8; 10. Ser Padres Espera, $4.7.

Advertising Age, 2010

A 2010 study by research organization Sophia Mind found that 45% of Hispanic women living in the U.S. have purchased virtual goods. Sixty-one percent of these purchasers are between the ages of 26 and 40.

Engage: Hispanics, 2010

Most popular TV networks among Hispanic viewers, based on number of households in mid-2010: 1. Univision, 1,916,000; 2. Telemundo, 636,000; 3. TeleFutura, 515,000; 4. Fox, 358,000; 5. ABC, 346,000; 6. CBS, 287,000; 7. NBC, 222,000; 8. CW, 132,000; 9. (tie) MyNetworkTV and Azteca America, 111,000.

Advertising Age, 2010

The top 10 Hispanic newspapers, according to measured ad revenue in 2009 (totals in millions): 1. El Nuevo Herald (Miami), $57.9; 2. El Diario La Prensa (New York), $27.1; 3. La Opinion (Los Angeles), $26.2; 4. El Diario (Juarez), $21.4%; 5. Hoy (Chicago), $19.7; 6. El Norte (El Paso/Juarez), $10.4; 7. La Raza (Chicago), $8.9; 8. El Sentinel (Miami/Ft. Lauderdale), $7.9; 9. Washington Hispanic (Washington), $7.1; 10. Al Dia (Dallas), $6.7. 

Advertising Age, 2010

The top Spanish-language cable networks, according to cable coverage as a percent of all Hispanic TV households: 1. Galavision, 69.7%; 2. Mun2, 50.8%; 3. Fox Sports en Espanol, 43.7%; 4. ESPN Deportes, 40.3%; 5. Discovery en Espanol, 30.0%.

Advertising Age, 2010

The top websites in terms of number of Hispanic visitors, as of mid-2010: 1. Microsoft sites; 2. Google sites; 3. Yahoo sites; 4. Facebook.com; 5. Fox Interactive Media; 6. Ask Network; 7. AOL; 8. Apple; 9. Glam Media; 10. Turner Network. The top Hispanic-Focus sites: 1. Univision Communications; 2. Terra (Telefonica); 3. Yahoo en Espanol; 4. MSN Latino; 5. Batanga.

comScore, 2010

Based on research by the University of Georgia's Selig Center for Economic Growth, states experiencing the largest increases in Hispanic buying power between 2000 and 2009: 1. South Dakota, +216%; 2. North Dakota, +203%; 3. Arkansas, +198%; 4. (tie) South Carolina and Alabama, +183%; 6. Maine, +178%; 7. Tennessee, +177%; 8. Alaska, +168%; 9. (tie) West Virginia and Oklahoma, +167%.

University of Georgia, 2009

According to research by the University of Georgia's Selig Center for Economic Growth, states with the largest share of buying power controlled by Hispanic consumers in 2009: 1. New Mexico, 30.9%; 2. Texas, 20.4%; 3. California, 18.4%; 4. Arizona, 16.2%; 5. Florida, 15.8%; 6. Nevada, 15.3%; 7. Colorado, 11.5%; 8. (tie) New York and New Jersey, 9.6%; 10. Illinois, 8.9%.

University of Georgia, 2009

According to research by the University of Georgia's Selig Center for Economic Growth, states with the highest total of Hispanic buying power in 2009 (totals in billions): 1. California, $253; 2. Texas, $175; 3. Florida, $101; 4. New York, $76; 5. Illinois, $43; 6. New Jersey, $37; 7. Arizona, $31; 8. Colorado, $21; 9. New Mexico, $18; 10. Georgia, $15.

University of Georgia, 2009

According to a 2009 study of the most concentrated Hispanic metro areas in the U.S., those with the highest percentage of Hispanics who were planning to purchase an automobile in the coming year: 1. Austin, 26.2%; 2. Orlando, 22.0%; 3. Miami/Ft. Lauderdale, 21.1%; 4. Las Vegas, 20.9%; 5. Dallas/Fort Worth, 20.4%.

The Media Audit, 2009

According to a 2008 TNS survey, Hispanic shoppers have a higher penetration rate at convenience stores, mass merchandisers and drug stores than non-Hispanic consumers. However, their penetration rates are lower for dollar stores and supercenters.

TNS, 2008

According to a 2008 survey commissioned by People En Espanol magazine, Hispanic women shoppers spend an average of $90 per month in drug stores, and they will also travel five miles or more to get to their preferred chain drug outlet.

Chain Drug Review, 2008

Business Trends Source

Share of U.S. advertising spending in major Hispanic media for 2009: All television, 69.0%; spot radio, 9.0%; newspapers, 11.9%; magazines, 4.8%; other print, 0.5%; Internet, 4.8%.

Advertising Age, 2010

Advertiser spending in major Hispanic media amounted to $6.311 billion in 2009, down 8.6% from the 2008 total of $6.909 billion. Spending by category in 2009 (totals in millions), with change from the prior year in parentheses: All TV, $4,356 (-8.9%); spot Radio, $566 (-0.2%); newspapers, $754 (-17.1%); magazines, $300 (-14.8%); other print, $32 (no change); Internet, $303 (+14.1%).

Advertising Age, 2010

The top 10 corporate advertisers in Hispanic spot Radio in 2009 (totals in millions), with change from 2008 in parentheses: 1. Broadcasting Media Partners (Univision), $20.371 (-13.8%); 2. AT&T, $12.496(+35.8%); 3. McDonald's Corp., $11.485 (+25.6%); 4. Verizon Communications, $9.360 (-8.4%); 5. J.C. Penney Co., $7.266 (+12.1%); 6. Lowe's Cos., $7.128 (+59.4%); 7. Home Depot, $7.086 (-9.0%); 8. Safeway, $6.965 (+112.6%); 9. U.S. Government, $6.907 (-16.4%); 10. State Farm Auto Insurance, $6.576 (+5.3%).

The Nielsen Company, 2010

It is expected that the 2010 Census will show that the number of Hispanics in the U.S. has increased 42% from 2000.

Advertising Age, 2010

The top advertisers in Hispanic media in 2009, with change from 2008 in parentheses: 1. Procter & Gamble, $159.7 (-13.1%); 2. DirecTV, $133.4 (+70.3%); 3. Verizon Communications, $116.3 (+14.0%); 4. Lexicon Marketing Corp., $103.2 (-25.6%); 5. McDonald's Corp., $102.3 (+8.4%); 6. AT&T, $101.6 (-7.2%); 7. Broadcasting Media Partners, $93.8 (-0.1%); 8. General Motors, $79.1 (-14.7%); 9. General Mills, $71.6 (+80.0%); 10. State Farm Auto Ins., $70.2 (-6.9%); 11. Dish Network, $64.7 (+80.9%); 12. Sprint Nextel Corp., $64.6 (+8.2%); 13. Toyota Motor Corp., $63.6 (-28.4%); 14. Unilever, $63.3 (+135.1%); 15. Walmart, $62.9 (-6.0%).

Advertising Age, 2010

The top 10 Spanish-formatted Radio stations, according to number of listeners (Arbitron Fall 2009): 1. KLVE-FM (Los Angeles), 2. WSKQ-FM (New York), 2,097,200; 3. WXNY-FM (New York), 1,625,900; 4. KSCA-FM (Los Angeles), 1,617,100; 5. KLAX-FM (Los Angeles), 1,425,100; 6. KLYY-FM (Riverside, CA), 1,293,400; 7. WPAT-FM (New York), 1,260,900; 8. KRCD-FM (Inglewood, CA), 1,181,000; 9. KXOS-FM (Burbank, CA), 1,158,500; 10. KBUE-FM (Los Angeles), 1,154,700.

Arbitron, 2010

The number of Hispanic-owned businesses in the U.S. totaled 2.3 million in 2007, up 43.6% from 2002. Hispanic-owned businesses accounted for 23.6% of all businesses in New Mexico, 22.4% of businesses in Florida, and 20.7% of businesses in Texas.

U.S. Census Bureau, 2010

A 2010 study by Insight Research predicts that over the next five years, Hispanics will spend $257 billion on telecommunications services, accounting for 17% of all residential telecom expenditures.

Media Daily News, 2010

There are more than 2 million Hispanic-owned businesses in the U.S.

Media Daily News, 2010

Sales of Latin music fell 47.4% in 2009 to $143.1 million, compared to $272.0 million in 2008. Compact disc sales accounted for approximately 97% of 2009 dollar volume.

RIAA, 2010

A 2010 survey conducted by the Shelton Group revealed that Hispanic respondents were significantly more likely than other groups to be searching for "greener" products. According to the study, 75% of Hispanics are looking for greener products, compared to 61% of Caucasians and 57% of African Americans.

Shelton Group, 2010

A 2010 study by Mintel noted that 25% of the children born in the U.S. today are Hispanic.

Facts, Figures & the Future, 2010

Hispanics account for the largest minority group in 21 states -- Arizona, California, Colorado, Connecticut, Florida, Idaho, Iowa, Kansas, Massachusetts, Nebraska, Nevada, New Hampshire, New Jersey, New Mexico, Oregon, Rhode Island, Texas, Utah, Vermont, Washington and Wyoming.

U.S. Census Bureau, 2010

Based on a study by the University of Georgia's Selig Center for Economic Growth, Hispanic buying power in the U.S. was projected to rise to $978.4 billion in 2009. By 2014, that figure is expected to increase to $1.330 trillion.

University of Georgia, 2009

A 2009 Arbitron report ranked Radio formats according to Hispanic audience share: Mexican Regional, 20.6%; Spanish Contemporary, 9.1%; Rhythmic Contemporary Hit Radio, 8.1%; Spanish Adult Hits, 7.3%; Adult Contemporary, 5.5%; Pop Contemporary Hit Radio, 5.3%; Spanish Tropical, 3.8%; News/Talk/Information, 3.8%; Classic Hits, 3.8%; Country, 2.9%; Spanish News/Talk, 2.8%; Latino Urban, 1.7%; Spanish Variety, 1.0%; Spanish Religious, 1.0%; Tejano, 0.9%; Spanish Oldies, 0.3%.

Arbitron, 2009

Research by Arbitron showed that Hispanics aged 12 or above spend nearly 16 hours per week listening to Radio, 30 minutes more than the national audience as a whole.

Arbitron, 2009

Based on a 2009 Arbitron study, Mexican Regional is the most listened-to Spanish-language format in the East North Central, West North Central, Mountain, Pacific and South Central regions of the U.S., while Spanish Contemporary is the most popular format in the South Atlantic region, and Spanish Tropical performs best in the Middle Atlantic and New England regions.

Arbitron, 2009

Misc Source

A 2010 study by research organization Sophia Mind showed that 85% of Hispanic women in the U.S. have accessed social networks, including 58% who do so daily. Their most popular activities: Keep in touch with family and friends, 79%; share photos or videos, 53%; look for discounts or opportunities to purchase goods, 45%; read about topics of interest, 40%; research products and services, 36%.

Research Alert, 2010

According to a 2010 Univision/Associated Press poll, Hispanic workers put in an average of 38.4 hours a week on their jobs, with 70% working 40 or more hours in a typical week. Eighty-nine percent work one job, while 8% work two jobs. 

Research Alert, 2010

A 2008 study by Evercare and the National Alliance for Caregiving found that 36% of Hispanic households have at least one family member caring for an older loved one, compared to 21% for all U.S. households. The study also showed that caregiving is most often performed by a female for an older female loved one while they are also caring for children under the age of 18.

National Alliance for Caregiving, 2008