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Who Buys Source

Profiling adults 18+ who purchased any type of dinnerware/glassware/flatware/tableware items in the past year:

GfK MRI, 2010

Of those adults 18+ who bought any type of dinnerware/flatware/glassware/tableware items in the past year, 59.7% were female and 40.3% were male.

GfK MRI, 2010

Adults 18+ who purchased any type of tableware/flatware/glassware/dinnerware items in the last year, by age bracket: 18-24, 14.5%; 25-34, 20.4%; 35-44, 21.8%; 45-54, 21.0%; 55-64, 12.9%; 65+, 9.4%.

GfK MRI, 2010

Adults 18+ who bought any type of dinnerware/flatware/beverageware/tableware merchandise in the past year, by income level: $100,000+, 29.1%; $75-99,999, 14.9%; $60-74,999, 10.1%;  $50-59,999, 7.8%; $40-49,999, 8.4%; $30-39,999, 9.8%; $20-29,999, 8.6%; under $20,000, 11.3%.

GfK MRI, 2010

Adults 18+ who bought any kind of dinnerware/flateware/beverageware/tableware in the previous year, by ethnic group: White, 72.3%; Black, 10.2%; Other, 17.5%; Hispanic origin, 18.1%.

GfK MRI, 2010

Adults 18+ who purchased any kind of flatware/dinnerware/beverageware/tableware in the past year, by region: Northeast, 20.7%; Midwest, 18.7%; South, 35.7%; West, 24.9%.

GfK MRI, 2010

Adults 18+ who bought any type of flatware/dinnerware/beverageware/tableware in the last year, by marital status: Single, 27.6%; married, 57.6%; separated/widowed/divorced, 14.8%.

GfK MRI, 2010


Why They Buy Source

According to the 2008 Homeworld Housewares Census, consumers rated design and color as the two most important elements of dinnerware, followed closely by quality and performance.

Marketwire, 2008


What They Buy Source

Share of dinnerware sales in 2007, by segment: Housewares, 59%; casual upstairs, 25%; formal upstairs, 16%.

Home Furnishings News, 2008

According to the retail tracking service of The NPD Group, Oneida was the best-selling brand of flatware for the 12-month period ending March 31, 2008, with an overall market share of 26.6%. Oneida owned a market share of 31.1% in the casual-flatware segment, and 20.1% for sales of fine flatware. Oneida's "Michelangelo" was the top-selling pattern in the fine flatware category.

PR Newswire, 2008

Based on research by The NPD Group, the solid color category accounts for 45% of dinnerware sales.

The NPD Group, 2008

Where They Buy Source

The top 5 tabletop retailers, according to 2008 sales (in millions): 1. Wal-Mart, $1,134.0; 2. Target, $400.6; 3. Macy's, $334.0; 4. IKEA, $323.6; 5. Williams-Sonoma, $322.7.
 

Home Furnishings News, 2009

The 6-10 ranked tabletop retailers, according to 2008 sales (in millions): 6. Kohl's, $311.4; 7. Bed Bath & Beyond, $289.1; 8. Crate & Barrel, $211.8; 9. Costco, $176.1; 10. Tiffany, $145.3.
 

Home Furnishings News, 2009

The 11-15 largest tabletop retailers, based on 2008 revenues (in millions): 11. Sam's Club, $145.2; 12. Pier 1 Imports, $144.5; 13. J.C. Penney, $108.0; 14. Sears Holding, $98.3; 15. Linens 'n Things, $79.2.

Home Furnishings News, 2009

The top 5 housewares retailers, according to 2008 sales (in billions): 1. Wal-Mart, $16.704; 2. Target, $3.342; 3. Bed Bath & Beyond, $3.236; 4. Sears Holding, $2.635; 5. Home Depot, $2.048.
 

Home Furnishings News, 2009

The 6-10 largest housewares retailers, according to 2008 sales (in billions): 6. Walgreen's, $1.719; 7. Lowe's, $1.574; 8. Macy's, $1.469; 9. Kohl's, $1.357; 10. Williams-Sonoma, $1.153.

Home Furnishings News, 2009

The 11-15 ranked housewares retailers, based on 2008 sales (in millions): 11. Costco, $1,074.6; 12. Linens 'n Things, $934.4; 13. Ace Hardware, $705.1; 14. Meijer, $685.0; 15. Sam's Club, $664.1.

Home Furnishings News, 2009

Share of sales for the overall tabletop market in 2007, by retail channel: Mass merchants and clubs, 41%; specialty stores, 31%; department stores, 17%; catalogs, 3%; supermarkets and drugstores, 1%; other, 7%.

Home Furnishings News, 2008

Sales channels for the overall housewares market in 2007: Mass merchants and clubs, 49%; specialty stores, 13%; department stores, 9%; home improvement centers, 9%; supermarkets and drugstores, 8%; catalogs, 2%; other, 10%.

Home Furnishings News, 2008

Where acrylic beverageware was bought in 2007, by retail channel: Mass merchants and clubs, 80%; specialty stores, 16%; department stores, 4%.

Home Furnishings News, 2008

Share of 2007 sales of stainless steel flatware, by retail channel: Mass merchants and clubs, 54%; specialty stores, 26%; department stores, 13%; catalogs, 3%; other, 4%.

Home Furnishings News, 2008

Share of retail sales for sterling silver flatware in 2007, by retail segment: Specialty stores, 38%; catalogs, 21%; department stores, 16%; other, 25%.

Home Furnishings News, 2008

Where crystal was purchased in 2007, by retail outlet: Department stores, 42%; specialty stores, 38%; catalogs, 7%; other, 13%.

Home Furnishings News, 2008

Share of glassware sales in 2007, by retail channel: Mass merchants and clubs, 62%; specialty stores, 30%; department stores, 3%; other, 5%.
 

Home Furnishings News, 2008

Where housewares dinnerware was bought in 2007, by retail outlet: Mass merchants and clubs, 58%; specialty stores, 26%; department stores, 6%; supermarkets and drugstores, 4%; other, 6%.

Home Furnishings News, 2008

Share of 2007 sales of upstairs dinnerware, by retail channel: Specialty stores, 42%; Department stores, 40%; catalogs, 5%; other, 13%.

Home Furnishings News, 2008

Where plasticware was bought in 2007, by retail venue: Mass merchants and clubs, 79%; specialty stores, 17%; department stores, 4%.

Home Furnishings News, 2008

Where wire storage products were bought in 2007, by retail channel: Home improvement centers, 59%; mass merchants and clubs, 23%; specialty stores, 15%; department stores, 1%; other, 2%.

Home Furnishings News, 2008

Where bakeware (metal only) was purchased in 2007, by retail segment: Mass merchants and clubs, 44%; supermarkets and drugstores, 22%; specialty stores, 19%; department stores, 10%; other, 5%.

Home Furnishings News, 2008

Where cookware (metal only) was bought in 2007, by retail channel: Mass merchants, 34%; specialty stores, 24%; department stores, 18%; supermarkets & drugstores, 10%; other, 14%.

Home Furnishings News, 2008

Where cutlery was purchased in 2007, by retail outlet: Specialty stores, 40%; mass merchants and clubs, 36%; department stores, 19%; supermarkets & drugstores, 5%.

Home Furnishings News, 2008

Where kitchen tools & gadgets were bought in 2007, by retail segment: Mass merchants and clubs, 40%; specialty stores, 28%; supermarkets and drugstores, 22%; department stores, 6%; catalogs, 2%; other, 2%.

Home Furnishings News, 2008

Where plastic storage products were purchased in 2007, by retail channel: Mass merchants and clubs, 69%; specialty stores, 15%; supermarkets and drugstores, 13%; home improvement centers, 3%.

Home Furnishings News, 2008

Where food storage products were bought in 2007, by retail outlet: Mass merchants and clubs, 48%; supermarkets & drugstores, 28%; specialty stores, 14%; catalogs, 7%; home improvement centers, 2%.
 

Home Furnishings News, 2008

Business Trends Source

The total tabletop market dipped 0.7% in 2007 to $4.935 billion, down from $4.969 billion in 2006.

Home Furnishings News, 2008

Sales of the overall housewares market climbed 3.2% in 2007 to $17.841 billion, compared to $17.280 billion in 2006.

Home Furnishings News, 2008

Housewares dinnerware sales amounted to $1.167 billion in 2007 (down 0.3% from 2006), while the upstairs dinnerware market was 2.0% lower at $787.0 million.

Home Furnishings News, 2008

Revenues generated by glassware sales totaled $1.347 billion in 2007, a 0.2% decrease from 2006. The crystal market was off 2.5% in 2007 to $650.4 million.

Home Furnishings News, 2008

Stainless steel flatware sales slipped 1.3% to $708.0 million in 2007, while sterling silver flatware revenues dropped 3.2% to $101.0 million.

Home Furnishings News, 2008

Sales of metal cookware increased 3.7% in 2007 to $2.040 billion, while metal bakeware revenues gained 6.6% to $571.3 million.

Home Furnishings News, 2008

Cutlery sales grew 3.0% in 2007 to $438.1 million, while sales of kitchen tools and gadgets accounted for sales of $1.113 billion, a 6.0% increase when compared with 2006.
 

Home Furnishings News, 2008

Sales of plastic storage products were up 5.2% in 2007 to $1.452 billion, while food storage products registered sales of $424.4 million, a 2.0% increase from the previous year.

Home Furnishings News, 2008

Sales of wire storage products rose 2.0% in 2007, to $1.006 billion.

Home Furnishings News, 2008

Sales of acrylic beverageware were up 1.0% in 2007, to $108.1 million.

Home Furnishings News, 2008