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Who Buys Source

Profiling adults 18+ who purchased home improvement products in the past year, along with those consumers who shopped at either an Ace Hardware or True Value Hardware store from 1-3 times in the last 30 days:

GfK MRI, 2010

Of those adults 18+ who bought any home improvement products in the past year, 52.1% were women and 47.9% were men.

GfK MRI, 2010

Adults 18+ who bought any home improvement products in the past year, by age bracket: 18-24, 8.6%; 25-34, 15.5%; 35-44, 20.5%; 45-54, 22.9%; 55-64, 17.1%; 65+, 15.4%.

GfK MRI, 2010

Adults 18+ who bought any home improvement products in the past year, by race: White, 85.3%; Black, 5.6%; Other, 9.1%; Hispanic, 10.0%.

GfK MRI, 2010

Adults 18+ who purchased any home improvement products in the past year, by income level: $100,000+, 32.8%; $75-99,999, 17.2%; $60-74,999, 12.8%; $50-59,999, 8.7%; $40-49,999, 8.1%; $30-39,999, 7.7%; $20-29,999, 6.4%; under $20,000, 6.3%.

GfK MRI, 2010

Adults 18+ who bought any home improvement products in the past year, by region: Northeast, 18.9%; Midwest, 24.9%; South, 36.9%; West, 19.3%.

GfK MRI, 2010

Adults 18+ who purchased any home improvement products in the last year, by marital status: Single, 17.9%; married, 67.2%; separated/widowed/divorced, 14.9%.

GfK MRI, 2010

Of those adults 18+ who shopped at either an Ace Hardware or True Value Hardware store from 1-3 times in the last 30 days, 55.1% were men and 44.9% were women.
 

GfK MRI, 2010

Adults 18+ who shopped at either an Ace Hardware or True Value Hardware location from 1-3 times in the past 30 days, by age group: 18-24, 6.8%; 25-34, 12.4%; 35-44, 18.0%; 45-54, 22.5%; 55-64, 19.4%; 65+, 20.9%.

GfK MRI, 2010

Adults 18+ who shopped at either an Ace Hardware or True Value Hardware store from 1-3 times in the past 30 days, by income level: $100,000+, 28.6%; $75-99,999, 16.2%; $60-74,999, 10.5%; $50-59,999, 98.7%; $40-49,999, 9.0%; $30-39,999, 10.0%; $20-29,999, 8.3%; under $20,000, 8.7%.

GfK MRI, 2010

Adults 18+ who shopped at either an Ace Hardware or True Value Hardware outlet from 1-3 times in the last 30 days, by race: White, 86.2%; Black, 6.2%; Other, 7.6%; Hispanic origin, 8.5%.

GfK MRI, 2010

Adults 18+ who shopped at either an Ace Hardware or True Value Hardware store from 1-3 times in the last 30 days, by region: Northeast, 15.0%; Midwest, 31.5%; South, 27.8%; West, 25.7%.

GfK MRI, 2010

Adults 18+ who shopped at either an Ace Hardware or True Value Hardware store from 1-3 times in the past 30 days, by marital status: Single, 17.5%; married, 63.4%; separated/widowed/divorced, 19.1%.

GfK MRI, 2010

An early-2009 study by The Media Audit found that 55.5% of U.S. adults had shopped at a hardware or building supply store in the previous four weeks, down slightly from 56.6% a year earlier.

The Media Audit, 2009

According to an early-2009 survey by The Media Audit, among all frequent hardware and building supply store shoppers, 84% are homeowners with an average household income of $77,526. Almost 60% have lived at the same address less than 10 years, while 38% have lived at the same address for five years or less.

The Media Audit, 2009

Research by the True Value Company determined that approximately half of their customers are women.

PR Newswire, 2008

When They Buy Source

Monthly sales at the nation's hardware stores (3-year average, 2007-2009): January, 7.1%; February, 6.6%; March, 8.0%; April, 8.9%; May, 10.3%; June, 9.6%; July, 8.6%; August, 8.3%; September, 7.9%; October, 8.2%; November, 8.0%; December, 8.5%.

U.S. Department of Commerce, 2010

Why They Buy Source

A 2011 survey by the North American Retail Hardware Association asked consumers what they were looking for when they shopped at independent hardware stores and independent home centers (on a scale of 1-5): A few small items, 3.6; advice on a project, 3.4; advice on products, 3.4; quick completion, 3.4; specific product, 3.3; no time frame, 3.3; high-priced items, 3.1; large number of items, 3.0; more than home improvement items, 3.0.

Hardware Retailing, 2011

According to a 2009 survey by BIGresearch, reasons cited most often for shopping a particular hardware store (more than one answer possible): Price, 64.8%; location, 59.5%; selection, 56.7%; quality, 40.6%; service, 27.6%.

BIGresearch, 2009

How They Buy Source

According to a survey by The Farnsworth Group, 61% of customers said they use coupons when shopping for hardware, home improvement or building supply products.

Hardware Retailing, 2012

The size of the average transaction at hardware stores in 2007 was $16, up from $15 in both 2006 and 2005. The size of the average D-I-Y lumberyard transaction in 2006 was $105, compared to $101 in 2006 and $111 in 2005. The average lumberyard transaction in 2002 was $80.

National Retail Hardware Association, 2008

What They Buy Source

According to a survey of the largest home improvement and hardware chains, conducted by Home Channel News, share of hardware store sales, by category: Tools, 26%; lawn & garden, 17%; bath & plumbing, 9%; paint, 8%; roofing, 5%; hardware, 4%; electrical and lighting, 3%; housewares, 2%; other (includes home decor, flooring, kitchens/cabinets, appliances and other building materials), 24%.

Home Channel News, 2008

Where They Buy Source

Ace Hardware is the No. 1 hardware co-op in the U.S., with more than 4,600 Ace Hardware stores in America and 60 other countries. The company's 2008 sales totaled $3.864 billion, down 2.7% from the prior year.

Hoover's, 2009

Do It Best Corporation is the second largest hardware cooperative in America, with approximately 4,100 member stores in the U.S and 47 other countries. Sales in 2008 amounted to $2.546 billion, off 13.7% from 2007.

Hoover's, 2009

True Value (formerly TruServ) is the third largest member-owned hardware cooperative in the U.S., serving some 5,400 outlets. True Value posted sales of $2.013 billion in 2007, 1.4% lower than 2007.

Hoover's, 2009

According to a 2009 survey by The Media Audit, U.S. metro areas with the highest percentage of adults who shopped a hardware or building supply store in the past four weeks: Melbourne/Titusville/Cocoa (FL), 67.3%; Southern New Hampshire, 65.3%; Wilmington (DE), 64.7%; Ocala (FL), 64.6%; Daytona Beach (FL), 64.2%; Denver, 62.4%; Kansas City, 62.2%; Indianapolis, 62.2%; Milwaukee/Racine, 62.1%; Tampa-St. Petersburg, 62.0%.

The Media Audit, 2009

According to a 2009 survey of home improvement product buyers, conducted by J.D. Power and Associates, Ace Hardware ranked highest in the area of overall customer satisfaction. Following Ace were Lowe's, Menards and and True Value Hardware.

J.D. Power and Associates, 2009

According to research by Home Channel News, the top chains of traditional hardware stores (those that stock little or no building materials), based on 2007 sales (totals in millions), with change from the previous year in parentheses: 1. Orchard Supply Hardware, $780.7 (-9.6%); 2. Harbor Freight Tools, $278.9 (+55.8%); 3. Westlake Hardware, $250.0 (+9.5%); 4. Woodcraft Supply, $175.0 (+7.4%); 5. W.E. Aubuchon, $138.0 (+10.4%); 6. ACO, $121.5 (-3.9%); 7. Western Tool Supply, $115.9 (-1.0%); 8. Oso Lumber & Hardware, $93.0 (-16.2%); 9. McClendon Hardware, $68.0 (+4.6%); 10.  Rocky's Ace Hardware, $60.0 (+20.0%).

Home Channel News, 2008

According to a survey conducted during the third quarter of 2008 by Corporate Research International, Ace Hardware received the highest marks for customer service among home improvement/hardware retailers. True Value ranked second in the study, while Lowe's was third.

Home Channel News, 2008

Business Trends Source

Sales of the country's traditional retail hardware stores amounted to $18.109 billion in 2009, an 8.0% decrease over the 2008 total of $19.680 billion. In 2007, hardware store sales came to $19.839 billion.

U.S. Department of Commerce, 2010

A study by Retail Forward predicts a 4%-5% decline in home improvement store sales in 2009, with a modest improvement in 2010. Included in this group of retailers are home centers, paint & wallpaper specialists, hardware stores, specialty building materials retailers, and lawn & garden outlets.

Retail Forward, 2009

A 2009 study by Retail Forward found that consumers are shifting their focus from big projects to smaller and more immediate tasks, which would seem to favor hardware stores and lawn and garden centers. The report noted that many consumers find hardware stores and lawn & garden centers easy to shop for small projects and a good place to get expert advice.

Retail Forward, 2009

The average hardware store registered $1,421,740 in sales in 2007, compared to $1,157,356 in 2006 and $1,290,226 in 2005.

National Retail Hardware Association, 2008

Sales per employee at hardware stores totaled $135,504 in 2007 (compared to $136,160 during 2006), with an average gross margin of 39.4% and an average pre-tax net profit of 2.5%.
 

National Retail Hardware Association, 2008

In 2007, D-I-Y lumberyards averaged $5,088,503 in store sales (up from $5,033,061 in 2006) and total sales per employee of $257,714 (up from $239,670 in 2006), with an average gross margin of 23.2% and an average pre-tax net profit of 1.1%.
 

National Retail Hardware Association, 2008