Making Money with Interactive Websites, Streaming, & Podcasting Mean New Revenue For YOUR Radio Stations

You can bring this one-day training program designed for market/general managers, sales managers, salespeople, NTR directors, and webmasters to your market.

Attendees leave the program with:

1. An awareness of the Interactive marketplace, including an understanding of the value of Interactive to marketers and advertisers.
2. Solutions:
   a. How to describe your Interactive audience (metrics);
   b. How to create specific sales opportunities;
   c. How to organize your Interactive systems and workflow.
3. A sales structure for creating your inventory of Interactive products, including how to package Interactive, how to price it, and systems to control Interactive yield management.
4. Presentation skills to create and communicate sales opportunities that motivate advertisers to buy.
5. Tips on how to get results for your advertisers and turn them into long-term Radio/Interactive clients.

Please note that this session is currently available for stations, groups and broadcast associations. For pricing information and available dates, please contact Mark Levy at 972 753 6756 or via email at mlevy@rab.com.

About the presenter
The facilitator for this session is RAB's John Potter. As VP/Director of the Radio Training Academy, John works with hundreds of sellers each year. He has an extensive list of credentials in the Interactive arena, having been Vice-President of Clear Channel Interactive, where he led a team of six regional sales managers who trained Radio stations around the country on how to sell local advertising and sponsorships on their websites. His training programs included how-to instruction on creating and controlling inventory; pricing; trafficking banner ads, pop-ups/unders, sponsorships and audio commercials; invoicing and tracking receivables. John created training for webmasters, program directors and promotion directors to make their websites useful to users, profitable for advertisers, and powerful as a branding tool for the Radio stations.