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Who Buys Source

Between 2008 and 2010, the number of American adults using some form of vision correction product increased from 174.8 million to 177.6 million. Of those adults not using vision correction, some 20% admit that they do need some sort of vision correction.

Vision Monday, 2011

According to a 2011 survey conducted by The Vision Council, the percentage of U.S. adults who wear the following types of eyewear: Prescription eyeglasses, 63.7%; contact lenses, 15.5%; reading glasses, 11.4%; non-prescription sunglasses, 85.2%; prescription sunglasses, 10.9%.

VisionWatch, 2011

A 2011 survey conducted by The Vision Council indicated that 75.0% of American adults employ some type of vision correction measure.

VisionWatch, 2011

Profiling adults 18+ who wear any prescription eyeglasses or contact lenses, along with those consumers who visited an eye doctor during the past year:

GfK MRI, 2010

Of those adults 18+ who wear prescription eyeglasses, 57.7% are women and 42.3% are men.

GfK MRI, 2010

Adults 18+ who wear any prescription eyeglasses, by age: 18-24, 8.9%; 25-34, 12.6%; 35-44, 15.2%; 45-54, 21.1%; 55-64, 19.1%; 65+, 23.1%.

GfK MRI, 2010

Adults 18+ who wear any prescription eyeglasses, by race: White, 81.5%; Black, 8.9%; Other, 9.6%; Hispanic origin, 8.7%.

GfK MRI, 2010

Adults 18+ who wear any prescription eyeglasses, by income bracket: $100,000+  27.4%; $75-99,999, 14.9%; $60-74,999, 11.4%; $50-59,999, 8.2%; $40-49,999, 9.0%; $30-39,999, 9.3%; $20-29,999, 9.3%; under $20,000, 10.5%.

GfK MRI, 2010

Adults 18+ who wear any prescription eyeglasses, by region: Northeast, 20.3%; Midwest, 24.4%; South, 34.1%; West, 21.2%.

GfK MRI, 2010

Adults 18+ who wear any prescription eyeglasses, by marital status: Single, 19.7%; married, 59.6%; separated/widowed/divorced, 20.7%.

GfK MRI, 2010

Of those adults 18+ who wear contact lenses, 64.9% are women and 35.1% are men.

GfK MRI, 2010

Adults 18+ who wear contact lenses, by age group: 18-24, 19.7%; 25-34, 25.3%; 35-44, 22.1%; 45-54, 17.7%; 55-64, 10.9%; 65+, 4.3%.

GfK MRI, 2010

Adults 18+ who wear contact lenses, by race: White, 79.1%; Black, 9.1%; Other, 11.8%; Hispanic origin, 10.3%.

GfK MRI, 2010

Adults 18+ who wear contact lenses, by income level: $100,000+, 34.1%; $75-99,999, 16.3%; $60-74,999, 12.5%; $50-59,999, 8.8%; $40-49,999, 8.3%; $30-39,999, 7.2%; $20-29,999, 6.0%; under $20,000, 6.8%.

GfK MRI, 2010

Adults 18+ who wear contact lenses, by region: Northeast, 18.9%; Midwest, 25.0%; South, 36.0%; West, 20.1%.

GfK MRI, 2010

Adults 18+ who wear contact lenses, by marital status: Single, 32.6%; married, 55.2%; separated/widowed/divorced, 12.2%.

GfK MRI, 2010

Of those adults 18+ who visited an eye doctor in the last year, 61.9% were women and 38.1% were men.

GfK MRI, 2010

Adults 18+ who visited an eye doctor in the past year, by age group: 18-24, 8.1%; 25-34, 11.3%; 35-44, 13.6%; 45-54, 18.5%; 55-64, 18.5%; 65+, 30.0%.

GfK MRI, 2010

Adults 18+ who visited an eye doctor in the last year, by income bracket: $100,000+, 27.3%; $75-99,999, 13.5%; $60-74,999, 11.0%; $50-59,999, 8.5%; $40-49,999, 8.9%; $30-39,999, 9.6%; $20-29,999, 10.0%; under $20,000, 11.2%.

GfK MRI, 2010

Adults 18+ who visited an eye doctor in the previous year, by race: White, 81.1%; Black, 9.7%; Other, 9.2%; Hispanic origin, 9.7%.

GfK MRI, 2010

Adults 18+ who went to an eye doctor in the last year, by region: Northeast, 21.0%; Midwest, 23.9%; South, 36.3%; West, 18.8%.

GfK MRI, 2010

Adults 18+ who visited an eye doctor in the past year, by marital status: Single, 17.8%; married, 59.5%; separated/widowed/divorced, 22.7%.

GfK MRI, 2010

When They Buy Source

May is Healthy Vision Month.

Vision Monday, 2011

A 2011 survey of adults, conducted by The Vision Council, asked participants when they plan to have their next eye exam: Within the next 3 months, 19.9%; within the next 6 months, 21.7%; within the next 9 months, 11.6%; in about a year, 22.8%; more than 1 year, 8.9%; don't plan to have an eye exam, 5.0%; don't know, 10.1%.

VisionWatch, 2011

Why They Buy Source

Of those adults who admit they need some form of vision correction, but haven't gotten it, the primary reasons why: Haven't gotten around to it yet, 35.1%; eyes aren't too bad yet, 34.2%; think it will cost too much, 32.1%; don't have an eye doctor, 21.1%; don't like the idea of wearing glasses, 16.7%; have other problems that are more important, 10.5%; think using eyeglasses would make their eyes worse, 5.1%.

VisionWatch, 2011

How They Buy Source

The average price for a pair of eyeglasses declined 2.3% in 2010 to $122.21, down from $125.06 in 2009.

Vision Monday, 2011

Generally, eye exam costs can range from less than $50 (usually at a retail store or optical chain) to $100 or more (usually at a medical clinic or private doctor's office). Also, eye exams for contact lenses nearly always cost more than routine eye exams to update an eyeglass prescription.

All About Vision, 2011

What They Buy Source

Unit sales of eyeglasses grew 0.6% in 2010 to 66.6 million, up from 66.2 million the previous year.

Vision Monday, 2011

Unit sales of lenses were up 1.5% in 2010 to approximately 66.2 million. 

Vision Monday, 2011

Contact lens unit sales increased 5.0% in 2010 to almost 1.5 billion sold, although the cost per unit dropped 7.0%.

Vision Monday, 2011

Based on a 2011 survey conducted by The Vision Council, types of lenses purchases most recently by eyeglass wearers (more than one answer possible): Single vision, 51.0%; bifocal/trifocal, 21.7%; no-line bifocal/progressives, 27.3%; RX sun, 6.9%; photochromic, 16.1%; anti-reflective, 28.7%; polarized, 7.2%.

VisionWatch, 2011

Unit sales of over-the-counter reading glasses were down 0.9% in 2010, although the average sales price increased from $14.47 in 2009 to $15.32. 

Vision Monday, 2011

A 2011 survey of adults who wear eyeglasses asked the respondents how many pairs they regularly use: 1 pair, 66.6%; 2 pairs, 27.6%; 3 pairs, 4.4%; 4 pairs, 0.9%; 5 pairs, 0.2%; more than 5 pairs, 0.3%.

VisionWatch, 2011

Unit sales of plano sunglasses fell 12.1% in 2010 to 92.5 million.

Vision Monday, 2011

Based on a 2011 survey of adults who had purchased glasses in the last six months, 89.8% said they had bought a complete pair of eyeglasses (frames and lenses), while 10.2% purchased lenses only.

VisionWatch, 2011

Based on a 2011 survey of adults who wear regular sunglasses, who many pairs they regularly use: 1 pair, 48.5%; 2 pairs, 32.1%; 3 pairs, 11.9%; 4 pairs, 3.8%; 5 pairs, 1.3%; more than 5 pairs, 2.4%.

VisionWatch, 2011

A 2011 survey of adults who wear OTC reading glasses asked participants how many pairs of readers they regularly use: 1 pair, 26.6%; 2 pairs, 29.5%; 3 pairs, 20.6%; 4 pairs, 11.0%; 5 pairs, 4.7%; more than 5 pairs, 7.6%.

VisionWatch, 2011

Where They Buy Source

The top 5 eyewear retailers in the U.S., based on 2011 domestic sales (totals in millions), with percentage change from 2010, and number of domestic units in parentheses: 1. Luxottica Retail, $2,520, +2.0 (2,822); 2. Wal-Mart Stores, $1,507, +9.5% (3,309); 3. HVHC Retail Group, $729, +4.4% (557); 4. National Vision, $685, +15.1% (682); 5. Costco Wholesale, $628, +8.8% (419). Luxottica Retail's roster of brands includes LensCrafters, Pearle Vision, Sears Optical and Target Optical. HVHC's brands include EyeMasters, Visionworks, Vision World, Cambridge Eye Doctors, Hour Eyes, Dr. Bizer's VisionWorld, Empire Vision Centers, Total Vision Care and Eye DrX. National Vision's brands include America's Best Contacts & Eyeglasses, The Vision Center, Eyeglass World and National Vision.

Vision Monday, 2012

The 6-10 largest eyewear retailers in the U.S., according to 2011 domestic sales (totals in millions), with percentage change from 2010, and number of domestic units in parentheses: 6. Refac Optical Group, $225, -6.3% (688); 7. Eyemart Express, $180, +11.1% (135); 8. Cohen's Fashion Optical, $137, +7.0%; (121); 9. For Eyes/Insight Optical Mfg., $110, +4.8% (140); 10. Texas State Optical, $98, +19.5% (126).

Vision Monday, 2012

Business Trends Source

According to VisionWatch, the overall vision care market in the U.S. -- including the sale of frames, lenses, contact lenses, sunglasses and reading glasses, along with refractive surgery and eye exam revenue -- increased 1.8% in 2011 to $28.430 billion, up from $27.936 billion in 2010.

Vision Monday, 2012

Sales of the 10 largest optical retailers accounted for 24.0% of the overall eyewear market in 2011, while the top 50 retail chains held a 27.9% share of the market.

Vision Monday, 2012

According to a 2011 survey of adults, conducted by The Vision Council, 46.5% of the respondents said they were currently covered by some type of managed vision care or vision insurance plan, while 48.5% indicated they were not, and 5.0% either didn't know or weren't sure.

VisionWatch, 2011