John Potter VP Training

John Potter joined the RAB in 2003. He is VP Training where he is responsible for the curriculum of Academy courses and acts as the lead instructor.

John oversees developing e-learning programs that blend online training with classroom instruction. His responsibilities include overseeing curriculum for RAB certification programs: Radio Marketing Professional (RMP), Certified Radio Marketing Professional (CRMC), Certified Radio Marketing Expert (CRME), and Certified Digital Marketing Consultant (CDMC).

His 30 years of radio experience include on-air, free-lance talent, program management, sales, sales management, and general management. As an account executive, John was a student of radio sales which contributed to his successful sales career. He was recognized with numerous awards from his companies and from the community. As a sales manager he believed the single most important element for a sales department’s success was training. He developed a curriculum of continuous training for his stations.

John’s radio career includes positions with several broadcast companies: Great Trails, North American Broadcasting, Taft Broadcasting, Great American Communications, Citicasters, Jacor, Cumulus and Clear Channel. John also has experience in Interactive, where he acted as Vice-President of Clear Channel Interactive, leading a sales team that trained radio stations around the country on how to sell advertising and sponsorships of their websites.

John has been active in trade associations that serve the advertising and broadcasting industries, including the RAB as a volunteer with the Sales Advisory Council. John and his wife, Kathy, have four children. They live in Columbus, OH.

Brandeis Hall - VP Training
Brandeis C. Hall has been in broadcasting since 1986 when she asked a fellow an innocuous question and he promptly hired her to host the morning show on a local college radio station. Within three years, Brandeis was the Development Director, coordinating the annual fundraising drive and securing underwriting dollars to finance the programming. Soon after, WBAP in Dallas/Ft. Worth recruited Brandeis for their Promotions Department. Then France's Radio 74 came calling and asked Brandeis to direct their English-language programming. In 1994, the Swiss Broadcasting Corporation tapped Brandeis to help them launch Switzerland's first English-language FM Radio station in Geneva - European headquarters of the United Nations and home to some 300 international corporations. In 1998 Brandeis returned to the Dallas/Fort Worth market, working with two local stations in sales and production.

Brandeis is currently the Vice President/Training of NTR and Co-op for the Radio Advertising Bureau in Dallas, specializing in Integrated Revenue (formerly NTR) and Co-op. With more than 20 years in Radio, Brandeis' experience has ranged from promotions to marketing, sales to research, and from management to on-air. In her current position, Brandeis offers Radio stations vibrantly creative solutions for their clients, helping them find and maximize revenue sources outside of traditional advertising budgets.

Dave Casper SVP Station Services
Dave Casper is SVP Station Services for at the Radio Advertising Bureau in Dallas. Among other things, he oversees RAB online services, technology initiatives, and digital products including Radio Sales Assistance, the RAB Training Academy Online, ezAuction and a wide variety of digital services that serve RAB’s nearly 7,000 member constituents.

Dave has 22 years of broadcasting experience in programming, creative, sales and management. He has devoted much of his career in Radio to helping salespeople develop new streams of revenue through non-traditional means, working extensively in promotional and Interactive marketing. He is a regular presenter at RAB’s Radio Training Academy conducting sessions for new and senior-level sellers as well as a newly created program designed to help Radio maximize Interactive revenue. An accomplished web programmer and designer, Dave is also a widely-recognized speaker on Interactive sales strategy for Radio, presenting at various conferences and state association meetings across the country.

Dave is graduate of the University of Minnesota at St. Cloud and currently lives in Coppell, Texas with his wife Sehila.