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Who Buys Source

Profiling adults 18+ who played any musical instrument at least once in the last year:

GfK MRI, 2010

Of those adults 18+ who played any musical instrument at least once in the last year, 52.1% were men and 47.9% were women.
 

GfK MRI, 2010

Adults 18+ who played any musical instrument at least once in the past year, by age level: 18-24, 18.7%; 25-34, 18.4%; 35-44, 18.4%; 45-54, 19.6%; 55-64, 13.6%; 65+, 11.3%.

GfK MRI, 2010

Adults 18+ who played any musical instrument at least once in the last year, by income bracket: $100,000+, 31.9%; $75-99,999, 16.2%; $60-74,999, 10.6%; $50-59,999, 8.2%; $40-49,999, 8.8%; $30-39,999, 8.4%; $20-29,999, 7.0%; under $20,000, 9.0%.

GfK MRI, 2010

Adults 18+ who played any musical instrument at least once in the previous year, by race: White, 83.2%; Black, 6.0%; Other, 10.8%; Hispanic origin, 10.6%.

GfK MRI, 2010

Adults 18+ who played any musical instrument at least once in the last year, by region: Northeast, 16.5%; Midwest, 25.0%; South, 33.8%; West, 24.7%.

GfK MRI, 2010

Adults 18+ who played any musical instrument at least once in the past year, by marital status: Single, 29.1%; married, 56.4%; separated/widowed/divorced, 14.5%.

GfK MRI, 2010

When They Buy Source

The fourth quarter is historially the best quarter for the music industry, accounting for an average of 37.7% of sales. Share of sales attributed to the other three quarters: First quarter, 24.4%; second quarter, 18.7%; third quarter, 19.2%.

Music Trades, 2010


How They Buy Source

The average price for an acoustic guitar (including banjos, mandolins and other acoustic fretted instruments) in 2009 was $353 (down from $359 in 2008), while the average price for an electric guitar (including electric basses) was $369, down from $390 in 2008).
 

Music Trades, 2010

The average price for a drum set in 2009 was $590, down from $619 in 2008.
 

Music Trades, 2010

The average price for a karaoke machine in 2009 was $150, up from $145 in 2008.

Music Trades, 2010

Average 2009 prices for different segments of the piano market (with 2008 prices in parentheses): Grand pianos, $12,800 ($13,544); vertical pianos, $3,640 ($3,865); electronic player pianos, $13,500 ($13,800); digital pianos, $980 ($988).

Music Trades, 2010

Home organs averaged $8,750 in price during 2009 (compared to $9,900 in 2008), while institutional organs averaged $20,500 in 2009 (down from $22,300 the previous year).
 

Music Trades, 2010

Average 2009 prices for different instruments included in the school music market (with 2008 averages in parentheses): Brass instruments, $902 ($945); woodwind instruments, $740 ($735); stringed instruments, $280 ($278).

Music Trades, 2010

Average 2009 prices for products associated with the electronic music market (with 2008 prices in parentheses): Keyboard synthesizers, $1,320 ($1,480); sound modules/samplers, $700 ($725); drum machines, $242 ($230); controller keyboards, $220 ($215); electronic pianos/professional organs, $1,780 ($1,800).

 

Music Trades, 2010

The 2009 average price for a portable keyboard (in the over-$199 category) was $300 ($295 in 2008), while the average price for a less expensive portable keyboard costing under $199 was $98 ($105 the previous year).
 

Music Trades, 2010

Average 2009 prices for products included in the sound reinforcement market (with 2008 prices in parentheses): Power amplifiers, $377 ($397); powered mixers, $488 ($499); non-powered mixers, $365 ($400). 

Music Trades, 2010

Average 2009 prices for products associated with the signal processing market (with the prior year's averages in parentheses): Rack mounted processors, $195 ($190); multi-effect floor processors, $250 ($220); stomp boxes, $55 ($55).
 

Music Trades, 2010

The average 2009 price for a product in the instrument amplifier segment of the market (includes tube, digital, and solid-state amplifier heads, speaker enclosures, and other self-contained amplifiers for guitars, basses and other musical instruments) was $290, down from $310 in 2008.

 

Music Trades, 2010

Average 2009 prices for products used in the DJ market segment (with 2008 prices in parentheses): CD players, $433 ($430); turntables, $185 ($190); DJ mixers, $177 ($185).

 

Music Trades, 2010

What They Buy Source

Top-selling music product categories in 2009 (totals in millions), with change from 2008 in parentheses: Fretted instruments (guitars), $820.9 (-21.0%); sound reinforcement (includes speaker enclosures, powered and non-powered mixers, and power amplifiers), $653.8 (-20.2%); printed music, $539.8 (-9.7%); school music products (includes woodwinds, brasswinds and strings), $536.1 (-12.1%); percussion products, $460.8 (-11.2%); general accessories (includes instrument care products, tuners, cases, bags, straps, lighting equipment and specialty instruments like accordions and harmonicas), $407.7 (-8.5%); microphones, $388.8 (-16.5%); computer music products, $351.1 (-17.9%); instrument amplifiers, $253.2 (-25.5%); pianos (grand, vertical and electronic player), $242.8 (-45.4%).

Music Trades, 2010

Top-selling music products, based on 2009 sales (totals in millions), with percentage change from 2008 in parentheses: Signal processing market, $209.5 (-11.5%); electronic musical instruments (products includes keyboard synthesizers, sound modules, drum machines, controller keyboards, electronic pianos/professional organs and electronic drums), $198.1 (-16.8%); strings, $170.0 (4.2%); portable keyboards, $150.4 (-14.8%); cables, $144.7 (-9.1%); digital pianos, $99.9 (-17.6%); multi-track recording, $90.4 (-3.7%); DJ products (includes turntables, CD players, DJ mixers and special effects lighting units), $86.2 (-17.9%); organs, $66.7 (-34.7%); karaoke products, $33.9 (-19.3%).
 

Music Trades, 2010

Based on research by Music Trades magazine, the best-selling product groups among the top 200 music retailers in 2009: 1. Fretted instruments; 2. Pro audio; 3. School music; 4. Percussion; 5. Print music; 6. Recording gear; 7. Digital pianos; 8. Acoustic pianos.

Music Trades, 2010

In terms of dollar volume, electric guitars accounted for 52.30% of guitar sales in 2009, while acoustic models were responsible for the remaining 47.7%.

Music Trades, 2010

Unit sales of acoustic guitars (strictly acoustic) priced at more than $1,500 fell 26.9% in 2009, while unit sales of acoustics costing less than $200 were down only 3.1% for the year.

Music Trades, 2010

Solid body electric guitars selling for more than $2,000 experienced a unit sales decrease of 29.7% in 2009, while those in the sub-$200 price range were off 13.8%. Sales of hollow-body electric guitars in the $200-$500 price range increased 3.7% in 2009. 

Music Trades, 2010

Where They Buy Source

The top five music product retailers, according to 2009 sales (totals in millions), with percentage change from 2008 in parentheses: 1. Guitar Center, Inc., $1,795.0 (-11.3%); 2. Sam Ash Music Corp., $380.0 (-13.6%); 3. American Musical Supply, $166.7 (+8.0%); 4. Sweetwater, $160.0 (+6.0%); 5. Full Compass Systems, LTD., $92.2 (+5.0%).

 

Music Trades, 2010

The 6-10 largest music products retailers, based on 2009 sales (in millions), with change from 2008 in parentheses: 6. Washington Music Center, $70.0 (+3.6%); 7. J.W. Pepper, $58.9 (-5.0%); 8. B&H Photo & Video, $55.0 (+22.2%); 9. Schmitt Music Company, $40.0 (-11.1%); 10. West L.A. Music, $35.0 (+5.4%).

Music Trades, 2010

The 11-15 largest music products retailers, according to 2009 sales (totals in millions), with change from 2008 in parentheses: 11. Best Buy, $34.0 (N/A); 12. Jordan Kitt's, $30.4 (-20.0%); 13. West Music Co., $29.2 (-5.7%); 14. Cascio Interstate Music, $28.3 (-7.7%); 15. Alto Music., $27.2 (-8.0%).

Music Trades, 2010

States with the highest sales of music products in 2009 (totals in millions), with change from 2008 in parentheses: 1. California, $685.6 (-17.8%); 2. Texas, $470.1 (-15.3%); 3. New York, $400.2 (-17.7%); 4. Florida, $328.2 (-17.4%); 5. Illinois, $243.9 (-18.5%); 6. Ohio, $230.1 (-18.3%); 7. Pennsylvania, $209.0 (-17.6%); 8. Georgia, $183.6 (-16.0%); 9. New Jersey, $181.7 (-18.7%).

 

Music Trades, 2010

States with the highest per capita spending on music products in 2009: 1. South Dakota, $39.05; 2. New Hampshire, $30.38; 3. North Dakota, $27.48; 4. Maryland, $26.18; 5. Nebraska, $23.10; 6. Delaware, $24.23; 7. Kansas, $23.12; 8. New Mexico, $22.50; 9. Iowa, $22.36; 9. Wyoming, $21.99.

Music Trades, 2010

The top 5 music and sound suppliers (based in North America) for the musical instrument/product industry, according to 2009 revenues (totals in millions): 1. Fender Musical Instruments, $600.8; 2. Yamaha Corporation of America, $576.9; 3. Harman Professional, $493.0; 4. Shure Inc., $395.0; 5. Steinway Musical Instruments, $306.4.

Music Trades, 2010

The 6-10 largest music and sound suppliers (based in North America) for the musical instrument/product industry, according to 2009 sales (totals in millions): 6. Gibson Guitar Corp., $287.5; 7. Jam Industries, $255.0; 8. Avid Technology, $254.0; 9. Peavey Electronics Corp., $165.0; 10. Hal Leonard Corporation, $157.6.

Music Trades, 2010

Among the top 200 music product retailers in the U.S., businesses with the greatest sales increases from 2008-2009: Steinway Piano Gallery, +33.3%; B&H Photo & Video, +22.2%; Musicnotes.com, +17.8%; Unique Squared, +14.3%; Gigasonic. com, +14.3%.

Music Trades, 2010

Business Trends Source

Overall sales of the music products industry in 2009 dropped 17.2% to approximately $5.9 billion, down from $7.1 billion in 2008 and just over $7.5 billion in 2007.

Music Trades, 2010

Estimated revenues for the top 200 music products retailers in the U.S. declined 5.5% in 2009, from $4.486 billion in 2008 to $4.240 billion.

Music Trades, 2010

The top 200 music products retailers held a 71.8% share of the overall market in 2009, compared to 61.2% in 2006 and 58.3% in 2003.

Music Trades, 2010

Among the top 200 music products retailers, online sales accounted for approximately 32% of their revenues in 2009.

Music Trades, 2010