Back
RAB Mobile
Who Buys Source

Profiling adults 18+ who spent $100+ on athletic apparel in the past year:

GfK MRI, 2010

Of those adults who spent $100+ on athletic apparel in the past year, 59.9% were men and 40.1% were women.

GfK MRI, 2010

Adults 18+ who spent $100+ on athletic wear in the previous year, by age group: 18-24, 14.3%; 25-34, 23.7%; 35-44, 22.3%; 45-54, 22.0%; 55-64, 11.9%; 65+, 5.8%.

GfK MRI, 2010

Adults 18+ who spent $100+ on athletic clothing in the past year, by income bracket: $100,000+, 42.6%; $75-99,999, 20.1%; $60-74,999, 10.4%; $50-59,999, 7.2%; $40-49,999, 6.5%; $30-39,999, 5.1%; $20-29,999, 3.8%; under $20,000, 4.3%.

GfK MRI, 2010

Adults 18+ who spent $100+ on athletic apparel in the past year, by race: White, 82.3%; Black, 6.8%; Other, 10.9%; Hispanic origin, 11.9%.

GfK MRI, 2010

Adults 18+ who spent $100+ on sportswear in the past year, by region: Northeast, 17.9%; Midwest, 23.6%; South, 32.9%; West, 25.6%.

GfK MRI, 2010

Adults 18+ who spent $100+ on athletic clothing in the past year, by marital status: Single, 29.7%; married, 59.1%; separated/widowed/divorced, 11.2%.

GfK MRI, 2010

A 2009 survey of approximately 3,700 adult women showed that 54.5% of women with children under the age of 18 living at home purchase sports apparel at least once every six months, compared to 44.9% of women without children. The study also revealed that women with children were 50% more likely to buy sports apparel once a month compared to women without kids.

The SportsOneSource Group, 2009

A late-2008 study by the Leisure Trends Group found that 80% of active Americans own apparel made with performance fabrics, featuring such qualities as moisture management, UV protection, anti-microbial, thermo-regulation, waterproof/breathable, and wind/water resistance. In addition, 60% of these active Americans plan to buy more apparel made with performance fabrics in the next six months.

Leisure Trends Group, 2008


Why They Buy Source

The most popular features that women look for when purchasing athletic apparel (more than one answer possible): Easy care, 64%; wrinkle resistance, 61%; stain resistance, 56%; stretch, 53%; fade resistance, 52%; odor resistance, 40%.

Cotton Incorporated Lifestyle Monitor, 2009

Based on research by the Cotton Incorporated Lifestyle Monitor, occasions for which women wear athletic apparel (multiple answers): Around the house, 82%; run errands, 65%; go shopping, 40%; out to lunch/movie, 21%; school/class, 10%; to work, 9%; other, 6%.

Cotton Incorporated Lifestyle Monitor, 2009

A 2009 study by the Sporting Goods Manufacturers Association concluded that just 33% of sports apparel and athletic footwear is purchased by consumers who plan to wear those items in an actual sport or exercise activity.

SGMA, 2009

Factors that contribute most to the decision by women when buying athletic wear: Fit/comfort/functionality, 40%; price, 17%; performance, 9%; style, 8%.

Cotton Incorporated Lifestyle Monitor, 2009

How They Buy Source

A 2009 survey by The SportsOneSource Group found that adult men spent an average of $303 on sports apparel in the previous year, while women spent an average of $275.

The SportsOneSource Group, 2009

What They Buy Source

Categories of clothing fiber/fabric preferred by women for athletic activities: Cotton, 56%; nylon, 8%; polyester, 3%; no preference, 28%; don't know, 3%. 

Cotton Incorporated Lifestyle Monitor, 2009

The five largest categories for team uniforms in 2008 were football, baseball, basketball, soccer and volleyball, according to the Sporting Goods Manufacturers Association.

SGMA, 2009

According to the Sporting Goods Manufacturers Association, share of consumer purchases of branded athletic apparel in 2007, by category: Shirts/tops, 35.1%; swimwear, 16.4%; fleece/sweat, 12.1%; shorts/skirts, 8.3%; outerwear, 8.2%; socks, 6.6%; underwear, 3.5%; caps/hats, 2.9%; pants, 2.7%; sports bras, 1.7%; accessories, 1.2%; warmups, 1.0%; dresses, 0.2%.

SGMA, 2008

Sports apparel designed for men accounted for approximately 56% of dollar sales in 2007, compared to 33% for women' sportswear and 11% for sports clothing intended for children.

The SportsOneSource Group, 2008

Categories of fiber that men most prefer to wear in athletic apparel: Cotton, 45%; cotton blends, 12%; nylon, 12%; polyester, 6%. 

Cotton Incorporated Lifestyle Monitor, 2008

Share of spending on licensed sports apparel in 2007, by league: NFL, 41%; Major League Baseball, 27%; colleges, 19%; NBA, 10%; NHL, 3%.

Sporting Goods Business, 2008

Where They Buy Source

Top 5 athletic/outdoor apparel specialty retailers, according to 2007 revenues (with 2006 sales in parentheses): 1. L.L. Bean, $1.62 billion ($1.54billion); 2. Pacific Sunwear, $1.31 billion ($1.24billion); 3. Hat World/Lids, $379 million ($343 million); 4. Tilly's, $225 million ($200 million); 5. Jimmy Jazz, $140 million ($140 million).

Sporting Goods Business, 2008

The 6-10 largest athletic/outdoor apparel specialty retailers, according to 2007 revenues (with 2006 revenues in parentheses): 6. Underground Station, $124 million ($155 million); 7. Dr. Jay's, $120 million ($120 million); 8. Downtown Locker Room, $110 million ($100 million); 9. Lucy, $56 million ($38 million); 10. Lululemon Athletica, $53 million ($17 million).

Sporting Goods Business, 2008

Business Trends Source

On a wholesale basis, sales of sports apparel slipped 2.0% in 2008 to $28.9 billion, down from $29.5 billion in 2007, according a report by the Sporting Goods Manufacturers Association. The study also concluded that while demand was strong in 2008, many consumers simply opted for lower-priced merchandise.

SGMA, 2009

Research by the Sporting Goods Manufacturers Association determined that sports apparel sales have grown almost 25% since 2000. In recent years, the strength of the category has been based on the fact that consumers enjoy the performance fabrics that provide compression, moisture management and temperature control.

SGMA, 2009

Non-performance apparel accounted for 74% of the overall sportswear market in 2007, with non-compression performance clothing claiming 20% of sales, and compression apparel accounting for the remaining 6%.

The SportsOneSource Group, 2008

Misc Source

According to a 2009 survey by the Cotton Incorporated Lifestyle Monitor, due in part to the economy, 70% of women say if they take up a new sport they will get by with the athletic apparel they already have.

Cotton Incorporated Lifestyle Monitor, 2009