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Who Buys Source

According to a survey of flooring retailers, conducted by National Floor Trends magazine, residential replacement sales will account for 57% of their revenue in 2011, followed by contract/commercial sales (19%), builder/new construction sales, (16%), and Main Street commercial sales (8%). 

National Floor Trends, 2011

Profiling adults 18+ who bought wall-to-wall carpeting or room size/area rugs in the last year, along with those consumers who had hardwood floors or ceramic tile flooring installed in the previous year:
 

GfK MRI, 2010

Adults 18+ who bought wall-to-wall carpeting in the past year, by region: Northeast, 18.9%; Midwest, 27.4%; South, 33.4%; West, 20.3%.

GfK MRI, 2010

Adults 18+ who bought wall-to-wall carpeting in the last year, by race: White, 83.7%; Black, 8.6%; Other, 7.7%; Hispanic origin, 7.3%.

GfK MRI, 2010

Adults 18+ who bought wall-to-wall carpeting in the past year, by marital status: Single, 21.2%; married, 65.6%; separated/widowed/divorced, 13.2%.

GfK MRI, 2010

Of those adults 18+ who bought room-sized or area rugs in the past year, 58.2% were women and 41.8% were men.

GfK MRI, 2010

Adults 18+ who bought room-sized or area rugs in the past year, by age bracket: 18-24, 13.3%; 25-34, 21.3%; 35-44, 22.0%; 45-54, 19.6%; 55-64, 12.4%; 65+, 11.3%.

GfK MRI, 2010

Adults 18+ who bought room-sized or area rugs in the past year, by income bracket: $100,000+, 29.8%; $75-99,999, 16.9%; $60-74,999, 11.0%; $50-59,999, 9.7%; $40-49,999, 7.5%; $30-39,999, 8.4%; $20-29,999, 7.2%; under $20,000, 9.5%.

GfK MRI, 2010

Adults 18+ who bought room-sized or area rugs in the past year, by region: Northeast, 20.2%; Midwest, 22.4%; South, 36.8%; West, 20.7%.

GfK MRI, 2010

Adults 18+ who bought room-sized or area rugs in the last year, by race: White, 79.8%; Black, 8.6%; Other, 11.6%; Hispanic origin, 11.4%.

GfK MRI, 2010

Adults 18+ who bought room-sized or area rugs in the past year, by marital status: Single, 26.0%; married, 58.8%; separated/widowed/divorced, 15.2%.

GfK MRI, 2010

Of those adults 18+ who had hardwood floors installed in their homes in the past year, 50.1% were men and 49.9% were women.

GfK MRI, 2010

Adults 18+ who had hardwood flooring installed in the last year, by age bracket: 18-24, 8.9%; 25-34, 15.6%; 35-44, 23.9%; 45-54, 22.5%; 55-64, 15.1%; 65+, 14.0%.

GfK MRI, 2010

Adults 18+ who had hardwood flooring installed in the last year, by income level: $100,000+, 43.2%; $75-99,999, 20.0%; $60-74,999, 11.1%; $50-59,999, 5.6%; $40-49,999, 5.4%; $30-39,999, 4.8%; $20-29,999, 4.1%; under $20,000, 5.9%.

GfK MRI, 2010

Adults 18+ who had hardwood flooring installed in the last year, by region: Northeast, 18.1%; Midwest, 21.1%; South, 39.0%; West, 21.8%.

GfK MRI, 2010

Adults 18+ who had hardwood flooring installed in the past year, by race: White, 81.3%; Black, 9.1%; Other, 9.6%; Hispanic origin, 8.8%.

GfK MRI, 2010

Adults 18+ who had hardwood flooring installed in the last year, by marital status: Single, 19.8%; married, 67.8%; separated/widowed/divorced, 12.4%.

GfK MRI, 2010

Of those adults 18+ who had ceramic tile flooring installed in the last year, 49.2% were men and 50.8% were women.

GfK MRI, 2010

Adults 18+ who had ceramic tile flooring installed in the past year, by age group: 18-24, 8.6%; 25-34, 14.4%; 35-44, 20.8%; 45-54, 24.6%; 55-64, 18.0%; 65+, 13.6%.

GfK MRI, 2010

Adults 18+ who had ceramic tile flooring installed in the past year, by income level: $100,000+, 38.3%; $75-99,999, 18.0%; $60-74,999, 11.9%; $50-59,999, 8.6%; $40-49,999, 6.5%; $30-39,999, 7.4%; $20-29,999, 4.1%; under $20,000, 5.2%.

GfK MRI, 2010

Adults 18+ who had ceramic tile flooring installed in the last year, by region: Northeast, 17.0%; Midwest, 22.3%; South, 41.0%; West, 19.7%.

GfK MRI, 2010

Adults 18+ who had ceramic tile flooring installed in the past year, by race: White, 78.1%; Black, 11.1%; Other, 10.8%; Hispanic origin, 13.1%.

GfK MRI, 2010

Adults 18+ who bought wood flooring in the last year, by marital status: Single, 16.9%; married, 69.8%; separated/widowed/divorced, 13.3%.

GfK MRI, 2010

Of those adults 18+ who purchased wall-to-wall carpeting in the last year, 53.6% were women and 46.4% were men.

GfK MRI, 2010

Adults 18+ who bought wall-to-wall carpeting in the past year, by age group: 18-24, 12.6%; 25-34, 18.7%; 35-44, 17.8%; 45-54, 19.6%; 55-64, 16.4%; 65+, 15.0%.

GfK MRI, 2010

Adults 18+ who bought wall-to-wall carpeting in the last year, by income level: $100,000+, 36.3%; $75-99,999, 15.8%; $60-74,999, 11.4%; $50-59,999, 7.9%; $40-49,999, 9.4%; $30-39,999, 6.2%; $20-29,999, 5.4%; under $20,000, 7.6%.

GfK MRI, 2010

When They Buy Source

According to a 3-year average (2008-2010), sales of floor covering stores by month: January, 7.4%; February, 7.5%; March, 8.4%; April, 8.4%; May, 8.4%; June, 9.1%; July, 9.3%; August, 9.0%; September, 8.7%; October, 8.6%; November, 7.8%; December, 7.4%.

U.S. Department of Commerce, 2011

Why They Buy Source

Based on a 2011 survey conducted by National Floor Trends magazine, attributes considered "very important" by retailers when determining which brands of flooring products to stock (multiple answers): Competitive pricing, 93%; scheduling and on-time delivery, 92%; responsiveness in handling claims/services, 90%; accessibility of representatives, 87%; provides installation specifications, 76%; color choices/styles/selection, 75%; website information and support, 73%; store-level training and education, 66%; provides consumer insight and knowledge, 65%; rebates/sales incentives, 58%.

National Floor Trends, 2011

According to 2010 research by the Floor Covering News, share of carpet sales by end use: Residential replacement, 57.6%; commercial, 27.6%; Main Street, 8.6%; new residential, 4.2%; other, 2.0%. 

Floor Covering News, 2010

Based on 2010 research by the Floor Covering News, share of hardwood flooring sales, by end use: Residential replacement, 56.6%; new residential, 26.2%; commercial, 4.9%; Main Street, 3.2%; other, 9.1%.

Floor Covering News, 2010

According to a 2010 survey by the Floor Covering News, share of laminate flooring sales, by end use: Residential replacement, 85.7%; new residential, 4.9%; Main Street, 4.4%; commercial, 2.3%; other, 2.75.

Floor Covering News, 2010

According to a survey of retailers conducted by National Floor Trends magazine, share of customers' uses of ceramic tile: Floor tile, 57%; wall tile, 19%; backsplahes, 12%; trimes and decorative tile, 6%; countertops, 4%; exterior use, 3%. 

National Floor Trends, 2010

How They Buy Source

According to a 2010 survey of flooring retailers, conducted by National Floor Trends magazine, the respondents' average residential carpet sale was $1,937, while their average Main Street commercial sale totaled $4,274. The average residential carpeting job was 75 square yards, compared to 242 square yards for the average Main Street commercial job.

National Floor Trends, 2010

Based on 2010 surveys conducted by National Floor Trends magazine, average ticket amounts for the following categories of flooring material: Hardwood, $3,764; ceramic tile, $1,876; stone/marble, $1,938; resilient flooring, $1,798.

National Floor Trends, 2010

What They Buy Source

Most of the carpet sold today is tufted, which is the process that grew out of the chenille bedspread industry.

Carpet & Rug Institute, 2011

Based on a 2010 survey of flooring retailers, conducted by National Floor Trends magazine, Dal-Tile was the top-selling brand of ceramic tile, followed by American Olean and Florida Tile. Dal-Tile was also named as the top brand of stone/marble, followed by Emser Tile and Florida Tile.

National Floor Trends, 2010

A 2010 survey of retailers conducted by National Floor Trends magazine determined that the best-selling brand of hardwood flooring was Bruce, followed by Shaw Hard Surfaces, Anderson, Mohawk and Mullican. 

National Floor Trends, 2010

A 2010 National Floor Trends survey of retailers showed that red oak was the best-selling type of hardwood flooring (45%), followed by hickory (13%), white oak (11%), Brazilian cherry (10%), maple (9%), bamboo (3%), Brazilian walnut (3%), pecan (2%) and others (4%).

National Floor Trends, 2010

Where They Buy Source

Shaw Industries is the number one flooring manufacturer in the U.S., selling its products under brand names such as Cabin Crafts, Designweave, Queen, Philadelphia and Sutton, in addition to its commercial subsidiary, Shaw Contract Flooring.

Hoover's, 2011

Mohawk Industries is the second-largest residential/commercial flooring manufacturer in the U.S., producing such brands as Aladdin, Durkan, Karastan, Bigelow and Mohawk.  Dal-Tile Corporation, a subsidiary of Mohawk Industries, ranks as one of the largest makers of ceramic tile and stone flooring in America. Its brands include Daltile, Mohawk and American Olean.

Hoover's, 2011

Beaulieu of America is the third-largest flooring company, and largest carpet-only manufacturer, in the world. Its consumer brands include Bliss, Coronet and Hollytex.

Hoover's, 2011

Interface is the world's top producer of commercial carpet. The company's modular carpet, typically used in office, government, commercial and health-care facilities, is sold under the Interface, FLOR and Bentley Prince Street names.

Hoover's, 2011

CCA Global Partners operates more than 2,700 retail stores in America and abroad. Included among the corporation's brands are Carpet One, the world's largest floorcovering retailer with more than 1,000 locations. CCA's other divisions include Flooring America (with more than 550 member-owned stores).

Hoover's, 2011

Abbey Carpet Company runs a network of more than 800 independently owned and operated stores in the U.S., Bahamas and Puerto Rico. It sells brand-name carpeting at mill-direct prices, in addition to area rugs, hardwood, laminate and vinyl flooring, ceramic tile and window coverings.

Hoover's, 2011

Where handmade area rugs, machine-made area rugs, accent rugs and washable rugs are purchased: Mass merchants & clubs, 39%; department stores, 13%; home improvement centers, 12%; floor covering stores, 10%; furniture stores & chains, 9%; catalogs, 7%; specialty stores, 4%; online, 4%; other, 2%;

Home Furnishings News, 2010

Business Trends Source

Retail sales of floorcovering stores in the U.S. totaled $15.469 billion in 2010, down from $15.870 billion in 2009 and $19.183 billion in 2008.

U.S. Department of Commerce, 2011

According to a survey of retailers conducted by National Floor Trends magazine, hardwood floors (39%), carpet (33%), ceramic tile (28%) and vinyl/resilient (28%) were the flooring categories that experienced the greatest increases in sales during 2010. For 2011, the survey respondents predicted carpet (61%), hardwood floors (47%), ceramic tile (46%) and vinyl/resilient (37%) would show the greatest increases in sales.

National Floor Trends, 2011

According to a survey of flooring retailers, conducted by National Floor Trends magazine, share of products sold by the respondents in 2010: Carpet, 36%; hardwood flooring, 16%; ceramic tile, 14%; resilient flooring, 12%; laminate floors, 9%; stone/marble, 6%; countertops, 3%; area rugs, 2%; window coverings, 1%; paint, 1%. 

National Floor Trends, 2011

Misc Source

Ninety percent of the U.S. carpet market is supplied by mills located in Georgia (Whitfield, Gordon, Catoosa, Murray, Fannin, Troup and Bartow counties).

Carpet & Rug Institute, 2011