Reports and Research Studies

• Radio Heard Here 2008 Year End Report
  In 2008, the radio industry unveiled an unprecedented, comprehensive initiative to reposition radio for a vibrant and successful future. Click here to read the 2008 year-end report.

• Radio Today 2008 from Arbitron
  These reports offer a window into the world of national radio and its listeners. Select a report: Radio Today General | Black Radio Today |
  Hispanic Radio Today | Network Radio Today

• HD Radio
  

• Radio Ad Lab Studies
  The Radio Advertising Bureau (RAB) is pleased to provide you with the new series of consumer research studies from the Radio Ad Lab (RAL), designed to help you prove the unparalleled marketing power of Radio. These studies include a playbook to help you present this groundbreaking research to your clients.

• Special Reports
  
  • The Infinite Dial
  • The Bedroom Study
  • Arbitron Away-From-Home TV Study 2007
  • Arbitron Cinema Study
  • Arbitron Mobile Audio Study 2007
  • Arbitron National In-Car Study 2009
  • Arbitron Public Radio Study 2009
  • Arbitron Out-of-Home Digital Video Display Study 2009
  • Arbitron Study of Media in Bars/Clubs/Lounges
  • Arbitron In-Store Media Study - Part 1
  • Arbitron In-Store Media Study - Part 2
  • Nielsen How Teens Use Media Study 2009
  • Paragon Second Annual Youth Radio and New Media Study 2008

• Spot Load Study
  Arbitron and Edison Media Research are pleased once again to provide compelling and insightful research for the benefit of the radio industry. In this second spot load study, we reexamine many of the findings from the first spot load study, including determining the degree to which listeners perceive an increase or decrease in the number of radio commercials, and we also ascertain how listeners would like programming and advertising to be presented.

• What Happens When the Spots Come On?
  In this groundbreaking study by Coleman, Media Monitors(SM) and Arbitron, minute-by-minute PPM audience data were merged with commercial tracking data to answer such vital questions as:
  • What percent of the lead-in audience stays to listen during
    commercial breaks?
  • Which demos and dayparts are more sensitive to the length of
    commercial breaks?