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Who Buys Source

The 2011-2012 National Pet Owners Survey, conducted by the American Pet Products Association, revealed that at least three-quarters of primary shoppers for pet products are female. However, men reported spending more money on gifts for pets than women. The average age of the primary shopper for pet products is 47 years old.

American Pet Products Association, 2012

Sixty-two percent of U.S households owned a pet in 2011-2012, up from 56% in 1988.

American Pet Products Association, 2012

According to the 2011-2012 National Pet Owners Survey, an all-time-high total of 72.9 million U.S. households own pets, up from 64.2 million in 2002. Number of the following types of pets owned by Americans in 2011-2012 (totals in millions): Cats, 86.4; dogs, 78.2; birds, 16.2; small animals, 16.0 (includes rabbits, hamsters, guinea pigs, ferrets, mice and rats, gerbils, chinchilla, hermit crabs, pot-bellied pigs and prairie dogs); freshwater fish, 151.1; saltwater fish, 8.6; reptiles, 13.0; equine, 7.9.


American Pet Products Association, 2012

A 2012 report by IBISWorld concluded that consumers in the 45-54 age bracket account for 28% of pet store sales, while those in the 35-44 age group account for 24% of pet-store spending.

IBISWorld, 2012

Based on a study by Packaged Facts, households earning $70,000 or more annually account for more than half of overall pet industry expenditures on everything from veterinary services to dog walking to retractable leashes to pet food. 

Pet Age, 2012

Profiling adults 18+ who own one or more dogs or cats, and those owners who buy their pet food and flea control products at a pet specialty store:

GfK MRI, 2011

Of those adults 18+ who own one or more dogs or cats, 52.1% are women and 47.9% are men.

GfK MRI, 2011

Adults 18+ who own one or more dogs or cats, by age group: 18-24, 12.7%; 25-34, 17.7%; 35-44, 20.2%; 45-54, 22.2%; 55-64, 15.4%; 65+, 11.8%.

GfK MRI, 2011

Adults 18+ who own one or more dogs or cats, by income bracket: $100,000+, 29.4%; $75-99,999, 15.1%; $60-74,999, 12.1%; $50-59,999, 8.4%; $40-49,999, 8.8%; $30-39,999, 8.7%; $20-29,999, 7.8%; under $20,000, 9.7%.

GfK MRI, 2011

Adults 18+ who own one or more dogs or cats, by race: White, 84.9%; Black, 5.5%; Other, 9.6%; Hispanic origin, 10.9%.

GfK MRI, 2011

Adults 18+ who own one or more dogs or cats, by region: Northeast, 16.3%; Midwest, 22.7%; South, 37.7%; West, 23.3%.

GfK MRI, 2011

Adults 18+ who own one or more dogs or cats, by marital status: Single, 23.8%; married, 59.7%; separated/widowed/divorced, 16.5%.

GfK MRI, 2011

Of those 18+ pet owners who purchase their pet food and flea control products at a pet specialty store, 51.7% are women and 48.3% are men.

GfK MRI, 2011

Adults 18+ whose households buy their pet food and flea control products at a pet specialty retailer, by age level: 18-24, 12.8%; 25-34, 18.6%; 35-44, 21.2%; 45-54, 22.4%; 55-64, 15.1%; 65+, 9.9%.

GfK MRI, 2011

Adults 18+ whose households purchase their pet food and flea control products at a pet specialty store, by income bracket: $100,000+, 36.0%; $75-99,999, 17.0%; $60-74,999, 11.4%; $50-59,999, 8.2%; $40-49,999, 7.5%; $30-39,999, 7.4%; $20-29,999, 5.6%; under $20,000, 6.9%.

GfK MRI, 2011

Adults 18+ whose households buy their pet food and flea control products at a pet specialty retailer, by race: White, 82.7%; Black, 6.1%; Other, 11.2%; Hispanic origin, 12.2%.

GfK MRI, 2011

Adults 18+ whose households purchase their pet food and flea control products at a pet specialty store, by region: Northeast, 17.5%; Midwest, 21.0%; South, 33.7%; West, 27.8%.

GfK MRI, 2011

Adults 18+ whose households buy their pet food and flea control products at a specialty pet retailer, by marital status: Single, 24.8%; married, 60.4%; separated/widowed/divorced, 14.8%.

GfK MRI, 2011

When They Buy Source

A survey by the American Pet Products Association determined that dog owners took their pet to the vet an average of 2.7 times in the past year.

American Pet Products Association, 2012

A study by Mintel showed that 55% of dog owners and 37% of cat owners buy unplanned treats for their pets.

Pet Age, 2012


How They Buy Source

Based on research by the American Pet Products Association, average amounts spent each year by dog owners for various products/services: Food, $254; routine vet care, $248; groomer/grooming aids, $73; treats, $70; toys, $43; vitamins, $95; kennel boarding (if applicable), $274; surgical vet visits (if applicable), $407; travel expenses (if applicable), $78.

APPA, 2012

According to research by the American Pet Products Association, average amounts spent annually by cat owners for various products/services: Food, $220; routine vet care, $219; groomer/grooming aids, $34; treats, $41; toys, $21; vitamins, $43; kennel boarding (if applicable), $166; surgical vet visits (if applicable), $425; travel expenses (if applicable), $48.

APPA, 2012

Based on its annual survey of pet store owners, conducted by Pet Age magazine, average transaction amounts for various types of pet owners: Dog owners, $46.62; cat owners, $22.98; aquarium owners, $26.43; bird owners, $22.90; small animal owners, $17.77; reptile owners, $28.28; gift/specialty buyers, $34.71.
 

Pet Age, 2012

What They Buy Source

According to an annual survey of specialty pet store retailers done by Pet Age magazine, the percentage of pet shops that carry the following types of animals: Freshwater fish, 69%; birds, 53%; small animals, 58%; reptiles & amphibians, 59%; saltwater fish, 52%; registered puppies, 28%; mixed-breed puppies, 26%; mixed-breed kittens & shelter/rescue cats, 21%; registered kittens, 5%; other, 5%.

Pet Age, 2012

Most popular breeds of dogs registered with the American Kennel Club in 2011: 1. Labrador Retriever; 2. German Shepherd; 3. Beagle; 4. Golden Retriever; 5. Yorkshire Terrier; 6. Bulldog; 7. Boxer; 8. Poodle; 9. Dachshund; 10. Rottweiler.

American Kennel Club, 2012

According to an annual survey conducted by Pet Age magazine, Diamond Pet Foods and Champion Pet Foods are the two most popular brands of dog food among specialty pet retailers, while Diamond Pet Foods and Natura Pet Products also ranked as the two most popular brands of cat food. The most popular brands of bird food were produced by Vitakraft Sun Seed and Central Avian & Small Animal/Kaytee Products.

Pet Age, 2012

Spending on pet insurance was estimated at $450 million in 2011, and is projected to increase to approximately $500 million in 2012.

American Pet Products Association, 2012

Where They Buy Source

PetSmart ranks as the largest chain of pet superstores, with more than 1,200 locations in the U.S. and Canada. In addition to pet supplies, many PetSmart stores offer in-store grooming and boarding, obedience training and, in some cases, veterinary services. The chain's 2012 revenues reached $6.11 billion, 7.4% higher than 2011.

Hoover's, 2012

Petco Animal Supplies is the No. 2 pet specialty retailer. The company operates some 1,150 locations in all 50 states and the District of Columbia. Like PetSmart, Petco outlets also offer in-store grooming, obedience training and veterinary services, as well as sponsor pet adoption drives with animal welfare organizations. Petco's 2011 sales totaled $2.68 billion.

Hoover's, 2012

VCA Antech operates the largest chain of animal hospitals in the U.S. -- approximately 530 in 40 states. Its facilities offer basic wellness checkups, dental care, neutering and spaying, vaccinations and specialty surgeries. The organization generated revenues of $1.49 billion in 2011 (7.5% higher than 2010).

Hoover's, 2012

Based on research by IBISWorld, PetSmart and Petco control a combined 65% of the pet specialty store market.

IBISWorld, 2012

According to a study by Packaged Facts, veterinarians are the outlet of choice for 71% of purchasers of heartworm medications, and 40% of flea/tick spot-on products.

Pet Age, 2012

Eleven companies provide pet insurance today, up from only one in 1997.

USA Today, 2012

Business Trends Source

Sales for the overall pet care industry totaled $51.0 billion for 2011 (up 5.4% from 2010), and are expected to increase another 3.7% in 2012 to an estimated $52.9 billion.

American Pet Products Association, 2012

Projected breakdown in spending for the pet care industry in 2012, by category (with predicted percentage change from 2011 in parentheses): Food, $20.46 billion (+3.1%); vet care, $13.59 billion (+1.3%); supplies/OTC medicine, $12.56 billion (+6.7%); pet services (grooming, pet sitting, boarding, etc.), $4.11 billion (+8.4%); live animal purchases, $2.15 billion (+0.5%).

American Pet Products Association, 2012

According to a survey of pet specialty stores, where these retailers make their money (more than one answer possible): Dog supplies & accessories, 26%; dog food, 22%; all live animals/stock, 14; services, 13%; gifts & novelty items, 10%; fish food & aquarium supplies, 9%; bird food & supplies, 7%; cat food, 6%; cat supplies & accessories, 6%; reptile food & supplies, 4%; small animal food & supplies, 4%; pond supplies & accessories, 1%; other, 15%.

Pet Age, 2012

A 2012 report by IBISWorld projects a 3.8% annual growth rate for pet stores through 2017.

IBISWorld, 2012

Number of U.S. households that own the following types of pets in 2011-2012 (totals in millions): Dogs, 46.3; cats, 38.9; freshwater fish, 11.9; birds, 5.7; small animals, 5.0; reptiles, 4.6; equine, 2.4; saltwater fish, 0.7.

American Pet Products Association, 2012

According to an annual survey of pet store retailers, conducted by Pet Age magazine, categories of ancillary services that pet shops offer (multiple answers): Grooming, 54%; deliver, 36%; boarding exotic animals, 23%; aquarium/pond installation/maintenance, 21%; boarding dogs and/or cats, 18%; pet sitting and/or dog walking, 17%; obedience and/or agility training, 16%; day care, 12%; self-service dog wash, 8%; other, 7%; none, 38%. The study showed that the average profit margin for ancillary services is 78%.

Pet Age, 2012

According to the 2011/2012 National Pet Owners Survey, the 46.3 million dog-owning households was the highest number ever reported. In addition, the percentage of households with two or more dogs (40%) was the highest figure reported in more than a decade.

American Pet Products Association, 2012

According to a yearly survey of pet store owners, conducted by Pet Age magazine, the average markup amounts for the following categories of products sold through pet shops: Dog food, 34%; cat food, 34%; fish food & supplies, 76%; bird food & supplies, 70%; small-animal food & supplies, 71%; reptile food & supplies, 78%; gifts and specialty items, 76%.

Pet Age, 2012

Based on a survey by Pet Age magazine, the average specialty pet store has been in business 12 years.

Pet Age, 2012

Misc Source

A survey by Mintel found that 42% of dog owners and 33% of cat owners take lots of pictures of their pets.

Pet Age, 2012

Based on research by the American Veterinary Medical Association, 51.0% of the overall number of veterinarians in the U.S. are women, while 49.0% are men. Among those vets who work exclusively with companion animals, 57.0% are female and 43.0% are male.

American Veterinary Medical Association, 2012

According to a study by DogFriendly.com, the most dog-friendly cities to visit in the U.S.: 1. Portland; 2. Chicago; 3. San Diego; 4. Seattle; 5. Philadelphia; 6. Minneapolis; 7. Austin; 8. Washington, DC/Alexandria; 9. New York; 10. Indianapolis.

DogFriendly.com, 2012

Regarding pet insurance, dogs are insured four times more frequently than cats.

USA Today, 2012