Converting Cable and Newspaper Advertisers to Radio
Ever wonder why so many advertisers are so determined to keep their money in newspaper or move it into cable TV? This seminar explores the history and future of both media, the motivation behind newspaper and cable advertisers, including both positive and negative perceptions of media. Learn how to open a dialogue with clients about a mixed-media approach, and how to demonstrate a dramatic improvement in reach and frequency while increasing an advertiser's effectiveness and lowering their cost-per-thousand at the same time!
This session is loaded with hands-on examples and street-ready tactics that managers and salespeople can start using today to get advertiser money back to Radio. You'll learn:
The state of the newspaper industry
Newspaper's strengths and weaknesses
How to determine a current advertiser's newspaper budget
How to accurately determine short rates
How to position Radio with and against newspaper
The state of the cable industry
How cable is sold
Cable's strengths and weaknesses
How to position Radio with and against cable
How to generate new leads that will add up to BIG MONEY for your station(s)
An Action Plan
Tools And Resources
Intensive, fast-paced programs designed and proven to improve the performance of anyone on your sales staff, from your newest hires to your most seasoned veterans! They’re loaded with practical application, group role-playing and one-on-one coaching, with an emphasis on class participation and action learning! What's more, these classes are often available in a market near you OR can be BROUGHT RIGHT TO YOUR STATION!
New Revenue Streams: Using Interactive and NTR to Hit Budget
This session combines our “MAKING MONEY WITH INTERACTIVE” and our “NTR FOR MONEY AND FUN” classes. This one and a half day program is for sellers, sales managers, NTR directors, and webmasters looking for ways to capture non- spot revenue!
New Copywriting Course from RAB and Dan O'Day
Writing relevant ad copy is easier than you think — if you learn how from people who already have mastered it! Help your clients stand out from the crowd of cliché ridden, laundry list filled commercials as your hosts at the RAB Training Facility unlock an awesome arsenal of strategies, tactics and creative forces that you can use to make your clients think of you as a marketing creative genius and make your job a lot more rewarding for you and your company…with a lot less stress!
For more information on upcoming classes and pricing information (including multiple student discounts), please contact the RAB at 972-753-6756.
Strategic Pricing For Stations
All the best sales training in the world won’t help a station get to budget if it doesn’t have its inventory priced correctly. Your RAB knows how important this is to you and is proud to announce its new Strategic Pricing For Stations Session.
