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The RAB Training Academy Presents
How to Create Copy for Emotional Impact and Incredible Results
For anyone who writes copy: salespeople, producers, agency creatives or clients!
Gary Fries RAB Training Academy, Dallas TX
October 9-11
Featuring: Special Guest Trainer, Copywriting Expert Jeffrey Hedquist and RAB’s Director/Media Services, Todd Carruth!
How to Create Copy for Emotional Impact and Incredible Results will cover the strategies and tactics you need to provide your clients copy that better sells their products and services! We’ll coverthe most effective ways to pull the right information from your clients, how get them to do Radio right, how to break writers block, with techniques from storytelling, improv, persuasion, and entertainment.
You’ll walk away with secret techniques to tap into the imagination, dozens of ways to never run out of stories or ideas for commercials, and how to write commercials that don’t sound like commercials by using truth as leverage.
Bring your toughest client problems and your biggest commercial challenges. We’ll work on them together and you’ll leave the seminar with powerful solutions, campaigns and commercials.
This is your opportunity to experience a huge amount of great information that just won’t fit into a half or full day or even a two-day seminar.
Plus, to give you the individual attention you deserve, this 3-day class is limited to just 25 attendees.
For more details and to reserve your seat,contact Rob Boaden at 800-344-9961 or rboaden@rab.com. The earlier you register, the more you’ll save.
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How to Create Copy for Emotional Impact and Incredible Results will be three days of tools, techniques, ideas and problem-solving to bring your clients unprecedented results. Just look at what we’ll be covering:
Day One: Radio and the Power of the Imagination
- Latest RAEL studies regarding Radio’s power.
- 5 ways to activate the senses.
- 4 tools to motivate your clients’ prospects.
- Powerful examples and exercises you can use immediately.
- How to start getting results from story commercials.
- How to gather the most useful input from your client.
- How to find stories in your client’s business and life.
- How to find stories in your life, categorize them, make them available for future use and adapt them to commercials.
- 4 step process to utilize the power of stories in your commercials.
- How to bridge your client’s goals to the stories and the marketing to make entertaining, compelling, and effective commercials.
Day Two: Better Stories Make Better Sales
- 7 critical questions to sharpen your stories.
- Create an instant story commercial with a story template.
- Listen to produced commercial examples to clarify each story element.
- Participate in creating story commercials live on the spot.
- Keeping it Real: kill the hype, expose the truth, get results.
- Create commercials that don't sound like commercials.
- Learn how to tell the powerful truth that will resonate with our target audiences.
- Create "slice of reality" commercials.
- Use your client’s flaws to “humanize” them.
- Powerful truthful opening lines for commercials.
Day Three: Stop Writing Commercials!
- Learn dozens of new ways to do commercials that get attention and generate results without sounding like “commercials.”
- Ten powerful ways to end writers’ block and create spots in minutes.
- Bring your toughest client problems and your biggest commercial challenges. We’ll work on them together and you’ll leave the seminar with powerful solutions, campaigns, and commercials!
Class limited to just 25 attendees… DON’T BE LEFT OUT!
You’ll have evenings to spend on your own exploring Dallas / Ft. Worth restaurants and attractions!
Your suggested hotel, the Staybridge Suites, is offering rooms at just $99 per night, including a free hot breakfast and complimentary “Sundowner” evening receptions with beer, wine and hors d’oeuvres.
If you EVER have to write copy, you need to attend this session…your clients are depending on you!
Reserve your seat now by contacting Mark Levy at 972-753-6756 or via email at mlevy@rab.com. Seats are just $759 if reserved by 9/30/07! Reserve your seat today!
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