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Who Buys Source

Profiling adults 18+ who are "very likely" to purchase either a pickup truck, a sport utility vehicle, or a van/minivan within the next year:

GfK MRI, 2013

Of those adults 18+ who are very likely to purchase a pickup truck in the next year, 58.0% are men and 42.0% are women.

GfK MRI, 2013

Adults 18+ who are very likely to purchase a pickup in the coming year, by age group: 18-24, 19.5%; 25-34, 21.3%; 35-44, 23.8%; 45-54, 18.2%; 55-64, 10.9%; 65+, 6.3%.

GfK MRI, 2013

Adults 18+ who are very likely to buy a pickup truck in the coming year, by income level: $100,000+, 21.6%; $75-99,999, 12.7%; $60-74,999, 10.7%; $50-59,999, 9.0%; $40-49,999, 8.2%; $30-39,999, 9.7%; $20-29,999, 10.5%; under $20,000, 17.6%.

GfK MRI, 2013

Adults 18+ who are very likely to buy a pickup within the next year, by race: White, 62.6%; Black, 19.8%; Other, 17.6%; Hispanic origin, 18.9%.

GfK MRI, 2013

Adults 18+ who are very likely to purchase a pickup in the next year, by region: Northeast, 16.1%; Midwest, 16.0%; South, 48.6%; West, 19.3%.

GfK MRI, 2013

Adults 18+ who are very likely to purchase a pickup in the coming year, by marital status: Single, 33.7%; married, 47.4%; separated/widowed/divorced, 18.9%.

GfK MRI, 2013

Of those adults 18+ who are very likely to buy a sport utility vehicle in the next year, 50.8% are men and 49.2% are women.

GfK MRI, 2013

Adults 18+ who are very likely to buy an SUV in the next year, by age bracket: 18-24, 15.3%; 25-34, 24.2%; 35-44, 20.6%; 45-54, 16.9%; 55-64, 12.8%; 65+, 10.2%.

GfK MRI, 2013

Adults 18+ who are very likely to purchase an SUV in the coming year, by income level: $100,000+, 30.2%; $75-99,999, 14.6%; $60-74,999, 10.4%; $50-59,999, 8.0%; $40-49,999, 8.1%; $30-39,999, 9.1%; $20-29,999, 7.6%; under $20,000, 12.0%.

GfK MRI, 2013

Adults 18+ who are very likely to buy an SUV within the next year, by race: White, 69.0%; Black, 17.5%; Other, 13.5%; Hispanic origin, 13.5%.

GfK MRI, 2013

Adults 18+ who are very likely to buy an SUV within the next year, by region: Northeast, 15.3%; Midwest, 19.7%; South, 43.2%; West, 21.8%.

GfK MRI, 2013

Adults 18+ who are very likely to buy an SUV in the next year, by marital status: Single, 28.5%; married, 57.4%; separated/widowed/divorced, 14.1%.

GfK MRI, 2013

Of those adults 18+ who are very likely to purchase a van or minivan in the coming year, 51.0% are women and 49.0% are men.

GfK MRI, 2013

Adults 18+ who are very likely to purchase a van or minivan within the next year, by age group: 18-24, 18.2%; 25-34, 25.5%; 35-44, 25.6%; 45-54, 12.2%; 55-64, 10.2%; 65+, 8.3%.

GfK MRI, 2013

Adults 18+ who are very likely to buy a van or minivan in the next year, by income bracket: $100,000+, 14.1%; $75-99,999, 10.0%; $60-74,999, 9.3%; $50-59,999, 8.3%; $40-49,999, 11.3%; $30-39,999, 12.3%; $20-29,999, 14.5%; under $20,000, 20.2%.

GfK MRI, 2013

Adults 18+ who are very likely to buy a van or minivan in the coming year, by race: White, 55.5%; Black, 21.6%; Other, 22.9%; Hispanic origin, 27.1%.

GfK MRI, 2013

Adults 18+ who are very likely to purchase a van or minivan within the next year, by region: Northeast, 14.7%; Midwest, 17.8%; South, 46.2%; West, 21.3%.

GfK MRI, 2013

Adults 18+ who are very likely to buy a van or minivan in the next year, by marital status: Single, 32.5%; married, 54.7%; separated/widowed/divorced, 12.8%.

GfK MRI, 2013

According to a 2013 study by Scarborough Research, the top 10 markets for owning or leasing an SUV (percentage of adults who own or lease an SUV in their household): Denver, 48%; Colorado Springs/Pueblo, 45%; Salt Lake City, 42%; Austin, 40%; Houston, 40%; Seattle/Tacoma, 40%; Spokane, 40%; Las Vegas, 39%; Atlanta, 39%; Nashville, 39%.

Scarborough Research, 2013

When They Buy Source

Share of sales for new car dealers (cars and trucks) by month (3-year average, 2011-2013): January, 7.4%; February, 7.5%; March, 8.5%; April, 8.2%; May, 8.6%; June, 8.3%; July, 8.3%; August, 8.7%; September, 8.0%; October, 8.3%; November, 8.5%; December, 9.7%.

U.S. Department of Commerce, 2014



What They Buy Source

Sales figures for the 10 best-selling light truck vehicles in 2013 (with percentage change from 2012 in parentheses): 1. Ford F-Series, 763,402 (+18.3%); 2. Chevrolet Silverado, 480,414 (+14.8%); 3. Ram Pickup, 355,673 (+21.2%); 4. Honda CR-V, 303,904 (+7.9%); 5. Ford Escape, 295,993 (+13.4%); 6. Chevrolet Equinox, 238,192 (+9.0%); 7. Toyota RAV4, 218,249 (+27.0%); 8. Ford Explorer, 192,397 (+17.2%); 9. GMC Sierra, 184,389 (+17.3%); 10. Jeep Grand Cherokee, 174,275 (+12.6%).

Automotive News, 2014

Sales totals for the 11-20 top-selling light truck vehicles in 2013 (with percentage change from 2012 in parentheses): 11. Nissan Rogue, 162,751 (+14.3%); 12. Toyota Tacoma, 159,485 (+12.8%); 13. Jeep Wrangler, 155,502 (+9.8%); 14. Ford Edge, 129,109 (+0.9%); 15. Honda  Odyssey, 128,987 (+2.4%); 16. Toyota Highlander, 127,572 (+5.4%); 17. Honda Pilot, 126,678 (10.3%); 18. Dodge Grand Caravan, 124,019 (-12.3%); 19. Subaru Forester, 123,592 (+61.9%); 20. Chrysler Town & Country, 122,288 (+9.4%).

Automotive News, 2014

Sales figures for the 21-30 best-selling light truck vehicles in 2013 (with percentage change from 2012 in parentheses): 21. Toyota Sienna, 121,117 (+5.6%); 22. Toyota Tundra, 112,732 (+10.9%); 23. Kia Sorento, 105,649 (-11.7%); 24. Lexus RX, 103,920 (+9.0%); 25. Ford E-Series Van, 102,705 (+4.1%); 26. GMC Terrain, 99,525 (+1.8%); 27. Chevrolet Traverse, 96,467 (+12.7%); 28. GMC Acadia, 89,793 (+14.7%); 29. Hyundai Santa Fe, 88,844 (+25.1%):; 30. Nissan Pathfinder, 88,632 (+108.0%).

Automotive News, 2014

Truck category vehicles accounted for the two best-selling vehicles in 2013 (cars and trucks combined) -- the No. 1 Ford F-Series pickup and No. 2 Chevrolet Silverado pickup.

NADA, 2014

Brands with the highest market share for 2012 in the medium- and heavy-duty truck business: Freightliner, 28.3%; International, 19.8%; Ford, 12.9%; Kenworth, 9.3%; Peterbilt, 9.2%; Volvo Truck 6.0%; Mack, 5.0%; Dodge/Ram, 3.0%; Isuzu, 3.0%; Hino, 1.8%.

National Automobile Dealers Association, 2013


Business Trends Source

Overall sales of light truck vehicles increased 11.0% in 2013 to a total of 7,793,163 units, up from 7,020,574 in 2012. Truck sales of the Big 3 Detrot automakers totaled 4,624,610 in 2013, 10.1% higher than the previous year, while sales of Japanese nameplates sold in the U.S. amounted to 2,442,786 in 2013 (up 16.3% from 2012), European light-truck brand sales totaled 456,551 (up 9.2%) in 2013, and Korean models totaled 276,618 (8.3% lower than 2012).

Automotive News, 2014

Light trucks accounted for 50.0% of the overall number of new vehicles sold in 2013, compared to 48.4% in 2012 and 50.4% of the total in 2011.

Automotive News, 2014

The overall light truck market share of the Big 3 Detroit auto manufacturers stood at 59.3% in 2013, down from 59.8% in 2012. The light truck market share of Japanese brands grew to 31.3% in 2013 (up from 29.9% in 2012), while European automakers' share of light truck sales slipped from 6.0% in 2012 to 5.9% in 2013. Korean brands saw their market share fall from 4.3% in 2012 to 3.5% in 2013.

Automotive News, 2014

Overall sales totals for the leading light-truck manufacturers in 2013, with change from 2012 in parentheses: Ford, 1,610,263 (+11.7%); Chevrolet, 1,096,460 (+8.1%); Toyota, 820,804 (+12.6%); Honda, 577,294 (+7.6%); Jeep, 490,454 (+3.4%); GMC, 450,901(+8.9%); Nissan 436,826 (+15.7%); Ram, 367,843 (+22.2%); Dodge, 268,679 (+0.7%); Subaru, 178,931 (+108.5%); Kia, 145,693 (-16.0%); Hyundai, 130,925 (+2.2%); Mercedes-Benz, 128,131 (+9.3%); Chrysler, 122,288 (+9.4%); Lexus, 120,681(+8.3%); Mazda, 118,058 (+25.3%); BMW, 102,502 (+7.5%); Acura, 98,151 (+21.0%); Buick, 92,490 (+63.1%); Cadillac, 79,290 (-1.0%); Audi, 61,719 (+40.1%); Infiniti, 53,294 (+4.7%); Land Rover, 50,010 (+14,5%); Volkswagen, 40,344 (-23.5%); Lincoln, 38,540 (-5.0%); Mitsubishi, 37,262 (+41,5%); Volvo, 26,611 (-7.1%); MINI, 21,325 (+1.5%); Porsche, 18,507 (+19.1%).
 

Automotive News, 2014

Sales of medium- and heavy-duty trucks (Classes 4-8) rose 13.0% in 2012 to 345,876 units.

National Automobile Dealers Association, 2013

The average age of light trucks in the U.S. was 11.3 years in 2012, compared to 10.4 years in 2011 and 10.1 years in 2010.

R.L. Polk & Co., 2013

Misc Source

Winners of the 2013 Polk Automotive Loyalty Awards for the various truck/SUV/van categories: Non-Luxury CUV -- Honda CR-V; Non-Luxury Full-Size Half-Ton Pickup -- Ford F-150; Non-Luxury Mid-Size CUV -- Kia Sorento; Non-Luxury Mid-Size SUV -- Jeep Grand Cherokee; Non-Luxury Mid-Size Van -- Chrysler Town & Country; Luxury Mid-Size CUV -- Lexus RX; Non-Luxury Mid-Size Pickup -- Toyota Tacoma; Non-Luxury Full-Size SUV -- Toyota Land Cruiser; Luxury Compact CUV -- Acrua RDX; Non-Luxury Compact SUV -- Jeep Wrangler; Luxury Full-Size SUV -- Land Rover Range Rover; Luxury Mid-Size SUV, Mercedes-Benz G-Class. Loyalty is determined when a household that owns a new vehicle returns to the market and purchases or leases another new vehicle of the same model or make.

R.L. Polk & Co., 2014