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Who Buys Source

Profiling adults 18+ who purchased any type of mattress and box springs in the past year, along with those consumers who bought a bed frame and headboard, and shoppers who bought any bedding/bath/linen items:

GfK MRI, 2013

Of those adults 18+ who bought any type of mattress/box springs in the past year, 55.8% were women and 44.2% were men.

GfK MRI, 2013

Adults 18+ who purchased any kind of mattress/box springs in the past year, by age range: 18-24, 15.5%; 25-34, 21.9%; 35-44, 19.2%; 45-54, 17.8%; 55-64, 14.3%; 65+, 11.3%.

GfK MRI, 2013

Adults 18+ who bought any type of mattress/box springs in the past year, by income level: $100,000+, 29.3%; $75-99,999, 15.9%; $60-74,999, 11.0%; $50-59,999, 8.3%; $40-49,999, 8.5%; $39-39,999, 7.6%; $20-29,999, 9.5%; under $20,000, 9.9%.

GfK MRI, 2013

Adults 18+ who purchased any type of mattress/box springs in the past year, by race: White, 82.5%; Black, 7.6%; Other, 9.9%; Hispanic origin, 11.5%.

GfK MRI, 2013

Adults 18+ who bought any type of mattress/box springs in the previous year, by region: Northeast, 17.8%; Midwest, 23.4%; South, 37.4%; West, 21.4%.

GfK MRI, 2013

Adults 18+ who bought any type of mattress/box springs in the past year, by marital status: Single, 26.7%; married, 56.7%; separated/widowed/divorced, 16.6%.

GfK MRI, 2013

Of those adults 18+ who bought a bed frame and headboard in the past year, 52.8% were women and 45.2% were men.

GfK MRI, 2013

Adults 18+ who bought a bed frame and headboard in the past year, by age group: 18-24, 17.0%; 25-34, 26.1%; 35-44, 20.6%; 45-54, 16.2%; 55-64, 12.3%; 65+, 7.8%.

GfK MRI, 2013

Adults 18+ who purchased a bed frame and headboard in the past year, by income bracket: $100,000+, 29.9%; $75-99,999, 15.0%; $60-74,999, 10.6%; $50-59,999, 8.8%; $40-49,999, 7.9%; $30-39,999, 7.3%; $20-29,999, 9.8%; under $20,000, 10.7%.

GfK MRI, 2013

Adults 18+ who bought a bed frame and headboard in the past year, by race: White, 74.9%; Black, 10.0%; Other, 15.1%; Hispanic origin, 15.3%.

GfK MRI, 2013

Adults 18+ who bought a bed frame and headboard in the past year, by region: Northeast, 16.1%; Midwest, 19.7%; South, 41.1%; West, 23.1%.

GfK MRI, 2013

Adults 18+ who bought a bed frame and headboard in the past year, by marital status: Single, 29.7%; married, 55.1%; separated/widowed/divorced, 15.2%.

GfK MRI, 2013

Of those adults 18+ who bought any bedding/bath/linen products in the past year, 54.8% were women and 45.2% were men.

GfK MRI, 2013

Adults 18+ who bought any bedding/bath/linen items in the past year, by age level: 18-24, 12.6%; 25-34, 18.5%; 35-44, 18.3%; 45-54, 19.6%; 55-64, 16.2%; 65+, 14.8%.

GfK MRI, 2013

Adults 18+ who bought any bedding/bath/linen merchandise in the past year, by income group: $100,000+, 28.0%; $75-99,999, 14.8%; $60-74,999,11.3%; $50-59,999, 8.4%; $40-49,999, 8.4%; $30-39,999, 8.8%; $20-29,999, 8.6%; under $20,000, 11.7%.

GfK MRI, 2013

Adults 18+ who bought any bedding/bath/linen products in the past year, by race: White, 76.9%; Black, 10.0%; Other, 13.1%; Hispanic origin, 13.4%.

GfK MRI, 2013

Adults 18+ who bought any bedding/bath/linen items in the past year, by region: Northeast, 19.5%; Midwest, 22.2%; South, 36.8%; West, 21.5%.

GfK MRI, 2013

Adults 18+ who purchased any bedding/bath/linen merchandise in the past year, by marital status: Single, 25.6%; married, 57.4%; separated/widowed/divorced, 17.0%.

GfK MRI, 2013

Research by Furniture/Today magazine identifies the target customer of the bedding industry as women between the ages of 30 and 50.

Furniture/Today, 2013

When They Buy Source

Each year, the Better Sleep Council sponsors "Better Sleep Month" in May.

BEDTimes, 2014

According to research by Serta, the average purchase cycle for mattresses is between 7 and 10 years.

Serta, 2013

According to figures compiled by the International Sleep Products Association, share of mattress shipments by quarter (five-year average, 2008-2012): First quarter, 26.59%; Second quarter, 24.31%; Third quarter, 26.96%; Fourth quarter, 22.14%.

 

Furniture/Today, 2013

Why They Buy Source

Based on a 2013 survey of approximately 1,300 mattress buyers, conducted by Google, when asked what was most important to the respondents when purchasing their mattress, the top two answers were cost/price and comfort. 

Google, 2013

According to a 2013 survey of approximately 1,300 mattress buyers, conducted by Google, why the participants were in the market for a new mattress (more than one answer possible): Old mattress was worn out, 43.7%; just bought a new bed, 21.6%; wanted a specific type of mattress, 11.6%; found a great deal or sale, 7.1%; needed one for medical purposes, 6.1%; none of the above, 17.5%.

Google, 2013

A 2013 survey of mattress customers, conducted by Google, asked the respondents which of the following resources they trusted the most when shopping for their mattress: Consumer reviews online, 31.7%; recommendations from family/friends, 25.0%; salesperson at a store, 19.5%; brand or retailer website, 12.3%; professional reviews online, 11.5%. 

Google, 2013

According to a 2013 survey of 1,500 U.S. women, commissioned by Spring Air, 95% of the respondents said they preferred to purchase a mattress with a name they recognize, with most of the women saying they would spend more to acquire a familiar mattress brand.

Furniture/Today, 2013

A 2013 survey of approximately 1,300 mattress customers, conducted by Google, asked the respondents if they would pay more for a mattress that they knew would deliver a better quality sleep and would last longer: Yes, I would possibly pay more, 40.9%; Yes, I would definitely pay more, 38.5%; No, I would not pay more, 20.6%.

Google, 2013

How They Buy Source

Based on research by the International Sleep Products Association, the average unit price for innerspring mattresses increased 5.3% in 2013 to $266.02, while the average price of a specialty mattress climbed 3.2% to $767.90. But the average foundation price for foundations fell 7.5% tol $80.83.

Furniture/Today, 2014

A 2014 study by mattress review site GoodBed.com found that approximately 5% of mattress shoppers actually buy online, although about 40% of consumers say they would consider purchasing a mattress online. 

Furniture/Today, 2014

A 2013 survey of mattress buyers, conducted by Google, asked the respondents how much they spent on their most recent purchase: Less than $300, 22.1%; $300-$499, 25.2%; $500-$999, 24.3%; $1,000-$1,499, 12.5%; $1,500 or more, 15.9%.

Google, 2013

What They Buy Source

Sealy ranks as one of the world's largest maker of bedding products and is a leading U.S. manufacturer, with about a 20% wholesale market share. The company's Sealy, Bassett, and Stearns & Foster mattresses and box springs are sold at some 7,000 stores. Sales outlets include sleep shops, furniture stores, department stores, warehouse clubs and mass merchandisers. In March 2013, Tempur-Pedic acquired Sealy in $1.3 billion deal to create a $2.7 billion bedding powerhouse.

Hoover's, 2014

Simmons is another top mattress manufacturer in the U.S., alongside rival Sealy, selling its merchandise under the Simmons, Beautyrest, BeautySleep, ComforPedic and Natural Care labels. Simmons retails its products through over 15,500 furniture stores, department stores and specialty sleep shops.

Hoover's, 2014

Serta International is the third of the Big 3 mattress manufacturers in the world, and is a top mattress supplier to hotels and motels. Its Perfect Sleeper brand is America's best-selling premium mattress. Serta's top-of-the-line mattress collection is sold under the Perfect Day name.

Hoover's, 2014

Spring Air International and Select Comfort Corporation are other large mattress manufacturers. Spring Air, formerly Spring Air Company, abruptly ceased operations in 2009 but emerged a short time later under new ownership. Select Comfort's line of Sleep Number beds use air-chamber technology to allow sleepers to adjust the firmness on each side of the mattress.

Hoover's, 2014

According to a survey of more than 1,000 mattress shoppers, conducted by GoodBed.com, when asked if they would buy a new mattress that's an exact replica of their current one, 77% said they would not.

GoodBed.com, 2014

According to a 2013 survey of approximately 1,300 mattress customers, conducted by Google, the respondents were asked how many mattress brands they researched/considered before making their purchase: 1 brand, 25.4%; 2 brands, 26.3%; 3 brands, 26.9%; 4 brands, 8.1%; 5 or more brands, 13.3%.

Furniture/Today, 2013

Where They Buy Source

The top 10 bedding specialty retailers in the U.S., based on 2012 sales (totals in millions), with percentage change from the prior year in parentheses: 1. Mattress Firm, $1,168.0 (+40.5%); 2. Sleepy's, $976.0 (+15.4%); 3. Sleep Number, $901.5 (+26.3%); 4. Sleep Train, $448.1 (+20.5%); 5. America's Mattress, $299.1 (+8.6%); 6. Back To Bed/Bedding Experts/Mattress Barn, $104.0 (+4.0%); 7. Sit 'n Sleep, $96.5 (+6.5%); 8. Innovative Mattress Solutions, $93.0 (+16.3%); 9. Mattress Warehouse, $85.0 (N/A); 10. American Mattress, $70.0 (+11.1%).

Furniture/Today, 2013

A 2013 survey of approximately 1,300 mattress buyers, conducted by Google, asked the participants how many retailers (both online and physical stores) they visited before making their purchase: 1 retailer, 42.0%; 2 retailers, 27.7%; 3 retailers, 15.9%; 4 retailers, 5.2%; 5 or more retailers, 9.2%.

Google, 2013

From 2010 to 2012, bedding specialty stores increased their industry-leading market share of mattress sales from 43% to 46%, while furniture stores saw their share of mattress sales drop from 38% to 35%.

Furniture/Today, 2013

Business Trends Source

The International Sleep Products Association predicts that unit shipments of mattresses will grow 2.0% in 2014, with the dollar value of bedding shipments increasing 2.5%. For 2015, the ISPA projects a 4.0% rise in unit shipments and a 5.5% increase in the dollar value of those shipments.

International Sleep Products Association, 2014

Statistics compiled by the International Sleep Products Association show that unit sales of the bedding industry grew 1.5% in 2013, with dollars rising 2.1%. Innerspring mattress unit sales were up 2.7% for the year, compared to a 7.3% decline for specialty mattress units. The dollar value of innerspring mattress shipments increased 8.1%, with the dollar value of specialty models declining 4.3%. 

Furniture/Today, 2014

A survey of 12 of the top bedding manufacturers, conducted by Furniture/Today magazine, predicted that innerspring bedding, and especially hybrid beds (which combine innersprings and specialty foams), would be a strong performer in 2014.

Furniture/Today, 2014

Based on research by Furniture/Today magazine, retail bedding sales amounted to $13.9 billion in 2013, and are expected to reach $16.1 billion by 2018.

Furniture/Today, 2014

For the first time since the International Sleep Products Association began breaking out innerspring and specialty mattress figures (in 2004), specialty sleep mattress units and dollars declined in 2013. And for the first time ever, the innerspring category grew in units and dollars when the specialty category declined.

Furniture/Today, 2014

Misc Source

According to a 2014 study by Consumer Reports, who the publication considered to be the top 10 mattress retailers: 1. Original Mattress Factory; 2. Costco; 3. Ikea; 4. Denver Mattress Co.; 5. Tempur-Pedic Store; 6. Select Comfort Store; 7. Sleep Train; 8. Macy's; 9. Mattress Firm; 10. Ashley Furniture.

Furniture/Today, 2014

Consumer Reports magazine ranked the Serta Perfect Day iSeries Applause, the Beautyrest Recharge Palisades Court Luxury Firm Pillowtop, and the Charles P. Rogers St. Regis Pillowtop as the top three innerspring mattresses in its 2014 ratings. Among memory foam units, the Sleep Number Innovation Series i8 Pillowtop, the Novaform Memory Foam Collection Serafina 14-inch (Costco), and the Bob's Discount Furniture Bob-O-Pedic 11-inch Firm were the three highest-rated.

Furniture/Today, 2014