Back
RAB Mobile
Who Buys Source

Profiling adults 18+ who bought any type of clothing for children 12 years and younger in the past six months:
 

GfK MRI, 2010

Of those adults who bought any type of apparel for children 12 years and younger in the past six months, 55.8% were women and 44.2% were men.

GfK MRI, 2010

Adults 18+ who purchased any type of clothing for children age 12 and younger in the past six months, by age range: 18-24, 12.2%; 25-34, 30.3%; 35-44, 31.0%; 45-54, 14.9%; 55-64, 7.5%; 65+, 4.1%.

GfK MRI, 2010

Adults 18+ who bought any type of apparel for children age 12 and younger in the past six months, by income level: $100,000+, 27.4%; $75-99,999, 15.4%; $60-74,999, 11.1%; $50-59,999, 8.8%; $40-49,999, 8.3%; $30-39,999, 9.4%; $20-29,999, 8.5%; under $20,000, 11.1%.

GfK MRI, 2010

Adults 18+ who purchased any type of clothing for children age 12 and under in the past six months, by race: White, 70.0%; Black, 12.8%; Other, 17.2%; Hispanic origin, 17.9%.

GfK MRI, 2010

Adults 18+ who bought any type of clothing for children age 12 and under in the past six months, by region: Northeast, 17.1%; Midwest, 21.4%; South, 38.8%; West, 22.7%.

GfK MRI, 2010

Adults 18+ who bought any type of apparel for children age 12 and younger in the past six months, by marital status: Single, 20.7%; married, 67.4%; separated/widowed/divorced, 11.9%.

GfK MRI, 2010


Why They Buy Source

According to a 2007 survey by BIGresearch, the most important reasons for shopping at a particular store for children's clothing (multiple answers): Price, 46.4%; overall selection, 34.7%; quality, 27.0%; location, 24.4%; good selection of sizes, 20.9%.

BIGresearch, 2007

How They Buy Source

Annual spending by husband-wife families in the U.S., earning less than $45,800 in 2007, on children's clothing, by age of child: 0-2 yrs., $340; 3-5 yrs., $340; 6-8 yrs., $370; 9-11 yrs., $420; 12-14 yrs., $700; 15-17 yrs., $620.

U.S. Department of Agriculture, 2008

Annual spending by husband-wife families in the U.S., earning between $45,800-$77,100 in 2007, on children's clothing, by age of child: 0-2 yrs., $410; 3-5 yrs., $400; 6-8 yrs., $440; 9-11 yrs., $480; 12-14 yrs., $820; 15-17 yrs., $730.

U.S. Department of Agriculture, 2008

Annual spending by husband-wife families in the U.S., earning more than $77,100 in 2007, on children's clothing, by age of child: 0-2 yrs., $530; 3-5 yrs., $520; 6-8 yrs., $570; 9-11 yrs., $620; 12-14 yrs., $1,030; 15-17 yrs., $940.

U.S. Department of Agriculture, 2008

Annual spending by single-parent families in the U.S., earning less than $45,800 in 2007, on children's clothing, by age of child: 0-2 yrs., $310; 3-5 yrs., $330; 6-8 yrs., $390; 9-11 yrs., $390; 12-14 yrs., $660; 15-17 yrs., $770.
 

U.S. Department of Agriculture, 2008

Annual spending by single-parent families in the U.S., earning $45,800 or more in 2007, on children's clothing, by age of child: 0-2 yrs., $440; 3-5 yrs., $460; 6-8 yrs., $530; 9-11 yrs., $540; 12-14 yrs., $890; 15-17 yrs., $1,020.

U.S. Department of Agriculture, 2008

What They Buy Source

Based on research by The NPD Group, the top children's licensed characters for apparel (according to dollar sales from March 2007-March 2008): 1. Disney Princess; 2. Cars; 3. Spider-Man; 4. Winnie the Pooh & Friends; 5. Dora the Explorer. The top licensed characters for children's footwear: 1. Barbie; 2. Dora the Explorer; 3. Spider-Man; 4. Hello Kitty; 5. Sesame Street.

Youth Markets Alert, 2008

According to Retailing Today magazine's 2008 Top Brands study, just 42% of consumers prefer a specific brand when purchasing children's apparel, compared to 46% in 2006 and 40% in 2004. Brands/products achieving the highest brand recognition in the survey: Hanes, 21%; Carter's, 10%; Nike, 9%; Levi's, 8%; Wrangler, 4%; Osh-Kosh, 4%; Fruit of the Loom, 3%; Pampers, 3%; Faded Glory, 3%; Dockers, 2%.

Retailing Today, 2008

Where They Buy Source

A May 2009 survey by BIGresearch determined the top five stores where consumers shop most often for children's clothing: 1. Wal-Mart; 2. Target; 3. Kohl's; 4. JC Penney; 5. Macy's.

BIGresearch, 2009

Among the leading children's clothing retailers is Babies "R" Us, which operates some 260 stores in the U.S. In addition to apparel, it also offers toys and accessories for newborns and toddlers.

Hoover's, 2008

The Children's Place Retail Stores features approximately 900 locations in the U.S. and Canada. The retailer specializes in clothing for children from newborn through 12 years of age. In 2008, the company exited the Disney Stores retail business, which it obtained from The Walt Disney Company in 2004. The Children's Place posted sales of $2.163 billion in 2008, a 7.2% increase from the previous year.

Hoover's, 2008

The Gymboree Corporation sells clothing to kids up to 12 years old through its 600 stores. Gymboree also operates more than 90 Janie and Jack locations, which offer newborn and toddler apparel, and some 100 Gymboree Outlet stores. Gymboree sales in 2008 amounted to $921 million, up 16.3% from 2007.

Hoover's, 2008

Children's Orchard, the first kids' resale clothing outlet to franchise in the U.S., has approximately 70 stores nationwide, with plans to open an additional 100 locations over the next five years.

Boston Globe, 2008

According to U.S. Census figures, cities with the projected highest per-capita spending on children's apparel in 2008: Juneau (AK), $424.82; West Palm Beach (FL), $203.80; San Francisco (CA), $195.40; Fort Myers (FL), $193.93; Washington (DC), $191.49.

USA Today, 2008

Business Trends Source

According to The NPD Group, sales of children's apparel grew 6% in 2007 to $35.294 billion, up from $33.332 billion in 2006. Research by The NPD group concluded that the children's clothing market continues to be more recession-proof than the men's and women's market for apparel.

The NPD Group, 2008

Sales of girls' dresses were up 31% in both dollar and unit volume in 2007, while unit sales of boys' suits, suit separates and sports coats also increased 31% during the year.

The NPD Group, 2008

According to a 2008 study by Packaged Facts, plus-sized children's clothing is a $6.2-billion market that is expected to grow 41% by 2012

Packaged Facts, 2008

Misc Source

Approximately one-third of American children are now classfied as being overweight.

Business Week, 2008