Academy Advanced Sales Classes are for sellers with at least 18 months experience. Your veterans will maximize their billing potential month after month after this program containing five separate half-day modules of in-depth study. Course content includes:
- Advanced Sales Skills: The Consultant’s Role - The CNA Process - Proposals that Sell - Scheduling For Client Success - Presentation Practices and more
- Advanced Competitive Media Analysis: Learn what clients love about other media choices and how Radio can effectively work with them to your clients’ advantage.
- Alternative Revenue: Students will study Cause and Event Marketing, Recruitment, and In-Store. And, to avoid the mistakes others have made, minefields to avoid!
- Negotiation Principles: Sellers will learn when to negotiate as opposed to when to handle an objection.
- Learning how to sell to different buyer types.
- What drives today’s media buyers.
- How to call deeper into agencies.
- Creative Workshop focused on creating your OWN ad copy that sells and get results.
- The latest Radio Ad Lab research
- Radio in the New Media World
For more information on RAB Advanced courses, click here to download a brochure or simply click here to email your request.
| The learning continues after the sessions! All attendees receive access to the online Academy Learning Center. This allows them to review 12 modules as many as three times, enhancing the learning experience and helping sellers to maintain good sales habits! |
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