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Mission Statement
The RADIO ADVERTISING BUREAU mission is to lead industry initiatives and provide organizational, educational, research and advocacy programs and services that benefit the RAB membership and the Radio industry as a whole.
To that end, RAB will endeavor to...
Share knowledge.
Facilitate Consensus.
Drive Revenue.
RAB Objectives:
- To enhance the perception of Radio as a primary medium for all advertisers
- To increase Radio's advertising and marketing revenue
- To organize the industry to set standards and guidelines that make Radio an easier medium for agencies and marketers to buy and capture value
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