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In-Person Certified Radio Sales Manager Class
Available: In Dallas
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In-Person Certified Radio Sales Manager Class
February 22-24, 2011
RAB Dallas Academy Facility

You said you wanted a course to help you grow your leadership and management skill sets so we introduced our online "Certified Radio Sales Management" course. But then you said you wanted to actually attend a course with people that were as passionate about growing theses skill sets as you were.

We heard you!

We are pleased to invite you to be a part of the in-person "Certified Radio Sales Management" course, February 22-24, 2011 at the RAB Training Academy in Irving, Texas. In this intense three-day session, we will focus on key areas managers need to help keep their stations on a growth track for 2011…and themselves on a growth track for their career! This is not a class to sleep through, or use as an excuse to "get out of the office," as at the end of it you will be taking a final exam. And it will be worth it because when you pass, you will know that you have greatly enhanced your skill sets in the following areas:

  • People: Stations can't get anything done without people. We'll look at hiring strategies, accountability issues, what it is employees don't want you to know that they don't know, generational issues, personality issues, and yes, compensation ideas as well.

  • Systems: It certainly helps to have great people in place, but even great people can get off track when there are not solid systems established to help them do their job. We'll "submit for consideration" strategies and tactics to help make sure your team is up-to-date on setting up a strategic pricing strategy (regardless of market size), as well as budgeting, alternative revenue, and digital strategies, plus a system for dealing with problems and issues.

  • Advertisers: We'll discuss what the past few years have REALLY meant to clients and the important actions your team can take now to be viewed as client marketing partners. We'll share tools that help strengthen the bonds between stations and clients, as well as point out some credibility issues that stations will want to take a good long look at to see if they are performing as best they can.
  • Revenue: We'll discuss where it is being found both terrestrially and digitally.

Who Should Attend?
This session is for anyone who has "manager" on their business card and is responsible for people and revenue. It is filled with practical "hands on" information that can be taken back to the station either for immediate implementation or to use to help spot "danger" signs. At the end of the course, all attendees will then be given a final exam, and if passed with a 70% or more, will earn their CRSM accreditation.

Do I Need A Car?
Only if you want one. Our facility is just minutes from the DFW and Love Field Airports, so you can certainly take a cab. And the hotel of choice, The Staybridge Suites, offers shuttle service to our facility and to dozens of restaurants in the area.

What Are Hotel Costs?
Rates are subject to change based on demand, but at this time, a single bedroom suite ate the Staybridge Suites is less than $135 per night and a two bedroom suite is just slightly higher. To reserve your room, please contact them directly: Staybridge Suites by Holiday Inn, 1201 Executive Circle, Irving TX 75038. Phone 972-465-9400

Will I Need To Bring Anything Else?
Yes. Each participant must bring the following:

  1. a cool idea for making money (be prepared to share it in a four-slide PowerPoint delivered in 2 minutes, 30 seconds per slide).
  2. a media kit for in-class critique.
  3. a laptop computer to take your final exam online

What Is The Per Person Investment for the Program?
$699 for one person, and just $549 per person for two or more people from the same cluster.
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This is your opportunity to be part of the in-person "Certified Radio Sales Management" course. Contact Rob Boaden at 800-344-9961 or rboaden@rab.com to reserve your seat today!




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