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Who Buys Source

Profiling adults 18+ who shopped any major office supply store (Office Depot, Staples, OfficeMax) from 1-3 times or four or more times in the past 30 days:

GfK MRI, 2010

Of those adults 18+ who shopped any major office supply store from 1-3 times in the last 30 days, 52.5% were women and 47.5% were men.

GfK MRI, 2010

Adults 18+ who shopped any major office supply store from 1-3 times in the past 30 days, by age group: 18-24, 8.9%; 25-34, 14.6%; 35-44, 20.5%; 45-54, 24.0%; 55-64, 17.5%; 65+, 14.5%.

GfK MRI, 2010

Adults 18+ who shopped any major office supply store from 1-3 times in the past 30 days, by income bracket: $100,000+, 34.7%; $75-99,999, 16.9%; $60-74,999, 11.9%; $50-59,999, 8.4%; $40-49,999, 8.5%; $30-39,999, 7.4%; $20-29,999, 6.3%; under $20,000, 5.9%.

GfK MRI, 2010

Adults 18+ who shopped any major office supply store from 1-3 times in the last 30 days, by race: White, 79.0%; Black, 9.4%; Other, 11.6%; Hispanic origin, 11.3%.

GfK MRI, 2010

Adults 18+ who shopped any major office supply store from 1-3 times in the past 30 days, by region: Northeast, 20.8%; Midwest, 17.6%; South, 36.1%; West, 25.5%.

GfK MRI, 2010

Adults 18+ who shopped any major office supply store from 1-3 times in the past 30 days, by marital status: Single, 20.7%; married, 63.5%; separated/widowed/divorced, 15.8%.

GfK MRI, 2010

Of those adults 18+ who shopped any major office supply store four or more times in the past 30 days, 54.1% were women and 45.9% were men.

GfK MRI, 2010

Adults 18+ who shopped any major office supply store 4+ times in the last 30 days, by age range: 18-24, 7.9%; 25-34, 15.0%; 35-44, 24.7%; 45-54, 23.4%; 55-64, 18.2%; 65+, 10.8%.

GfK MRI, 2010

Adults 18+ who shopped any major office supply store 4+ times in the previous 30 days, by income level: $100,000+, 30.2%; $75-99,999, 16.5%; $60-74,999, 10.9%; $50-59,999, 8.8%; $40-49,999, 7.8%; $30-39,999, 8.6%. $20-29,999, 7.3%; under $20,000, 9.9%.

GfK MRI, 2010

Adults 18+ who shopped any major office supply store 4+ times in the past 30 days, by race: White, 66.8%; Black, 17.8%; Other, 15.4%; Hispanic origin, 14.1%.

GfK MRI, 2010

Adults 18+ who shopped any major office supply store 4+ times in the last 30 days, by region: Northeast, 25.3%; Midwest, 15.5%; South, 40.5%; West, 18.7%.

GfK MRI, 2010

Adults 18+ who shopped any major office supply store 4+ times in the past 30 days, by marital status: Single, 22.5%; married, 61.0%; separated/widowed/divorced, 16.5%.

GfK MRI, 2010

A 2008 survey of stationery shoppers, conducted by Unity Marketing, revealed that consumers in the 25-34 age bracket were the biggest spenders on all things stationery. The study showed the buyers to be 65% female/35% male, with an average household income of $63,600.

Unity Marketing, 2008

When They Buy Source

Monthly sales of office supply and stationery stores (3-year average, 2007-2009): January, 9.6%; February, 8.3%; March, 8.3%; April, 7.5%; May, 7.5%; June, 7.2%; July, 7.8%; August, 10.2%; September, 8.7%; October, 7.9%; November, 7.7%; December, 9.3%.

U.S. Department of Commerce, 2010



What They Buy Source

Share of sales in the major office supply chains, by segment: Basic office/school supplies, 35.6%; computers/computer accessories, 28.5%; business machines, 23.9%; office furniture, 7.5%; other, 4.5%.

Retailing Today, 2009

According to the Business and Institutional Furniture Manufacturer's Association, share of office products shipped by manufacturers to retailers in 2008, by category: Seating, 28.4%; systems, 28.1%; files, 11.6%; casegoods, 11.3%; tables, 8.3%; storage, 7.8%; other, 4.5%.
 

BIFMA, 2009

Where They Buy Source

Staples ranks as the largest office supply chain, with more than 2,200 Staples and Staples Express stores in the U.S. and 14 other countries. The company targets small businesses and home office professionals, as well as consumers. 2008 revenues for Staples totaled $19.373 billion, 6.7% higher than the previous year.

Hoover's, 2009

Office Depot ranks as the No. 2 office supply chain, with more than 1,300 stores worldwide (most are in the U.S.). Office Depot sells to both consumers and small and medium-sized businesses. The company's sales amounted to $14.496 billion in 2008, a 6.6% decrease over the prior year.

Hoover's, 2009

OfficeMax is the third largest office supply chain, with approximately 1,025 stores in the U.S., Puerto Rico, Mexico and the Virgin Islands. Revenues for OfficeMax totaled $8.267 billion in 2008, down 9.0% from 2007.

Hoover's, 2009

Corporate Express is a leading wholesale distributor of office products and equipment, including furniture, stationery, storage systems, computer equipment and software, copiers, printers and supplies. Approximately 70% of the company's sales are generated by e-commerce transactions. In 2008, Corporate Express was acquired by Staples.

Hoover's, 2009

Wal-Mart Stores (including Sam's Club) and Costco accounted for office supply sales of $5.99 billion and $1.60 billion, respectively, in 2008.

Retailing Today, 2009

Business Trends Source

Sales of office suppy and stationery stores amounted to $20.780 billion in 2009, down from $22.425 billion in 2008 and $23.433 billion in 2007.

U.S. Department of Commerce, 2010

According to the Business and Institutional Furniture Manufacturers Association, sales of office furniture in the U.S. totaled $12.991 billion in 2008, a 3.2% decrease from the prior year. The trade association predicted office furniture sales would fall 32.1% in 2009, before leveling off somewhat with a 1.9% decline in 2010.

BIFMA, 2009