Back
RAB Mobile
Who Buys Source

Profiling adults 18+ who have any form of auto insurance, along with those consumers who acquired a new or different auto insurance policy in the last 12 months:

GfK MRI, 2011

Of those adults 18+ who have some form of auto insurance, 50.8% are women and 49.2% are men.

GfK MRI, 2011

Adults 18+ who have any type of auto insurance, by age level: 18-24, 11.0%; 25-34, 17.6%; 35-44, 18.7%; 45-54, 20.1%; 55-64, 16.0%; 65+, 16.6%.

GfK MRI, 2011

Adults 18+ who have any form of auto insurance, by income bracket: $100,000+, 27.9%; $75-99,999, 15.1%; $60-74,999, 11.8%; $50-59,999, 8.7%; $40-49,999, 8.9%; $30-39,999, 9.4%; $20-29,999, 9.1%; under $20,000, 9.1%.

GfK MRI, 2011

Adults 18+ who have any type of auto insurance, by race: White, 79.2%; Black, 8.9%; Other, 11.9%; Hispanic origin, 12.2%.

GfK MRI, 2011

Adults 18+ who have any form of auto insurance, by region: Northeast, 17.1%; Midwest, 22.6%; South, 37.3%; West, 23.0%.

GfK MRI, 2011

Adults 18+ who have some type of auto insurance, by marital status: Single, 22.9%; married, 59.6%; separated/widowed/divorced, 17.5%.

GfK MRI, 2011

Of those adults 18+ who acquired a new or different auto insurance policy in the last year, 48.7% were men and 51.3% were women.

GfK MRI, 2011

Adults 18+ who acquired a new or different auto insurance policy in the past year, by age bracket: 18-24, 13.0%; 25-34, 21.7%; 35-44, 19.8%; 45-54, 19.1%; 55-64, 14.1%; 65+, 12.3%.

GfK MRI, 2011

Adults 18+ who acquired a new or different auto insurance policy in the last 12 months, by income level: $100,000+, 27.0%; $75-99,999, 15.1%; $60-74,999, 12.2%; $50-59,999, 8.9%; $40-49,999, 8.8%; $30-39,999, 9.3%; $20-29,999, 9.1%; under $20,000, 9.6%.

GfK MRI, 2011

Adults 18+ who acquired a new or different auto insurance policy in the last year, by race: White, 78.8%; Black, 8.9%; Other, 12.3%; Hispanic origin, 12.8%.

GfK MRI, 2011

Adults 18+ who acquired a new or different auto insurance policy in the past year, by region: Northeast, 16.6%; Midwest, 23.0%; South, 38.5%; West, 21.9%.

GfK MRI, 2011

Adults 18+ who acquired a new or different auto insurance policy in the past year, by marital status: Single, 25.1%; married, 57.3%; separated/widowed/divorced, 17.6%.

GfK MRI, 2011

By law, auto insurance is compulsory in every state except New Hampshire.

USA Today, 2011

A 2011 study by J.D. Power and Associates found that 33% of auto insurance customers were actively shopping for a new carrier, compared to 30% in 2010 and 27% in 2009. Among insurance customers who said they were looking for another company, 40% switched to a new insurer, up from 33% in 2010.

J.D. Power and Associates, 2011

According to the 2010 Acxiom Auto Insurance Consumer Dynamics Study, of those customers paying $1,500 or more in annual premiums, 54.9% are women, 27.0% are in the 45-54 age bracket, 63.0% have three or more people in their households, and 55.1% have a bachelors degree or completed some type of post-graduate work.

Acxiom Corporation, 2010

Based on a 2010 survey of current auto insurance policy-holders, conducted by Acxiom Corporation, percentage of the following age groups who indicated they would be willing to consider changing carriers for an annual savings of less than $300: 18-24, 60%; 25-34, 63%; 35-54, 55%; 55+, 44%.

Acxiom Corporation, 2010

A 2010 survey of current auto insurance policy-holders, conducted by Acxiom Corporation, determined that customers who had been with their current carrier for less than five years were twice as likely to shop for a new company.

Acxiom Corporation, 2010

When They Buy Source

Insurance activity is reflected in monthly sales figures for all new and used vehicle dealers (3-year average, 2007-2009): January, 7.9%; February, 8.1%; March, 9.2%; April, 8.6%; May, 9.1%; June, 8.6%; July, 8.8%; August, 9.4%; September, 7.9%; October, 7.8%; November, 7.0%; December, 7.6%.

U.S. Department of Commerce, 2010

Why They Buy Source

Based on a study by J.D. Power and Associates, the five primary drivers of overall satisfaction with an auto insurance carrier are: Non-claim interaction with the provider; price; policy offerings; billing and payment; and claims experience.

J.D. Power and Associates, 2011

According to J.D. Power and Associates' 2011 Insurance Shopping Study, the three key factors that determine overall satisfaction among new auto insurance shoppers (in order of importance): Distribution channel; policy offerings; price.

J.D. Power and Associates, 2011

A 2011 Harris Interactive survey asked adults who did not have auto insurance why they were not insured: Couldn't afford the premiums, 44%; policy had expired before they had a chance to renew it, 24%; gap in coverage that occurred when switching from one policy to another, 19%; insurance company cancelled the policy, 12%. 

Harris Interactive, 2011

According to a 2010 survey of auto insurance customers who had changed carriers in the past year, primary reasons why they switched: Better rate quote, 60.2%; dissatisfied with current rates, 25.3%; moved to new location, 14.8%; policy cancelled, 10.2%; added/replaced a vehicle, 9.7%; sought/found new agent, 7.4%; added new members to policy, 6.6%; dissatisfied with claim handling, 5.9%; other, 5.6%.

Acxiom Corporation, 2010

A 2010 study by J.D. Power and Associates found that 10% of auto insurance shoppers did not select the lowest price quote they received, with some shoppers foregoing considerable savings -- 12% of shoppers who didn't choose the lowest price insurer could have saved more than $250 had they chosen the lowest quote.

J.D. Power and Associates, 2010

How They Buy Source

States with the lowest average annual private-passenger auto insurance premiums (2008 expenditures -- most current available): 1. North Dakota, $503; 2. Iowa, $519; 3. South Dakota, $520; 4. Nebraska, $547; 5. Idaho, $562; 6. Kansas, $576; 7. Wisconsin, $581; 8. North Carolina, $595; 9. Maine, $600; 10. Indiana, $612.
 

Insurance Information Institute, 2011

States with the highest average annual private-passenger auto premiums (2008 expenditures -- most current available): 1. District of Columbia, $1,126; 2. Louisiana, $1,105; 3. New Jersey, $1,081; 4. Florida, $1,055; 5. New York, $1,044; 6. Delaware, $1,007; 7. Rhode Island, $986; 8. Nevada, $970; 9. Connecticut, $950; 10. Maryland, $922.

Insurance Information Institute, 2011

A 2011 comScore survey asked consumers how they purchased their original auto insurance policy (with share of 2009 responses in parentheses): With a local agent in person, 43% (49%); online, 20% (15%); with a local agent over the phone, 18% (18%); over the phone via toll-free number, 15% (13%); work/other, 3% (5%).

comScore, 2011

According to research by InsWeb, the median auto insurance rate for men in 2011 was $697 (down 5.2% from 2010), compared to a median rate of $647 for women (6.9% lower than the previous year).

InsWeb, 2011

Based on a study by InsWeb, the median auto insurance rates for the following age groups in 2011, with change from 2010 in parentheses: 19-and-under, $1,435 (+5.8%); 20-24, $925 (-5.8%); 25-29, $700 (-6.3%); 30-39, $658 (-7.3%); 40-49, $646 (-6.4%); 50-59, $599 (-3.4%); 60-74, $611 (+3.6%); 75-and-older, $661 (+4.4%).

InsWeb, 2011

Average collision insurance loss payments per claim in 2010, by vehicle category: Passenger cars and minivans, $4,190; pickups, $4,205; SUVs, $3,922; all passenger vehicles, $4,129.

 

Highway Loss Data Institute, 2011

Based on a 2010 survey of auto insurance policy-holders, conducted by Acxiom Corporation, of those customers who looked around for a new carrier and received quotes, how many companies they shopped: 1 company, 36.2%; 2 companies, 24.6%; 3 companies, 22.7%; 4 or more companies, 16.5%.

Acxiom Corporation, 2010

What They Buy Source

Auto insurance policies may include six types of coverages (each is priced separately): Bodily Injury Liability; Medical Payments or Personal Injury Protection (PIP); Property Damage Liability; Collision; Comprehensive; Uninsured and Underinsured Motorist Coverage.

Insurance Information Institute, 2011

According to the National Association of Insurance Commissioners, 77% of insured drivers purchase comprehensive coverage in addition to liability insurance, and 72% buy collision coverage.

Insurance Information Institute, 2011

Based on a study by Insure.com, 2011 vehicles with the highest insurance rates: 1. Mercedes SL65 AMG; 2. BMW 750i; 3. BMW 750Li; 4. Mercedes SL63 AMG; 5. Mercedes S65 AMG; 6. Aston Martin DB9; 7. Mercedes CL600; 8. Porsche 911 Carrera S; 9. Aston Martin DB9 Volante; 10. Mercedes G55 AMG. 

Insure.com, 2011

Based on research by Insure.com, 2011 vehicles with the lowest insurance rates: 1. Chrysler Town & Country LX; 2. Toyota Sienna; 3. Toyota Sienna LE; 4. Honda Odyssey LX; 5. Nissan Murano SL; 6. Jeep Wrangler Unlimited Sport; 7. Honda Odyssey EX; 8. Ford Escape XLS; 9. Toyota Highlander; 10. Honda CR-V LX. 

Insure.com, 2011

A 2011 study by J.D. Power and Associates found that only 58% of auto insurance customers bundle their auto and homeowners policies with the same insurer.

J.D. Power and Associates, 2011

A 2010 survey of auto insurance customers, conducted by Acxiom Corporation, found that 43.6% of consumers purchase other types of insurance from their primary auto insurance carrier.

Acxiom Corporation, 2010

Where They Buy Source

Leading insurers of private passenger cars, based on direct premiums written in 2010 (totals in billions): 1. State Farm, $31.133; 2. Allstate, $16.988; 3. Berkshire Hathaway (GEICO), $14.180; 4. Progressive, $12.845; 5. Zurich Financial Services, $9.944; 6. Liberty Mutual, $7.501; 7. USAA Insurance Group, $7.269; 8. Nationwide Mutual Group, $7.037; 9. Travelers Companies, $3.512; 10. American Family Mutual Insurance, $3.228.

Insurance Information Institute, 2011

Overall market share of the leading private passenger auto insurers in 2010: State Farm, 18.7%; Allstate, 10.2%; Berkshire Hathaway (GEICO), 8.5%; Progressive, 7.7%; Zurich Financial Services, 6.0%; Liberty Mutual, 4.5%; USAA Insurance Group, 4.4%; Nationwide Mutual Group, 4.2%; Travelers Companies, 2.1%; American Family Mutual Insurance, 1.9%.

Insurance Information Institute, 2011

Based on their ability to satisfy auto insurance buyers in the areas of price, policy offerings and distribution channel, the following major auto insurance carriers all finished at or above the industry average of 839 in J.D. Power and Associates' 2011 Insurance Shopping Study: American Family, 864; Auto-Owners Insurance, 860; Erie Insurance, 857; Amica Mutual, 854; Liberty Mutual, 851; The Hartford, 850; MetLife, 850; State Farm, 846; GEICO, 843; 21st Century, 841; Farmers, 841; Travelers, 841.

J.D. Power and Associates, 2011

The J.D. Power and Associates 2011 U.S. National Auto Insurance Study measured customer satisfaction according to five factors: Non-claim interaction; price; policy offerings; billing and payment; and claims experience. Finishing at or above the industry average of 790 were: Amica Mutual, 843; Erie Insurance, 825; Shelter, 816; Auto-Owners Insurance, 815; Ameriprise, 804; State Farm, 804; GEICO, 797; State Auto, 792; American Family, 791.

J.D. Power and Associates, 2011

According to a report by Runzheimer International, the 10 most expensive cities for auto insurance in 2011: 1. Detroit; 2. Philadelphia; 3. New Orleans; 4. Miami; 5. Newark; 6. Baltimore; 7. Tampa; 8. Providence; 9. Los Angeles; 10. Las Vegas.

Runzheimer International, 2011

Based on research by Runzheimer International, the 10 least expensive cities for auto insurance in 2011: 1. Roanoke, VA; 2. Green Bay, WI; 3. Wapakoneta, OH; 4. Portland, ME; 5. Boise, ID; 6. Richmond, VA; 7. Fairfield, OH; 8. Charlotte, NC; 9. Lafayette, IN; 10. Pocatello, ID.

Runzheimer International, 2011

Based on research by comScore, the number of auto insurance quotes submitted online increased 18% in 2010, while the number of policies purchased online grew 23%.

comScore, 2011

InsWeb, an online insurance comparison provider, ranked the most and least affordable states in which to insure a vehicle in 2010. The affordability index was calculated by dividing a state's median household car insurance rate by the state's median household income. The 10 most affordable states: 1. Massachusetts; 2. Hawaii; 3. Minnesota; 4. North Carolina; 5. Utah; 6. Wisconsin; 7. Iowa; 8. Idaho; 9. Ohio; 10. Vermont. The 10 least affordable states: 1. Louisiana; 2. District of Columbia; 3. West Virginia; 4. Oklahoma; 5. Mississippi; 6. Kentucky; 7. Rhode Island; 8. Arizona; 9. New York; 10. Florida.

InsWeb, 2011

According to the 2011 Brand Keys Customer Loyalty Index, Progressive ranked first among auto insurers, followed by Allstate, GEICO, State Farm and Nationwide.

Marketing Daily, 2011

Based on research by J.D. Power and Associates, auto insurers with the largest shares of Gen Y customers: State Farm, 18.0%; GEICO, 13.2%; Progressive, 11.1%; Allstate, 10.0%; USAA, 6.7%; Farmers, 3.3%; Liberty Mutual, 2.9%; Nationwide, 2.8%; American Family, 2.6%; Travelers, 2.0%; Erie Insurance, 1.5%; Mercury, 1.2%.

J.D. Power and Associates, 2010

Business Trends Source

The Insurance Research Council estimates that 13.8% of U.S. motorists are uninsured, a number that has climbed during the recent economic downturn as many financially-pressed Americans allowed their insurance to lapse. The rate of uninsured drivers varies widely -- from only 4.5% in Massachusetts and Maine and 5.0% in New York, to 28.0% in Mississippi, 26.0% in New Mexico and 24.0% in Tennessee. 

USA Today, 2011

How the auto insurance revenue dollar was divided up in 2010: Claims, 69%; expenses, 25%; tax, 3%; profits, 2%.

Insurance Research Council, 2011

Auto insurance premiums are based on make, model, body type, engine size, the age of the vehicle, age of the driver, driving record and credit history. They are also based, in part, on the car’s sticker price, the cost to repair it, its overall safety record, and the likelihood of theft. Many insurers offer discounts for features that reduce the risk of injuries or theft. These include daytime running lights and anti-theft devices. 

Insurance Information Institute, 2011

For every 100 insured cars in 2010, there were 3.50 property damage liability claims and 0.90 bodily injury liability claims. For every 100 insured cars in 2010, there were 5.67 collision claims and 2.61 comprehensive claims.

Insurance Information Institute, 2011

Share of incurred losses for auto insurance in 2010, by category: Private passenger liability, 57.1%; private passenger physical damage, 32.5%; commercial auto liability, 7.8%; commercial auto physical damage, 2.6%.

Insurance Information Institute, 2011

Auto insurance tends to be more expensive in urban areas because of the higher density of traffic, increased likelihood of theft and vandalism, and greater incidence of fraud in some cities.

Insurance Information Institute, 2011

According to a 2011 online survey by comScore, 32% of consumers indicated that they would "likely" purchase an auto insurace policy online in the future, down from 35% in 2010, while 45% said they were "unsure" (compared to 25% in 2010), and 22% said they would "unlikely" obtain a policy online (down from 39% in 2010).

comScore, 2011

According to a AAA study of the five top-selling 2009 model sedans, the average cost to insure the vehicles in 2010 rose 5.7%.

Insurance Information Institute, 2010

Misc Source

Based on a study by the National Insurance Crime Bureau, holidays that experienced the most vehicle thefts in 2010: 1. New Year's Day; 2. Memorial Day; 3. Halloween; 4. Labor Day; 5. New Year's Eve; 6. Christmas Eve; 7. Independence Day; 8. President's Day; 9. Valentine's Day; 10. Thanksgiving.

National Insurance Crime Bureau, 2011

The 10 U.S. metro areas with the highest vehicle theft rates per capita in 2010: 1. Fresno, CA; 2. Modesto, CA; 3. Bakersfield, CA; 4. Spokane, WA; 5. Vallejo/Fairfield, CA; 6. Sacramento, CA; 7. Stockton, CA; 8. Visalia/Porterville, CA; 9. San Francisco/Oakland/Fremont, CA; 10. Yakima, WA.

 

National Insurance Crime Bureau, 2011

According to an annual study by Allstate Insurance, which measures the likelihood of drivers having accidents in America's 200 largest cities, the 10 areas with the safest drivers: 1. Fort Collins, CO; 2. Boise, ID; 3. Lincoln, NE; 4. Chandler, AZ; 5. Huntsville, AL; 6. Knoxville, TN; 7. Springfield, MO; 8. Reno, NV; 9. Eugene, OR; 10. Chatttanooga, TN.

Allstate Corporation, 2011

A 2010 study by J.D. Power and Associates found that 60% of Gen Y auto insurance customers use their insurer's website to review or make changes to their policies, compared to 40% of Baby Boomers.

J.D. Power and Associates, 2010

A 2010 study by Allstate showed that 69% of the nation's hit-and-run collisions involved a parked vehicle.

Allstate Corporation, 2010