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Who Buys Source

Profiling adults 18+ who shopped at a convenience store from 6-9 times in the past month:

 

GfK MRI, 2012

Of those adults who shopped at a convenience store from 6-9 times in the past month, 57.2% were men and 42.8% were women. 

GfK MRI, 2012

Adults 18+ who shopped at a convenience store from 6-9 times in the last month, by age group: 18-24, 13.6%; 25-34, 19.9%; 35-44, 21.7%; 45-54, 21.0%; 55-64, 13.5%; 65+, 10.3%.

GfK MRI, 2012

Adults 18+ who shopped at a convenience store from 6-9 times in the past month, by income bracket: $100,000+, 23.6%; $75-99,999, 13.5%; $60-74,999, 10.9%; $50-59,999, 8.9%; $40-49,999, 10.7%; $30-39,999, 10.4%; $20-29,999, 9.9%; under $20,000, 12.1%.

GfK MRI, 2012

Adults 18+ who shopped at a convenience store from 6-9 times in the last month, by race: White, 72.7%; Black, 16.2%; Other, 11.1%; Hispanic origin, 12.6%.

GfK MRI, 2012

Adults 18+ who visited a convenience store from 6-9 times in the past month, by region: Northeast, 15.9%; Midwest, 24.1%; South, 40.6%; West, 19.4%.

GfK MRI, 2012

Adults 18+ who shopped at a convenience store from 6-9 times in the past month, by marital status: Single, 29.0%; married, 53.4%; separated/widowed/divorced, 17.6%.

GfK MRI, 2012

Based on research by BP's ampm brand, the store's core consumers are male (58%), multicultural (42%), blue-collar (51%), with an annual income less than $40,000 (55%), and between the ages of 21 and 44 years of age (55%).

Convenience Store News, 2012

A 2012 survey by The NPD Group showed that Hispanics visit convenience stores 7.3 times per month, compared to 5.7 times for non-Hispanics.

Convenience Store News, 2012

According to a 2012 Mintel survey of more than 20,000 adults 18+, percentage of the following ethnic groups who said they had shopped at a convenience store in the past four weeks: White, 64%; Black, 67%; Hispanic, 65%; Asian, 57%; other races, 66%.

Mintel, 2012

A study by The NPD Group found that spending by college students (ages 18-24) at convenience stores rose approximately 15% for the 12-month period ending June 2012.

The NPD Group, 2012

According to a 2011 study by The NPD Group, "super heavy" convenience store shoppers (those who visit an average of 22.0 times a month) and "heavy" C-store shoppers (an average of 9.6 trips per month) typically have blue-collar occupations and are 35-54 years old. "Moderate" shoppers (those who visit an average of 5.0 times a month) are slightly more likely to be ages 55-64, with incomes between $45,000 and $75,000.

The NPD Group, 2011

A 2011 survey by The NPD Group revealed that coffee and dispensed beverage buyers represent 68% more visits than the average C-store customer.

The NPD Group, 2011

A 2011 survey by Convenience Store News determined that 30.1% of adult males and 19.8% of adult females purchased prepared food at a convenience store in the previous month.

Convenience Store News, 2011

When They Buy Source

According to a survey of consumers who shopped a convenience store in the previous month, how often they visited: Almost every day, 9.2%; 2-3 times a week, 17.2%; about once a week, 22.2%; 2-3 times a month, 17.2%; about once a month, 9.3%; less often than once a month, 25.0%. 

Convenience Store News, 2012

Occasions when customers shop at convenience stores (more than one answer possible): While running errands, 45.7%; while traveling to/from work or school, 45.6%; while traveling for pleasure, 38.6%; special trips to the convenience store from home, 20.9%; while traveling for business, 11.7%; other, 1.7%.

Convenience Store News, 2012

Time of day customers shop at convenience stores (more than one answer possible): 6 AM-8:59 AM, 22.1%; 9 AM-10:59 AM, 20.4%; 11 AM-1:59 PM, 25.4%; 2 PM-3:59 PM, 28.6%; 4 PM-6:59 PM, 37.1%; 7 PM-9:59 PM, 22.3%; 10 PM or later, 6.7%.

Convenience Store News, 2011

Share of convenience store foodservice sales, by daypart: Breakfast (6-9 AM), 24.0%; morning snack (9-11AM), 11.1%; lunch (11 AM-2 PM), 32.1%; afternoon snack (2-4 PM), 10.1%; dinner (4-7 PM), 15.8%; evening snack (7-10 PM), 5.1%; late night (10 PM or later), 1.8%.

Convenience Store News, 2011

Based on a 2011 study by The NPD Group, "super heavy" convenience store shoppers (those who average 22.0 visits a month) most often stop in during their morning and evening commutes (5 AM-9 AM and 4 PM-8 PM). These "super heavy" users tend to purchase coffee, carbonated soft drinks, newspapers or magazines in the morning, and are more likely to buy cigarettes or tobacco products, lottery tickets and alcoholic beverages in the evening.

The NPD Group, 2011

As part of a 2011 Convenience Store News survey, consumers were asked how often they buy any in-store merchandise when they purchase gas at a C-store: Every time, 4.7%; almost every time, 10.6%; some of the time, 37.1%; rarely, 39.9%; never, 7.7%. 

Convenience Store News, 2011

Why They Buy Source

Reasons for shopping at convenience stores (multiple answers): Buy gasoline, 72.2%; buy beverages, 48.7%; buy snacks, 30.0%; buy lottery tickets, 26.0%; buy candy/gum, 21.3%; buy prepared food/fast food for immediate consumption, 20.2%; buy cigarettes, 13.9%; buy a newspaper/magazine, 13.5%; use the restroom, 13.0%; buy food for consumption later or at home, 12.7%; buy fill-in/emergency grocery items, 10.9%; use the ATM, 8.8%; to look around/browse, 5.9%; buy health & beauty care products, 3.0%; other, 1.2%.

Convenience Store News, 2012

A 2011 Convenience Store News survey asked consumers which promotional elements would influence them to purchase in-store products on their next trip to buy gas at a C-store: Coupons, 40.3%; frequent buyer/loyalty programs, 24.1%; in-store displays, 14.7%; car wash promotions, 14.5%; pump toppers, 13.0%; banners/window signs, 12.1%; in-store promotional signage, 12.1%; gasoline nozzle display ads, 6.0%; video displays, 5.9%; audio music feed with messages, 3.0%.

Convenience Store News, 2011

How They Buy Source

Research by Convenience Store News determined that the typical c-store rang up an average of 3,265 in-store transactions per week in 2011, along with an average of 2,652 motor fuel transactions. The average in-store transaction amount was $7.48, compared to an average motor-fuel transaction of $30.94.

Convenience Store News, 2012

Based on a 2011 survey by Convenience Store News, the amount of money spent by consumers on their last in-store purchase at a convenience store: Less than $1, 3.0%; $1-$4.99, 33.6%; $5-$9.99, 27.0%; $10-$14.99, 15.8%; $15-$19.99, 5.3%; $20-$29.99, 6.9%; $30 or more, 8.3%.

Convenience Store News, 2011

A 2011 survey by Convenience Store News asked consumers to identify their method of payment for their last C-store purchase: Cash, 63.6%; debit card, 18.8%; credit card, 16.3%; check, 0.6%; other, 0.7%. 

Convenience Store News, 2011

What They Buy Source

Top 10 in-store product categories in 2011, as a percent of in-store sales: 1. Cigarettes, 33.7%; 2. Foodservice, 13.9%; 3. Packaged beverages, 11.4%; 4. Beer/malt beverages, 9.7%; 5. Edible grocery (inclues edible packaged grocery, packaged bread, perishable grocery and frozen food), 5.1%; 6. Other tobacco products, 4.5%; 7. General merchandise, 3.3%; 8. Candy/gum, 3.2%; 9. Salty snacks, 2.4%; 10. Fluid milk products, 2.3%. The top 10 categories accounted for 89.5% of total in-store sales in 2011.

Convenience Store News, 2012

The fastest-growing category of in-store sales in 2011 was alternative snacks, at 12.0%. The foodservice subcategories of prepared food (prepared either on-site or off-site) and cold dispensed beverages grew by 10.6% and 8.3%, respectively. Sales of salty snacks increased 6.1%, with packaged beverage sales climbing 4.7%, candy/gum sales increasing 4.5%, and health & beauty care products growing 4.4%. Cigarettes, the largest-revenue producing in-store category, increased 0.2% in 2011. 

Convenience Store News, 2012

Share of hot dispensed beverages sold through convenience stores in 2011, by dollar sales: Coffee (including flavored), 75.2%; cappuccino/specialty, 16.4%; hot chocolate, 4.3%; hot tea, 2.5%; all other, 1.6%. Share of cold dispensed beverages sold through convenience stores in 2011, by dollar sales: Fountain carbonated, 86.2%; fountain non-carbonated, 7.0%; fountain sports drinks, 2.1%; all other, 4.7%.

Convenience Store News, 2012

Share of non-alcoholic packaged beverages sold through convenience stores in 2011, according to dollar sales: Carbonated soft drinks, 42.6%; alternative beverages (including energy drinks), 15.9%; bottled water, 10.8%; juice/juice drinks, 10.1%; sports drinks, 9.1%; iced tea (RTD), 5.7%; enhanced water, 3.7%; other, 2.1%. 

Convenience Store News, 2012

Share of salty snacks bought through convenience stores in 2011, by dollar sales: Potato chips, 28.3%; tortilla/corn chips, 17.0%; nuts/seeds, 13.2%; puffed cheese, 7.9%; crackers, 5.8%; mixed, 5.2%; pretzels, 4.3%; popcorn (ready-to-eat), 3.4%; other, 14.9%.

Convenience Store News, 2012

Share of beer/malt beverages sold through convenience stores in 2011, based on category dollar sales: Premium, 53.0%; budget, 12.7%; popular, 11.3%; imports, 10.2%; flavored malt beverage, 4.2%; super premium, 3.8%; malt liquor, 2.6%; microbrews/craft, 2.1%; non-alcoholic, 0.1%.

Convenience Store News, 2012

Share of general merchandise products purchased at convenience stores in 2011, by dollar sales: Automotive products, 20.8%; phone cards, 14.6%; batteries, 10.3%; smoking accessories, 10.2%; seasonal items, 7.7%; novelties/toys, 6.7%; film/photo, 3.3%; telecom hardware, 1.7%; all other general merchandise, 24.7%.

Convenience Store News, 2012

Based on a 2012 Technomic, 22% of consumers occasionally have breakfast from a convenience store during the week, compared to 12% three years ago. Furthermore, 13% purchase breakfast from a c-store on the weekends, versus 7% previously.

 

Technomic, Inc., 2012

According to a 2012 survey by Technomic, 52% of today's consumers pick up snacks from prepared-food sections of convenience stores or mini-marts, up from 37% in 2010. 

Technomic, Inc., 2012

Share of candy/gum items sold through convenience stores in 2011, by dollar volume: Chocolate bars/packs, 46.3%; gum, 23.6%; non-chocolate bars/packs, 23.6%; candy rolls/mints/drops, 3.9%; bagged/repacked peg candy, 1.9%; novelties/seasonal, 0.7%.

Convenience Store News, 2012

Share of prepared food sold through convenience stores in 2011, by dollar sales: Sandwiches/wraps, 25.4%; hot dogs, 17.9%; pizza, 16.0%; chicken, 12.1%; bakery, 7.0%; salads, 3.8%; hamburgers, 3.5%; soup, 2.5%; other, 11.8%.

Convenience Store News, 2012

According to a late-2012 survey by Wells Fargo Securities, nearly 60% of convenience store retailers said they expect sales of energy drinks will surpass those of carbonated soft drinks as soon as 2015.

CSP Daily News, 2012

Share of health & beauty care products sold through convenience stores in 2011, by dollar sales: Energy shots, liquid vitamins, supplements, 27.9%; analgesics, 15.8%; vitamin supplements, 11.8%; cough/cold remedies, 11.2%; family planning, 5.8%; stomach remedies, 5.1%; grooming aids, 4.9%; feminine hygiene, 4.6%; e-cigarettes, 4.5%; cosmetics, 2.3%; all other health & beauty care products, 6.1%.

Convenience Store News, 2012

Convenience stores accounted for 67% of the unit volume of cigarette sales in 2011.

Convenience Store News, 2012

A 2011 survey by The NPD Group found that 45% of convenience store customers who purchase coffee between 6 and 10 AM also buy doughnuts, gums, sweet rolls, sandwiches, breakfast sandwiches, snack cakes and cookies.

The NPD Group, 2011

Where They Buy Source

The five largest convenience store chains in North America, with total number of locations in 2012: 1. 7-Eleven, Inc., (7-Eleven, Sugar Creek, White Hen Pantry, Wilson Farm Stores) 7,341; 2. Shell Oil Products US/Motiva Enterprises, 4,934; 3. BP North America (BP, BP Connect, Amoco, am/pm Mini Market, Arco), 4,691; 4. Chevron Corp., 4,057; 5. Alimentation Couche-Tard Inc. (Circle K, Dairy Mart, Discount Beverage Outlet), 3,585.

Convenience Store News, 2012

The 6-10 largest convenience store chains in North America, with total number of stores in 2012: 6. ExxonMobile Corp. (Exxon, Mobil), 3,446; 7. Marathon Petroleum (Marathon, Rich Oil, Speedway), 2,670; 8. Sunoco (APlus, Coastal,  Optima, Sunoco), 1,987; 9. Valero Energy (Beacon, Corner Store, Diamond Shamrock, Total, Ultramar, Valero), 1,786; 10. CITGO Petroleum, 1,722.

Convenience Store News, 2012

The 11-15 largest convenience store chains in North America, with total number of stores in 2012: 11. Casey's General Stores, 1,693; 12. The Pantry Inc. (Quick Stop, Campus Store, Kangaroo Express, Li'l Champ Food Store, Petro Express, etc.), 1,615; 13. ConocoPhillips, 1,283; 14. Getty Realty Corp. (Getty, Kwik Farms, Lukoil), 1,142; 15. Hess Corp. (Hess, Wilco Food Mart, Wilco Travel Plaza), 1,131.

Convenience Store News, 2012

States with the most convenience stores at the beginning of 2012: 1. Texas, 14,766; 2. California, 10,763; 3. Florida, 9,510; 4. New York, 7,929; 5. Georgia, 6,535; 6. North Carolina, 6,269; 7. Ohio, 5,359; 8. Michigan, 4,865; 9. Illinois, 4,553; 10. Virginia, 4,512.

National Association of Convenience Stores, 2012

According to a 2011 survey by Convenience Store News, 54.6% of consumers say they typically shop at the same convenience store each time, while 45.4% visit different stores.

Convenience Store News, 2011

Business Trends Source

In-store sales at convenience stores were up 3.0% in 2011 to $184.1 billion, and accounted for 26.7% of overall convenience store revenue (down from 31.1% in 2010). Overall in-store sales totaled $178.8 billion in 2010, and $173.0 billion in 2009.

Convenience Store News, 2012

Convenience stores' motor fuel sales grew 27.8% in 2011 to $505.1 billion. Motor fuel revenues, which accounted for 73.3% of overall convenience store sales in 2011, amounted to $395.3 billion in 2010 and $332.7 billion in 2009.
 

Convenience Store News, 2012

Overall sales of convenience stores increased 20.0% in 2011 to an all-time high of $689.2 billion. Convenience store revenues totaled $574.1 billion in 2010, up from $505.7 billion in 2009.
 

Convenience Store News, 2012

Pretax profits for the convenience store industry rose 5.6% in 2011 to $6.4353 billion. Pre-tax profits per store in 2011 were $44,511, an increase of 4.3% from 2010. The gross profit margin per store was 11.0% in 2011.

Convenience Store News, 2012

Of the $184.1 billion generated through in-store sales at convenience stores in 2011, merchandise accounted for $158.5 billion of the total, while foodservice was responsible for the remaining $25.6 billion. Merchandise revenues were up 2.2% in 2011, when compared to 2010, while foodservice sales increased 6.2%.

Convenience Store News, 2012

Of the 148,126 convenience stores in business at the start of 2012, 62.9% were categorized as single-store operations, meaning that they were either owned or franchised by an individual, which was the highest percentage ever recorded. States with the highest percentage of one-store operations are Washington (78%), Georgia (78%), Alabama (76%), Connecticut (73%) and Mississippi (72%).

 

National Association of Convenience Stores, 2012

Based on research by the National Association of Convenience Stores, although motor fuel accounted for 73.3% of convenience store sales in 2011, it contributed only 35.4% of gross profit dollars.

NACS, 2012

Share of convenience store foodservice dollar sales in 2011, by category: Prepared food (on- and off-site), 59.5%; hot dispensed beverages, 34.8%; cold dispensed beverages, 8.5%; frozen dispensed beverages, 4.3%.

Convenience Store News, 2012

Convenience stores accounted for approximately 80% of the motor fuel sold in the U.S. in 2011.

NACS, 2012

The number of convenience stores in the U.S. reached an all-time high at the beginning of 2012 -- 148,126, up from 146,341 in 2011 and 144,541 in 2010.

National Association of Convenience Stores, 2012

According to a survey of convenience store retailers, methods the respondents considered to be most effective in promoting new products: Price promotions, 79.2%; signage, 74.3%; shippers/in & out displays, 60.8%; on-shelf promotions, 41.6%; TV advertising, 36.3%; radio advertising, 27.3%; digital advertising, 26.7%; print advertising (newspapers, magazines), 22.5%; email, 18.2%; direct mail, 16.0%.

Convenience Store News, 2011