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Who Buys Source

Based on research by the National Golf Foundation, 25.7 million Americans ages 6+ played golf at least once in 2011, compared to 26.1 million in 2010, 30.0 million in 2005 and 28.8 million in 2000.

National Golf Foundation, 2013

According to a 2013 study by The Media Audit, the typical golf enthusiast who regularly follows the sport on TV or radio earns an average household income of $75,445. Remove the 28.2% of professional golf fans who are retired and the figure rises to $82,402 in yearly household income for non-retired golfers.

The Media Audit, 2013

Profiling adults 18+ who played golf an average of once a month in the past year, along with those consumers who purchased any golf clubs in the last 12 months:

GfK MRI, 2012

Of those adults 18+ who typically played golf once a month in the past year, 83.7% were men and 16.3% were women.

GfK MRI, 2012

Adults 18+ who played golf an average of once a month in the past year, by age group: 18-24, 9.4%; 25-34, 20.9%; 35-44, 21.1%; 45-54, 25.8%; 55-64, 14.7%; 65+, 8.1%.

GfK MRI, 2012

Adults 18+ who played golf an average of once a month in the past year, by income level: $100,000+, 50.1%; $75-99,999, 19.6%; $60-74,999, 9.8%; $50-59,999, 5.5%; $40-49,999, 6.3%; $30-39,999, 3.5%; $20-29,999, 3.1%; under $20,000, 2.1%.

GfK MRI, 2012

Adults 18+ who typically played golf once a month in the past year, by race: White, 92.9%; Black, 1.6%; Other, 5.5%; Hispanic origin, 6.2%.

GfK MRI, 2012

Adults 18+ who played golf an average of once a month in the past year, by region: Northeast, 23.3%; Midwest, 27.3%; South, 31.3%; West, 18.1%.

GfK MRI, 2012

Adults 18+ who typically played golf once a month in the past year, by marital status: Single, 22.6%; married, 65.7%; separated/widowed/divorced, 11.7%.

GfK MRI, 2012

Of those adults who bought any golf clubs in the past year, 69.2% were men and 30.8% were women.

GfK MRI, 2012

Adults 18+ who purchased any golf clubs in the past year, by age bracket: 18-24, 13.4%; 25-34, 15.7%; 35-44, 15.7%; 45-54, 15.1%; 55-64, 22.6%; 65+, 17.5%.

GfK MRI, 2012

Adults 18+ who bought any golf clubs in the past year, by income level: $100,000+, 48.5%; $75-99,999, 17.2%; $60-74,999, 12.7%; $50-59,999, 7.0%; $40-49,999, 4.2%; $30-39,999, 3.4%; $20-29,999, 4.1%; under $20,000, 2.9%.

GfK MRI, 2012

Adults 18+ who bought any golf clubs in the past year, by race: White, 91.6%; Black, 2.7%; Other, 5.7%; Hispanic origin, 4.8%.

GfK MRI, 2012

Adults 18+ who bought any golf clubs in the past year, by region: Northeast, 18.2%; Midwest, 25.1%; South, 42.2%; West, 14.5%.

GfK MRI, 2012

Adults 18+ who bought any golf clubs in the past year, by marital status: Single, 21.8%; married, 68.4%; separated/widowed/divorced, 9.8%.

GfK MRI, 2012



How They Buy Source

According to Golf Datatech, average prices in 2012 for the following categories of golf equipment sold through both on- and off-course shops, with change from 2011 in parentheses: Golf balls (per dozen), $27.83 (+2.0%); woods (per club), $179.38 (+4.1%); irons (per club), $70.52 (-0.2%); putters, $147.66 (+7.4%); wedges (per club), $99.13 (+4.6%); golf shoes, $89.87 (+4.3%); golf gloves, $13.03 (+1.7%); golf bags, $133.97 (+4.4%). 

Association of Golf Merchandisers, 2013

As of 2012, the median cost of a peak-season weekend round of golf at an 18-hole public golf course (includes daily fee and municipal non-resort layouts) in the U.S. was $44.00, which covered cart and green fee. The median peak-season weekend rate (green fee plus cart) at a 9-hole public facility (daily fee and municipal non-resort courses) was $26.00

National Golf Foundation, 2013

What They Buy Source

For the year 2012, TaylorMade-adidas Golf's share of the metalwood driver market was 47% (according to Golf Datatech), while its share of iron sales was 25%. Callaway is the no. 2 seller of both woods and irons.

The Wall Street Journal, 2013

The Titlelist Pro V1 (along with its cousin the Pro V1x) remain the best-selling golf ball in the world.

SportsOneSource Media, 2013

For the third straight year, Sun Mountain ranked as the best-selling golf bag in 2012.

Golf Datatech, 2013

According to a late-2012 survey of serious golfers, conducted by Golf Datatech, 29% of the respondents indicated they had purchased a pair of golf shoes within the past three months. The study also revealed that 35% of the golfers who were aware of spikeless shoes said they were likely to buy a pair within the next year. 

Golf Datatech, 2012

Where They Buy Source

States with the most golf courses in operation as of early-2013: 1. Florida, 1,050; 2. California, 920; 3. New York, 819; 4. Michigan, 809; 5. Texas, 792.
 

National Golf Foundation, 2013

Golfsmith, Golf Galaxy and Edwin Watts Golf rank as the top three golf-specialty chains in the U.S. Golf Galaxy is owned by Dick's Sporting Goods.

Hoover's, 2013

Business Trends Source

The overall number of golf rounds played in the U.S. during 2012 increased 5.7%, with the number of rounds played on public courses climbing 6.5% and those played on private courses rising 2.8%. Increases in the number of rounds played in 2012, by region: New England, +3.2%; Mid-Atlantic, +10.1%; South Atlantic, +2.4%; South Central, +5.0%; East North Central, +10.8%; West North Central, +7.6%; Mountain, +7.0%; Pacific, +1.6%.

Association of Golf Merchandisers, 2013

According to the National Golf Foundation, in 2012, the number of U.S. golf course closures exceeded the number of openings for the seventh straight year. Measured in 18-hold equivalents, only 13.5 courses opened in 2012, compared to 154.5 closures (in 18-hole equivalents).

National Golf Foundation, 2013

For the entire year 2012, according to Golf Datatech, dollar sales of the following categories of golf equipment through both on- and off-course shops (totals in millions), with change from 2011 in parentheses: Golf balls, $478.3 (+3.2%); woods, $742.4 (+10.2%); irons, $504.8 (+6.9%); putters, $152.5 (+7.9%); wedges, $107.3 (+10.1%); golf shoes, $309.7 (+16.1%); golf gloves, $161.4 (+4.3%); golf bags, $158.8 (+10.0%). 

Association of Golf Merchandisers, 2013

Overall sales of golf equipment (including balls, clubs, shoes, gloves and bags) sold through both on- and off-course retailers in 2012 totaled $2.615 billion, an increase of 8.3% from the 2011 figure of $2.414 billion, according to Golf Datatech.

Association of Golf Merchandisers, 2013

The overall number of golf facilities in the U.S. dropped to 15,619 in 2012, compared to15,890 in 2010, 16,052 in 2005, and15,487 in 2000.

National Golf Foundation, 2013

A 2013 study by The Media Audit showed that 23% of U.S consumers regularly follow golf on TV or radio, representing 34.3 million golf enthusiasts across The Media Audit's measured markets.

The Media Audit, 2013

Misc Source

Based on research by the National Golf Foundation, only 5% of adult golfers regularly shoot under 80 for 18 holes. Fifty percent shoot between 80 and 99, while 34% shoot from 100 to 119. Eleven percent routinely shoot scores of 120+


National Golf Foundation, 2013