RAB Academy Strategic Pricing For Stations

All the best sales training in the world won’t help a station get to budget if it doesn’t have its inventory priced correctly. Your RAB knows how important this is to you and is proud to announce its new Strategic Pricing For Stations Session.

When you bring this one-day session to your market, your team will learn:

• What is the lowest you can sell - both price and percentage wise - and expect to make budget. Based on information you send us we will show how to calculate your minimum clearance rates for a variety of sellout percentages using a variety of daypart scenarios.
• How to create “Flex” rate cards that offer your advertisers more scheduling choices… and you more ability to utilize off-peak air time.
• The fallacy behind “average unit rate” and the unit of measurement that really counts.
• How to creating rate classes, terms and conditions to create a favorable business climate for you and your clients.
• We will also help you get your sales team to buy into these concepts by conducting a “Strategic Pricing Sales Meeting” with them.
• We will leave you with a full set of spreadsheets and “best practices” tools to allow you to keep your stations on track year after year.

The days of “adding inventory” to hit budget are over. You’ll be doing budgets for next year before you know it…don’t let an error in pricing it keep you from hitting your goal.

Fees: $3,000, plus travel and expenses for one instructor.

For more information on bringing this session to your market, contact Mark Levy at 972-753-6756 or email mlevy@rab.com.