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Making Money with Interactive
Websites, Streaming, & Podcasting Mean New Revenue For
YOUR Radio Stations
You can bring this one-day training program designed for market/general managers, sales managers, salespeople, NTR directors, and webmasters to your market.
Attendees leave the program with:
- An awareness of the Interactive marketplace, including an understanding of the value of Interactive to marketers and advertisers.
- Solutions:
a. How to describe your Interactive audience (metrics);
b. How to create specific sales opportunities;
c. How to organize your Interactive systems and workflow.
- A sales structure for creating your inventory of Interactive products, including how to package Interactive, how to price it, and systems to control Interactive yield management.
- Presentation skills to create and communicate sales opportunities that motivate advertisers to buy.
- Tips on how to get results for your advertisers and turn them into long-term Radio/Interactive clients.
Please note that this session is currently available for stations, groups and broadcast associations. For pricing information and available dates, please contactcontact Rob Boaden at 800-344-9961 or rboaden@rab.com.
About the presenter
The facilitator for this session is RAB's John Potter. As VP/Director of the Radio Training Academy, John works with hundreds of sellers each year. He has an extensive list of credentials in the Interactive arena, having been Vice-President of Clear Channel Interactive, where he led a team of six regional sales managers who trained Radio stations around the country on how to sell local advertising and sponsorships on their websites. His training programs included how-to instruction on creating and controlling inventory; pricing; trafficking banner ads, pop-ups/unders, sponsorships and audio commercials; invoicing and tracking receivables. John created training for webmasters, program directors and promotion directors to make their websites useful to users, profitable for advertisers, and powerful as a branding tool for the Radio stations.
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