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Who Buys Source

According to research by The Knot, the average age of a bride in 2010 was 29 (up from 28 in both 2009 and 2008), while the average age for a groom in 2010 was 31 (compared to 30 in both 2009 and 2008).

The Knot, 2011

Based on research by The Knot, who pays for the wedding: Bride's parents, 45%; bride and groom, 42%; groom's parents, 12%; other, 1%.

USA Today, 2011

A survey by TheKnot.com and WeddingChannel.com determined that 7 in 10 men are involved in picking registry items.

The Wall Street Journal, 2011

According to a survey conducted by TheKnot.com and Men's Health magazine, 40% of brides said they went engagement ring shopping with their husbands-to-be, or actually chose the ring themselves.

Jewelers' Circular Keystone, 2011

Based on a survey conducted by The Knot, 74% of wedding couples in 2010 had lived together prior to marriage, up from 70% in both 2009 and 2008.

 

The Knot, 2011

Profiling those adults 18+ who are currently engaged, along with those whose last trip was a honeymoon (to either a domestic or foreign location):

GfK MRI, 2010

Of those adults 18+ who are presently engaged, 49.8% are women and 50.2% are men.

GfK MRI, 2010

Adults 18+ who are currently engaged, by age group: 18-24, 26.5%; 25-34, 39.5%; 35-44, 17.7%; 45-54, 11.5%; 55-64, 3.3%; 65+, 1.5%.

GfK MRI, 2010

Adults 18+ who are presently engaged, by income level: $100,000+, 20.0%; $75-99,999, 11.3%; $60-74,999, 10.0%; $50-59,999, 9.2%; $40-49,999, 10.3%; $30-39,999, 12.3%; $20-29,999, 12.5%; under $20,000, 14.4%.

GfK MRI, 2010

Adults 18+ who are currently engaged, by region: Northeast, 18.8%; Midwest, 21.6%; South, 38.8%; West, 20.8%.

GfK MRI, 2010

Adults 18+ who are presently engaged, by race: White, 65.1%; Black, 18.4%; Other, 16.5%; Hispanic origin, 17.2%.

GfK MRI, 2010

Adults 18+ who are currently engaged, by marital status: Single, 72.3%; married, 0.0%; separated/widowed/divorced, 27.7%.

GfK MRI, 2010

Of those adults 18+ whose last trip was a honeymoon (either domestic or foreign destination), 52.5% were men and 47.5% were women.

GfK MRI, 2010

Adults 18+ whose last trip was a honeymoon (either domestic or foreign location), by age group: 18-24, 15.3%; 25-34, 43.5%; 35-44, 22.8%; 45-54, 9.1%; 55-64, 5.6%; 65+, 3.7%.

GfK MRI, 2010

Adults 18+ whose last trip was a honeymoon (either domestic or foreign destination), by income level: $100,000+, 39.8%; $75-99,999, 21.8%; $60-74,999, 11.8%; $50-59,999, 5.7%; $40-49,999, 6.8%; $30-39,999, 6.0%; $20-29,999, 4.0%; under $20,000, 4.1%.

GfK MRI, 2010

Adults 18+ whose last trip was a honeymoon (either a domestic or foreign location), by race: White, 75.3%; Black, 9.6%; Other, 15.1%; Hispanic origin, 14.6%.

GfK MRI, 2010

Adults 18+ whose last trip was a honeymoon (either domestic or foreign destination), by region: Northeast, 23.4%; Midwest, 23.7%; South, 28.9%; West, 24.0%.

GfK MRI, 2010

Adults 18+ whose last trip was a honeymoon (either domestic or foreign location, by marital status: Single, 18.5%; married, 74.1%; separated/widowed/divorced, 7.4%.

GfK MRI, 2010

When They Buy Source

Research by The Knot revealed that 40% of all engagements occur between the winter holidays and Valentine's Day.

National Jeweler, 2012

A study by The Knot determined that December is the most popular month for engagements.

Business Wire, 2011

Based on a survey conducted by The Knot, the average length of an engagement is 14 months.

The Knot, 2011

The average length of a domestic honeymoon in 2010 was 6.7 days, compared to 8.7 days for honeymooners traveling outside the U.S.

The Knot, 2011

Based on a survey by The Wedding Report, the prime timeframe appears to be at least 6 months for both researching and paying for the engagement ring and wedding bands.

The Wedding Report, 2011

Share of U.S. marriages by month (2-year average, 2008-2009): January, 5.4%; February, 6.3%; March, 6.9%; April, 7.7%; May, 9.2%; June, 10.8%; July, 10.2%; August, 10.9%; September, 9.5%; October, 9.5%; November, 7.0%; December, 6.6%.

National Center for Health Statistics, 2010

Why They Buy Source

Based on a survey by The Knot, the most popular offers used by couples in selecting/using a bridal registry retailer: 1. Completion Program -- Percent off multiple purchases from their registry over a specific time period; 2. Loyalty Program -- Couple receives retailer dollars based on guest spend of registry purchases; 3. Registry Sign-Up -- Receive gift card (with minimum purchase requirement) at time of sign-up; 4. Completion Program -- Percent off one-time purchase from their registry; 5. Registry Sign-Up -- Receive a free gift (i.e., champagne flutes, frames, vase) at time of sign-up.

Home Furnishings News, 2011

According to a 2011 survey by the Cotton Incorporated Lifestyle Monitor, 94% of women say fit is "very or somewhat important" in a wedding gown, followed by style (93%), price (89%), comfort (88%) and fiber content (57%).

Cotton Incorporated Lifestyle Monitor, 2011

How They Buy Source

Research by The Wedding Report determined the estimated average spending amounts for the following wedding ceremony and reception considerations in 2010: Rehearsal dinner, $865; ceremony location, $937; ceremony officiator, $219; reception location, $2,672; reception food service, $4,339; reception bar service, $2,207; reception rentals (tent, table, chairs, etc.), $1,385; wedding cake, $386; hotel room for after reception, $281; tips, $374.

The Wedding Report, 2011

According to a study by The Wedding Report, estimated average spending amounts for the following wedding attire and accessory items in 2010: Wedding dress, $1,053; veil, $119; bride accessories, $144; wedding dress preservation, $249; tuxedo (purchased), $510; tuxedo (rented), $144; groom accessories, $111.

The Wedding Report, 2011

According to a survey by American Express, average amounts spent on wedding gifts for the following: Close family member, $196; other relatives, $105; close friend, $101; other friends, $68; co-workers/clients, $56.

USA Today, 2011

Research by The Wedding Report calculated the estimated average spending amounts for the following categories of wedding jewelry in 2010: Engagement ring, $3,465; bride's wedding band, $1,108; groom's wedding band, $754; earrings, $131; necklace, $141; other jewelry, $281.

The Wedding Report, 2011

According to a study by The Wedding Report, estimated average spending amounts for the following types of wedding-related entertainment in 2010: Live band, $1,751; DJ, $748; musician(s), soloist or ensemble, $559; dance lessons, $455.

The Wedding Report, 2011

Based on a survey by The Wedding Report, the average amount spent by bridesmaids on a bridal shower gift is $72, and for a wedding gift, the average amount is $117.

Bridal Guide, 2011

According to a survey by Jewelers Mutual Insurance, how much people spend on engagement rings: Less than $2,500, 44%; $2,500-$7,499, 35%; $7,500-$10,000, 10%; more than $10,000, 11%.

USA Today, 2011

Based on a study by The Wedding Report, estimated average spending amounts for wedding photography and video services in 2010: Wedding photographer, $1,777; wedding videographer, $1,152.

The Wedding Report, 2011

Based on a study by The Wedding Report, estimated average spending amounts for the following wedding floral categories in 2010: Bridal bouquet, $139; bridesmaid bouquets, $180; boutonnieres/corsages, $134; ceremony flower arrangements, $298; reception flower arrangements, $348; ceremony decorations, $235; reception decorations, $287; flower girl flowers, $86; flower petals, $88.

The Wedding Report, 2011

Based on a study by The Knot, couples still head to brick-and-mortar stores when they are ready to register, in order to see the merchandise in person, but afterwards most registry management takes place online. Online-only registry management grew to 79% in 2010, compared to 69% the previous year.

Home Furnishings News, 2011

Based on a study by The Wedding Report, estimated spending amounts for the following pre-wedding beauty/spa services in 2010: Facial, $68; hair service, $71; makeup service, $60; manicure & pedicure, $47; massage, $74; teeth whitening, $174; hair removal, $152; diet/weight loss/gym, $306.

The Wedding Report, 2011

According to a study by The Wedding Report, estimated average spending amounts for wedding planners/consultants in 2010: Full service, $2,491; for-getting-started, $880; day-of coordinator, $845; a la carte services, $1,123; month-of-direction, $1,302.

The Wedding Report, 2011

According to a study by The Wedding Report, estimated average spending amounts for the following types of gifts & favors in 2010: Gift(s) for the bride, $202; gift(s) for the groom, $188; gift(s) for parents, $148; gift(s) for attendants, $196; wedding favors, $262.

The Wedding Report, 2011

According to a 2011 survey by the Cotton Incorporated Lifestyle Monitor, on average, women say they are willing to pay $809 for the "perfect" wedding gown, although 12% would spend from $1,000 to $2,000, and another 12% would spend $2,000 or more.

Cotton Incorporated Lifestyle Monitor, 2011

A study by The Wedding Report determined the estimated average spending amounts for the following printed wedding items in 2010: Invitations & reply cards, $255; guest book, $59; ceremony programs, $110; reception menus, $119; save-the-date cards, $125; table or place cards, $84; thank you cards, $94. 

The Wedding Report, 2011

According to a survey by The Wedding Report, estimated average spending amounts for the following types of wedding ceremony transportation in 2010: Limo rental, $487; other travel, $420; travel for guests, $715.

The Wedding Report, 2011

According to a study by The Knot, how couples saved money on their honeymoon in 2010 (multiple answers): Booking fewer extras such as spa treatments and excursions, 63%; shortening the honeymoon, 42%; booking cheaper hotels, 36%; staying closer to home, 35%; visiting a destination during the off-season, 22%.

Travel Weekly, 2011

What They Buy Source

Share of wedding spending by category in 2010: Venue & catering, 36%; jewelry, 17%; honeymoon, 10%; photography & video, 8%; flowers & decorations, 6%; attire & accessories, 6%; entertainment, 5%; planner/consultant, 4%; transportation, 2%; invitations, 2%; gifts & favors, 2%; beauty, health & spa, 1%; ceremony officiator, 1%.

The Wedding Report, 2011

A survey conducted by TheKnot.com and WeddingChannel.com showed that couples registered for an average of 151 items in 2010, up 10% from 2009.

The Wall Street Journal, 2011

Research conducted by The Knot concluded that 24% of weddings in 2010 could be classified as destination weddings.

Business Wire, 2011

Approximately one-third of brides use an event/wedding planner, with more than half of those brides hiring them for day-of coordination.

The Knot, 2011

Custom entertainment at weddings, such as a photo booths and comedians, is on the rise, with 15% of brides incorporating additional guest entertainment into their weddings in 2010 (up from 11% in 2009). In addition, 13% of brides had interactive food stations, such as a sommelier with wine tastings, a sushi chef, or a cheesemonger.

The Knot, 2011

Sixty-eight percent of brides have a traditional tiered wedding cake. However, other desserts ilke a groom's cake (20%), candy (14%) and cupcakes (13%) are also served.

The Knot, 2011

A study by The Wedding Report found that 26.3% of couples personalize or customize their engagement ring and wedding bands.

The Wedding Report, 2011

Research by The Knot showed that the color purple was chosen by 21% of brides for their wedding in 2010, an increase of 50% since 2008. 

Business Wire, 2011

Where They Buy Source

Based on survey by The Knot, the top traditional bridal registries in 2010 (multiple answers): Bed Bath and Beyond, 61%; Target, 51%; Macy's, 39%; Crate and Barrel, 26%; Kohl's, 11%; Williams-Sonoma, 10%; Pottery Barn, 8%; Walmart, 8%; JC Penney, 7%; Amazon.com Wedding Registry, 6%; Sears, 5%; Dillard's, 3%; Home Depot, 3%; Bloomingdale's, 3%; Pamperedchef.com, 3%; Belk (includes Profitt's, McRae's), 3%.

Home Furnishings News, 2011

According to a survey by The Knot, the continental U.S. was the most popular honeymoon destination for Americans in 2010 (the top two domestic locales were Walt Disney World/Orlando and Las Vegas). Following the continental U.S. as the most popular honeymoon destinations in 2010 were Mexico, Hawaii, Jamaica, the Bahamas, Itay, St. Lucia, France, the U.S. Virgin Islands, and the Dominican Republic.

The Knot, 2011

With more than 300 stores in the U.S. and Puerto Rico, David's Bridal is the largest retail chain specializing in bridal gowns. All of its gowns are available off the rack, and are priced to meet most budgets. The typical David's Bridal Store carries more than 2,500 gowns in sizes ranging from 2 to 26. According to some industry observers, David's Bridal accounts for as much as 35% of the bridal market in the U.S.

Hoover's, 2011

Based on a 2011 study by The Wedding Report, the number of businesses in the following categories who serve the wedding industry in some manner: Attire & Accessories, 9,900; Beauty, Health & Spa, 42,900; Ceremony Officiator, 39,900; Entertainment, 57,600; Flowers & Decorations, 33,700; Gifts & Favors, 7,800; Honeymoon or Travel, 42,900; Invitations, 23,500; Jewelry, 27,100; Photography & Video, 84,000; Planner/Consultant, 92,400; Transportation, 30,300; Venue & Catering, 49,900.

The Wedding Report, 2011

Business Trends Source

According to the The Wedding Report, the cost of the average wedding increased 22.9% in 2010 to $24,066, up from $19,581 in 2009. The Wedding Report estimates that the average wedding in 2011 will cost $24,641, and $25,229 in 2012.

The Wedding Report, 2011

According to The Wedding Report, total spending on weddings in the U.S. amounted to approximately $50.0 billion in 2010, up from $40.7 billion in 2009. The wedding business is projected to generate $50.7 billion in spending in 2011..

The Wedding Report, 2011

A study by The Wedding Report determined there are almost 550,000 businesses that serve the wedding industry in some capacity. Product-based businesses service an average of 134 weddings a year, while service-related businesses are involved in an average of 42 weddings annually. On average, a single business will spend $3,772 on advertising each year, with the entire industry spending some $1.91 billion in advertising per year.

The Wedding Report, 2011

According to research by The Knot, 88% of engaged couples set up a registry, typically registering at an average of three places.

The Knot, 2011

According to a survey by The Knot, 31% of 2010 brides said the economy had affected their wedding budget, down from 34% in 2009.

The Knot, 2011

According to research by The Knot, 61% of registering couples used a personal wedding website -- one they set up themselves with details about the wedding, the reception, how they met, where they were registered, and other details -- to communicate information to their guests in 2010. This percentage was up from 53% in 2009 and 47% in 2008. Brides between the ages of 25 and 34 were more likely to spread word of their registries using personal websites.

Home Furnishings News, 2011

Research by The Knot showed that the average number of guests attending a wedding in 2010 was 141, with the average wedding spend (on a per-guest basis) calculated at $194.

Business Wire, 2011

Research by The Knot found that 12% of registering couples used social networking platforms to share registry details with friends and family in 2010, up from 5% in 2009. Younger brides (ages 18-24) were more likely to use social networking tools.

Home Furnishings News, 2011

Misc Source

A study by The Knot found that the average number of bridesmaids in 2010 was 4, as was the average number of groomsmen.

Business Wire, 2011

A survey by The Knot found that in the last three months leading up to their wedding, brides spend an average of 11 hours a week planning the event.

The Knot, 2011