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Who Buys Source

Ninety-three percent of Americans have eaten pizza in the last month.

USA Today, 2012

Profiling adults 18+ who dined at a fast-food pizza restaurant at least once in the last 30 days:

GfK MRI, 2011

Of those adults 18+ who visited a fast-food pizza restaurant at least once in the past 30 days, 53.2% were women and 46.8% were men.

GfK MRI, 2011

Adults 18+ who dined at a fast-food pizza restaurant at least once in the previous 30 days, by age level: 18-24, 15.7% 25-34, 22.2%; 35-44, 21.5%; 45-54, 19.7%; 55-64, 11.7%; 65+, 9.2%.

GfK MRI, 2011

Adults 18+ who dined at a fast-food pizza restaurant at least once in the last 30 days, by income bracket: $100,000+, 24.8%; $75-99,999, 15.4%; $60-74,999, 12.0%; $50-59,999, 8.7%; $40-49,999, 9.2%; $30-39,999, 9.3%; $20-29,999, 9.8%; under $20,000, 10.8%.

GfK MRI, 2011

Adults 18+ who visited a fast-food pizza restaurant at least once in the past 30 days, by race: White, 72.7%; Black, 12.1%; Other, 15.2%; Hispanic origin, 16.2%.

GfK MRI, 2011

Adults 18+ who dined at a fast-food pizza restaurant at least once in the previous 30 days, by region: Northeast, 10.7%; Midwest, 23.1%; South, 42.1%; West, 24.1%.

GfK MRI, 2011

Adults 18+ who dined at a fast-food pizza restaurant at least once in the last 30 days, by marital status: Single, 28.2%; married, 56.0%; separated/widowed/divorced, 15.8%.

GfK MRI, 2011

When They Buy Source

The top five pizza sales days are: 1. Super Bowl Sunday; 2. New Year's Eve; 3. Halloween; 4. The night before Thanksgiving; 5. New Year's Day.

Pizza Today, 2012

Saturday night is the most popular night to eat pizza.

Pizza.com, 2012

According to the National Association of Pizza Operators, October is National Pizza Month.

NAPO, 2012

Based on a 2011 survey of pizza restaurant operators, the majority of them independent owners, how they responded when asked which was their busiest month of the previous year: October, 16.1%; July, 13.5%; December, 12.3%; November 11.6%; May, 9.7%; June, 7.7%' August, 6.5%; April, 6.5%; March, 5.8%; January, 3.9%; February, 3.9%; September, 2.6%.

Pizza Marketing Quarterly, 2011

Why They Buy Source

Convenient location, price, speed of service and pizza variety are the four most important factors in determining the choice of a particular pizza restaurant, each cited by more than 80% of the respondents to a 2012 Mintel survey of consumers who had purchased pizza from a restaurant in the past month. However, ready-made pizza and/or pizza buffet offerings by restaurants are also attractive to lower-income patrons and particularly those customers with chidren.

Marketing Daily, 2012

How They Buy Source

According to a 2012 survey by Technomic, all foodservice pizza purchases have increased over the past two years, but carryout and dine-in pizza occasions have grown the most; 68% of consumers now order carryout pizza once a month or more, followed by 45% who say they order pizza for dine-in. 

Technomic, Inc., 2012

According to 2012 research by Mintel, the average pizza price rose just 1% over the past three years, Restaurants have been making up for this by introducing menu innovations and increasing prices on other items, including vegetables (up 13%), desserts (up 12%), pasta (up 11%), and salads (up 10%).

Marketing Daily, 2012

A 2011 survey by Rasmussen Reports found that consumers in the 30-49 age bracket eat pizza more regularly than any other age group. Also, married couples with children living at home are more likely to pick up a pizza to eat at home than those who are unmarried and do not have children. 

Convenience Store News, 2011

A 2011 Pizza Marketing Quarterly survey of pizza operators, the majority of them independent owners, asked the participants which segment of their sales had seen the most growth in the past year: Takeout, 35.9%; dine-in, 22.4%; deliver, 18.6%; catering, 3.2%; buffet, 1.9%; take and bake, 0.6%; none, 17.3%.

Pizza Marketing Quarterly, 2011

What They Buy Source

A 2012 Mintel survey determined that pepperoni is the favorite topping of pizza restaurant patrons, followed by mushrooms, sausage and onions.

Marketing Daily, 2012

Based on a 2012 Mintel survey, 38% of pizza restaurant customers prefer thin crust, Pan-style and thick crusts are nearly tied for second (favored by 20% and 19%, respectively).

Marketing Daily, 2012

For 2011, the best-selling brands of frozen pizza (totals in millions): 1. DiGiorno, $722.1; 2. Private Label, $332.1; 3. Red Baron, $263.9; 4. Tombstone, $231.3; 5. Totino's, $172.1; 6. California Pizza Kitchen, $138.3; 7. Freschetta, $130.7; 8. Jack's Original, $127.7; 9. Tony's, $104.9; 10. Stouffer's Lean Cuisine, $80.2.

SymphonyIRI Group Inc., 2012

The most popular pizza size in the U.S. today is 14 inches in diameter.

Pizza.com, 2012

Based on a 2012 Technomic survey, the latest pizza menu trends call for authenticity, from Neapolitan, Sicilian and other regional Italian interpretations, to depth-of-flavor preparations, such as hearth-baked, wood-fired, coal and brick-oven cooking.

Technomic, Inc., 2012

A 2012 survey by Technomic found that combo-meat varieties and calzone-style stuffed pizzas stand out as growth areas at limited service restaurants, while at full-service restaurants, there has been slight growth in the number of veggie/garden and combo-meat pizzas.

Technomic, Inc., 2012

A 2011 Pizza Marketing Quarterly survey of pizza restaurant operators, most of them independent owners, asked the respondents what was their most popular style of crust: Hand-tossed, 61.5%; thin, 22.4%; deep-dish, 4.5%; other, 11.5%.

Pizza Marketing Quarterly, 2011

Where They Buy Source

The top pizza chains in the U.S, based on 2011 sales (totals in millions), with change from the previous year in parentheses: 1. Pizza Hut, $5,500.0 (+1.9%); 2. Domino's Pizza, $3,442.9(+3.7%); 3. Papa John's, $2,204.0 (+5.1%); 4. Little Caesars, $1,427.0 (+12.4%); 5. Papa Murphy's Take 'N' Bake, $695.9 (+7.3%); 6. CiCi's, $516,0 (-5.2%); 7. Chuck E. Cheese's, $406.8 (-2.6%).  

Nation's Restaurant News, 2012

A 2012 Technomic found that 49% of consumers are purchasing pizza from a grocery store once a month, making it the second leading foodservice source for pizza, surpassed only by limited-service pizza restaurants (71%).

Technomic, Inc., 2012

According to the 2012 Harris Poll/EquiTrend study, for the first time in the eight-year history of the survey, consumers indicated they were more likely to purchase pizza from Papa John's than from Pizza Hut.

Harris Interactive, 2012

A 2012 study by Technomic showed that 37% of consumers order pizza from non-pizza limited service and fast-casual restaurant locations once a month, signaling room for growth for these concepts and a potential threat for limited service pizza chains.

Technomic, Inc., 2012

States with the highest number of pizza stores per capita (stores per 10,000 residents), as of mid-2011: Massachusetts, 3.40; New Hampshire, 3.39; Connecticut, 3.31; Iowa, 3.20; Rhode Island, 3.17; Pennsylvania, 3.14; Maine, 3.05; New Jersey, 3.05; Delaware, 2.95; Ohio, 2.87, 3.46; New York, 2.59; Michigan, 2.47.

Pizza Marketing Quarterly, 2011

States with the greatest number of pizza restaurants (both chain and independents), as of mid-2011: California, 6,020; New York, 5,015; Pennsylvania, 3,991; Florida, 3,720; Texas, 3,446; Ohio, 3,307; Illinois, 2,958; New Jersey, 2,682; Michigan, 2,446; Massachusetts, 2,224.

Pizza Marketing Quarterly, 2011

Business Trends Source

According to research by Mintel, sales of pizza restaurants in the U.S. rose 2.2% in 2011 to an estimated $33.6 billion. For 2012, Mintel projects growth of 2.9% to $34.6 billion.

Marketing Daily, 2012

A 2012 survey by Technomic revealed that 41% of consumers say they're now eating pizza once a week, compared to 26% just two years ago.

Technomic, Inc., 2012

According to statistics compiled by Pizza Marketing Quarterly, there were 65,283 pizza restaurants in the U.S. as of mid-2011, down from 66,057 in mid-2010.

Pizza Marketing Quarterly, 2011

Pizza restaurant chains account for 52% of pizza dollar sales (but only 43% of the number of restaurants), while independents claim 48% of revenues (and 57% of the locations).

Pizza Marketing Quarterly, 2011

A 2011 survey of pizza restaurant operators, the majority of them independent owners, asked the respondents how many direct competitors they had within a 10-mile radius: Less than 5, 30.4%; 5-9, 36.1%; 10-15, 13.3%; more than 15, 20.3%.

Pizza Marketing Quarterly, 2011