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Who Buys Source

Approximately 59.7 million Americans -- or 27% of the U.S. population over the age of 21 -- gambled in casinos in 2011, including 29% of men and 26% of women.

Peter D. Hart Research Associates, 2012

Profiling adults 18+ who visited any gambling casino in the past year, along with those who went to either Las Vegas or Atlantic City. Also, individuals who bought any lottery tickets in the last 12 months:

GfK MRI, 2012

Of those adults 18+ who visited any gambling casino in the past year, 50.1% were men and 49.9% were women.

GfK MRI, 2012

Of those adults 18+ who went gambling in Atlantic City in the past year, 50.2% were women and 49.8% were men.

GfK MRI, 2012

Of those adults 18+ who went gambling in Las Vegas in the past year, 53.6% were men and 46.4% were women.

GfK MRI, 2012

Of those adults 18+ who bought any lottery tickets in the past year, 52.4% were men and 47.6% were women.

GfK MRI, 2012

Adults 18+ who visited any gambling casino in the past year, by age group: 18-24, 10.4%; 25-34, 17.9%; 35-44, 17.8%; 45-54, 19.6%; 55-64, 17.5%; 65+, 16.8%.

GfK MRI, 2012

Adults 18+ who gambled in Atlantic City in the past year, by age group: 18-24, 7.8%; 25-34, 19.9%; 35-44, 18.4%; 45-54, 19.5%; 55-64, 15.2%; 65+, 19.2%.

GfK MRI, 2012

Adults 18+ who gambled at a Las Vegas casino in the past year, by age level: 18-24, 9.4%; 25-34, 19.6%; 35-44, 21.0%; 45-54, 21.3%; 55-64, 16.1%; 65+, 12.6%.

GfK MRI, 2012

Adults 18+ who purchased any lottery tickets in the previous year, by age level: 18-24, 8.7%; 25-34, 16.2%; 35-44, 19.3%; 45-54, 22.6%; 55-64, 18.1%; 65+, 15.1%.

GfK MRI, 2012

Adults 18+ who visited any gambling casino in the past year, by income level: $100,000+, 31.5%; $75-99,999, 15.6%; $60-74,999, 11.0%; $50-59,999, 9.1%; $40-49,999, 8.7%; $30-39,999, 8.3%; $20-29,999, 7.4%; under $20,000, 8.4%.

GfK MRI, 2012

Adults 18+ who went gambling in Atlantic City in the past year, by income bracket: $100,000+, 34.5%; $75-99,999, 14.5%; $60-74,999, 9.0%; $50-59,999, 9.6%; $40-49,999, 8.5%; $30-39,999, 8.3%; $20-29,999, 7.5%; under $20,000, 8.1%.

GfK MRI, 2012

Adults 18+ who gambled at a Las Vegas casino in the last year, by income bracket: $100,000+, 44.8%; $75-99,999, 17.3%; $60-74,999, 10.2%; $50-59,999, 8.3%; $40-49,999, 5.5%; $30-39,999, 6.6%; $20-29,999, 4.3%; under $20,000, 3.0%.

GfK MRI, 2012

Adults 18+ who bought any lottery tickets in the past year, by income level: $100,000+, 27.2%; $75-99,999, 14.8%; $60-74,999, 11.3%; $50-59,999, 8.9%; $40-49,999, 8.6%; $30-39,999, 9.3%; $20-29,999, 8.8%; under $20,000, 11.1%.

GfK MRI, 2012

Adults 18+ who visited any gambling casino in the past year, by region: Northeast, 21.3%; Midwest, 22.4%; South, 26.9%; West, 29.4%.

GfK MRI, 2012

Adults 18+ who went gambling in Atlantic City in the past year, by region: Northeast, 76.9%; Midwest, 3.5%; South, 17.6%; West, 2.0%.

GfK MRI, 2012

Adults 18+ who gambled at a Las Vegas casino in the last year, by region: Northeast, 11.9%; Midwest, 15.8%; South, 18.9%; West, 53.4%.

GfK MRI, 2012

Adults 18+ who purchased any lottery tickets in the past year, by region: Northeast, 22.7%; Midwest, 23.6%; South, 35.1%; West, 18.6%.

GfK MRI, 2012

Adults 18+ who visited any gambling casino in the past year, by race: White, 78.0%; Black, 9.5%; Other, 12.5%; Hispanic origin, 11.9%.

GfK MRI, 2012

Adults 18+ who gambled in Atlantic City during the past year, by race: White, 68.9%; Black, 15.5%; Other, 15.6%; Hispanic origin, 14.3%.

GfK MRI, 2012

Adults 18+ who went gambling in Las Vegas in the past year, by race: White, 78.6%; Black, 6.3%; Other, 17.1%; Hispanic origin, 15.0%.

GfK MRI, 2012

Adults 18+ who bought any lottery tickets in the past year, by race: White, 77.4%; Black, 10.5%; Other, 12.1%; Hispanic origin, 12.3%.

GfK MRI, 2012

Adults 18+ who visited any casino in the past year, by marital status: Single, 25.2%; married, 57.4%; separated/widowed/divorced, 17.4%.

GfK MRI, 2012

Adults 18+ who went gambling in Atlantic City in the past year, by marital status: Single, 28.1%; married, 55.2%; separated/widowed/divorced, 16.7%.

GfK MRI, 2012

Adults 18+ who gambled at a Las Vegas casino in the past year, by marital status: Single, 24.4%; married, 60.7%; separated/widowed/divorced, 14.9%.

GfK MRI, 2012

Adults 18+ who purchased lottery tickets in the past year, by marital status: Single, 23.7%; married, 57.4%; separated/widowed/divorced, 18.9%.

GfK MRI, 2012

The proportion of visitors to Las Vegas who were visiting the city for the first time was 16% in 2011.

Las Vegas Convention and Visitors Authority, 2012

Based on 2011 research by Peter D. Hart Research Associates, the share of casino visitors, by age group: 21-34, 18%; 35-49, 21%; 50-64, 33%; 65+, 25%; don't know/refused, 3%.

American Gaming Association, 2011

When They Buy Source

Share of visitors to Las Vegas in 2011, by month: January, 8.0%; February, 7.4%; March, 8.8%; April, 8.6%; May, 8.6%; June, 8.5%; July, 8.9%; August, 8.5%; September, 8.5%; October, 8.8%; November, 7.8%; December, 7.6%. 

Las Vegas Convention and Visitors Authority, 2012

Based on a survey by Peter D. Hart Research Associates, of those adults who visited a casino to gamble in 2011, 79% planned to return sometime during 2012. How many times: 1-2 times, 39%; 3-10 times, 29%; more than 10 times, 11%; zero times, 11%; don't know/refused, 10%.

Peter D. Hart Research Associates, 2012

According to a 2011 survey by Peter D. Hart Research Associates, visitors who went to casinos that were less than a 2-hour drive from their homes made an average of 9.9 trips in the previous year. Those who traveled to destination casinos -- casinos that attract tourists or visitors from outside their local area, and that usually cater to guests who stay for multiple nights -- averaged 2.9 visits per year. 

American Gaming Association, 2011

Why They Buy Source

A total of 77% of individuals who visited Las Vegas in 2011 said they had gambled during their trip, while 60% attended some type of show.

Las Vegas Convention and Visitors Authority, 2012

How They Buy Source

Based on a 2012 survey by Peter D. Hart Research Associates, of those casino patrons who reported setting a budget, how much they set aside for a day of casino gambling: Less than $100, 48%; $100-$199, 23%; $200-$299, 11%; $300 or more, 9%; don't know/refused, 8%.

Peter D. Hart Research Associates, 2012

According to a study by the Las Vegas Convention and Visitors Authority, the average gambling budget per trip to Las Vegas decreased from $466 in 2010 to $448 in 2011, while spending on food and drinks rose from $257 in 2010 to $275 in 2011. Shopping outlays increased from $123 in 2010 to $129, and nightly room spending for those without package deals went from $80 in 2010 to $84 in 2011.

Las Vegas Convention and Visitors Authority, 2012

According to a 2012 survey sponsored by Peter D. Hart Research Associates, 84% of casino visitors set a budget before they start gambling.

American Gaming Association, 2012

Seventeen percent of Las Vegas visitors made their travel arrangements via a package offer or tour group in 2011.

Las Vegas Convention and Visitors Authority, 2012

What They Buy Source

According to a survey by Peter D. Hart Research Associates, forms of gambling participated in during the previous 12 months in 2011 by American adults: Playing the lottery, 44%; casino gambling, 27%; casual betting, 23%; playing poker, 15%; wagering on a race, 8%; Internet gambling, 4%.

American Gaming Association, 2012

According to a 2012 survey conducted by Peter D. Hart Research Associates, casino patrons were asked to identify their favorite casino games: Slot machines and video poker, 53%; blackjack, 23%; poker, 7%; craps, 3%; roulette, 3%.

American Gaming Association, 2012

Of the 13 commercial casino states with table games and slot machines (where a full year of data is available), all receive at least 63% of their gaming revenues from slots. Iowa and South Dakota get the largest portion of their gaming revenue from slot machines (91.2%), while Nevada (63.0%) gets the smallest percentage of its gaming revenue from machine play.

American Gaming Association, 2012

Based on a 2012 survey by Peter D. Hart Research Associates, casino visitors were asked what other activities they participated in during their visit (multiple answers): Ate at a fine dining restaurant, 76%; saw a show, concert or other live entertainment, 62%; visited a bar or club, 51%; went shopping, 46%; used recreational facilities such as a spa, pool or fitness area, 28%.

Peter D. Hart Research Associates, 2012

Instant tickets accounted for 58.7% of traditional lottery sales in fiscal 2012, according to research by Lottery Insights.

Lottery Insights, 2012

Share of sports wagering in Nevada casinos in 2011, by sport: Football, 47%; basketball, 26%; baseball, 19%; other, 8%.

Nevada Gaming Control Board, 2012

Where They Buy Source

The top casino markets in the U.S., based on 2011 revenues: 1. Las Vegas Strip, $6.069 billion; 2. Atlantic City, $3.318 billion; 3. Chicagoland, IL/IN, $1.934 billion; 4. Detroit, MI, $1.424; 5. Connecticut, $1.356 billion; 6. St. Louis, MO/IL, $1.114 billion; 7. Philadelphia, PA, $1.090; 8. Biloxi, MS, $825 million; 9. Tunica/Lula, MS, $817 million; 10. Boulder Strip, NV, $779 million; 11. Kansas City, MO (includes St. Joseph), $741 million; 12. Shreveport, LA, $733 million; 13. Lake Charles, LA, $673 million; 14. Reno/Sparks, NV, $663 million; 15. New Orleans, LA, $631 million; 16. Pittsburgh/Meadow Lands, PA, $626 million; 17. Lawrenceburg/Rising Sun/Belterra, IN, $625 million; 18. Black Hawk, CO, $619 million; 19. Yonkers, NY, $577; 20. Charles Town, WV, $542.

American Gaming Association, 2012

Among the world's largest gaming companies is Caesars Entertainment Corporation (formerly Harrah's Entertainment), with more than 50 casinos (under such names as Caesars, Harrah's, Horseshoe and Rio) in 12 U.S. states and seven countries. Its holdings include casino hotels, dockside and riverboat casinos and Native American gaming facilities. Among its multiple locations on the Vegas Strip are Caesars Palace, Paris Las Vegas and Planet Hollywood. Revenues for Caesars Entertainment Corporation in 2011 totaled $8.83 billion, 0.2% higher than 2010.
 

Hoover's, 2012

Two of the other largest gaming companies are Las Vegas Sands Corporation and MGM Resorts International. Las Vegas Sands owns the Venetian Hotel, Resort and Casino in Las Vegas, and has extensive holdings in China. MGM Resorts' 15 partially or wholly-owned properties include the Bellagio, MGM Grand, The Mirage, Monte Carlo, Luxor and Mandalay Bay in Las Vegas, along with casinos in Michigan, Mississippi and international properties. Revenues for the Las Vegas Sands Corporation were $9.41 billion in 2011, 37.3% higher than 2010, while sales for MGM Resorts were up 30.4% to $7.85 billion in 2011.

Hoover's, 2012

Other large casino gaming companies include Wynn Resorts (owner of the Wynn and Encore hotels in Las Vegas, in addition to large hotels in China), Boyd Gaming Corporation (owner of 22 properties in Illinois, Indiana, Iowa, Kansas, Louisiana, Mississippi, New Jersey and Nevada), Trump Entertainment Resorts (owner of Trump Plaza and Trump Taj Mahal casinos in Atlantic City), and the Isle of Capri Casinos (owner of 15 dockside, riverboat and land-based casinos in Colorado, Iowa, Louisiana, Mississippi and Missouri). Revenues for Wynn Resorts totaled $5.27 billion in 2011 (+25.9%), while Boyd Gaming generated sales of $2.34 billion (+9.1%). The Isle of Capri properties had revenues of $977 million (-2.8%), and Trump Entertainment had 2011 sales of $473 million (-33.4%).

Hoover's, 2012

One of the world's largest casinos is the Foxwoods Resort Casino, located in Mashantucket, CT. Operated by the Mashantucket Pequot Tribal Nation. Foxwoods features more than 6,200 slot machines and 380 gaming tables in six casino facilities, in addition to four hotels, 30 restaurants, live entertainment attractions and retail shops. Another large gambling facility is the Mohegan Sun, a complex run by the Mohegan Tribal Gaming Authority and located in Uncasville, CT. It includes three casinos and simulcast horse race wagering, along with a hotel and dozens of stores and restaurants.

Hoover's, 2012

States with the highest traditional lottery sales for fiscal year 2012 (totals in billions), with change from 2011 in parentheses: 1. New York, $7.013 (+3.8%); 2. Massachusetts, $4.730 (+7.1%); 3. Florida, $4.450 (+11.0%); 4. California, $4.371 (+27.1%); 5. Texas, $4.191 (+10.0%); 6. Georgia, $3.835 (+6.6%); 7. Pennsylvania, $3.481 (+8.5%); 8. New Jersey, $2.759 (+4.7%); 9. Ohio, $2.739 (+5.3%); 10. Illinois, $2.680 (+17.5%); 11. Michigan, $2.413 (+3.1%); 12. Maryland, $1.795 (+4.7%); 13. Virginia, $1.616 (+9.0%); 14. North Carolina, $1.597 (+9.3%); 15. Tennessee, $1.311 (+10.5%). 

NASPL, 2012

Lottery tickets are sold at more than 240,000 locations throughout North America. Most of these locations are conventional retail outlets such as convenience stores, gas stations and supermarkets.

NASPL, 2012

As of 2011, 240 of the nation's 562 Indian tribes were engaged in gaming. They operate more than 460 casinos and bingo halls spread throughout 29 states.

National Indian Gaming Commission, 2012

The top U.S. racetrack casino markets, based on 2011 revenue (totals in millions): 1. Philadelphia, $842.1; 2. Yonkers, NY, $577.1; 3. Charles Town, WV, $541.9; 4. Providence, RI, $462.2; 5. Indianapolis, $454.6; 6. Dade County, FL, $381.7; 7. Dover/Harrington, DE, $323.7; 8. Grantville, PA, $287.3; 9. Meadow Lands, PA, $282.9; 10. Wilkes-Barre, PA, $274.8.

American Gaming Association, 2012

States with the most commercial land-based or riverboat casinos at the end of 2011: Nevada, 256; Colorado, 40; South Dakota, 35; Mississippi, 30; Iowa, 15; Louisiana, 14; Missouri, 12; New Jersey, 11; Indiana, 11; Illinois, 10.

American Gaming Association, 2012

States with the largest number of tribal casinos at the end of 2011: Oklahoma, 114; California, 70; Minnesota, 38; Washington, 34; Wisconsin, 29; Arizona, 25; Michigan, 24; New Mexico, 22; Montana, 13; South Dakota, 11; North Dakota, 10; Oregon, 9; Florida, 8; Idaho, 8; New York, 7.

American Gaming Association, 2012

Business Trends Source

As of the end of 2011, a total of 15 states were home to either land-based or riverboat casinos: Colorado, Illinois, Indiana, Iowa, Kansas, Louisiana, Maryland, Michigan, Mississippi, Missouri, Nevada, New Jersey, Pennsylvania, South Dakota and West Virginia. Twenty-nine states were home to tribal casinos, while 13 states allowed racetrack casinos.

American Gaming Association, 2012

Consumer spending on commercial casino gaming increased 3.0% in 2011 to $35.64 billion, compared to $34.60 billion in 2010 and $34.28 billion in 2009. In 2001, casino revenue amounted to approximately $25.70 billion, while the all-time high for consumer spending at commercial casinos came in 2007 ($37.52 billion).

American Gaming Association, 2012

Traditional lottery sales in the U.S. increased 8.7% in fiscal year 2012 to $60.785 billion, up 8.7% from 2011.

NASPL, 2012

According to the North American Association of State & Provincial Lotteries, government-operated lotteries exist in 43 U.S. states, the District of Columbia, every Canadian province, Mexico, Puerto Rico and the U.S. Virgin Islands.

NASPL, 2012

Share of state spending on casino gaming in 2011, with change from 2010 in parentheses: Nevada, $10.70 billion (+2.9%); New Jersey, $3.32 billion (-7.0%); Pennsylvania, $3.02 billion (+21.3%); Indiana, $2.72 billion (-2.5%); Louisiana, $2.37 billion (no change); Mississipp, $2.24 billion (-6.3%); Missouri, $1.81 billion (+1.1%); Illinois, $148 million (+8.0%); Michigan, $1.42 billion (+2.9%); Iowa, $1.42 billion (+3.7%); New York, $1.26 billion (+15.6%); West Virginia, $959 million (+9.2%); Colorado, $750 million (-1.3%); Delaware, $552 million (-3.3%); Rhode Island, $513 million (+7.5%); Florida, $382 million (+16.0%); New Mexico, $249 million (+0.6%); Maryland, $156 million (+464.2%); Oklahoma, $106 million (+6.4%); South Dakota, $101 million (-5.0%); Maine, $59 million (-3.6%); Kansas, $48 million (+28.3%).

American Gaming Association, 2012

Retailers are paid a commission on every lottery ticket they sell. These commissions vary from jurisdiction to jurisdiction, but typically range from 5% to 8%, depending on the specific product being sold.

NASPL, 2012

Sports wagering at Nevada casinos amounted to $2.879 billion in 2011, up from $2.761 billion in 2010 and $2.570 billion in 2009. The Super Bowl is the most popular one-day event for those placing sports bets in Nevada casinos.

Nevada Gaming Control Board, 2012