Ad to Sales Advertising Ratios & Budgets are based on data from government filings and published financial records. Three accounting measures are reviewed: Advertising Expenditures, Net Sales and Cost of Goods Sold.
Automotive Auto dealers remain one of Radio's most important advertsing clients. Consequently, the Radio Advertising Bureau devotes extra time and resources to make sure you have the latest information and research.
Business Allocation Chart (Top 40) Based on US Department of Commerce data, this chart shows the typical month to month sales cycle for 40 key categories of business.
Buy/Sell Terms In the spring of 2002, a joint task force was created between members of the AAAA Local TV and Radio Committee and the RAB Board of Directors. This group formed with the common goal of improving communication between
Radio buyers and sellers as well as insuring that the business processes are
universal and sustainable.
Coop Advertising From this page you can access RAB's complete collection of Co-op tools and service, making sure you're not leaving valuable funds untapped.
Gold Digger Reports Gold Digger Reports are a quick and easy way to identify new and bigger revenue sources using data about the consumer behavior and attitudes of your listener(s) and/or demographic target group(s).
Instant Background Reports 200 different product and service profiles featuring current industry statistics and MRI data. How to Use: Preparing for cold calls, a client needs analysis or a proposal.
Political Advertising Navigating through the treacherous waters of Political Advertising can be a queasy experience, but RAB is here to help you get your sea legs.
2007 Annual Urban Mobility Report The 2007 Urban Mobility Report builds on previous Urban Mobility Reports with an improved methodology and expanded coverage of the nation's urban congestion problem and solutions. The links below provide information on long-term congestion trends, the most recent congestion comparisons and a description of many congestion improvement strategies. All of the statistics have been recalculated with the new method to provide a consistent picture of the congestion challenge. As with previous methodology improvements, readers, writers and analysts are cautioned against using congestion data from the 2005 Report. All of the measures, plus a few more, have been updated and included in this report.
Weekly Sales Meetings RAB's Weekly Sales Meetings and other training materials are designed to help you prep for great weekly meetings as well as helping you get up to speed on a specific topic quickly.
