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RAB sets the industry standard for training and certification and now, getting your professional credentials is more convenient than ever.
RAB recently updated our three tiers of Radio sales certification (RMP, CRMC and CRME) to include new content and the latest, state-of-the-art sales concepts. What's more, you can now learn as you go to and from the office or on sales calls with brand new audio CD's containing the complete course as well as easy to follow chapter reviews and a no harm/no foul online pre-test to check your understanding of the material.
For more information on any of the Professional Certification offerings, click on the links below or call RAB's Member Response HelpLine at 1-800-232-3131.
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CDMC: Certified Digital Marketing Consultant
In the tradition of the RAB’s storied certifications, comes the new Certified Digital Marketing Consultant (CDMC) program.
In keeping with the transitions of an ever changing media landscape, this new designation for Radio Sellers Only is designed to recognize expertise in new media marketing. |
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RMP: Radio Marketing Professional
For new sellers, this program is the fastest way to get off to a profitable start! It includes the fundamentals of Radio sales as well as an introductory quick start to Radio.
There are no prerequisites for the RMP. However, a few months of sales experience is recommended. |
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CRMC: Certified Radio Marketing Consultant
Knowledge is power. The Certified Radio Marketing Consultant (CRMC) program will give you or your sellers the knowledge and the power to write larger orders faster and more often.
The CRMC is both a training and an accreditation program. The prerequisite for CRMC training is 18 months of Radio sales experience or one year of experience with the successful completion of the RMP program. |
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CRME: Certified Radio Marketing Expert
The Certified Radio Marketing Expert (CRME) program recognizes a select group of Radio marketing professionals who have achieved the very highest level of selling skills and marketing knowledge.
Prerequisites: Five years of experience or three years of experience and successful completion of the CRMC. |
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CPCC:Certified Professional Commercial Copywriter
The success of any marketing campaign hinges on whether or not it delivers dynamic, measurable results. This certification course presented in cooperation with Dan O'Day will certify your ability to write creative copy that delivers. |
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