Ad to Sales Advertising Ratios & Budgets are based on data from government filings and published financial records. Three accounting measures are reviewed: Advertising Expenditures, Net Sales and Cost of Goods Sold.
4A's Communication Guide A communication guide to clarify the language, and shift perceptions associated with the local radio buying and selling process.
Business Allocation Chart (Top 40) Based on US Department of Commerce data, this chart shows the typical month to month sales cycle for 40 key categories of business.
Disaster Preparedness/Emergency Response Is your station prepared to handle an emergency situation? RAB offers this Disaster Preparedness/Emergency Response area with references that can help any Radio operator make sure all systems are set up to alert listeners of impending perilous conditions, then follow up with help for emergency responders and civilians as they cope with catastrophe.
Political Advertising Navigating through the treacherous waters of Political Advertising can be a queasy experience, but RAB is here to help you get your sea legs.
Manager Sales Kits RAB’s Monthly Sales Meetings and other training materials are designed to help you prep for great weekly meetings as well as helping you get up to speed on a specific topic quickly.
