RAB Member Benefits: 800-232-3131

RAB.com is best viewed with latest version of IE, Safari, Chrome or Firefox.




To register for this session or get additional information, please e-mail Rob Boaden, VP/Sales, at rboaden@rab.com or call him at 800-344-9961.

Dates & Times
Start Date: Tuesday October 22, 2013
End Date: Thursday October 24, 2013
Day 1 & 2: 8:30 AM - 4:30 PM
Day 3: 8:30 AM - 3:00 PM

Please Note: Each participant is to bring:
1) A cool idea for making money you will deliver in no more than 2 minutes (if using a PowerPoint, make it no more than 4 slides and have it available on a thumb drive).
2) A media kit for in-class critique (optional).
3) A laptop computer to take the final exam online - note: if participants do not have a laptop, they are to let us know in advance so we can arrange to have a computer available for their use.

Tuscany Suites & Casino
255 East Flamingo Rd
Las Vegas, NV 89169

Course Description
We are pleased to invite you to be a part of the in-person "Certified Radio Sales Management" course, October 22-24, 2013 in Las Vegas, NV. In this intense three-day session, we will focus on key areas managers need to help keep their stations on a growth track for 2013...and themselves on a growth track for their career! This is not a class to sleep through, or use as an excuse to "get out of the office," as at the end of it you will be taking a final exam. And it will be worth it because when you pass, you will know that you have greatly enhanced your skill sets in the following areas:

  • People: Stations can't get anything done without people. We'll look at hiring strategies, accountability issues, what it is employees don't want you to know that they don't know, generational issues, personality issues, and yes, compensation ideas as well.

  • Systems: It certainly helps to have great people in place, but even great people can get off track when there are not solid systems established to help them do their job. We'll "submit for consideration" strategies and tactics to help make sure your team is up-to-date on setting up a strategic pricing strategy (regardless of market size), as well as budgeting, alternative revenue, and digital strategies, plus a system for dealing with problems and issues.

  • Advertisers: We'll discuss what the past few years have REALLY meant to clients and the important actions your team can take now to be viewed as client marketing partners. We'll share tools that help strengthen the bonds between stations and clients, as well as point out some credibility issues that stations will want to take a good long look at to see if they are performing as best they can. Revenue: We'll discuss where it is being found both terrestrially and digitally.

Registration Fees
Please Call Rob Boaden: 843-757-5066

Class Instructors
John Potter; Brandeis C. Hall