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Who Buys Source

An record 75.0 million Americans 18+ participated in some form of recreational boating activity in 2010, compared to 65.2 million in 2009 and 70.1 million in 2008. The overall percentage of adults 18+ who went boating in 2010 was 32.4%, compared to 26.0% in 2005 and 32.3% in 2000.
 

National Marine Manufacturers Association, 2011

Research by the National Marine Manufacturers Association determined that 83% of recreational boating participants in 2010 had a household income of under $100,000. Boating enthusiasts in 2010 were more likely to be male, younger than 50, with a household income of $25,000-$75,000.

NMMA, 2011

Based on statistics compiled by the National Marine Bankers Association, 50.0% of boat loan customers are between the ages of 45 and 54, while 41.7% are in the 35-44 age bracket. A total of 58.3% of boat loan customers have household incomes of $50,000+, with 88.5% owning their own homes. Dual wage-earner households account for 50.2% of boat loan customers.

National Marine Bankers Association, 2011

According to the National Sporting Goods Association, the number of Americans age 7 and older who went fishing at least once in 2010 totaled 33.8 million (+2.8% from 2009), while water skiing attracted 5.2 million participants (up 0.6%).

NSGA, 2011

Profiling adults 18+ who went either powerboating or sailing in the past year:

GfK MRI, 2010

Of those adults who went inboard/outboard powerboating in the past year, 57.9% were men and 42.1% were women.

GfK MRI, 2010

Adults 18+ who went inboard/outboard powerboating in the past year, by age range: 18-24, 11.2%; 25-34, 18.6%; 35-44, 23.5%; 45-54, 24.2%; 55-64, 14.0%; 65+, 8.5%.

GfK MRI, 2010

Adults 18+ who went inboard/outboard powerboating in the past year, by race: White, 93.9%; Black, 2.1%; Other, 4.0%; Hispanic origin, 5.6%.

GfK MRI, 2010

Adults 18+ who went inboard/outboard powerboating in the past year, by income bracket: $100,000+, 39.1%; $75-99,999, 19.1%; $60-74,999, 11.7%; $50-59,999, 8.6%; $40-49,999, 7.2%; $30-39,999, 5.0%; $20-29,999, 3.5%; under $20,000, 5.8%.

GfK MRI, 2010

Adults 18+ who went inboard/outboard powerboating in the past year, by region: Northeast, 16.5%; Midwest, 27.8%; South, 36.6%; West, 19.1%.

GfK MRI, 2010

Adults 18+ who went inboard/outboard powerboating in the past year, by marital status: Single, 22.4%; married, 64.4%; separated/widowed/divorced, 13.2%.

GfK MRI, 2010

Of those adults 18+ who went sailing in the past year, 51.5% were women and 48.5% were men.

GfK MRI, 2010

Adults 18+ who went sailing in the past year, by age group: 18-24, 11.6%; 25-34, 18.3%; 35-44, 19.4%; 45-54, 21.9%; 55-64, 16.2%; 65+, 12.6%.

GfK MRI, 2010

Adults 18+ who went sailing in the past year, by race: White, 88.2%; Black, 5.3%; Other, 6.5%; Hispanic origin, 6.8%.

GfK MRI, 2010

Adults 18+ who went sailing in the past year, by income level: $100,000+, 46.4%; $75-99,999, 15.6%; $60-74,999, 7.7%; $50-59,999, 5.6%; $40-49,999, 6.1%; $30-39,999, 7.3%; $20-29,999, 2.5%; under $20,000, 8.8%.

GfK MRI, 2010

Adults 18+ who went sailing in the past year, by region: Northeast, 25.9%; Midwest, 16.8%; South, 33.2%; West, 24.1%.

GfK MRI, 2010

Adults 18+ who went sailing in the past year, by marital status: Single, 28.1%; married, 54.8%; separated/widowed/divorced, 17.1%.

GfK MRI, 2010

According to research by Grow Boating, Inc., among first-time boat buyers, 66% are male and 34% are female, with a median age of 37. They have a household income of at least $55,000+, are married with children (1+), own their own homes, and typically reside in rural/town and suburban areas. Grow Boating estimates there are 22 million U.S. households that fit the demographic profile of the first-time boat buyer. Of these, 66% have never owned a boat.

Grow Boating, Inc., 2010

Based on research by the American Sailing Association, the average ASA member is a Caucasian male with an advanced degree, aged 45-64, moderate to high income, and is the typical "empty nester."

Boating Industry, 2010

According to the Recreational Boating & Fishing Foundation, the age range of freshwater fishing enthusiasts: 6-12, 7.9%; 13-17, 5.4%; 18-24, 9.0%; 25-44, 36.2%; 45+, 41.6%. 

Recreational Boating & Fishing Foundation, 2010

When They Buy Source

The April through July timeframe typically represents nearly 60 percent of annual sales in the boating business.

Boating Industry, 2012

National Fishing & Boating Week is held the first full week of June each year.

Recreational Boating & Fishing Foundation, 2011

According to research by the Boat Owners Association of the United States, the Fourth of July is by far the most popular summer boating holiday.

Boat Owners Association of the United States, 2011

According to the National Marine Manufacturers Association, boaters spent an average of 30 days on the water in 2010, the same as in 2009

NMMA, 2011


How They Buy Source

The average cost of a new outboard motor in 2010 was $9,624, compared to $9,178 in 2009 and $9,125 in 2008.

National Marine Manufacturers Association, 2011

Average prices of various boating product categories in 2010, with percentage change from 2009 in parentheses: Outboard boats, $16,517 (-10.0%); sterndrive boats, $48,882 (+4.3%); inboard boats (ski/wakeboard boats), $57,422 (+7.3%); inboard boats (cruisers), $750,917(+17.3%); jetboats, $32,752 (+10.0%); personal watercraft, $11,123 (-1.1%); trailers, $1,569 (+0.9%); canoes, $482 (no change); sailboats, $41,717 (+14.3%); kayaks, $578 (no change); inflatables, $2,740 (-29.2%); houseboats, $441,954 (-2.3%).


 

National Marine Manufacturers Association, 2011

The average retail price of a pre-owned boat (includes outboard, sterndrive, inboard, personal watercraft, jetboats and sailboats) in 2010 was $10,671, compared to $10,323 in 2009 and $10,658 in 2008. The average price of a used outboard engine in 2010 was $3,368, compared to $3,212 the previous year and $3,194 in 2008.

National Marine Manufacturers Association, 2011

What They Buy Source

Dollar sales of different boating categories in 2010, with percentage change from 2009 in parentheses (totals in millions): Outboard motors, $1,722 (+3.8%); sterndrive boats, $914 (-26.5%); inboard cruisers, $1,750 (-8.9%); outboard boats, $1,863 (-13.6%); personal watercraft, $463 (-7.5%); inboard ski/wakeboard boats, $287 (-17.5%); boat trailers, $102 (+15.5%); jetboats, $115 (+8.5%); sailboats, $179 (-9.0%); canoes, $37 (-14.0%); kayaks, $132 (-10.2%); inflatables, $67 (-20.7%); houseboats, $51 (-48.9%).

 

National Marine Manufacturers Association, 2011

Unit sales of various boating categories in 2010, with percentage change from 2009 in parentheses: Outboard motors, 178,900 (-1.0%); outboard boats, 112,800 (-4.0%); canoes, 77,100 (-14.0%); personal watercraft, 41,600 (-6.5%); sterndrive boats, 18,700 (-29.6%); inboard ski/wakeboard boats, 5,000 (-23.1%); inboard cruisers, 2,330 (-22.3%); jetboats, 3,500 (-1.4%); sailboats, 4,300 (-20.4%); boat trailers, 65,100 (+14.4%); kayaks, 228,000 (-10.2%); inflatables, 24,300 (+12.0%); houseboats, 115 (-47.7%).

 

National Marine Manufacturers Association, 2011

Where They Buy Source

Top states in the sale of boats, motors, trailers and marine accessories during 2010 (totals in millions), with change from 2009 in parentheses: 1. Florida, $1,094.7 (-8.1%); 2. Texas, $812.1 (-10.4%); 3. New York, $401.4 (+5.3%); 4. North Carolina, $360.9 (-8.7%); 5. Louisiana, $360.6 (-2.6%); 6. Michigan, $350.8 (+10.6%); 7. Delaware, $343.7 (+4.2%); 8. California, $310.3 (-25.6%); 9. Washington, $299.0 (-11.7%); 10. Wisconsin, $292.1 (-2.0%); 11. Minnesota, $288.6 (-5.5%); 12. Alabama, $256.1 (-14.7%); 13. Virginia, $249.1 (-9.1%); 14. Georgia, $248.2 (-8.1%); 15. Illinois, $245.9 (+5.2%).

National Marine Manufacturers Association, 2011

States with the greatest number of registered recreational boats in 2009: 1. Florida, 949,030; 2. California, 906,988; 3. Minnesota, 811,775; 4. Michigan, 811,670; 5. Wisconsin, 626,304; 6. Texas, 622,184; 7. New York, 479,161; 8. South Carolina, 435,528; 9. Ohio, 424,877; 10. North Carolina, 405,663; 11. Illinois, 373,530; 12. Georgia, 352,054; 13. Pennsylvania, 337,747; 14. Missouri, 314,131; 15. Louisiana, 303,111.

National Marine Manufacturers Association, 2011

U.S. metro areas with the largest number of boating retailers (with number of dealers in parentheses): New York (176); Miami-Ft. Lauderdale (104); Los Angeles (71); Minneapolis-St. Paul (67); Baltimore (62); Chicago (58); Seattle-Tacoma (57); Tampa-St. Petersburg (53); Houston (47); Boston (45). 

Boating Industry, 2011

Business Trends Source

Overall sales of the boating industry (new and used boats/motors, trailers, maintenance, fuel, insurance, etc.) decreased 1.3% in 2010, generating revenues of $30.4341 billion, down from $30.821 billion in 2009 and $33.624 billion in 2008.

National Marine Manufacturers Association, 2011

According to research by Spader Business Management, total sales for the average boat dealer were up 1.5% in 2010, with new boat sales declining 4.6% and used boat sales decreasing 2.4%. Other departments, such as Service, Parts and Marina operations, exhibited sales increases for the year. The average dealer reported a net operating profit of 1.7% of sales in 2010, or $224,164.

Boating Industry, 2011

Breakdown of boating industry retail sales in 2010 (totals in millions), with change from 2009 in parentheses: New boats, $5,857 (-14.5%); new motors, $1,722 (+3.8%); new trailers, $102 (+15.5%); used boats, $9,923 (+0.8%); used motors, $1,627 (+0.4%); aftermarket accessories, $2,433 (+5.8%); other (fuel, finance, insurance, docking, maintenance, etc.), $8,760 (+3.6%).
 

National Marine Manufacturers Association, 2011

The average dealer generated new boat sales of $3,237,789 in 2010, compared to sales of $1,044,322 for pre-owned boats.

Boating Industry, 2011

Boat and watercraft ownership in the U.S. in 2010 (totals in millions): Outboard boats, 8.24; inboard boats, 1.08; sailboats, 1.53; personal watercraft, 1.30; sterndrive boats, 1.52. The estimated total number of recreational boats owned in the U.S. stood at 16.67 million in 2010, compared to 16.82 million in 2009 and 16.80 million in 2008.

National Marine Manufacturers Association, 2011

A study by Boating Industry magazine estimates that anywhere from 25% to 50% of the boat dealers in the U.S. have gone out of business, due to the economy.

Boating Industry, 2010

Misc Source

Fishing license sales totaled approximately 28.4 million in 2010, roughly the same as 2009.

National Marine Manufacturers Association, 2011

According to the American Sportfishing Association, the typical angler spends an average of $176 a year on fishing tackle alone.

Recreational Boating & Fishing Foundation, 2010