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Reports and Research Studies

  • Radio Heard Here 2008 Year End Report
    In 2008, the radio industry unveiled an unprecedented, comprehensive initiative to reposition radio for a vibrant and successful future. Click here to read the 2008 year-end report.
  • Radio Ad Lab Studies
    The Radio Advertising Bureau (RAB) is pleased to provide you with the new series of consumer research studies from the Radio Ad Lab (RAL), designed to help you prove the unparalleled marketing power of Radio. These studies include a playbook to help you present this groundbreaking research to your clients.
  • Spot Load Study
    Arbitron and Edison Media Research are pleased once again to provide compelling and insightful research for the benefit of the radio industry. In this second spot load study, we reexamine many of the findings from the first spot load study, including determining the degree to which listeners perceive an increase or decrease in the number of radio commercials, and we also ascertain how listeners would like programming and advertising to be presented.
  • What Happens When the Spots Come On?
    In this groundbreaking study by Coleman, Media Monitors(SM) and Arbitron, minute-by-minute PPM audience data were merged with commercial tracking data to answer such vital questions as:
    • What percent of the lead-in audience stays to listen during
      commercial breaks?
    • Which demos and dayparts are more sensitive to the length of
      commercial breaks?

 





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