| Register |
To register for this session or get additional information, please e-mail Kim Johnson at kjohnson@rab.com or call 972-753-6759.
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| Dates & Times |
Start Date: Tuesday June 25, 2013
End Date: Thursday June 27, 2013
Day 1 & 2: 8:30 AM - 4:30 PM
Day 3: 8:30 AM - 3:00 PM
Please Note: Each participant is to bring:
1) A cool idea for making money you will deliver in no more than 2 minutes (if using a PowerPoint, make it
no more than 4 slides and have it available on a thumb drive).
2) A media kit for in-class critique (optional).
3) A laptop computer to take the final exam online - note: if participants do not have a laptop, they are to let us know in advance so we can arrange to have a computer available for their use.
HOTEL SPECIAL RATE: To receive the Radio Advertising Bureau special rate, all reservations should be made by Monday, June 3rd. After this date, the remainder of the rooms will be released and additional reservation requests will be honored on a space and rate available basis.
You may also make reservations online by entering the Special Offer Code RADF13A where prompted on the Hotel Reservations Page or by following this link: HOTEL RESERVATIONS
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| Venue/Location |
Ameristar Casino Resort Spa St. Charles
One Ameristar Boulevard
St. Charles, MO 63301
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| Course Description |
We are pleased to invite you to be a part of the in-person "Certified Radio Sales Management" course, June 25-27, 2013 in St. Louis, MO. In this intense three-day session, we will focus on key areas managers need to help keep their stations on a growth track for 2013...and themselves on a growth track for their career! This is not a class to sleep through, or use as an excuse to "get out of the office," as at the end of it you will be taking a final exam. And it will be worth it because when you pass, you will know that you have greatly enhanced your skill sets in the following areas:
- People: Stations can't get anything done without people. We'll look at hiring strategies, accountability issues, what it is employees don't want you to know that they don't know, generational issues, personality issues, and yes, compensation ideas as well.
- Systems: It certainly helps to have great people in place, but even great people can get off track when there are not solid systems established to help them do their job. We'll "submit for consideration" strategies and tactics to help make sure your team is up-to-date on setting up a strategic pricing strategy (regardless of market size), as well as budgeting, alternative revenue, and digital strategies, plus a system for dealing with problems and issues.
- Advertisers: We'll discuss what the past few years have REALLY meant to clients and the important actions your team can take now to be viewed as client marketing partners. We'll share tools that help strengthen the bonds between stations and clients, as well as point out some credibility issues that stations will want to take a good long look at to see if they are performing as best they can.
Revenue: We'll discuss where it is being found both terrestrially and digitally.
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| Registration Fees |
Please Call Rob Boaden: 843-757-5066
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| Class Instructors |
John Potter; Brandeis C. Hall
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