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Who Buys Source

Profiling adults 18+ who bought 5 or more CDs in the previous six months:

 

GfK MRI, 2010

Of those adults 18+ who bought 5 or more CDs in the last six months, 54.3% were men and 45.7% were women.

GfK MRI, 2010

Adults 18+ who bought 5 or more CDs in the past six months, by age group: 18-24, 15.6%; 25-34, 20.6%; 35-44, 22.8%; 45-54, 20.4%; 55-64, 12.8%; 65+, 7.8%.

GfK MRI, 2010

Adults 18+ who bought 5+ CDs in the previous six months, by income level: $100,000+, 28.4%; $75-99,999, 13.9%; $60-74,999, 10.6%; $50-59,999, 9.0%; 40-49,999, 9.6%; $30-39,999, 10.2%; $20-29,999, 7.6%; under $20,000, 10.7%.

GfK MRI, 2010

Adults 18+ who bought 5 or more CDs in the last six months, by region: Northeast, 17.3%; Midwest, 22.4%; South, 36.8%; West, 23.5%.

GfK MRI, 2010

Adults 18+ who bought 5 or more CDs in the past six months, by race: White, 76.6%; Black, 12.8%; Other, 10.6%; Hispanic origin, 11.6%.

GfK MRI, 2010

Adults 18+ who bought 5+ CDs in the previous six months, by marital status: Single, 31.9%; married, 51.8%; separated/widowed/divorced, 16.3%.

GfK MRI, 2010

According to the Recording Industry Association of America, females (age 10 and over) accounted for 51.5% of recorded music purchases in 2008, compared to 48.5% attributed to male shoppers. In 2007, females were responsible for 50.8% of recording purchases, while males bought 49.2%.

RIAA, 2009

Who bought recorded music in 2008, by age bracket (with share of 2000 purchases in parentheses): 10-14, 7.3% (8.9%); 15-19, 10.9% (12.9%); 20-24, 10.1% (12.5%); 25-29, 8.3% (10.6%); 30-34, 8.9% (9.8%); 35-39, 9.8% (10.6%); 40-44, 11.0% (9.6%); 45+, 33.7% (23.8%).

RIAA, 2009

A study by The NPD Group found that 58% of Internet users bought music in the past year (includes purchases of CDs or digital music).

The NPD Group, 2009

A 2008 study by The NPD Group determined that 31% of children ages 6-10 now use digital music players.

Trend Letter, 2008

When They Buy Source

Record Store Day 2010 is scheduled for April 17, 2010. More than 1,000 independenty-owned record stores took part in the 2009 event that featured in-store signings and performances by various artists.

Radio & Records, 2009

Why They Buy Source

According to a 2008 Jupiter Research/Ipsos study, Radio still ranks as the top source of music discovery for 65% of people who pay for music downloads, and 62% of those who describe themselves as "music aficionados."

Radio Business Report, 2008


What They Buy Source

Top-selling genres in 2008, by market share (with 2000 market share in parentheses): Rock, 31.8% (24.8%); rap/hip hop, 10.7% (12.9%); R&B/urban, 10.2% (9.7%); country, 11.9% (10.7%); pop, 9.1% (11.0%); religious, 6.5% (4.8%); children's, 3.0% (0.6%); classical, 1.9% (2.7%); jazz, 1.1% (2.9%); soundtracks, 0.8% (0.7%); oldies, 0.7% (0.9%); new age, 0.6% (0.5%); other, 9.1% (8.3%).

RIAA, 2009

Share of recorded music sales in 2008, by format: Full-length CDs, 77.8%; digital downloads, 12.8%; singles (all types), 3.8%; SACD (super audio CDs), 1.1%; DVD audio, 1.0%; vinyl LPs, 1.0%; music videos/video DVDs, 0.8%; full-length cassettes, 0.4%.  

RIAA, 2009

Share of Latin music sales in 2008, by genre: Regional Mexican/Tejano, 62%; pop/rock, 24%; tropical genre, 9%; urban (formerly included under pop/rock genre), 5%.

RIAA, 2009

Among music publishers in the second quarter of 2009, EMI Music Publishing Group songs claimed the largest share of Radio airplay at 17.3%, followed by Sony/ATV (14.2%), Warner/Chappell Music (14.1%), Universal Music Publishing (11.9%) and Kobalt Music Group (7.4%). 

Billboard, 2009

Where They Buy Source

Trans World Entertainment sells CDs, DVDs, cassettes, videos and related items through about 650 stores (the majority of them in malls) throughout the U.S. and its territories. Its music chains include F.Y.E. (For Your Entertainment), Coconuts Music & Movies, Spec's Music, and Wherehouse Music. Its video stores include Suncoast and Saturday Matinee. Sales for Trans World Entertainment were down 22.0% in fiscal 2009 to $987.6 million. 

Hoover's, 2009

Most popular retail channels for music sales in 2008 (with 2000 share in parentheses): Record stores, 30.0% (42.4%); other stores (including discount stores and consumer electronics stores), 28.4% (40.8%), Internet (does not include record club purchases made over the Internet or digital downloads), 14.6% (3.2%); digital download, 13.5% (N/A); record clubs, 7.2% (7.6%); concerts, 3.0% (N/A); TV, newspaper, magazine ad or 800 number, 1.8% (2.4%).

RIAA, 2009

Based on research by The NPD Group, the top music retailers in the U.S. through the first half of 2009 were iTunes, with 25% of all music units sold, Wal-Mart (includes Wal-Mart, walmart.com, Walmart Music Downloads), with 14%, and Best Buy (includes Best Buy, bestbuy.com, Best Buy Digital Music Store). Apple's iTurns controlled 69% of the digital music market in the first of 2009, followed by Amazon MP3, at 8%. In physical CD sales, Wal-Mart led with a 20% market share, followed by Best Buy, at 16%, and Target and Amazon with 10% each.

The NPD Group, 2009

The U.S. is the world leader in digital music sales, accounting for some 50% of the global digital music market value.

International Federation of the Phonographic Industry, 2009

Business Trends Source

The dollar value of manufacturers' shipments of recorded audio and video products (also includes various digital revenue streams) totaled $8.480 billion in 2008, an 18.2% decrease when compared to the 2007 figure of $10.372 billion. The dollar value of recorded music shipped in 2006 amounted to $11.758 billion.

RIAA, 2009

Dollar sales of various recorded music categories in 2008 (totals in millions), with percentage change from 2007 in parentheses: Full-length CDs, $5.471.3 (-26.6%); music videos, $218.9 (-54.9%); DVD videos, $215.7 (-54.7%); full-length cassettes, $0.9 (-70.7%); vinyl singles, $2.9 (-27.4%); LP/EP, $56.7 (+147.7%); CD singles, $3.5 (-71.3%); downloaded digital singles, $1,022.7 (+27.6%); downloaded digital albums, $568.9 (+33.9%); mobile downloads (includes master ringtunes, ringbacks, music videos, full-length downloads and other mobile), $816.3 (-7.3%); digital subscriptions, $188.2 (-6.5%); digital music videos, $41.3 (+46.7%); kiosk, $2.6 (-1.2%); digital performance royalties, $81.8 (+74.1%).
 

RIAA, 2009

A study by eMarketer predicts that digital's share of overall consumer spending on recorded music will increase from 31.4% in 2008 to 73.9% by 2012.

eMarketer, 2009

According to The NPD Group, teens (ages 13-17) spent 26% less on CDs in 2008, and 13% less on paid digital downloads. However, 52% of teens listened to online Radio in 2008, up from 34% in 2007, while downloading or listening to music on social networks rose from 26% in 2007 to 46% in 2008.

The NPD Group, 2009

Sales of Latin music fell 41.1% in 2008 to $272.0 million, compared to $462.1 million in 2007 and $595.6 million in 2006. Compact discs accounted for approximately 95% of 2008 dollar volume.

RIAA, 2009

Misc Source

According to the International Federation of the Phonographic Industry, 95% of music downloads are unauthorized, with no payment to artists and producers.

International Federation of the Phonographic Industry, 2009