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Who Buys Source

Profiling adults 18+ whose household bought a central heating system (either gas, electric or oil) in the past year:

GfK MRI, 2013

Of those adults 18+ whose household purchased a central heating system (either gas, electric or oil) in the past year, 51.8% were headed by women and 48.2% were headed by men.

GfK MRI, 2013

Adults 18+ whose household bought a central heating system (either gas, electric or oil) in the past year, by age group: 18-24, 7.8%; 25-34, 16.3%; 35-44, 16.1%; 45-54, 23.0%; 55-64, 19.3%; 65+, 17.5%.

GfK MRI, 2013

Adults 18+ whose household purchased a central heating system (either gas, electric or oil) in the last year, by income bracket: $100,000+, 33.6%; $75-99,999, 15.1%; $60-74,999, 9.5%; $50-59,999, 6.9%; $40-49,999, 8.1%; $30-39,999, 9.4%; $20-29,999, 8.0%; under $20,000, 9.4%.

GfK MRI, 2013

Adults 18+ whose household bought a central heating system (either gas, electric or oil) in the past year, by race: White, 81.3%; Black, 10.2%; other, 8.5%; Hispanic origin, 8.3%.

GfK MRI, 2013

Adults 18+ whose household purchased a central heating system (either gas, electric or oil) in the past year, by region: Northeast, 18.6%; Midwest, 26.5%; South, 37.8%; West, 17.1%.

GfK MRI, 2013

Adults 18+ whose household bought a central heating system (either gas, electric or oil) in the past year, by marital status: Single, 20.8%; married, 62.3%; separated/widowed/divorced, 16.9%.

GfK MRI, 2013

Based on a 2013 survey of retail fuel oil dealers in the Northeast and Mid-Atlantic regions of the U.S., average number of customers listed by the respondents according to type of fuel: Retail/residential heating oil, 2,308; commercial heating oil, 162; propane, 2,645.

Indoor Comfort Marketing, 2013

When They Buy Source

Monthly sales of fuel dealers (such as heating oil and LP gas) (3-year average, 2010-2012): January, 13.3%; February, 11.7%; March, 9.6%; April, 7.2%; May, 6.1%; June, 5.6%; July, 5.4%; August, 5.9%; September, 6.5%; October, 7.9%; November, 9.3%; December, 11.5%.

U.S. Department of Commerce, 2013


How They Buy Source

According to an October 2013 report by the Energy Information Administration, households heating primarily with natural gas can expect to spend an average of $81 more on fuel during the winter of 2013-2014, while households that primarily use heating oil can expect to spend $46 less. Households that heat mainly with propane are predicted to pay an average of $326 more during the winter months, and households that use electricity can expect to spend an additional $19.

Energy Information Administration, 2013

Average estimated change in home heating bills for natural gas customers during the winter of 2013-2014, by region: Northeast, +18%; Midwest, +13%; South, +13%; West, +7%.
 

Energy Information Administration, 2013

Average estimated change in home heating bills for electricity customers during the winter of 2013-2014, by region: Northeast, +4%; Midwest, +2%; South, +2%; West, +2%.

Energy Information Administration, 2013

What They Buy Source

Among the primary types of heating fuel used by U.S. households, natural gas accounts for 48.9% of the market, with electricity accounting for 38.7%. Heating oil is used by 5.6% of U.S. residences, propane is utilized by 4.6%, and wood by 2.2%.

Energy Information Administration, 2013

Of new single-family homes built in 2012, percentage using the following types of heating fuel (with 2000 percentages in parentheses): Gas, 59% (70%); electricity, 39% (27%); oil, 1% (3%); other or none, 2% (1%).

U.S. Department of Commerce, 2013

Of new single-family homes constructed in 2012, percentage of new homes using the following types of heating systems (with 2000 percentages in parentheses): Warm-air furnace, 58% (71%); heat pump, 38% (23%); hot water or steam, 2% (4%); other or none, 3% (2%).

U.S. Department of Commerce, 2013

Of new single-family homes built in 2012, 43% included one fireplace, while 6% had two or more. A total of 51% of new homes constructed in 2012 did not have a fireplace.

U.S. Department of Commerce, 2013

According to a 2013 survey of retail fuel oil dealers in the Northeast and Mid-Atlantic regions of the U.S., the percentage of respondents who offer their retail customers the following services: Budget payment plan, 87%; heating equipment service, 75%; heating system installation, 71%; service contracts, 57%; fixed pricing, 48%; price cap, 44%; tank protection plans, 40%; online ordering, 23%; tank monitoring system, 21%; free oil to new customers (oil coupons), 14%; free service for new customers, 12%; temperature monitoring device/alarm, 11%.

Indoor Comfort Marketing, 2013

Based on a 2013 survey of retail fuel oil dealers in the Northeast and Mid-Atlantic regions of the country, average number of gallons of the following fuel categories sold by the dealers during the most recent heating season: Retail/residential heating oil, 1,309,825; commercial heating oil, 221,397; propane, 1,177,627.

Indoor Comfort Marketing, 2013

According to a 2013 survey of retail fuel oil dealers in the Northeat and Mid-Atlantic regions of the U.S., the average residential drop (gallons delivered per stop) was 160 gallons.

Indoor Comfort Marketing, 2013


Business Trends Source

An October 2013 report issued by the U.S. Department of Energy predicted that heating expenditures for residential consumers during the winter of 2013-2014 are expected to be around 13% higher than last winter for homes using natural gas, 9% more for homes that use propane, 2% higher for residences heating with electricity, and 2% lower for homes using heating oil.

Energy Information Administration, 2013

Estimated total expenditures per U.S. household for the following categories of heating sources during the winter of 2013-2014: Natural gas, $679; heating oil, $2,046; propane, $1,800; electricity, $909.

Energy Information Administration, 2013

Manufacturer shipments of gas warm-air furnaces rose 1.2% in 2012 to 2,243,397 units, while shipments of oil warm-air furnaces fell 25.4% to 35,980. Shipments of residential gas water heaters increased 0.2% to 3,959,444 units and shipments of residential electric water heaters slipped 0.1% to 3,733,988 in 2012, according to the Gas Appliance Manufacturers Association.

GAMA, 2013

Sales of fuel dealers (such as heating oil and LP gas) amounted to $38.777 billion in 2012, compared to $42.889 billion in 2011 and $37.893 billion in 2010.

U.S. Department of Commerce, 2013