John Potter VP Interactive Revenue Development Director of Radio Training Academy

John Potter joined the RAB in 2003. He is Vice President of Interactive Revenue Development and Director of the Radio Training Academy where he is responsible for the curriculum of Academy courses and acts as the lead instructor.

John oversees developing e-learning programs that blend online training with classroom instruction. His responsibilities include overseeing curriculum for RAB certification programs: Radio Marketing Professional (RMP), Certified Radio Marketing Professional (CRMC), Certified Radio Marketing Expert (CRME), and Certified Digital Marketing Consultant (CDMC).

His 30 years of radio experience include on-air, free-lance talent, program management, sales, sales management, and general management. As an account executive, John was a student of radio sales which contributed to his successful sales career. He was recognized with numerous awards from his companies and from the community. As a sales manager he believed the single most important element for a sales department’s success was training. He developed a curriculum of continuous training for his stations.

John’s radio career includes positions with several broadcast companies: Great Trails, North American Broadcasting, Taft Broadcasting, Great American Communications, Citicasters, Jacor, Cumulus and Clear Channel. John also has experience in Interactive, where he acted as Vice-President of Clear Channel Interactive, leading a sales team that trained radio stations around the country on how to sell advertising and sponsorships of their websites.

John has been active in trade associations that serve the advertising and broadcasting industries, including the RAB as a volunteer with the Sales Advisory Council. John and his wife, Kathy, have four children. They live in Columbus, OH.

Brandeis Hall - Vice President/Alternative Revenue Development
Brandeis C. Hall has been in broadcasting since 1986 when she asked a fellow an innocuous question and he promptly hired her to host the morning show on a local college radio station. Within three years, Brandeis was the Development Director, coordinating the annual fundraising drive and securing underwriting dollars to finance the programming. Soon after, WBAP in Dallas/Ft. Worth recruited Brandeis for their Promotions Department. Then France’s Radio 74 came calling and asked Brandeis to direct their English-language programming. In 1994, the Swiss Broadcasting Corporation tapped Brandeis to help them launch Switzerland’s first English-language FM Radio station in Geneva – European headquarters of the United Nations and home to some 300 international corporations. In 1998 Brandeis returned to the Dallas/Fort Worth market, working with two local stations in sales and production.

Brandeis is currently the Vice President/Alternative Revenue Development for the Radio Advertising Bureau in Dallas. With nearly 15 years in Radio, Brandeis’ experience has ranged from promotions to marketing, sales to research, and from management to on-air. In her current position, Brandeis offers Radio stations vibrantly creative solutions for their clients, helping them find and maximize revenue sources outside of traditional advertising budgets.

Mark "Sparky" Levy - VP/General Sales Manager of Educational Services
Mark Levy earned his honors degree in English from Youngstown State University, home of the "Fighting Penguins!" After two years in the copier / office furniture industry, Mark began his career in Radio in 1983 at WQOD. It was the start of a career that would span 20 years in media sales and management with both private and public broadcasting companies. Mark's positions have included everything from account manager to LSM to DOS to GM to Market Manager to CEO to "Emperor of Change," a title he is still known by to many people in the industry.

Since joining the RAB in 2003, Mark has risen to his current position of Vice President / General Sales Manager of RAB's Educational Services Department. In this role, Mark is responsible for the sales and marketing of all of the RAB's training programs, training products and advertising and marketing sales. In addition, Mark is a regular trainer at both the Dallas Academy and RAB's "on the road" Academy Extension Session sessions.

One of a handful of Certified Radio Marketing Experts, Mark is a two time winner of the McVay Media "General Manager of the Year" award. Even more importantly, Mark has seen many of his former employees rise to DOS, GM, and consultant positions across the country.

Mark lives in Dallas with his wife of 22 years, Holly, their sons, Tyler and Cody, and a black "schpoodle" named Max. An avid drummer, he has played in a wide variety of bands for over 30 years. Living proof that "you are never too old," Mark was the percussionist on both a commercially released DVD and CD in 2005. He is also a collector of antique drums and brightly colored but not quite gaudy cartoon ties (including the only custom "Miss Piggy tie in the US). You will soon learn a few other things about Mark that are NOT in his bio…

Dave Casper Senior VP Interent Services
Dave Casper is Senior Vice President/Internet Services for at the Radio Advertising Bureau in Dallas. Among other things, he oversees RAB online services, technology initiatives, and digital products including Radio Sales Assistance, the RAB Training Academy Online, ezAuction and a wide variety of digital services that serve RAB’s nearly 7,000 member constituents.

Dave has 22 years of broadcasting experience in programming, creative, sales and management. He has devoted much of his career in Radio to helping salespeople develop new streams of revenue through non-traditional means, working extensively in promotional and Interactive marketing. He is a regular presenter at RAB’s Radio Training Academy conducting sessions for new and senior-level sellers as well as a newly created program designed to help Radio maximize Interactive revenue. An accomplished web programmer and designer, Dave is also a widely-recognized speaker on Interactive sales strategy for Radio, presenting at various conferences and state association meetings across the country.

Dave is graduate of the University of Minnesota at St. Cloud and currently lives in Coppell, Texas with his wife Sehila.

George Hyde - Executive VP/Training

George Hyde is veteran of more than 35 years in Radio sales and management, and is now in his 18th year as Executive Vice President of the Radio Advertising Bureau. George has personally participated in seminars and training sessions involving tens of thousands of Radio salespeople, managers, and clients in the United States, Europe, Asia, Africa, and South America.

Prior to joining the RAB staff in 1989, George held a variety of executive positions during 24 years with Susquehanna Broadcasting Co., including seven years as Vice President/General Manager of WQBA-AM/FM in Miami, at that time the most successful Spanish-language stations in the United States . Under his direction, the stations also earned the prestigious NAB’s “Crystal Award” for community service, and the “Marconi Award” as “Spanish Stations of the Year”. He also managed Susquehanna's WRRM-FM ("Warm 98") in Cincinnati; oversaw the operations of WKIS-AM, Orlando, and The Florida Radio Network; and served as the company's Vice President of Sales Development.

George was twice elected to the Board of the National Association of Broadcasters representing Florida, and served one term as NAB Board Vice-Chairman for Radio. He is a graduate of Brown University, and holds a Master’s Degree in Business Administration. George and his wife, Kathy, are natives of Providence, Rhode Island, and now make their home in Tampa, Florida. Their son, Doug, is Director of Research for Clear Channel Radio in San Diego, California.

Lynn Anderson - Senior Vice President RAB Consulting and Training Division
Beginning her broadcast career as a high-school intern at then WXYZ TV and Radio in Detroit, Lynn is a veteran of Radio on-air, sales, station, and cluster and network management. Prior to joining the RAB, Lynn frequently served as a Faculty Member for the RAB’s Managing Leadership Conferences, and is now Senior Vice President, Consulting & Training Division, of the RAB. In this capacity, Lynn consults thousands of radio station personnel and advertisers each year. In both 2003, 2004 and again in 2005, Lynn was named as one of the “Most Influential Women in Radio” by Radio Ink Magazine.

Joining KIIS-FM / AM, Los Angeles before it’s meteoric rise to fame, Lynn progressed to become President & General Manager of (at that time) the nation’s top-billing FM station. During her tenure on the Management Team, KIIS-FM became the only Los Angeles FM to ever achieve a record-breaking 10 Share and commanded the first-ever $2,000 rate for Rick Dees’ morning drive.

KIIS-FM earned several Marconi and Billboard Awards for “Station of the Year” under her leadership. Lynn was also recognized as "General Manager of the Year," “Broadcaster of the Year” by AWRT and also was profiled in Tom Peter’s book "Radio: In Search of Excellence”, sharing the secrets of Americas most admired and successful Radio managers.

Lynn subsequently joined international radio content provider Radio Express as a partner, creating a worldwide station network, and a corresponding sales and marketing / branding vehicle for advertisers. With emphasis on the Latin Americas and former Eastern Bloc countries of Europe, Lynn helped develop and execute global branding strategies for major multi-national companies. Additionally, Lynn consulted radio stations worldwide, and functioned as an International speaker, presenter, trainer and seminar leader in over 15 countries of the world.

Lynn returned to domestic radio as Regional VP/General Manager of Metro Networks’ LA and Southwest Region, before being recruited to Chancellor Broadcasting’s San Francisco cluster of KBGG, KSAN, KNEW, and KABL. Moving to Sonoma County just prior to joining RAB, Lynn’s consulting company, Broadcast Strategies, interfaced with the merger of KSRO, KXFX, KFGY and KMGG, creating and directing sales and management systems and strategies.

Lynn holds a B.A. degree in Business Administration from Michigan State University and performed her graduate studies at U.C.L.A. A former resident of Detroit, Chicago, Los Angeles, Orcas Island, WA, and San Francisco, Lynn and her husband Michael Day now live in Sonoma County, California, raising…a few grape vines, horses and 50 llamas! No wonder her good friends call her “Llama Mama!”