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Conference Wrap Up
Download the presentations below and get insights on new ways to use Radio to ...
Raise Awareness of Your Candidate
Drive Approval Ratings
Motivate Voters
to Get Out and Vote!

This free conference was brought to you by
The Radio Advertising Bureau & The National Association of Broadcasters as was held
Wednesday, June 6, 2007 at NAB Headquarters, 1771 N Street, NW, Washington, DC 20036. A download of session materials is available below. |
Break Through the Media Clutter
Harness Radio
to Deliver Votes
Hear from industry experts and leading consultants
about the power of Radio to deliver votes. Attend a
free half-day seminar in Washington, DC, sponsored
by the Radio Advertising Bureau and the National Association of Broadcasters.
Did You know?
1. Over the next 24 hours, more than 196 million people will listen to Radio.
2. There are 30 million streaming listeners each week.
3. They will listen for an average of three hours a day.
4. Twenty-one percent of those heavy listeners will contribute to a
political campaign.
5.Voters are more likely to believe political advertisements heard on the Radio than
any other medium. |
| Download the Agenda |
| Breakfast and Opening Remarks, David Rehr, CEO of NAB |
| Where the Voters Are: Audio Neighborhoods, Jeff Haley, CEO of RAB | Download the Presentation (Click OPEN when prompted) |
| Winning Radio Strategies, Tom Edmonds, Edmonds and Associates and Greg Pinelo, GMMB | Download the Edmonds Presentation | Download the Pinelo Presentation (Click OPEN when prompted) |
| Buying Time: Strategies for Radio, Josh Wexler, CEO of Soft Wave Media | Download the Presentation (Click OPEN when prompted) |
| Next Generation Radio: What HD Means for Campaigns, Robert Struble, CEO, iBiquity Digital | Download the Presentation (Click OPEN when prompted) |
| Lunch and Closing Remarks, David Rehr |
* Note: Presentations may not be MAC
compatible |
| Speakers |
| David Rehr, CEO, National Association of Broadcasters |
| Jeff Haley, CEO, Radio Advertising Bureau |
| Tom Edmonds, Edmonds Associates |
| Greg Pinelo, Partner, GMMB, Democratic Media Strategist |
| Robert Struble, CEO, iBiquity Digital |
| Josh Wexler,
CEO, SoftWave Media Exchange (SWMX) |
|
For more information, call RAB at 1-800-232-3131 or email member_response@rab.com. |