March 13-15, 2006
Writing Relevant Copy to Increase ROI
Dallas, TX

The Wirthlin Study shows the importance of writing RELEVANT copy to help clients talk to your listeners. Maximize your clients’ ROI on their Radio investment, and position your station for continued renewals by attending this session!

Writing relevant ad copy is easier than you think — if you learn how from people who already have mastered it! Help your clients stand out from the crowd of cliché ridden, laundry list filled commercials as your hosts at the RAB Training Facility unlock an awesome arsenal of strategies, tactics and creative forces that you can use to make your clients think of you as a marketing creative genius and make your job a lot more rewarding for you and your company…with a lot less stress!

Day One: "How To Create Maximum Impact Radio Advertising"

• The Wirthlin Study and its importance to YOU AND YOUR CLIENTS
• How to create advertising that truly connects to your customers’ customers
• Specific, real-world principles illustrated with lots of great audio examples

Day Two: “Hypnotic Advertising” — A full-day version of one of the highest rated sessions of RAB 2005!

• Dan O'Day takes you deep into the minds of consumers to teach you simple yet irresistible methods of communicating your sales message on both a conscious and an unconscious level.
• BONUS: You can apply all of these methods in face-to-face, direct selling, too.

Day Three: “Clutter Busting Copywriting” — How to generate original, effective copy quickly

• O’Day’s “Sledgehammer Technique”
• O’Day’s “Commercial As Problem Solver Method”
• O’Day’s “Potent Postal Method” — You’ll produce powerful copy, effortlessly.

Bring your toughest client challenges from back home. You’ll return with terrific, new commercials that you wrote for them under Dan O’Day’s tutelage. Each seat comes with your RAB’s IRONCLAD Money-Back Guarantee: If, at the end of the first day you don’t think the session is worth your time and money, simply turn the materials back into us, and we will refund your tuition within 72 hours. Class limited to just 25 attendees… DON’T BE LEFT OUT!

Reserve your seat (or your clients’) by contacting Mark Levy at 972-753-6756 or via email at mlevy@rab.com.

Quotes from recent attendees:

My marketing and production coordinator enjoyed the workshop and found it very stimulating. Gregory T Davis, General Manager, WRR, Classical 101..1FM

My thanks to you, Mark, and to Dan, Todd, and the Group as well! It was good to hear people who've experienced (to varying degrees) the same obstacles, challenges, and occasional triumphs. The overall group seemed to represent the range of people involved in radio copywriting. Combining some of what went on in Dallas with what I've learned over the years should help cut through some clutter, make life a bit more pleasant, and lead to some even more effective ads for clients and sellers who do (and should) care about that.

As time allows, I'll continue to sift through my notes and materials from the conference and share it with colleagues here. Of course, a FEW of the pointers I'll keep to myself. Otherwise our firends in sales might think they can write this stuff on their own. In other words, unless and until I make FREELANCE writing oppourtunities expand... DAY-job security is good. Joe Winters.

the course... is brilliant!!! It's not telling anything I wasn't aware of, more structuring it in my mind to makr it more accessible! I've gone through the first disk today and I am just wishing someone had given me this 3 flippin' years ago!! It would have made my job a lot easier! Nicola Hirst - Creative Dept. TWG North West

For more information on the Dan O'Day class , click here.