Intensive, fast-paced programs designed and proven to improve the performance of anyone on your sales staff, from your newest hires to your most seasoned veterans!
RAB classes are loaded with practical application, group role-playing and one-on-one coaching, with an emphasis on class participation and action learning! What's more, these classes are often available in a market near you OR can be BROUGHT RIGHT TO YOUR STATION!
Sales Foundations Sales Foundations is designed for sellers in Radio less than 18 months. In just two-and-a-half intensive days for extension or four-and-a-half days in Dallas, your salespeople will learn real-world marketing concepts and selling skills that will take them to a new level of sales success.
Sales Advanced
RAB Academy classes for advanced sales is designed for all sellers with at least 18 months experience. Your veterans will maximize their billing potential month after month after this program containing five separate half-day modules of in-depth study.
Classes for Managers
The RAB offers special classes for managers designed to help you become the consummate leader your stations deserve and to help you develop your station's future management team.
Workshops and Seminars
RAB Academy workshops and seminars cover the hottest topics in Radio sales. You'll learn how to design alternative revenue and interactive strategies, how to get money from newspaper and cable, pricing strategies, copywriting and more.
Custom Classes In-Market
Because you asked for it, RAB Market / Cluster training now lets you choose TWO full days of training from our vast array of topics and lets you add an additional half day for your advertisers!