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Who Buys Source

Profiling adults 18+ who bought any bathroom or kitchen plumbing fixtures/products in the past year, along with those consumers who consulted the Yellow Pages for a plumber in the previous year:
 

GfK MRI, 2010

Of those adults 18+ who bought any bathroom or kitchen plumbing fixtures/products in the past year, 51.1% were women and 48.9% were men.

GfK MRI, 2010

Adults 18+ who bought any bathroom or kitchen plumbing fixtures/products in the last year, by age range: 18-24, 9.7%; 25-34, 16.0%; 35-44, 19.9%; 45-54, 22.2%; 55-64, 17.5%; 65+, 14.7%.

GfK MRI, 2010

Adults 18+ who bought any bathroom or kitchen plumbing fixtures/products in the past year, by income bracket: $100,000+, 31.9%; $75-99,999, 16.4%; $60-74,999, 12.7%; $50-59,999, 9.3%; $40-49,999, 7.7%; $30-39,999, 7.7%; $20-29,999, 6.8%; under $20,000, 7.5%.

GfK MRI, 2010

Adults 18+ who bought any bathroom or kitchen plumbing fixtures/products in the past year, by race: White, 83.5%; Black, 6.6%; Other, 9.9%; Hispanic origin, 11.0%.

GfK MRI, 2010

Adults 18+ who purchased any bathroom or kitchen plumbing fixtures/products in the past year, by region: Northeast, 18.9%; Midwest, 24.1%; South, 37.3%; West, 19.7%.

GfK MRI, 2010

Adults 18+ who bought any bathroom or kitchen plumbing fixtures/products in the past year, by marital status: Single, 19.8%; married, 64.9%; separated/widowed/divorced, 15.3%.

GfK MRI, 2010

Of those adults 18+ who referred to the Yellow Pages for a professional plumber in the past year, 49.1% were women and 50.9% were men.

GfK MRI, 2010

Adults 18+ who consulted the Yellow Pages for a professional plumber in the past year, by age level: 18-24, 6.9%; 25-34, 12.6%; 35-44, 18.7%; 45-54, 20.0%; 55-64, 20.1%; 65+, 21.7%.

GfK MRI, 2010

Adults 18+ who checked the Yellow Pages for a professional plumber in the last year, by income bracket: $100,000+, 32.6%; $75-99,999, 14.8%; $60-74,999, 10.1%; $50-59,999, 8.5%; $40-49,999, 7.5%; $30-39,999, 9.3%; $20-29,999, 7.4%; under $20,000, 9.7%.

GfK MRI, 2010

Adults 18+ who referred to the Yellow Pages for a professional plumber in the past year, by race: White, 79.1%; Black, 11.0%; Other, 9.9%; Hispanic origin, 9.1%.

GfK MRI, 2010

Adults 18+ who consulted the Yellow Pages for a professional plumber in the previous year, by region: Northeast, 17.6%; Midwest, 23.8%; South, 37.1%; West, 21.5%.

GfK MRI, 2010

Adults 18+ who checked the Yellow Pages for a professional plumber in the past year, by marital status: Single, 18.7%; married, 62.4%; separated/widowed/divorced, 18.9%.

GfK MRI, 2010

When They Buy Source

The day after Thanksgiving is historically the busiest day of the year for plumbers.

Daily Finance, 2011

Why They Buy Source

According to the Plumbing-Heating-Cooling Contractors Association, an American home can waste, on average, more than 10,000 gallons of water every year due to running toilets, dripping faucets and other household leaks. More than 1 trillion gallons of water leak from U.S. homes each year.

PHCC, 2011

How They Buy Source

The average cost of remodeling a bathroom (mid-range) is $16,634; 64.1% of the cost can be recouped in the resale value of a home that is sold within a year.

Remodeling Magazine, 2011

The average cost of adding a bathroom (mid-range) is $40,710, 53.3% of which can eventually be recouped if the residence is sold within a year.

Remodeling Magazine, 2011

What They Buy Source

Types of faucets purchased in 2011, according to finish: Chrome, 42.9%; SS/nickel/pewter, 30.6%; oil-rubbed bronze/antique brass, 4.9%; polished brass, 3.8%; white, 2.6%; black, 0.7%; bone/almond/biscuit/sand, 0.5%.

The NPD Group, 2011

Where They Buy Source

Nationwide full-service contractors with the highest sales attributed to plumbing projects in 2010 (totals in millions): 1. EMCOR Group (Norwalk, CT), $521.4; 2. Roto-Rooter (Cincinnati, OH), $304.3; 3. ARS/Rescue Rooter (Memphis, TN), $263.5; 4. Comfort Systems USA (Houston, TX), $177.3; 5. TD Industries (Dallas, TX), $97.2; 6. Southland Industries (Irvine. CA), $89.0; 7. McKenney's Inc. Mechanical Contractors & Engineers (Atlanta, GA), $88.0; 8. Kinetics Systems Inc. (Fremont, CA), $79.5; 9. JH Kelly (Longview, WA), $78.7; 10. ColonialWebb Contractors (Richmond, VA), $73.3.

Contractor, 2011

Dollar share of faucets sold in 2011, by retail outlet: Warehouse home center, 65.4%; specialty store, 15.5%; hardware store, 4.6%; department store, 4.0%; mass merchant, 3.9%; other, 6.6%.

The NPD Group, 2011

Business Trends Source

Year-over-year sales of faucets declined 10.8% in the 12-month period from September 2010 through August 2011. Estimated total sales during that period were approximately $1.2 billion.

The NPD Group, 2011

Manufacturer shipments of freezers declined 4.2% in 2010 to 1.957 million units, down from 2.043 million in 2009.

AHAM, 2011

Manufacturer shipments of refrigerators increased 11.6% in 2010 to 9.369 million units, up from 8.397 million in 2009.

AHAM, 2011

Manufacturer shipments of dishwashers grew 5.7% in 2010 to 5.711 million units, up from 5.403 million in 2009.

AHAM, 2011

Manufacturer shipments of disposers climbed 1.9% in 2010 to 5.320 million units, up from 5.220 million in 2009.

AHAM, 2011

Manufacturer shipments of clothes washers increased 1.8% in 2010 to 8.005 million units, up from 7.865 million in 2009.

AHAM, 2011

Manufacturer shipments of trash compactors fell 6.4% in 2010 to 44,000 units, down from 47,000 in 2009.

AHAM, 2011

Number of bathrooms included in new single-family homes built in 2010 (with 1999 percentage in parentheses): 1 1/2 baths or less, 8% (7%); 2 baths, 36% (40%); 2 1/2 baths, 32% (34%); 3 baths or more, 25% (19%).

U.S. Census Bureau, 2011

Number of bathrooms included in new multi-family construction projects built in 2010 (with 1999 percentages in parentheses): 1 bathroom, 50% (40%); 1 1/2 baths, 5% (6%); 2 bathrooms or more, 46% (53%).

U.S. Census Bureau, 2011

According to the Plumbing-Heating-Cooling Contractors Association, many plumbers work for small, family-owned businesses, many of them second- or third-generation firms. Apprentice training, usually four years or more, is required to become a journeyman plumber, and licensing is required in most states, but not all.

PHCC, 2011

Misc Source

Based on a study by the Water Research Foundation, share of residential water use: Toilet, 25.5%; washing machine, 22.2%; shower, 17.4%; faucet, 15.1%; leak, 12.4%; bath, 1.8%; dishwasher, 1.4%; other, 4.2%.

USA Today, 2011