Back
RAB Mobile
Who Buys Source

The top two markets for the sale of women's fashion footwear in the U.S. are New York and Los Angeles, which accounted for 9% and 6% of overall spending, respectively, in 2012. New York and Los Angeles also rank as the two largest markets for men's fashion footwear, with 10% and 6% of overall 2012 sales. 

The NPD Group, 2013

Profiling consumers 18+ who bought 3+ pairs of shoes (including dress, casual or work, but not athletic) in the past year:
 

GfK MRI, 2012

Consumers who bought 3+ pairs of shoes (not athletic) in the past year, by age group: 18-24, 13.8%; 25-34, 21.9%; 35-44, 20.7%; 45-54, 19.7%; 55-64, 14.2%; 65+, 9.7%.

GfK MRI, 2012

Consumers 18+ who bought 3+ pairs of shoes (not athletic) in the past year, by income bracket: $100,000+, 32.4%; $75-99,999, 16.2%; $60-74,999, 11.9%; $50-59,999, 7.4%; $40-49,999, 7.6%; $30-39,999, 9.2%; $20-29,999, 6.6%; under $20,000, 8.7%.

GfK MRI, 2012

Consumers 18+ who purchased 3+ pairs of shoes (not athletic) in the past year, by race: White, 69.0%; Black, 15.2%; Other, 15.8%; Hispanic origin, 16.1%.

GfK MRI, 2012

Consumers 18+ who bought 3+ pairs of shoes (not athletic) in the past year, by region: Northeast, 20.0%; Midwest, 19.2%; South, 39.6%; West, 21.2%.

GfK MRI, 2012

Consumers 18+ who bought 3+ pairs of shoes (not athletic) in the past year, by marital status: Single, 27.6%; married, 56.1%; separated/widowed/divorced, 16.3%.

GfK MRI, 2012

Of those adults 18+ who bought 3+ pairs of shoes (not athletic) in the past year, 76.2% e women and 23.8% were men.

GfK MRI, 2012

Profiling adults 18+ who bought any type of athletic footwear in the previous year:

GfK MRI, 2012

Of those adults 18+ who bought any athletic footwear in the past year, 51.3% were women and 48.7% were men.

GfK MRI, 2012

Adults 18+ who bought any athletic footwear in the past year, by age level: 18-24, 13.5%; 25-34, 19.9%; 35-44, 20.7%; 45-54, 20.6%; 55-64, 14.3%; 65+, 11.0%.

GfK MRI, 2012

Adults 18+ who bought any athletic footwear in the past year, by income bracket: $100,000+, 31.0%; $75-99,999, 15.5%; $60-74,999, 11.5%; $50-59,999, 8.5%; $40-49,999, 8.4%; $30-39,999, 8.3%; $20-29,999, 7.7%; under $20,000, 9.1%.

GfK MRI, 2012

Adults 18+ who bought any athletic footwear in the past year, by race: White, 77.2%; Black, 9.9%; Other, 12.9%; Hispanic origin, 12.8%.

GfK MRI, 2012

Adults 18+ who bought any athletic footwear in the past year, by region: Northeast, 18.1%; Midwest, 23.2%; South, 35.9%; West, 22.8%.

GfK MRI, 2012

Adults 18+ who bought any athletic footwear in the past year, by marital status: Single, 27.4%; married, 57.2%; separated/widowed/divorced, 15.4%.

GfK MRI, 2012

When They Buy Source

Monthly sales of retail shoe stores (3-year average, 2010-2012): January, 6.1%; February, 7.8%; March, 8.5%; April, 8.2%; May, 8.0%; June, 7.6%; July, 8.0%; August, 10.4%; September, 7.8%; October, 7.7%; November, 8.5%; December, 11.4%.

U.S. Department of Commerce, 2013

Why They Buy Source

According to a 2012 survey of more than 700 runners, conducted by the Karhu Runners Industry Report, the primary reasons given for shopping at a specialty running store: Product knowledge of the customer service rep, 34%; running knowledge of the customer service rep, 23%; product selection, 11%; overall service, 11%; convenience, 8%; price, 1%; other, 11%.

SportsOneSource Media, 2012

How They Buy Source

The average price of an athletic shoe in 2012 was $59.24.

SportsOneSource Media, 2013

According to a 2012 survey of more than 700 runners, conducted by the Karhu Runners Industry Report, how much the respondents typically spend on a pair of running shoes: Under $50, 1%; $50-$79, 12%; $80-$99, 40%; $100-$119, 35%; $120-$139, 10%; $140 or more, 3%.

SportsOneSource Media, 2012

What They Buy Source

Changes in dollar sales for the U.S. athletic footwear market in 2012, by category: Men, +6%; Women, -3%; Children, +13%; Infants, +7%. The Men's category accounted for 51% of the overall athletic shoe market in 2012.

The NPD Group, 2013

The top three types of women's footwear sold in 2012 were shoes, boots and sandals. Shoe sales were 7.0% higher in 2012, while boot sales were down 3.2% and spending on sandals was up 6.9%.

The NPD Group, 2013

Big gainers in dollar sales among athletic footwear categories in 2012 included Cross Training (+19%), Basketball (+17%), Classics (+17%) and Running (8%). Even though sales of women's athletic shoes declined for the year, positive growth could be found in the Cross Training (+30%) and Running (+12%) segments.

The NPD Group, 2013

The top sellers in the athetic footwear category in 2012: 1. Nike Air Force 1 (low); 2. Nike Free Run+3; 3. Nike Air Monarch IV; 4. Nike Dual Fusion Trainer; 5. Jordan 11 (BRED).

SportsOneSource Media, 2013

In the Running category, Nike has a market share of 54%, followed by Asics (12%), New Balance (5%), Brooks (5%) and Adidas (4.5%). Nike also claims 70% of the market in Training, followed by New Balance (12%).

SportsOneSource Media, 2013

Nike owns a 92% share in the Basketball shoe category, with Jordan Basketball (58%) and Nike brand basketball (34%). Adidas is second, with a 5.5% market share.

SportsOneSource Media, 2013

Based on research by the National Shoe Retailers Association, the overall market share of the shoe industry: Women's casual shoes, 17%; women's dress shoes, 13%; women's athletic shoes, 10%; men's athletic shoes, 20%; men's casual shoes, 9%; men's dress shoes, 6%; other styles, 25%.

National Shoe Retailers Association, 2012

A 2012 survey of more than 700 runners, conducted by the Karhu Runners Industry Report, asked the participants how many pairs of running shoes they usually buy each year: One pair, 15%; two pairs, 27%; three pairs, 29%; four or more pairs, 29%.

SportsOneSource Media, 2012

Where They Buy Source

Payless ShoeSource ranks as one of the top shoe retailers in the world, with approximately 4,100 stores throughout the Americas, plus an online store. Each store stocks more than 6,600 pairs of shoes in 500 styles. The chain offers dress, athletic and casual footwear for men, women and children, but primarily targets women ages 18-49. Payless is owned by Payless Holdings, formed following the sale and breakup of its former parent company, Collective Brands.

Hoover's, 2013

Brown Shoe Company owns some 1,055 Famous Footwear stores in the U.S. and around 190 Naturalizer stores in the U.S. and Canada. The company also sells shoes online and licenses Dr. Scholl's and Disney brand footwear. Brown Shoe distributes footwear worldwide through more than 3,000 retailers, including independent, chain (DSW) and department stores (Sears). The company's sales totaled $2.598 billion in 2013, up 0.6% from the prior year.

Hoover's, 2013

DSW sells discounted brand-name footwear for men and women through some 375 stores in more than 40 states, as well as online. In addition to more than 24,000 pairs of dress, casual and athletic shoes, DSW stores offer handbags, hosiery and accessories. The company had sales of $2.258 billion in 2013, an 11.5% increase over the previous year.

Hoover's, 2013

According to a study of more than 4,000 consumers, conducted by Market Force Information, DSW was voted America's No. 1 shoe retailer, followed by Nordstrom, Nike, Shoe Carnival and Famous Footwear. The survey ranked the retailers on key attributes such as value, merchandise selection and loyalty programs.

Market Force Information, 2013

Sporting Goods Business, 2013

A 2012 survey of more than 700 runners, conducted by the Karhu Runners Industry Report, asked the respondents where they preferred to buy their shoes: Specialty running store, 49%; Internet purchase via an online retailer, 32%; major sporting goods store, 11%; Internet purchase directly from a running shoe company, 5%; while attending an expo, 2%; other, 1%.

SportsOneSource Media, 2012

Business Trends Source

Sales of retail shoe stores totaled $29.507 billion in 2012, up from $28.066 billion in 2011 and $26.366 billion in 2010.

U.S. Department of Commerce, 2013

Overall footwear sales (including both the fashion and athletic markets) increased 3.0% in 2012 to approximately $54 billion. Women's footwear spending grew 4%, while Men's shoe sales were up 2.4% and children's footwear sales increased 3.8%. Fashion footwear-only sales were flat in 2012 due to the lack of growth in the Men's and Children's categories. Conversely, the Women's market rose 2.2% in dollar volume.

The NPD Group, 2013

Sales of athletic footwear in the U.S. amounted to $13.8 billion in 2012, a gain of 4% over 2011. Unit sales sales were fairly flat, with the growth in dollar sales resulting from an increase in average selling price. Dollar sales in the Men's category were up 6% in 2012, while Women's sales were off 3%. Sales of Children's athletic footwear jumped 13% for the year, while athletic shoes for Infants increased 7%.

The NPD Group, 2013