RAL Studies The Radio Advertising Bureau (RAB) is pleased to provide you with the new series of consumer research studies from the Radio Ad Lab (RAL), designed to help you prove the unparalleled marketing power of Radio. These studies include a playbook to help you present this groundbreaking research to your clients.
PPM Economic Impact Study of the Portable People Meter
Spot Load Study Arbitron and Edison Media Research are pleased once again to provide compelling and insightful research for the benefit of the radio industry. In this second spot load study, we reexamine many of the findings from the first spot load study, including determining the degree to which listeners perceive an increase or decrease in the number of radio commercials, and we also ascertain how listeners would like programming and advertising to be presented.
Scarborough/RAB Automotive Study Through the combination of Scarborough data on shopping habits, media patterns, lifestyles and demographics of American consumers with Radio Advertising Bureau (RAB) information on vehicle sales, this report is your tool to sell with greater intelligence in the automotive category.
What Happens When the Spots Come On? In this groundbreaking study by Coleman, Media Monitors(SM) and Arbitron, minute-by-minute PPM audience data were merged with commercial tracking data to answer such vital questions as:
• What percent of the lead-in audience stays to listen during
commercial breaks?
• Which demos and dayparts are more sensitive to the length of
commercial breaks?
