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RAB's new Competitive Media section gives you complete access to the latest information profiling 10 competitive media. Each profile contains a complete whitepaper as well as the advantages, disadvantages and plus Radio for each medium.
This section also gives you the option to build custom media profiles reflecting specific talking points in a colorful, street-ready one sheet.
To begin, select a medium below.
Yellow Pages
Alternative Newsweeklies
Point-of-Purchase
Outdoor
Magazines
Internet
Direct Mail
Newspaper
Broadcast TV
Cable/Satellite TV
New Media
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Other Competitive Media Resources
In this section, you'll find links to information profiling media OTHER than radio. Below are links to Weekly Sales Meetings, Whitepapers, special reports and other articles that you can use to help your advertisers understand the important role of Radio in supporting ANY marketing effort.
Please make your selection from the lists below and don't forget, you can always call RAB's Member Response Helpline at 1-800-232-3131 for more information.
Newspaper Performance Reports
RAB is proud to bring you current circulation, market penetration, and readership data by section or ad size for both the daily and Sunday editions of local newspaper(s) in the top 50 Arbitron MSA's. In addition, you'll
see 5-year trends in circulation, market size, and advertising cost.
Competitive Media Articles
Get RAB's articles covering competitive media, easily and efficiently.
Cable TV
Newspaper
Outdoor
Yellow Pages
Direct Mail
Magazines
Satellite Radio
Competitive Media Articles
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Cable Television Advertising - A Guide for the Radio Marketer
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Cable Television has seen tremendous advertising revenue growth in recent years. This growth is believed to have impacted Radio's revenue share both nationally and locally. This report seeks to clarify the strengths and weaknesses of cable advertising, as well as outline the ways in which cable tele...
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Cable --The Silent Assassin!
David Shackmann |
The name "Cable --The Silent Assassin" probably attracted a lot of you here because you thought it was about terrorism in the media, but it's not. It's about selling cable advertising and it's something that never occurred to me to be of interest to Radio. ...
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Inside the Academy: Competitive Media: Cable TV
John Potter |
Cable reaches 68 percent of American households (source: Nielsen, 2003). Ratings certainly show cable TV's impact as a competitor to broadcast television, with cable viewing beating broadcast TV. This season through June, cable has grown to a 50.7 share, while the seven broadcast networks have falle...
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How to Steal Money from Newspaper
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Sometimes the best way to deal with an enemy is to make that enemy your friend. Certainly, that can be the case when a Radio salesperson is facing what many in our industry consider to be the ultimate enemy: the local newspaper. In this Sales Meeting, an excerpt from RAB’s popular video training res...
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IAB Approves New Ad Sizes
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As expected, the Internet Advertising Bureau on Monday released a new set of online ad guidelines designed to boost the sagging industry and revive marketers' interest in Web media.
According to the industry group's vice chairman Richy Glassberg, who is also chairman and chief executive ...
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How To Steal Money from Newspaper
George Hyde |
Despite steadily declining readership and relentlessly increasing costs, the newspaper industry enjoys an amazingly loyal core of major advertisers. Why is newspaper advertising so attractive to these advertisers, and what can we do to convince them of the power of Radio? This Sales Meeting, featuri...
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Special Delivery: Direct Mail
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Many advertisers love direct mail; many consumers hate it. The ironic thing is, the root of both feelings is the same: direct mail's impressive ability to reach our homes.
Advertisers love direct mail because of its vaunted abilities to target and focus on highly specialized segments of the populat...
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The News on Newspapers
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To some competing advertising media, it must sometimes seem as though newspaper advertising is leading a charmed life. Consider the facts: Newspapers lost nearly 5.5 million readers between 1986 and 1996. Studies show steadily declining readership until just recently (the industry posted a six-month...
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