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Who Buys Source

Based on research by the National Golf Foundation, 25.3 million Americans ages 6+ played golf at least once in 2012, compared to 25.7 million in 2011, 30.0 million in 2005 and 28.8 million in 2000.

National Golf Foundation, 2014

Profiling adults 18+ who played golf an average of once a month in the past year, along with those consumers who purchased any golf clubs in the last 12 months:

GfK MRI, 2013

Of those adults 18+ who typically played golf once a month in the past year, 83.5% were men and 16.5% were women.

GfK MRI, 2013

Adults 18+ who played golf an average of once a month in the past year, by age group: 18-24, 9.3%; 25-34, 23.3%; 35-44, 18.8%; 45-54, 24.3%; 55-64, 16.5%; 65+, 7.8%.

GfK MRI, 2013

Adults 18+ who played golf an average of once a month in the past year, by income level: $100,000+, 47.0%; $75-99,999, 20.2%; $60-74,999, 11.6%; $50-59,999, 5.0%; $40-49,999, 5.1%; $30-39,999, 3.2%; $20-29,999, 5.2%; under $20,000, 2.7%.

GfK MRI, 2013

Adults 18+ who typically played golf once a month in the past year, by race: White, 92.2%; Black, 2.0%; Other, 5.8%; Hispanic origin, 6.4%.

GfK MRI, 2013

Adults 18+ who played golf an average of once a month in the past year, by region: Northeast, 19.3%; Midwest, 32.2%; South, 27.2%; West, 21.3%.

GfK MRI, 2013

Adults 18+ who typically played golf once a month in the past year, by marital status: Single, 27.4%; married, 60.6%; separated/widowed/divorced, 12.0%.

GfK MRI, 2013

Of those adults who bought any golf clubs in the past year, 71.1% were men and 28.9% were women.

GfK MRI, 2013

Adults 18+ who purchased any golf clubs in the past year, by age bracket: 18-24, 9.6%; 25-34, 17.2%; 35-44, 11.9%; 45-54, 16.2%; 55-64, 24.6%; 65+, 20.5%.

GfK MRI, 2013

Adults 18+ who bought any golf clubs in the past year, by income level: $100,000+, 49.6%; $75-99,999, 18.2%; $60-74,999, 11.5%; $50-59,999, 6.1%; $40-49,999, 7.2%; $30-39,999, 3.3%; $20-29,999, 2.8%; under $20,000, 1.3%.

GfK MRI, 2013

Adults 18+ who bought any golf clubs in the past year, by race: White, 93.0%; Black, 2.5%; Other, 4.5%; Hispanic origin, 4.1%.

GfK MRI, 2013

Adults 18+ who bought any golf clubs in the past year, by region: Northeast, 18.9%; Midwest, 27.4%; South, 41.8%; West, 11.9%.

GfK MRI, 2013

Adults 18+ who bought any golf clubs in the past year, by marital status: Single, 20.9%; married, 69.4%; separated/widowed/divorced, 9.7%.

GfK MRI, 2013

According to a 2013 study by The Media Audit, the typical golf enthusiast who regularly follows the sport on TV or radio earns an average household income of $75,445. Remove the 28.2% of professional golf fans who are retired and the figure rises to $82,402 in yearly household income for non-retired golfers.

The Media Audit, 2013

When They Buy Source

According to research by Golf Datatech, May and June are typically the best sales months for golf retailers.

Golf Digest, 2014

According to a survey by Golf Datatech, 55% of golfers say they wait until a driver is less than the original price, is deeply discounted, or is in close-out before they will buy.

Golf Datatech, 2014

Why They Buy Source

Based on a Golf Datatech survey, 54% of golfers say they prefer a "straighter" driver to one that offers "more distance."

Golf Datatech, 2014

How They Buy Source

According to Golf Datatech, average prices in 2013 for the following categories of golf equipment sold through both on- and off-course shops, with change from 2012 in parentheses: Golf balls (per dozen), $28.52 (+2.5%); woods (per club), $173.92 (-3.0%); irons (per club), $72.50 (+2.8%); putters, $145.03 (-1.8%); wedges (per club), $99.90 (+0.8%); golf shoes, $93.13 (+3.6%); golf gloves, $13.48 (+3.5%); golf bags, $140.43 (+4.8%). 

Association of Golf Merchandisers, 2014

As of 2013, the median cost of a peak-season weekend round of golf at an 18-hole public golf course (includes daily fee and municipal non-resort layouts) in the U.S. was $44.00, which covered cart and green fee. The median peak-season weekend rate (green fee plus cart) at a 9-hole public facility (daily fee and municipal non-resort courses) was $22.00

National Golf Foundation, 2014

A 2014 survey by Golf Datatech found that for the first time, golfers expected to pay more than $700 for a new set of irons (up 4% from 2013).

Golf Datatech, 2014

What They Buy Source

A survey of 1,000 serious golfers (16 or more rounds a year), conducted during the spring of 2014, showed slightly stronger interest in purchasing new irons, drivers and putters, when compared to the spring of 2013. Drivers remain the most sought after club, with 64% of the respondents saying "maybe" or "yes" to whether they planned to buy. However, interest in iron purchases increased the most, to 35%, up about 9% from 2013.

Golf Datatech, 2014

According to a 2014 survey by Golf Datatech, 97% of serious golfers use their favorite ball brand more than 50% of the time. Moreover, three of four typical golfers play their favorite ball more than 80% of the time.

Golf Digest, 2014

The Titlelist Pro V1 (along with its cousin the Pro V1x) remain the best-selling golf ball in the world.

SportsOneSource Media, 2013

Where They Buy Source

States with the most golf courses in operation as of early-2014: 1. Florida, 1,048; 2. California, 914; 3. New York, 817; 4. Michigan, 798; 5. Texas, 790.
 

National Golf Foundation, 2014

Golfsmith (95 stores in the U.S. and 55 more in Canada and Boston under the Golf Town banner), Golf Galaxy (80 stores in 30 states) and Edwin Watts Golf (90 stores primarily in the southeast U.S. and Texas) rank as the top three golf-specialty chains in the U.S. Golf Galaxy is owned by Dick's Sporting Goods.

Hoover's, 2014

Business Trends Source

The overall number of golf rounds played in the U.S. during 2013 declined 4.9%, with the number of rounds played on public courses slipping 3.6% and those played on private courses falling 9.7%. Changes in the number of rounds played in 2013, by region: New England, -3.0%; Mid-Atlantic, -6.7%; South Atlantic, -2.8%; South Central, -7.0%; East North Central, -8.8%; West North Central, -11.9%; Mountain, -4.4%; Pacific, +4.1%.

Association of Golf Merchandisers, 2014

According to the National Golf Foundation, in 2013, the number of U.S. golf course closures exceeded the number of openings for the eighth straight year. Measured in 18-hole equivalents, only 14.0 courses opened in 2013, compared to 157.5 closures (in 18-hole equivalents).

National Golf Foundation, 2014

For the entire year 2013, according to Golf Datatech, dollar sales of the following categories of golf equipment sold through both on- and off-course shops (totals in millions), with change from 2012 in parentheses: Golf balls, $473.4 (-1.0%); woods, $682.3 (-8.1%); irons, $528.6 (+4.7%); putters, $138.9 (-8.9%); wedges, $106.8 (-0.4%); golf shoes, $318.5 (+2.8); golf gloves, $160.7 (-0.5%); golf bags, $161.0 (+1.4%). 

Association of Golf Merchandisers, 2014

Overall sales of golf equipment (including balls, clubs, shoes, gloves and bags) sold through both on- and off-course retailers in 2013 totaled $2.570 billion, a decrease of 1.7% from the 2012 figure of $2.615 billion, according to Golf Datatech.

Association of Golf Merchandisers, 2014

The overall number of golf facilities in the U.S. dropped to 15,516 in 2013, compared to15,890 in 2010, 16,052 in 2005, and 15,487 in 2000.

National Golf Foundation, 2014

Through April of 2014, according to sales at both on- and off-course retailers, unit sales of drivers were down 6.9%, while sales of irons were up 2.3%, putter sales were off 3.0%, and sales of wedges had jumped 19.4%.

Golf Datatech, 2014

A 2013 study by The Media Audit showed that 23% of U.S consumers regularly follow golf on TV or radio, representing 34.3 million golf enthusiasts across The Media Audit's measured markets.

The Media Audit, 2013

Misc Source

Based on research by the National Golf Foundation, only 5% of adult golfers regularly shoot under 80 for 18 holes. Fifty percent shoot between 80 and 99, while 34% shoot from 100 to 119. Eleven percent routinely shoot scores of 120+


National Golf Foundation, 2014