Other Competitive Media
Access to the latest information profiling 10 competitive media. Each profile contains a complete whitepaper as well as the advantages, disadvantages and plus Radio for each medium. You also have the option to build custom media profiles reflecting specific talking points in a colorful, street-ready one sheet.
To help you target newspaper advertisers, RAB offers our Newspaper Performance Reports: See how well the paper penetrates available households in your market, and track the paper's 5-year circulation trend against available households in the market and the paper's national unit ad rates. Then factor in "ad noting scores" or sectional readership against projected newspaper readership and you have a powerful selling tool to move dollars out of the paper and onto your station!
Television Weekly Ratings
Television Weekly Ratings.