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Who Buys Source

Profiling consumers who purchased either a gas or charcoal grill in the past year:

GfK MRI, 2010

Of those adults 18+ who bought either a gas or charcoal grill in the past year, 45.6% were women and 54.4% were men.

GfK MRI, 2010

Adults 18+ who purchased either a gas or charcoal grill in the past year, by age group: 18-24, 12.7%; 25-34, 22.3%; 35-44, 25.2%; 45-54, 20.2%; 55-64, 12.4%; 65+, 7.2%.

GfK MRI, 2010

Adults 18+ who bought either a gas or charcoal grill in the past year, by income bracket: $100,000+, 27.8%; $75-99,999, 17.6%; $60-74,999, 12.1%; $50-59,999, 8.4%; $40-49,999, 9.4%; $30-39,999, 10.0%; $20-29,999, 6.1%; under $20,000, 8.6%.

GfK MRI, 2010

Adults 18+ who bought either a gas or charcoal grill in the past year, by race: White, 82.2%; Black, 6.7%; Other, 11.1%; Hispanic origin, 12.1%.

GfK MRI, 2010

Adults 18+ who purchased either a gas or charcoal grill in the previous year, by region: Northeast, 19.2%; Midwest, 26.8%; South, 35.4%; West, 18.6%.

GfK MRI, 2010

Adults 18+ who bought either a gas or charcoal grill in the past year, by marital status: Single, 26.4%; married, 60.4%; separated/widowed/divorced, 13.2%.

GfK MRI, 2010

According to the Hearth, Patio and Barbecue Association, 74 million U.S. households have at least one barbecue grill.

Hearth, Patio & Barbecue Association, 2009

According to the 2009 Weber GrillWatch Survey, 18% of current grill owners indicated that they would be purchasing a new grill during the year. Another 8% said they will buy some kind of add-on feature to update their current barbecue (such as a smoker box, rotisserie, side burner, etc.), while 7% plan to purchase more grilling tools and accessories.

Weber GrillWatch Survey, 2009

Share of customers for the average propane retailer, by category (with average number of gallons sold annually per customer in parentheses): Residential, 85.5% (660 gallons); commercial, 6.1% (6,167 gallons); agricultural, 3.6% (6,685 gallons); motor fuel, 2.7% (5,222 gallons); industrial, 1.1% (25,356 gallons); retail bottle outlets, 1.0% (14,059 gallons).

LP Gas Magazine, 2008

When They Buy Source

The most popular holidays/occasions for barbecuing are July 4th (86%), birthdays (75%), Labor Day (72%), Memorial Day (68%), Father's Day (53%) and Mother's Day (42%).

Weber GrillWatch Survey, 2009

Ninety-five percent of grill owners cooked on their grill in the past year. The majority (58%) of grill owners use their grills year-round, and 45% use their grill 1-2 times per week during the peak grilling season (May-September).

Hearth, Patio & Barbecue Association, 2009

The 2009 Weber GrillWatch Survey found that 52% of U.S. grill owners are now grilling "at least" a few times a week during their grilling season, up from 48% in 2008 and 43% in 2007. They also report spending an average of 5.6 hours grilling per week in 2009, compared to 4.4 hours in 2008. Four percent say they are grilling more than 20 hours each week.

Weber GrillWatch Survey, 2009

May is National Barbecue Month.

Hearth, Patio & Barbecue Association, 2009

According to a national survey conducted by the Hearth, Patio & Barbecue Association, 76% of consumers prefer to cook outside on the grill rather than indoors on the stove when entertaining during the warmer months.

Hearth, Patio & Barbecue Association, 2008

Why They Buy Source

Features considered most important by gas grill buyers (multiple answers): Easy ignition system, 72%; large grilling surface, 55%; durability of unit, 52%; ease of cleaning, 47%; safety, 42%. Those features considered most important by charcoal grill buyers: Durability of unit, 55%; size of grilling surface, 53%; ease of cleaning, 43%; portability, 31%.

Hearth, Patio & Barbecue Association, 2009

Primary reasons for purchasing an electric grill (more than one answer possible): No need for charcoal or propane tank, 63%; ease of cleaning, 56%; fast pre-heating, 49%; safety, 46%.

Hearth, Patio & Barbecue Association, 2009

The 2009 Weber GrillWatch Survey found that 93% of grill owners primarily use their grills for the evening dinner meal, while 36% indicate that they also grill for lunch, and 2% regularly grill breakfast or brunch.

Weber GrillWatch Survey, 2009

According to a 2008 survey of propane retailers, the most important advantages they cite when trying to attract new customers (multiple answers): Delivery dependability, 69.6%; the benefits of propane as an energy source, 47.1%; flexible payment options, 45.0%; propane as a clean energy alternative, 38.9%; responsive maintenance service, 29.3%; special promotional pricing, 14.6%; lowest everyday prices, 13.2%; large selection of propane-related products, 12.9%; free installation, 10.4%; free use of tank, 9.6%; appliance rebates/discounts/tax credits, 8.9%; promotional giveaways, 2.9%.

LP Gas Magazine, 2008

According to the 2008 Weber GrillWatch Survey, 22% of grill owners have purchased an outdoor grill for someone as a gift. Birthdays are the top occasion, followed by Christmas, Father's Day and as a housewarming present.

Weber GrillWatch Survey, 2008

How They Buy Source

According to the Hearth, Patio & Barbecue Association, basic charcoal grills sell for $50 to $100, with deluxe models costing $400 or more, while gas grills are generally priced from around $130 to $299. Gas grills with more features can run from $700 to $1,500, while top-of-the-line stainless steel models can easily top $5,000. Prices for electric grills start at around $150 for small units, and can run as high as $1,800 to $2,000.

Hearth, Patio & Barbecue Association, 2009

Prices for horizontal dry wood smokers range from around $100 to several hundred dollars, while the cost for a water smoker starts at around $40 and can go as high as $200 for a stainless steel version. Pellet grills can cost anywhere from $600 to $2,500.

Hearth, Patio & Barbecue Association, 2009

The average price of a 20-lb. bag of instant light charcoal increased from $10.99 in 2000 to $14.85 in 2008, while the average price of a 20-lb. bag of regular briquets grew from $6.23 to $7.40 during the same time period.

Hearth, Patio & Barbecue Association, 2009

What They Buy Source

Ninety-four percent of gas grill owners use LP/propane fuel. Although 58% of gas grill owners have their LP cylinders refilled for them, 42% find it more convenient to take their empty cylinder to an exchange center to get a new one. However, 54% of all gas grill users own two or more cylinders to avoid running out of propane.

Hearth, Patio & Barbecue Association, 2009

According to a survey by the Hearth, Patio & Barbecue Association, the most popular main barbecue dishes are hamburgers (82%), steak (79%), chicken (72%) and hot dogs (71%). The most commonly prepared side dishes are corn (42%), potatoes (38%) and other vegetables (37%).

Hearth, Patio & Barbecue Association, 2009

Based on the 2009 Weber GrillWatch Survey, types of grills owned by U.S. grillers (more than one answer possible): Gas, 68% (up from 63% in 2008); charcoal, 50% (down from 53% in 2008); smoker, 15%; outdoor electric, 6%. As for which grill they use most often in 2009: Gas, 60% (up from 56% in 2008); charcoal, 34% (down from 38%).

Weber GrillWatch Survey, 2009

Multi-purpose utensils such as long-handled tongs and forks are the most popular utensils used by both gas and charcoal grill owners, followed by a grill cleaning brush and long-handled spatula.

Hearth, Patio & Barbecue Association, 2009

Americans bought 897,500 tons of charcoal briquettes in 2008, compared to 937,000 in 2005 and 940,000 in 2000. Of the total sold in 2008, 73.7% were regular briquettes, while the remaining 26.3% were instant light varieties.

Hearth, Patio & Barbecue Association, 2009

The 2009 Weber GrillWatch Survey found that 29% of grill owners have more than one grill. Those who own smokers are most likely to own more than one (78%).

Weber GrillWatch Survey, 2009

The most popular sauce flavors of barbecue sauce are hickory, followed by mesquite, honey and tomato-based. The ingredient most often added to barbecue sauce is garlic, followed by brown sugar.
 

Hearth, Patio & Barbecue Association, 2009

Based on a 2008 survey by LP Gas Magazine, additional products/services offered by LP gas dealers: Tanks, 80.3%; heaters, 65.2%; equipment servicing, 50.9%; water heaters, 48.0%; hearth, 35.1%; cookers/grills, 34.1%; cylinder exchange, 33.7%; appliances, 30.5%; patio heaters, 17.9%; mosquito control, 13.6%; other propane-related products, 14.0%.
 

LP Gas Magazine, 2008

Where They Buy Source

AmeriGas is the largest retail marketer of propane gas in the U.S., with 1.300 million customers in 49 states. The company operates 600 outlets and had retail sales of 993.0 million gallons in 2008.

LP Gas Magazine, 2009

Ferrellgas Partners is the No. 2 propane provider in the U.S., serving approximately 1.000 million customers in all 50 states. The company includes 137 service centers, and generated retail sales of 808.9 million gallons in 2008.

LP Gas Magazine, 2009

Heritage Propane is the third largest propane retailer in the U.S., selling 594.4 million gallons in 2008. Heritage Propane has 519 outlets in 41 states, serving around 1.300 million customers.
 

LP Gas Magazine, 2009

The fourth largest propane provider in the U.S. is Suburban Propane Partners, which has 300 locations in 30 states, with approximately 900,000 customers. The company registered 2008 sales of 386.2 million gallons.

LP Gas Magazine, 2009

Ranking as the fifth largest propane retailer in the country is Inergy, which recorded sales of 344.1 million gallons in 2008. Inergy has 313 outlets in 28 states that serve 700,000 customers.

LP Gas Magazine, 2009

Based on number of gallons sold in 2008 (totals in millions), the 6-10 largest propane providers in the U.S.: 6. GROWMARK, 242.7; 7. Cenex Propane, 186.0; 8. MFA Oil Co., 90.6; 9. Liberty Propane, 82.0; 10. United Propane Gas, 68.0.
 

LP Gas Magazine, 2009

Business Trends Source

Manufacturer shipments of barbecue grills declined 4.3% in 2008 to 16,681,400 units, after reaching an all-time high of 17,431,500 units that were shipped in 2007 (the measurement of grill shipments began in 1985). Of the 2008 total, 57.7% were gas grills, 40.6% were charcoal units and 1.7% were electric. 

Hearth, Patio & Barbecue Association, 2009

According to the 2009 Weber GrillWatch Survey, 61% of outdoor grill owners said they planned to grill at home more and eat out less during the year, with 74% of this group citing the economy as the reason.

Weber GrillWatch Survey, 2009

Based on the 2009 Weber GrillWatch Survey, how the economy will affect their grilling spending habits during the year: Plan to spend more, 24%; will probably spend the same as previous years, 42%; aren't sure, 22%; will spend less, 11%. 

Weber GrillWatch Survey, 2009

A 2008 survey of LP gas dealers, conducted by LP Gas Magazine, determined the percentage of dealers using the following types of advertising/promotions (multiple answers): Location signage, 75.4%; community publications, 71.8%; truck signage, 37.5%; newspaper, 35.0%; e-mail, 35.0%; billboards, 31.4%; coupon distribution, 31.1%; TV spots, 13.5%; website, 10.4%; Yellow Pages, 8.2%; mailings, 7.9%; Radio spots, 3.2%.

LP Gas Magazine, 2008

Share of business for the average propane retailer, by source: Propane sales, 68.5%; propane-related sales/service, 6.0%; non-propane-related sales, 12.0%; other forms of energy, 13.5%. 

LP Gas Magazine, 2008