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Who Buys Source

Profiling adults 18+ who had their vehicles serviced at a gas station/garage in the last year:

GfK MRI, 2010

Of those adults who had their vehicles serviced at a gas station/garage in the last year, 53.4% were women and 46.6% were men.

GfK MRI, 2010

Adults 18+ who had their vehicles serviced at a gas station/garage in the past year, by age group: 18-24, 10.9%; 25-34, 16.5%; 35-44, 18.5%; 45-54, 20.6%; 55-64, 17.3%; 65+, 16.2%.

GfK MRI, 2010

Adults 18+ who had their vehicles serviced at a gas station/garage in the previous year, by income level: $100,000+, 31.7%; $75-99,999, 16.2%; $60-74,999, 12.1%; $50-59,999, 8.7%; $40-49,999, 8.1%; $30-39,999, 8.2%; $20-29,999, 7.5%; under $20,000, 7.5%.

GfK MRI, 2010

Adults 18+ who had their vehicles serviced at a gas station/garage in the last year, by race: White, 85.7%; Black, 5.9%; Other, 8.4%; Hispanic origin, 7.8%.

GfK MRI, 2010

Adults 18+ who had their vehicles serviced at a gas station/garage in the past year, by region: Northeast, 25.6%; Midwest, 22.2%; South, 31.91%; West, 20.3%.

GfK MRI, 2010

Adults 18+ who had their vehicles serviced at a gas station/garage in the past year, by marital status: Single, 22.1%; married, 61.3%; separated/widowed/divorced, 16.6%.

GfK MRI, 2010

A 2009 study by The NPD Group revealed that only 28% of adult consumers "always buy one brand of gasoline," down from 34% in a similar study conducted in 2000. Percent of the following age groups who stuck to one brand of gas in 2009: 18-29, 25%; 30-44, 24%; 45-54, 28%; 55-64, 29%; 65+, 35%.

The NPD Group, 2009


Why They Buy Source

Based on 2009 IBM survey, 21% of daily commuters said the recession had made them change the way they get to work, with 17% of drivers carpooling more frequently, 30% increasing the number of days they work from home, and 26% taking public transportation more often. At the same time, lower gas prices had caused 23% of the respondents to alter their commuting habits in a different way, with 19% carpooling less, 19% taking public transportation less, and 17% working less often from home. 

National Petroleum News, 2009

According to a 2009 survey of commuters conducted by IBM, 20% of the adult respondents said that a price of $3.50 per gallon for gas would lead them to seriously consider alternatives to driving alone. At 2008, it was 9% at that price level.

National Petroleum News, 2009

How They Buy Source

According to the Energy Information Administration, the average price of regular-grade gasoline is expected to increase to $2.66 per gallon in 2010, up from an anticipated final average of $2.34 a gallon in 2009. Regular-grade gasoline retail prices averaged $3.26 per gallon in 2008. The average price per gallon for diesel fuel is predicted to be $2.84 in 2010, after averaging an estimated $2.46 in 2009 and $3.80 in 2008.

Energy Information Administration, 2009

As of July, 2009, states with the highest state/federal taxes on gasoline (cents per gallon): 1. California, 64.5; 2. New York, 63.4; 3. Hawaii, 62.7; 4. Connecticut, 59.3; 5. Illinois, 57.2; 6. Washington, 55.9; 7. Michigan, 53.1; 8. Florida, 52.9; 9. Indiana, 52.2; 10. Nevada, 51.5.

American Petroleum Institute, 2009

As of July, 2009, states with the lowest state/federal taxes on gasoline (cents per gallon): 1. Alaska, 18.4; 2. Georgia, 31.4; 3. Wyoming, 32.4; 4. New Jersey, 32.9; 5. South Carolina, 35.2; 6. Oklahoma, 35.4; 7. Missouri, 35.7; 8. (tie) Mississippi and New Mexico, 37.2; 10. Arizona, 37.4.



American Petroleum Institute, 2009

What They Buy Source

Motor fuel sales accounted for 72.1% of conveniences store revenue in 2008. Fuel sales through convenience stores amounted to $450.2 billion in 2008, 10.6% higher than 2007.

National Association of Convenience Stores, 2009

Based on a 2009 survey by the National Petroleum News, categories/profit centers rated "most important" from a revenue standpoint by gasoline retail outlet operators (multiple answers): Sales of convenience store shelf items, 32.8%; beverages, 32.8%; coffee, 29.5%; tobacco sales, 24.6%; food service, 19.7%; alcoholic beverages, 16.4%; car wash, 3.3%; ATM, 1.6%; phone cards/gift cards, etc., 1.6%.

National Petroleum News, 2009

States where diesel is used most often in highway driving (diesel's share of overall motor fuel sold in each state in 2007): 1. Wyoming, 55.4%; 2. Alaska, 47.1%; 3. New Mexico, 36.7%; 4. Montana, 36.0%; 5. North Dakota, 35.7%; 6. Nebraska, 35.4%; 7. South Dakota, 34.2%; 8. Arkansas, 32.8%; 9. Oklahoma, 32.0%; 10. Utah, 31.9%. 

Federal Highway Administration, 2009

Where They Buy Source

The 5 largest oil companies, according to 2008 revenues (totals in billions), with change from the previous year in parenthese: 1. Exxon Mobil, $477.4 (+18.0%); 2. Royal Dutch Shell, $458.4 (+28.8%); 3. BP, $367.1 (+25.9%); 4. Chevron, $273.0 (+23.6%); 5. ConocoPhillips, $246.2 (+27.9%).

Hoover's, 2009

States with the largest number of gasoline outlets in 2009: 1. Texas, 13,926; 2. California, 10,400; 3. Florida, 9,138; 4. Georgia, 7,414; 5. North Carolina, 6,784; 6. New York, 6,500; 7. Alabama, 6,300; 8. Michigan, 4,828; 9. Ohio, 4,764; 10. Pennsylvania, 4,685; 11. Tennessee, 4,529; 12. Illinois, 4,406; 13. Washington, 4,200; 14. Virginia, 4,130; 15. Missouri, 4,045.

National Petroleum News, 2009

States with the highest gasoline/gasohol consumption totals in 2007 (totals in billions of gallons), with change from previous year in parentheses: 1. California, 15.698 (-0.9%); 2. Texas, 12.000 (+1.4%); 3. Florida, 8.616 (-0.9%); 4. New York, 5.739 (-0.8%); 5. Ohio, 5.181 (-0.5%); 6. Pennsylvania, 5.163 (+1.0%); 7. Illinois, 5.119 (-1.4%); 8. Georgia, 4.992 (+0.2%); 9. Michigan, 4.783 (-2.0%); 10. North Carolina, 4.495 (+1.1%); 11. New Jersey, 4.374 (+2.2%); 12. Virginia, 4.096 (+2.0%); 13. Missouri, 3.244 (+0.6%); 14. Indiana, 3.194 (-1.0%); 15. Tennessee, 3.169 (+1.3%).

Federal Highway Administration, 2009

Oil companies with the most branded retail outlets in 2008: 1. Shell Oil Products, 14,300; 2. BP America (including ARCO brand), 11,700; 3. ExxonMobil, 10,451; 4. Chevron Products, 9,691; 5. ConocoPhillips, 8.750; 6. CITGO Petroleum, 7,044; 7. Valero Energy, 5,000; 8. Sonoco, 4,720; 9. Marathon Petroleum, 4,577; 10. Sinclair Oil Company, 2,600.

National Petroleum News, 2009

Based on a 2009 survey by Scarborough Research, the top 10 metro areas where adults bought the most gasoline, on average, in the previous six months: 1. Madison; 2. Salt Lake City; 3. Louisville; 4. Green Bay/Appleton; 5. Nashville; 6. Kansas City (MO/KS); 7. Austin; 8. Denver; 9. Chattanooga; 10. Tri-Cities (TN/VA).

Marketing Daily, 2009

According to a 2009 study by Scarborough Research, the top 10 metro areas in which adults used a gasoline credit card in the past three months: 1. Houston; 2. San Antonio; 3. New Orleans; 4. Birmingham; 5. Austin; 6. Los Angeles; 7. Dallas/Fort Worth; 8. Miami/Ft. Lauderdale; 9. Fresno/Visalia; 10. Green Bay/Appleton. 

Marketing Daily, 2009

Business Trends Source

Gasoline consumption in the United States (for highway use only) totaled 140.449 billion gallons during 2007, up 0.1% from the previous year. Highway use accounted for 96.4% of the overall amount of gas consumed during the year.

Federal Highway Administration, 2009

Total retail sales at gasoline service stations increased 9.6% in 2008 to $478.851 billion, up from $436.976 billion in 2007 and $412.569 billion in 2006.

U.S. Commerce Department, 2009

As of early-2009, there were 162,350 retail locations that sold motor fuel in the U.S., down from 175,941 at the start of 2000.

National Petroleum News, 2009

Miles driven by all types of vehicles in 2009 are expected to increase 0.4-0.8% over 2008, but still be down 3.0% from 2007 figures.

Lang Marketing Resources Inc., 2009

Misc Source

According to the American Petroleum Institute, the average tax on gasoline was 47.0 cents per gallon as of July 2009.

American Petroleum Institute, 2009