Radio ads are much more personally relevant than ads in all other media (Source: Radio Ad Lab)
Radio has the human voice to convince
Host endorsements typically drive a 400% increase in response over non-endorsed spots.(Source: Robinson Radio Networks)
A Radio/Internet mixed plan showed greater impact in Website Visitation and Purchase Likelihood (Source: Radio Ad Lab – “Radio and the Internet: Powerful Complements for Advertisers”)
Radio campaigns deliver a 49% ROI advantage over TV (increase in sales) (Source: Radio Ad Lab “Radio’s ROI Advantage”)
When Radio is included within a plan, it boosts brand recall and brand preference (Source: Radio Ad Lab)
Radio is can be used as a reminder medium to fight procrastination
It’s close to the sale because it is mobile
Radio has a robust loyal listenership database allowing for CRM initiatives
In a Radio Ad Lab study, ad effectiveness significantly increased when a plan was converted from 2 TV ads to 1 TV and 1 Radio ad.
Similar results were seen when a plan was converted from 2 Newspaper ads to 1 Newspaper and 1 Radio ad.
Radio Today combines Scarborough consumer data with Arbitron audience data.
