African American Marketplace
America's 38.3 million African Americans represent approximately 13% of the total population. African American households wield an estimated $719 billion in income and increasingly spend on goods and services that are lifestyle-oriented, according to latest edition of "The Buying Power of Black America." In this special section devoted to this important consumer group, RAB showcases a number of excellent resources for buyers and sellers seeking to communicate with this powerful market.
You may also request information on the African American market - including special runs from our Mediamark Research, Inc. (MRI) national consumer database by calling RAB's Member Response Team at 1-800-232-3131.
- Latest African American Articles
Below, find the 10 latest Articles on Demand articles. See the search options below to search the complete Articles on Demand library.
View Title Date Source View A 2015 survey of adult households with incomes of ... 05/24/16 The Association of Pool & Spa Professionals, 2015 IB View According to a 2016 survey of just over 1,000 adul ... 05/06/16 Caring.com, 2016 IB View Kampgrounds of America Camper report: Parks reflect diversity 05/03/16 RV Business , 2016 View Based on research by the Motion Picture Associatio ... 04/19/16 Motion Picture Association of America, 2016 IB View Share of "frequent" moviegoers in 2015 (those who ... 04/19/16 Motion Picture Association of America, 2016 IB View Per capita movie attendance in 2015, based on ethn ... 04/19/16 Motion Picture Association of America, 2016 IB View A study of motorcycle ownership conducted by the M ... 04/13/16 Powersports Business, 2016 IB View Based on U.S. Census Bureau figures, states with t ... 04/07/16 U.S. Census Bureau, 2015 IB View According to U.S. Census Bureau statistics, states ... 04/07/16 U.S. Census Bureau, 2015 IB View According to U.S. Census estimates for 2014, femal ... 04/07/16 U.S. Census Bureau, 2015 IB View Breakdown of the U.S. African-American population ... 04/07/16 U.S. Census Bureau, 2015 IB View February has been designated as African-American H ... 04/07/16 U.S. Census Bureau, 2016 IB View From a financial planning standpoint, "having enou ... 04/06/16 Prudential Research, 2016 IB View Social media brands used most often by African-Ame ... 04/06/16 Edison Research and Triton Digital, 2016 IB View Based on a 2016 study by Edison Research and Trito ... 04/06/16 Edison Research and Triton Digital, 2016 IB View A 2016 survey by Edison Research and Triton Digita ... 04/06/16 Edison Research and Triton Digital, 2016 IB View According to a 2016 survey by Edison Research and ... 04/06/16 Edison Research and Triton Digital, 2016 IB View Number of radios owned in African-American househo ... 04/06/16 Edison Research and Triton Digital, 2016 IB View A 2016 survey by Prudential Research asked African ... 04/06/16 Prudential Research, 2016 IB View According to Nielsen, each week radio reaches 92% ... 04/05/16 Nielsen, 2016 IB View Annual events such as family reunions, cultural fe ... 04/05/16 Nielsen, 2015 IB View Selected categories in which African-American hous ... 04/05/16 Nielsen, 2015 IB View According to a 2016 survey by Edison Research and ... 04/05/16 Edison Research and Triton Digital, 2016 IB View Celebrity endorsements have purchase implications ... 04/05/16 Nielsen, 2015 IB View According to Nielsen research, the 3-7 PM drive-ti ... 04/05/16 Nielsen, 2016 IB View A 2016 study by WalletHub, using such statistics a ... 04/05/16 WalletHub, 2016 IB View Based on Nielsen research, some 31.1 million Afric ... 04/05/16 Nielsen, 2016 IB View As young African-Americans continue to age into th ... 04/05/16 Nielsen, 2015 IB View Types of credit card loyalty rewards programs in w ... 04/05/16 Nielsen, 2015 IB View African-American population hubs continue to shift ... 04/04/16 Nielsen, 2015 IB View Top metro areas for African-American households ea ... 04/04/16 Nielsen, 2015 IB View The annual Multicultural Economy report from the U ... 04/04/16 Selig Center for Economic Growth, 2015 IB View Based on U.S. Bureau of Labor Statistics, percent ... 04/04/16 Nielsen, 2015 IB View Based on a 2016 survey by ThinkNow Research, issue ... 04/04/16 ThinkNow Research, 2016 IB View African-Americans say their financial picture has improved 04/04/16 Multicultural Retail , 2016 View A 2016 survey by Ariel Investments found that appr ... 04/04/16 Chicago Tribune, 2016 IB View A 2016 survey by ThinkNow Research asked African-A ... 04/04/16 ThinkNow Research, 2016 IB View Based on volume sales for 2015, compiled by IHS Au ... 04/04/16 Black Enterprise, 2016 IB View A 2016 survey by ThinkNow Research asked African-A ... 04/04/16 ThinkNow Research, 2016 IB View Based on U.S. Bureau of Labor Statistics, percent ... 04/04/16 Nielsen, 2015 IB View According to a 2016 survey by ThinkNow Research, p ... 04/04/16 ThinkNow Research, 2016 IB View A 2016 survey conducted by FAIR Health found that ... 03/28/16 FAIR Health, 2016 IB View Share of total cosmetic procedures done in 2015, a ... 03/23/16 American Society for Aesthetic Plastic Surgery, 2016 IB View Of the flowering houseplants purchased for Easter/ ... 03/17/16 Society of American Florists, 2015 IB View The nuances of spectator sports and demographics 02/23/16 Multicultural Retail 360 , 2016 RST View Black millennials narrowing racial investment gap 02/08/16 CNBC, 2016 View Black influence goes mainstream in the US 10/14/15 Nielsen, 2015 RST View African-Americans are increasingly affluent, educated and diverse 09/18/15 Nielsen, 2015 RST View Understanding Asian and African-American shoppers 09/09/15 Convenience Store News, 2015 RST View Mapping radio's reach with black and Hispanic consumers 08/06/15 Nielsen, 2015 View Based on a 2015 survey by ThinkNow Research, the t ... 07/29/15 ThinkNow Research, 2015 IB View This hair trend is shaking up the beauty biz 07/06/15 CNBC, 2015 RST View Based on an survey of more than 2,300 parents whos ... 06/18/15 Secondary School Admission Test Board, 2015 IB View According to a 2015 study by Nielsen, the effectiv ... 05/13/15 Nielsen, 2015 IB View How marketers can reach mobile-obsessed multicultural millennials 04/10/15 Advertising Age, 2015 View Money is power: Giving credit to multicultural financial habits 04/02/15 Nielsen, 2015 View The making of a multicultural super consumer 03/23/15 Nielsen, 2015 RST View Smartphone owners are as diverse as their devices 03/11/15 Nielsen, 2015 View Niche opportunities for market share growth among African-Americans 02/23/15 Nielsen, 2015 View Based on research by the American Society of Plast ... 02/10/15 American Society of Plastic Surgeons, 2014 IB View According to research by the American Society of P ... 02/10/15 American Society of Plastic Surgeons, 2014 IB View In 2013, more than two-thirds of current boat owne ... 01/23/15 National Marine Manufacturers Association, 2014 IB View According to Harley-Davidson research, the brand i ... 01/05/15 Motorcycle.com, 2014 IB View A 2014 study by Packaged Facts revealed that adult ... 12/01/14 Beverage Industry, 2014 IB View Restaurants can find chance to lead by cultivating diversity 11/19/14 Nation's Restaurant News, 2014 RST View Hyundai hires FUSE agency to handle first African American advertising campaign 11/05/14 Target Market News, 2014 View Surprise driver of holiday spending: Minorities 10/28/14 USA Today, 2014 View 4-in-10 blacks interested in anti-aging haircare 10/22/14 Multicultural Retail 360, 2014 View 92 percent of African-Americans tune into radio each week 10/08/14 Target Market News, 2014 RST View How whites, blacks and Latinos follow news 10/08/14 Multicultural Retail 360, 2014 View Marketers must go multicultural 10/08/14 Marketing Daily, 2014 View Advertising:
In 2013, $2.6 billion ...
10/01/14 Nielsen Monitor Plus, 2014 IB View NABOB, NAACP and AURN announce joint campaign to 'Get Out the Vote' 09/24/14 Target Market News, 2014 RST View The African-American investor and social media 09/10/14 Spectrem Group, 2014 View Much of the recent growth of thrift stores can be attributed to young shoppers 08/25/14 , 2014 The Pitch View Ethnic make-up of the Millenial demographic: White ... 08/20/14 Experian Marketing Services, 2014 IB View A 2014 survey by Packaged Facts determined that fr ... 08/15/14 Hispanic Retail 360, 2014 IB View NAACP forms partnership with Dunkin' Brands to grow black-owned franchises 07/30/14 Target Market News RST View According to a Gallup survey, 69.6% of Asian adult ... 07/24/14 Gallup Poll, 2014 IB View Based on a 2014 survey by Technomic, percent of th ... 07/22/14 Technomic, Inc., 2014 IB View Census Report Provides Latest Age, Diversity Information 07/02/14 RST View Survey Identifies Brand Preferences, Reasons for Buying Among Ethnic Auto Customers 06/04/14 RST View Small Businesses Expected to Increase Tech Expenditures 06/03/14 RST View Survey Ranks America's Favorite Grocery Brands 06/03/14 RST View The number of black or African-American-owned restaurant businesses jumped 188% 06/02/14 National Restaurant Association The Pitch View Automotive Brands Adapting to a More Diverse Market 05/21/14 RST View Hispanic, African American Radio Audiences Reach Historic Highs 05/07/14 RST View NAHB Study Reveals Key Differences in Home Preferences Based on Race or Ethnicity 04/23/14 RST View Hottest Ad Categories in 2014 04/09/14 RST View Racial and ethnic minorities had approximately 21% of all cosmetic procedures 11/04/13 American Society for Aesthetic Plastic Surgery, 2013 The Pitch View A greater share of Americans will choose cremations over burials by 2025. 10/01/13 Cremation Association of North America , 2013 The Pitch View The most important thing to keep in mind is that every multicultural population has its unique issues 09/02/13 Advertising Age, 10/24/12, 2013 The Pitch View About half of those consumers are non-white, multi-cultural consumers 09/02/13 Advertising Age 10/24/12, 2013 The Pitch View
Share of "frequent" moviego ...
08/22/13 Motion Picture Association of America, 2013 IB View
Based on research by the Motion Picture Associa ...
08/21/13 Motion Picture Association of America, 2013 IB View
A 2013 survey by the Urban Land Institute revea ...
06/28/13 Urban Land Institute, 2013 IB View Of the 758K Hairdressers, Hairstylists and Cosmetologists, 34% (or 260K) are self-employed 04/01/13 Professional Beauty Association (PBA), Economic Snapshot of the Salon Industry, June 2012, 2013 The Pitch View The “Live from Your Neighborhood” study also revealed 04/01/13 , 2013 The Pitch View Motorcycles , 2015 The Pitch View Eye Care , 2016 The Pitch View The Infinite Dial - Hispanics and African Americans The Infinite Dial - 2016, 2016 IB Media Facts Why Radio View Minority dealers are adding import brands Automotive News RST View Gold Digger-Consumer Prospecting Report-African American Adults 55 and older RAB, GfK MRI GoldDigger - 2013, 2015 View Ethnic Markets RAB, 2015 View Gold Digger-Consumer Prospecting Report-African American Adults 18-34 RAB, GfK MRI GoldDigger - 2013, 2015 View Gold Digger-Consumer Prospecting Report-African American Adults 25-54 RAB, GfK MRI GoldDigger - 2013, 2015 View Gold Digger-Consumer Prospecting Report-African American Adults 55 and older RAB, GfK MRI GoldDigger - 2013, 2015 View RAB Instant Background - African-American Market , 2015 View Radio's Reach Among African-Americans RADAR ® 124, March 2015 © Copyright Nielsen Audio Monday-Sunday 24-Hour Weekly Cume and TSL Estimates, All Radio, 2015 Why Radio View Radio Reaches the Market for Vehicles and Automotive Products Scarborough USA+ 2013 Release 2 August 2012-September 2013, 2015 Why Radio View Radio Reaches Electronics and Technology Consumers Scarborough USA+ 2013 Release 2 August 2012-September 2013, 2015 Why Radio View Radio Reaches Contributors to Causes/Organizations Scarborough USA+ 2013 Release 2 August 2012-September 2013, 2015 Why Radio View African American Marketplace , 2015 View Gold Digger-Consumer Prospecting Report-African American Adults 18-34 RAB, GfK MRI GoldDigger - 2013, 2015 View Gold Digger-Consumer Prospecting Report-African American Adults 25-54 RAB, GfK MRI GoldDigger - 2013, 2015
- Important Research Links
The links below are some that we have found useful over the years. There may be other resources that you are using that you would like to share with RAB and our members. If you have suggestions, please e-mail them to RAB's Member Response team with the subject line RECOMMENDED LINKS. Shared knowledge will improve this African American Marketplace section for all users.
Nielsen Audio is an international media and marketing research firm serving Radio, cable, out-of-home and online Radio industries. Recent studies of primary interest for the African American market are:
Black History Month
Black History Month represents a number of key opportunities for promotional efforts in your market. Below are a number of resources to aid in researching this event.
- African American Firsts
Also check the MP3 Audio Library in the African-American category for sample vignettes.
Black Youth Project Black Youth Project is an initiative of the Center for the Study of Race, Politics and Culture to examine the attitudes, resources and culture of African American youth ages 15-25 and how they impact society. Edison Media Research Edison Media Research is a leader in opinion and marketing research for broadcasters, advertisers and marketers offers insights into the African American audience's relation to News and Talk Radio at http://www.edisonresearch.com. The Infinite Dial - Hispanics and African-Americans A 2016 study of Hispanics and African-American statistics and info.
Click here for the pdf.
Institute of African American Research Institute of African American Research operates out of The University of North Carolina at Chapel Hill. The central mission of the Institute is to advance scholarly investigation of the history and social experiences of those of African descent, with emphasis on Black Americans. The goal of IAAR is to further study of this population group as a means of enhancing and understanding their role in society. Scarborough Research Scarborough Research is a key source of consumer shopping insights, measuring local, regional and national shopping patterns, lifestyles and media habits. Many of their free studies contain valuable data on the African American consumer's interaction with retailers and service providers. Selig Center Selig Center at the Terry College of Business, University of Georgia publishes annual updates on Minority Buying Power. Visit http://media.terry.uga.edu/documents/selig/buying_power_2008.pdf for the latest information. The Media Audit The Media Audit offers syndicated research studies for the marketing, communications and media industries. Local-market, qualitative-audience studies cover ethnic markets as part of general market studies. Yankelovich Research Yankelovich Research has been a preeminent authority on consumer attitudes and marketing futures since 1958.
- Other Key Links for African American Market Insights
American Legacy Magazine
American Legacy Magazine focuses on African American culture, history and life issues. Black America Study Black America Today provides a fresh look at more than 30 million African-Americans - based on the most detailed snapshot ever of African American life. Finding strong group identity around culture and traditions, the study sheds light on and shatters myths about who we are as a community. Black Congressional Monitor Black Congressional Monitor - Twice a month, this publication takes a look at U.S. Federal Government initiatives relative to African Americans and the African American community. Every issue contains contact information on topics covered. Black Enterprise Black Enterprise - Since 1979, the leading premier business, investment and wealth-building how-to magazine for African American professionals, chief executives, decision makers and entrepreneurs.
The Black E.O.E. Journal The Black E.O.E. Journal - Designed to be the epicenter for African Americans seeking employment and business opportunities within corporate America, the goal of this business journal is to connect, educate and promote equal opportunity to create a more diverse workplace environment. Center for Hispanic Marketing Communications Center for Hispanic Marketing Communications provides news, research and resources for students and professionals with an interest in understanding the U.S. Hispanic marketplace (and the African American market, as well). Color of Service Color of Service is aimed at present and past ethnic and minority members of America's military. It is geared to helping them build on their service to their country to lead productive and fulfilling lives. Ethnic Majority Ethnic Majority is dedicated to empowering African, Hispanic, and Asian Americans to advance themselves in society and improve their quality of life by focusing on challenges in business, politics, civil rights, media/entertainment, the workplace, consumer markets, housing, healthcare and education. Ethnic Print Media Group Ethnic Print Media Group - Ethnic newspaper rep firm offers statistics on African Americans and markets with a large African American population. Howard University Library Howard University Library - From one of America's leading Black universities, a compendium of resources for information and statistics on the African American population. Lewis Mumford Center for Comparative Urban and Regional Research Lewis Mumford Center for Comparative Urban and Regional Research at the University of Albany (NY) carries out urban studies ranging from local planning initiatives to national endeavors examining change over time. Main focus is on ethnic and immigrant populations. Magazine Publishers Association Magazine Publishers Association - or MPA The trade association for magazines provides in-depth demographics, lifestyles and consumer patterns of the African American marketplace. Marketing to the Emerging Majorities Marketing to the Emerging Majorities is a monthly digest of news, research and case studies on marketing to Black, Hispanic and Asian Americans. Minority Business Entrepreneur Minority Business Entrepreneur is a bi-monthly forum for minority and women business owners, corporations and government agencies. Multicultural Marketing Resources, Inc. Multicultural Marketing Resources, Inc. provides a resource for marketing executives who want to market to multicultural markets or announce diversity news and for journalists seeking diverse sources and experts in marketing to America's ethnic and minority markets. National Association of Black Owned Broadcasters National Association of Black Broadcasters - or NABOB was established in 1976. It is the first and largest organization representing the interests of African American owners of Radio and TV stations. Content focus is on news and industry events. National Association for the Advancement of Colored People For more than 95 years, this organization has worked to advance through education the political, educational, social and economic equality of rights of all persons and to eliminate racial hatred and discrimination. News and Notes on National Public Radio News and Notes on National Public Radio links to the popular radio program focusing on news and discussion of cultural, political, social and economic interest to the African American community. Phoenix Marketing International Phoenix Marketing International is a private company founded in 1999 to integrate industry expertise, research, marketing, modeling and multicultural knowledge to assist clients in garnering maximum return on investment from their expenditures. Also access a keynote speech to the financial community covering the African American consumer. Quirk's Marketing Research Review Quirk's Marketing Research Review has been providing practical applications in marketing research for over 20 years. Topics include case histories, research techniques and trends and data use, as well as features on ethnic marketing. Securities Industry and Financial Markets Association Securities Industry and Financial Markets Association - or SIMFA offers studies on the African American and various segments of the financial and investments industries.