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Who Buys Source

Based on research by the National Sporting Goods Association, females accounted for 59.9% of all athletic footwear unit purchases in 2010, compared to 55.6% in 2009 and 54.7% in 2008.

NSGA, 2011

Overall unit sales of athletic footwear in 2010, by age group (adults and children included): Under 14, 17.8%; 14-17, 7.4%; 18-24, 7.1%; 25-34, 14.0%; 35-44, 14.3%; 45-64, 30.2%; 65+, 9.3%.

National Sporting Goods Association, 2011

Research by the Sporting Goods Manufacturers Association found that almost 50 million Americans were running and jogging to stay fit in 2010, up 12.6% from 2009.

SGMA, 2011

According to a study by The NPD Group, some 20% of all athletic shoe purchases during the July-August-September back-to-school selling season are made by 13-to-17-year-olds.

The NPD Group, 2010

When They Buy Source

Monthly sales of athletic footwear sold through specialty athletic shoe stores in 2010: January, 5.3%; February, 8.2%; March, 10.5%; April, 9.2%; May, 8.2%; June, 8.9%; July, 6.5%; August, 12.2%; September, 8.9%; October, 6.1%; November, 6.9%; December, 9.0%.

National Sporting Goods Association, 2011

Monthly share of athletic shoes sold through mainline sporting goods stores in 2010: January, 6.2%; February, 6.1%; March, 9.4%; April, 8.9%; May, 8.5%; June, 9.7%; July, 7.2%; August, 13.0%; September, 9.8%; October, 6.0%; November, 6.1%; December, 9.3%.

National Sporting Goods Association, 2011


How They Buy Source

The average price paid for a pair of athletic shoes (covering 20 categories of sport footwear) climbed 4.5% in 2010 to $50.80, up from $48.60 in 2009 and $43.11 in 2008.

National Sporting Goods Association, 2011

Average prices for the following categories of athletic footwear in 2010 (with change from 2009 in parentheses): Aerobic, $49.22 (+6.9%); baseball/softball, $43.72 (+0.6%); basketball, $62.13 (+3.0%); boat/deck, $44.59 (+9.7%); bowling, $44.59 (n/a); cross-training/fitness, $53.59 (n/a); football, $51.88 (+7.5%); golf, $63.34 (+4.5%); gym shoes/sneakers, $36.44 (+15.1%); hiking shoes/boots, $64.30 (+8.9%); hunting boots, $87.26 (+11.9%); jogging/running, $62.33 (+4.9%); skateboard, $40.75 (+2.2%); soccer, $38.07 (+0.8%); sport sandals, $32.79 (+7.8%); tennis, $36.71 (+4.3%); toning shoes, $80.04 (n/a); volleyball, $54.83 (n/a); walking, $48.01 (+4.9%); water sport, $21.44 (n/a).

National Sporting Goods Association, 2011

What They Buy Source

Among footwear categories with $1 billion or more in sales for 2010, gym shoes/fashion sneakers showed the biggest increase of 6% to $3.6 billion, while purchases of cross training/fitness shoes grew 2% to $2.1 billion. For walking shoes, the industry's largest category, 2010 sales were off 4% to $4.3 billion. The jogging/running shoe segment was down 2% to $2.3 billion.

National Sporting Goods Association, 2011

In 2010, 15.7% of female athletic footwear purchases were at the $80 or more price point, up from 11.9% in 2009 and 11.1% in 2008. In addition, 30.5% of all female athetic footwear purchases cost $60 or more in 2010, compared to 23.9% in 2009 and 23.5% in 2008.

National Sporting Goods Association, 2011

According to a 2011 survey of "core runners" (adults who tend to enter running events and train year-round), conducted by Running USA, the respondents were asked what was the brand of running shoe they last purchased: ASICS, 25.8%; Brooks, 16.3%; Nike, 13.7%; Saucony, 12.8%; Mizuno, 8.8%; New Balance, 8.4%; adidas, 4.1%; Newton, 2.2%; Vibram Five Fingers, 2.1%.

Running USA, 2011

Where They Buy Source

Foot Locker ranks as the largest athletic footwear retailer, with around 3,400 specialty stores in 20+ countries. In addition to its Foot Locker namesake, the company also operates stores under the Lady Foot Locker, Kids Foot Locker, Footaction, Champs Sports, and CCS banners. Foot Locker's 2011 sales totaled $5.049 billion, up 4.0% from the previous year.

Hoover's, 2011

The second largest athletic footwear specialty chain in the U.S. is The Finish Line, which operates approximately 660 stores in 45 states. Revenues for The Finish Line amounted to $1.229 billion in 2011, 4.8% higher than the prior year.

Hoover's, 2011

Overall share of sports footwear sales in 2010, by channel of distribution: Sporting goods stores, 19.7%; discount stores, 19.5%; specialty athletic footwear stores, 13.7%; online/Internet, 12.9%; department stores, 10.9%; family footwear stores, 7.7%; factory outlet stores, 6.6%; specialty sport shops, 4.3%; mail order, 1.9%; pro shops, 1.0%; other outlets, 1.8%. 

National Sporting Goods Association, 2011

Based on research by the National Sporting Goods Association, share of running/jogging footwear purchased in 2010, by sales outlet: General sporting goods stores, 22.5%; discount stores, 21.4%; specialty athletic footwear stores, 16.2%; online/Internet, 12.2%; department stores, 8.8%; family footwear stores, 6.3%; specialty sport shops, 4.7%; factory outlets, 4.5%; mail order, 1.8%.  

National Sporting Goods Association, 2011

Business Trends Source

According to the National Sporting Goods Association, sales of athletic and sports footwear reached $17.476 billion in 2010, an increase of 2.4% from 2009. The NSGA predicts that sales will increase to $17.639 billion in 2011.

NSGA, 2011

Misc Source

According to Running USA, the number of individuals who finished a marathon increased 9% in 2010 to 507,000, while the number of runners who completed a half-marathon grew 24% to 1.4 million. Since 2003, the half-marathon has been the fastest-growing road race distance in the U.S.

Running USA, 2011

Based on a survey by Running USA, men accounted for 59% of marathon runners in the U.S. in 2010, while women accounted for 59% of half-marathon participants.  

Running USA, 2011